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Unthinkable | Trust Your Intuition

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Location:

United States

Twitter:

@jayacunzo

Language:

English


Episodes

A Small Fiction [Revisited]

10/14/2019
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Today, we revisit an episode from earlier this year while we're between seasons: One of the smallest, but highest-impact, creative projects on the internet. -- -- -- Book Jay to speak at your next event or company meeting: jayacunzo.com Learn more about making an irresistible show for your brand. Visit MarketingShowrunners.com and join free subscribers from Red Bull, Adobe, Salesforce, Mailchimp, Wistia, Roku, the BBC, and more.

Duration:00:40:38

The Stuff Inside [Revisited]

10/7/2019
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Today, we replay a classic episode from the Unthinkable archives, involving the fastest-growing B2B app of all-time, a TV producer-turned-speaker, and a healthy dose of examining the backwards way we approach content as brands. -- -- -- Book Jay for your next event or company meeting. Visit jayacunzo.com Interested in learning more about making a great show to support your brand? Visit MarketingShowrunners.com, the media company founded by Jay, to read and subscribe for free. You'll be in...

Duration:00:21:02

Deconstructing the Art of the Interview

9/30/2019
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In this episode, Ryan Hawk, host of the Learning Leader Show, and Jay Acunzo deconstruct the art of conducting a great interview for shows and in conversation with others. Among other things, we'll explore... -What to do when the other person won't open up. -How to create an environment where others feel they can share their best ideas (i.e. how to cut through the corporate babble) -Deconstructing Ryan's three most challenging interviews: NBA player JJ Redick, filmmaker/screenwriter/TV...

Duration:01:16:58

Dumb Ways to Die [Revisited]

9/24/2019
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When we dub something a creative smash hit, we often point to the final product, as if their work was neatly contained in this one project. But it's often what happens AFTER something launches that makes it successful. Today, a revisited story about how to build momentum. -- -- -- For insights on how to make a great show for your brand, visit MarketingShowrunners.com and join marketing leaders from companies like Red Bull, Roku, Adode, Salesforce, Shopify, Wistia, Zendesk, the BBC, and...

Duration:00:39:09

How to Reinvent Live Music

9/16/2019
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A story from Unthinkable producer and Marketing Showrunners staff writer, Tallie Gabriel, about a startup that's gone global with its attempts at reinventing live music, and how they manage to use small changes to create consistent innovation across dozens of cities and hundreds of venues. (Oh, and their venues? Yeah, they aren't technically venues...) Follow @talligator_ and @jayacunzo For speaking inquiries for Jay Acunzo, visit jayacunzo.com Music in this episode partly provided by New...

Duration:00:36:12

Something Smelly This Way Comes [Revisited]

9/10/2019
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When a past story Unthinkable listeners absolutely loved resurfaces in a rather facepalmy way, it's time to listen back to this ridiculous story. For speaking inquiries to have Jay at your next event or company meeting, visit jayacunzo.com or explore his book, Break the Wheel, at jayacunzo.com/book. You can join marketing leaders from brands like Red Bull, Roku, Adobe, Salesforce, Shopify, Zendesk, Wistia, the BBC, Drift, HubSpot, Mailchimp, and more who subscribe to Marketing Showrunners,...

Duration:00:36:48

What's Next for Unthinkable

8/28/2019
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A brief look at where we started, where we're at, and where we're going.

Duration:00:05:00

The Man Bun [Revisited]

8/26/2019
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Scott looks every part a blacksmith. And while he might not work with any actual metal, he still forges his work with red hot fire. Today, we rerun a classic Unthinkable episode. Join marketing leaders at companies like Red Bull, Roku, Mailchimp, Adobe, Shopify, Salesforce, and the BBC who get my Marketing Showrunners newsletter: One email per month to help marketers make great original series, like podcasts, video shows, and documentaries, to build passionate audiences. Subscribe at...

Duration:00:30:58

Creative Cafe: We All Write Menus

8/8/2019
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Mike Lombardi runs one of the best new restaurants on the planet. Hearing him speak, it kinda seems like that's ALL our jobs. Subscribe to our monthly newsletter, all about brands making shows. Subscribers include leaders from Red Bull, Roku, Mailchimp, Salesforce, Shopify, Wistia, and more: marketingshowrunners.com/subscribe Book Jay to speak at your company or event: jayacunzo.com

Duration:00:52:34

Stagnation Is The Enemy

7/31/2019
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Where does innovation fit in boring industries? How do we get creative when things seem to work against us entirely? What happens when the Powers That Be don't seem to want YOU to be? Today, a story from producer Tallie Gabriel about Museum Hack, the organization that's trying to make a centuries old industry with few resources and little sex appeal look a whole lot more like the preferred entertainment destination of young people everywhere. (Seems Unthinkable, no?) Learn more about Museum...

Duration:00:41:05

Wrinkles

7/18/2019
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When we want to innovate, we need to know what to change, when, and how. So, um ... what exactly should we change? Also when? And while we're at it (yep, you guessed it), HOW? In this episode, a deconstruction of one of the most popular shows on the internet, plus two new concepts and frameworks we can use to answer all those questions. For marketers making shows Join leaders at Red Bull, Roku, Adobe, Shopify, Mailchimp, Salesforce, Wistia, LinkedIn, the BBC, and more who get Jay's monthly...

Duration:00:29:38

Innovation Impossible

7/11/2019
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Why do so many leaders scream "INNOVATE!" and so many teams treat innovation like a bunch of random or infrequent stunts or radical changes? It always feels too urgent or too last-minute when we finally evolve. Why? What if there was a better way? What would it REALLY take to make innovation a habit, not a Hail Mary? Jay's email: jay@unthinkablemedia.com Subscribe to Jay's monthly newsletter for marketers making shows. Join leaders from Red Bull, Roku, Adobe, Salesforce, Shopify, Wistia,...

Duration:00:23:05

Triple Dip! #3: Intuition and Process

7/3/2019
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Re-releasing three popular stories for the holiday travel and downtime around the Fourth of July, 2019. Enjoy! As always, you can subscribe to my monthly newsletter about crafting great shows at marketingshowrunners.com/subscribe. Join thousands of marketers from companies like Red Bull, Salesforce, Shopify, Roku, Zendesk, Zapier, Wistia, the BBC, LinkedIn, and Mailchimp. For speaking inquiries, visit my personal site, jayacunzo.com

Duration:00:17:12

Triple Dip! #2: The Pike and the Minnow

7/3/2019
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Re-releasing three popular stories for the holiday travel and downtime around the Fourth of July, 2019. Enjoy! As always, you can subscribe to my monthly newsletter about crafting great shows at marketingshowrunners.com/subscribe. Join thousands of marketers from companies like Red Bull, Salesforce, Shopify, Roku, Zendesk, Zapier, Wistia, the BBC, LinkedIn, and Mailchimp. For speaking inquiries, visit my personal site, jayacunzo.com

Duration:00:41:24

Triple Dip! #1: The Bias to Act

7/3/2019
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Re-releasing three popular stories for the holiday travel and downtime around the Fourth of July, 2019. Enjoy! As always, you can subscribe to my monthly newsletter about crafting great shows at marketingshowrunners.com/subscribe. Join thousands of marketers from companies like Red Bull, Salesforce, Shopify, Roku, Zendesk, Zapier, Wistia, the BBC, LinkedIn, and Mailchimp. For speaking inquiries, visit my personal site, jayacunzo.com

Duration:00:19:44

There's Something About the Light

6/27/2019
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Consistently great work consistently changes. Does yours? The story of one of history's most revered creators, and the lesser-known story we can all learn from. What does it take to adapt and evolve with the ever-changing times? Subscribe to Marketing Showrunners, the media and education company dedicated to teaching marketers to create original series to build passionate audiences. Join marketers from Red Bull, LinkedIn, Adobe, Shopify, Salesforce, Wistia, Zendesk, Mailchimp, and the BBC...

Duration:00:14:45

The Shift We Don't Discuss Enough

5/31/2019
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Revisiting an old favorite in light of some new events. There's a major shift happening in marketing that few are talking about. Instead, we talk about the industry's reactions to that shift. What if we looked the actual change in the eye? What great work might we create then? Subscribe to Marketing Showrunners, the media and education company dedicated to teaching marketers to create original series to build passionate audiences. Join marketers from Red Bull, LinkedIn, Adobe, Shopify,...

Duration:00:37:53

Don't Be Like Mike

5/27/2019
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"But my boss." It's the most common objection to doing better work. Today, we find a framework that can help us do the seemingly unthinkable: have an open, honest conversation, rather than avoiding conflict, in order to create consistently great things as an individual and a team. (Featuring Max Yoder, author of Do Better Work, and cofounder/CEO of Lessonly.) Max's book:...

Duration:00:34:15

Creative Cafe | Standup Comedy with Sarah Cooper

5/20/2019
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Continuing our behind-the-scenes miniseries, we talk to Sarah Cooper: comedian, writer, author of the books 100 Tricks to Appear Smart in Meetings and the new one, How to Be Successful Without Hurting Men's Feelings. We dive into how a standup comedy act takes shape, what gets changed over time, and what we can learn about creating consistently great work from standups. -- Interested in the craft of creating original series? (Podcasts, video shows, documentaries and more). Explore my new...

Duration:00:47:25

Make It So

5/13/2019
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How do we bring our full selves to our work, when a lot of that work feels like a slog? Even if we love our jobs, so much of what we do each day can repeat. We show up, we execute, and we repeat. Over and over again. Today, the story of the Boston-based venture capitalist Sarah Downey of Accomplice. The self-proclaimed nerd loves sci-fi, fantasy, and most of geek culture. Yet despite her role in tech, being her true self at work wasn't always welcome. Recently, she decided to unite her love...

Duration:00:23:16