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UN-Market Your Business, The Podcast

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How to Learn What You Don't Know

There's a saying, "You don't know what you don't know." People usually say this as hindsight, as in, oh well, you didn't know it then, but now . . . Well, you don't have to wait until you missed an opportunity or a sale because you didn't know something. Tune in today and discover how you can get in front of what you don't know, so you can learn it now, BEFORE you miss out? Great, because that's what we're talking about today. I'll show you 5 ways to get in front of what you have no idea you...


How to Succeed After Failure

Everyone fails. So get ready for your failure to happen, if it hasn't already. But don't despair about it, prepare for it and get ready to succeed after it happens. It's really not about failing, it's about what you do after it happens and how you turn it around and mold it into success. Today, I'll go through my own failures with you and show you how I got past it, plus give you 4 ways you get past it too. Don't worry, I got you!


When Collaborations Go Wrong and How to Fix It

I've said for a long time that my business was and is built on collaborations. There's actually nothing better than working with someone who has the same goals as you do so you come together for success for both of you. But what happens when it stops working or maybe crashes? I'll share some tips with you that will help you pick up the pieces and move forward. Tune in for the information you need to help your collaborations succeed and know when to jump ship, but not sink. -----------------...


Are you Gaining or Losing Followers on Social Media?

Sometimes you really don't know if what you are doing is right or wrong when it comes to social media, but there are definitely Do's and Don'ts. Today, I'll share with you how to avoid losing followers or rather missing out on new ones. And what you can do to get more followers that actually convert to clients. Tune in for all the details. ------------- Today’s podcast was sponsored by The Closing Academy – now that you have marketed your business it is now time to close the sale. The...


How to Use Social Media to Drive Web Traffic

I see you with your new or recently revised website, now the next step is to get traffic to it. But how do you do that? Simple, use social media. Today, I'll share 10 ways you can use social media to drive traffic to your website and it won't break the bank. Actually, the strategies are all free! -------------- Today’s podcast was sponsored by The Closing Academy – now that you have marketed your business it is now time to close the sale. The Closing Academy teaches entrepreneur’s how to ask...


4th Quarter Business Success

It's the 4th Quarter of 2018, How You Doin'? Even though its the end of the year, success shouldn't stop, actually, you CAN SLAY this year and I'm going to show you how. Today, I'll show you 4 ways to really SLAY the remainder of the year and come out on top, with success, in your business. Plus, I'll give you a recap of my whirlwind journey to LIFT and the Royal Gala, plus a couple other client-related events that were going on. Be sure to tune in.


Quick and Dirty Guide to Social Media for Entrepreneurs

If you've been under a rock the last few years, you may not have realized how awesome social media can be for your business. I've used it since 2005 and have acquired clients, JV partners, referrals, contracts, and long-lasting friendships. You can have all that too, if you use it. How do you know which platforms to be on, what to post, where to start? Stop stressing, Tamay Shannon, the owner of W2S Marketing, offers specialized training, social media execution, and strategic planning. She's...


Next Level Your Marketing Using Networking

What is one of the best ways to get the word out about your business? Marketing through networking is imperative IF you want your business to be successful. Professional networker and super people-connector Rhonda Hudgins joins me today to share the truth about networking and marketing and explain how you can make this work for you and your business. It's going to be a great conversation and learning experience so don't miss it. Rhonda believes in networking so much that she created an event...


Forget Bliss- What You Don't Know About Profits is Hurting You

Isn't the feeling of bliss awesome? Not a care in the world about anything, just unending happiness and satisfaction. OK WAKE UP! Bliss is great, in it's place, but NOT when it comes to you and your business. On that note, what you don't know CAN and WILL hurt you, especially when it comes to your money-making efforts. Being in the know is where it's at. My guest today, Patricia Stallworth, MBA, CFP® , is a money coach and author and she's here to school ALL of us as to how we need to keep...


How to Choose the Right Organizations for Networking Success

I've used networking as part of my marketing success since I first started my business. And it has paid off immensely. Because of networking, I've gained clients, joint venture partners, mentors, friends, colleagues, you name it. BUT, and this is big, this is because I used the RIGHT to network in. Don't waste time with organizations that won't do anything for you and your business. Tune in today to discover how to choose the organizations that will add to your success instead of wasting...


Stay Stuck or Move Forward, Your Choice

It's almost 3rd Quarter for 2018, can you believe it? Time flies whether or not you're having fun OR making money. Let's turn the end of the year into the best Quarter Ever! Today, I'm talking about how to recognize when you are stuck and why that happens and then what you can do to get UN-Stuck. Simple to say and even easier to do. Tune in to get your plan of action! ------------------------- Today’s podcast was sponsored by The Closing Academy – now that you have marketed your business it...


Impact Your Business with a Community of Like-Minded Women

Being a business owner is NOT easy, sometimes the hardest thing can be getting the support you feel you need in order to succeed in business. You are NOT alone and you don't have to do it by yourself. I wrote about this in my book, UN-Market Your Business. And now we have my Biz BFF Nadine Mullings, the B.E.S.T. Marketing Strategist™, for her company, the Nadine Mullings Marketing Agency. Nadine and I have been business besties for a good while now and have collaborated on quite a few...


BLANK Permission, It's Go Time!

Remember when you were a child, you had to have permission to do pretty much anything at anytime. But you aren't a child anymore, you are grown and able to make your own decisions. However, that fact seems to be lost on some people because they are still waiting for permission to be awesome. Is that you? Well, I'm here to let you know that waiting on the sidelines is no longer an option, it's Go Time today, right now. In this episode, I'll show you the 5 steps you must take to get off the...


I Charge for That: Mastering the Mindset for Sales Success

When you're starting out in business or even wanting to next level what you are doing presently, you must sell. Without selling your products and services, you don't have a business. But what if you are known for the Freebies you give away? How do you go from "Freebie Sally" to charging what you need to make your business successful? WendyY Bailey has the answers, she even wrote a book about it, I Charge for That: Mastering the Mindset for Sales Success. Join us today as we explore the "I...


Boost Authority with Your Own TV Show

For years we've watched online TV and not thought that much about it except to think that we need to create a YouTube channel. But now you have so many choices, so many places you can be and show off your awesomeness, but are you taking advantage of them? Today, I'll show you how you can get your own TV show on any number of platforms, use your existing content and rock your authority with your target audience. Tune in and discover how....


How to Use Podcasting to Next-Level Your Marketing

Podcasting is all the rage now, celebrities and everyday people alike are creating podcasts. I've used podcasting as part of my marketing plan since 2009, so it isn't new to me, I'm in it to win it! However, I think that most business owners fail to realize how effective podcasting can be for their business to help them become relatable and get the word out about what they're doing and who they want to work with. Joining me today is an expert at helping companies and individuals reach their...


Challenges and Success in Marketing Service-based Businesses

Coaches, consultants, stylists, and chefs, to name a few service-based professionals all market intangible products. You can't touch the products or hold what they give you in your hand, but you can get results. That's actually what you are selling, results. Every magazine or self-help book tells you that, but what does that really mean and how do you get people to open up their wallet/purse to actually purchase? My guests Cal and Renee Coakley, owners of Coakley Financial Group join me...


Are you a Watcher on Facebook?

Facebook was in the hot seat in April and sitting before Congress explaining why they allowed our privacy to be compromised, but now they are in the "IN" with their new add-on Watch. If you don't know what that is, have you seen Jada Pinkett-Smith's new show Red Table Talk? It's on Facebook's Watch and it's causing quite a stir. But that's Jada, how can you harness this power and utilize it for yourself and your brand? Glad you asked, because we are talking about that today! I'll go through...


Grinding, Hustling, and Profiting

It can be hard to be an entrepreneur, actually, it's pretty tough every, single, day. That is until you "make it." But until you make it, you are wandering and wondering when it will all happen. You grind every, single day. You hustle every single day, but you aren't making the strides you need to. Why is that? Today, I'm talking real talk about what it takes to be an entrepreneur and how you can come out on top. Sponsored by: Style With Aplomb Find your unique style and you will never again...


Get Clarity by Dressing Happy

"Fashion is an outward manifestation of our personality and beliefs," says my guest Erin Keam, of the Happy Wadrobe. Erin’s always been fascinated with fashion, she’s also been fascinated with people. She’s worked in creative, people focused fields such as marketing and media, which required her talents in visualization, analysis, interpretation and presentation. Meanwhile, behind the scenes, Erin spent 20 years in guiding personal development, helping others to find patterns and meaning in...