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Today's Growth | Growing Business Today, Marketing your business for growth and success

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United States

Language:

English

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Episodes

EP 373 First Class Growth

10/17/2018
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First class is a figment of our imagination. It's not real. It's just branding. In flying first class over the years and in meeting people who are business owners and who definitely run large divisions and large companies, Ken came to a realization that half the people in first class are absolutely no different than […]

Duration:00:12:54

EP 372 Cross-Lining Stunts Growth

10/12/2018
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Sometimes we get to a point where we are so mentally full and then we walk into a meeting and somebody either tries to dump more responsibility on you or ask you to do something and you just blow up. When somebody in the company thinking negatively and reaches out to anybody that is not […]

Duration:00:11:16

EP 371 Magnets Sell

10/4/2018
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Everything has a force inside it that pulls, including a magnet. Magnets work the same way in selling. It can help you sell more stuff faster. If you go to a trade show, why do you go and walk up to some booths where you quickly will walk by ten other booths? Often you will […]

Duration:00:15:04

EP 370 Risk, Survive, Repeat!

9/26/2018
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The title of an article in Fast Company back in November 2011 is Risk, Survive, Repeat! They gave twenty examples of major companies that took major risks in 2010 and 2011. Groupon took a risk and turned down $6 billion from Google. Most people would think they're nuts, but that one turned out to be […]

Duration:00:23:18

EP 369 Rebooting Growth

9/19/2018
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Growth is change. In business, when your company is growing, you need to move along with it. That could mean to reinvent or reboot a company, taking the leap to implement some changes. Ken together with Kerri shares their own experiences with rebooting their own companies. They provide the signs to when is the time […]

Duration:00:29:21

EP 368 Growth Events

9/14/2018
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Continuing the series of interviewing Kerri, together they talk about growing your company with events. Starting off with some pains in the process, they provide a familiar view of the struggles of starting and finding your company moving forward—from the pain of not having enough time to the stress comes. They share their journey they […]

Duration:00:26:36

EP 367 Kerri Growth Starts

9/12/2018
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Finding the right people for your business can be tough. However, once you do have them, you’ll then have to think about keeping them longer with you. Ken is joined by Kerri to talk about starting a new employee partnership or a new vendor. They share what are the things they look for when hiring […]

Duration:00:13:22

EP 366 Sweet And Spicy Of Fast Growth

9/4/2018
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The same reason that Steve Jobs was fired from his own company to only later be brought back in is the same reason why Apple is what it is now. That's an awesome analogy of the management system of a business. It's cracking and you're filling in the cracks with another manager. Has your management […]

Duration:00:17:36

EP 365 Plant Corn For Fast Growth

8/31/2018
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One of the old managerial metaphors was if you plant corn, can you get wheat? If you plant soybeans, can you get an oak tree? The answer is, of course, not. Growth consultants would often ask a brand-new client what growth seeds they plant. On a daily basis, the majority of businesses do not plant […]

Duration:00:09:53

EP 364 The 3-Day Assault On Growth

8/28/2018
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One stumbling block that keeps a business from reaching its goals is resistance. This resistance could be from anywhere - employees, clients, business partners, etc. It forces the business to step back instead of step forward, and harms its potential to grow. Learn the ways to overcome this resistance through the Three-Day Assault. Ken guides […]

Duration:00:15:56

EP 363 Self-Inflicted Pain

8/24/2018
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Imagine a portfolio of website grow in the number of domains to manage, in the number of people to manage, in the number of processes to manage. The bigger it gets, the bigger the valleys between departments get. The bigger miscommunication it gets, the bigger the misunderstanding of a process it gets. What every company […]

Duration:00:23:24

EP 362 S.O.U. Growth

8/22/2018
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How does a mature company continually change even products and still have a pretty decent substantial growth? Ken views growth around the four Ps. He says the four pillars that anchor all growth are people, principle, products, and process. Growth often comes from the illumination of the four Ps put under a microscope. Ken puts […]

Duration:00:11:31

EP 361 Level 3 Selling For Hyper Growth

8/13/2018
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How many times have you seen a beer commercial where you'll notice the person is drinking the beer, touching it and feeling it, and then you see that person drinking that beer looking and noticing someone else looking at them? That is level three selling. There are actually three levels of selling. Level one is […]

Duration:00:07:27

EP 360 Switch From Evidence To Social For Growth

8/10/2018
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One of the major business challenges that people get stuck in, even with the right price point and a better service or product, is getting customers to pull the trigger. When they have a potential customer on the call, they immediately launch into their story with the foremost mentality that enthusiasm sells. However, when you’re […]

Duration:00:08:50

EP 359 Explosive On-Boarding

8/8/2018
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If you're bringing in a player wherein you get your top 20 people or top 10% to 15% people of your company, what you cannot do is have a short meeting or circular event where you introduce this person to your team and then you introduce the team to this person and then begin on-boarding. […]

Duration:00:05:33

EP 358 The Two Types Of SEO

8/6/2018
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SEO stands for search engine optimization. It’s simply setting the stage and continually looking at what techniques get websites on page one the fastest and what makes them stick there. The two types of SEO that’s going to be discussed here are on-site or on-page SEO and off-site SEO. SEO is basically math, and mathematicians […]

Duration:00:10:55

EP 357 Inside Advertising

8/3/2018
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A recent article came out about direct to consumer companies keeping their advertising in house. Some experts say inside advertising or in-house ad agencies are a wave, but after reading this article, for sure it’s not really going to be just a fad. The article states four main points as to why these companies are […]

Duration:00:05:44

EP356 Growth From Youth

7/11/2018
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You see what people your age sees in a situation. When you look at a challenge, you see it based on the vehicle, in the business, and everything you're in. An intern in college would see that business challenge, that marketing problem, or that that idea for a new product totally different from what an […]

Duration:00:08:39

EP355 Unconventional Growth

7/6/2018
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To experience unconventional growth, sometimes you have to get the vision from other industries about your exact same problems which they may already have solved. In the fifties, a company was struggling with how they could improve the service of their restaurant. They did a two-day immersion in the banking industry. The guy got in […]

Duration:00:07:03

EP354 Three From One

7/4/2018
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Is there a special type of marketing, production, or research and development where you might be struggling right now financially? Do you need an edge over a competitor? You may want to consider carving out overseas to get strategic. From a vision standpoint, people in other countries view your product, your marketing challenges, and your […]

Duration:00:07:49