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Unthinkable with Jay Acunzo

Business & Economics Podcasts

Stories of people challenging the convention to make what matters most -- and why we should do the same. Hosted by me, Jay Acunzo. I write, speak, and make shows about creativity at work and business for good, after years spent in media and marketing jobs at places like ESPN, Google, and HubSpot.

Stories of people challenging the convention to make what matters most -- and why we should do the same. Hosted by me, Jay Acunzo. I write, speak, and make shows about creativity at work and business for good, after years spent in media and marketing jobs at places like ESPN, Google, and HubSpot.

Location:

United States

Description:

Stories of people challenging the convention to make what matters most -- and why we should do the same. Hosted by me, Jay Acunzo. I write, speak, and make shows about creativity at work and business for good, after years spent in media and marketing jobs at places like ESPN, Google, and HubSpot.

Twitter:

@jayacunzo

Language:

English


Episodes

The Gap

4/23/2021
Every creative person is trying to make what matters. The projects and jobs they pursue, the bosses or clients they like or dislike, and the works they admire -- it all comes back to that one idea. Not "rank #1" or "drive massive growth." Make. What Matters. I believe everyone has what it takes to make what matters, but we often stop or stagnate in our creative process. So what do prolific, thriving, ever-improving creators have in common? What does a healthy body of work require to...

Duration:00:39:48

Experts vs. Explorers

4/6/2021
Your knowledge is finite. Your curiosity is infinite. So why, oh why, do we usually rely more on our existing knowledge than our boundless curiosity? We live in a society that seems to value the ability to have the answers, but the path to making work that matters just might mean admitting, "I don't have the answers, but I'm going to figure this out." What if we stopped acting like experts and started acting like ... well ... something else? In this episode, we hear stories from keynote...

Duration:00:54:24

Voices

3/23/2021
In this episode, the story of Lisa Schneider, (former) Chief Digital Officer at Merriam-Webster, and their award-winning, President-trolling, brilliant and witty Twitter account, social media presence, and dictionary brand -- yes, a beloved dictionary brand. Their success started with a simple aspiration that threw into question the most accepted approach to their marketing work. It all ended in a very personal place for the team. Meanwhile, story producer Andrew Littlefield goes exploring...

Duration:00:27:45

Sarah Cooper Time Machine

3/9/2021
Standup comedian and comedy writer Sarah Cooper's rise to mainstream fame feels inevitable. Looking at her 2020, she was one of the biggest stories in entertainment and the creator economy more broadly. It started when her nephew turned her onto TikTok, and it's there where she went viral. She filmed herself in her apartment doing lip-sync videos of Donald Trump speeches and media appearances. Her popularity doing these didn't stop at TikTok, either. The surge in fame spilled across social...

Duration:00:23:06

Break the Wheel (ft. Tim Urban, Wait But Why)

2/24/2021
Tim Urban writes a blog about ... well ... lots of stuff. Understanding ourselves and our relationship to each other and the world, maybe? From making friends to exploring space, cultural and societal forces to neuroscience breakthroughs ... all packaged as brilliant, entertaining, and sarcastic essays. Tim Urban has written about it all. But like any exceptional project or career, Tim's is not one that reveals any singular secret to success. In fact, it just might be the millions of...

Duration:00:47:55

Unthinkable's Next Focus

2/8/2021
Fundamentally, Unthinkable is a podcast about creativity -- creativity at work, creativity used to enact change, and creativity as a form of practice, improvement, and exploration. For several years, the show focused on one problem, one source of frustration: our obsession with best practices, and all the problems that causes. So we set out to change how we all see the work. Now, we're embarking on a new adventure -- to change how we see ourselves. Let's stop acting like experts and start...

Duration:00:11:32

Gravy (a Relevant, Cathartic Story for Right Now)

5/6/2020
How does your intent for your work change your results? If your goal is to build something big, does that increase the odds of succeeding? Why, then, do so many stories about huge successes start out the same way: with a shrug, and a quick, "I just wanted to brew some beer." ? Today, we explore the story of The Alchemist, makers of the industry sensation, Heady Topper. And we hear about a brutal setback they didn’t control, and how they rebounded stronger than ever -- -- -- If you like...

Duration:00:31:49

What Is That?

4/29/2020
Plus, a story about a legendary warrior's ship, and mind-bender about what makes this podcast THIS podcast -- or any podcast, or shirt, or pizza, or book... --- If you like these stories, there are a few ways to go deeper: - Get my weekly email for podcasters exploring what it might take for you to create your audience's FAVORITE show: marketingshowrunners.com/subscribe - Inquire about my keynote speaking (including virtual talks that have been better-produced than webinars, much like...

Duration:00:24:14

Favorite Things

4/7/2020
Plus, a story about pizza, and a new show format we're trying as we re-launch Unthinkable during a rather odd and trying time in the global conscience. --- If you like these stories, there are a few ways to go deeper: - Inquire about my keynote speaking (including virtual talks that have been better-produced than webinars, much like this podcast) for your next event or company meeting at jayacunzo.com - Subscribe to my blog to get a few short ideas each week on creativity, finding your...

Duration:00:35:28

Seasonish 6ish Trailerish

4/1/2020
In the meantime, if you'd like to join me, fellow makers and marketers, and some special guests to get re-inspired to make stuff, join us every Tuesday, 1:30pm Eastern, for the 1-Star Club. It's on Instagram Live: instagram.com/jacunzo It's all about creative catharsis and community, deconstructing the creative process, and hanging out with special guests and friends. Stay tuned for future episodes of Unthinkable, stop by the IG Live on Tuesdays, 1:30 Eastern, or say hi on Twitter...

Duration:00:04:58

Best of Unthinkable: Resonance over Reach, ft. Jack Conte, CEO of Patreon

3/11/2020
Jack Conte, CEO of Patreon, has some firm beliefs about making stuff on the internet -- namely, that the economics simply don't reward great, quality, resonant, service-minded creators. Thus, the sensationalism and clickbait and algorithm-gamers win out. But that trend is changing, with Jack's company helping lead the charge. This episode goes deep inside some rather cathartic ideas for creators. Enjoy! --- If you like these stories, there are a few ways to go deeper: - Inquire about my...

Duration:00:19:29

I Made It: Gibi ASMR on the Upside & Downside of YouTube Fame

3/4/2020
Gibi can't use her real name publicly, at least not anymore. Yet her work on YouTube is her calling, it's her everything. Despite the harassment and public criticism for what might ultimately be something rather mundane and sometimes rather wonderful, Gibi persists. Why? And what is the project that most embodies this double-edged sword of her work? She takes us inside its making. Whether you love video, or just love makin' stuff, there's something in this episode for all creators. If you...

Duration:00:42:47

Best of Unthinkable: Grado Shouldn't Exist (It's Thriving)

2/25/2020
This is the story of a company which, by today's typical business standards and best practices, shouldn't exist. They're the perfect example of why there is no ONE right way in this work we do. We visit them live and in-person and discover some rather surprising things. --- If you enjoy these stories, there are a few ways to go deeper: - Inquire about my keynote speaking for your next event or company meeting at jayacunzo.com - Subscribe to my blog to get a few short ideas on creativity,...

Duration:00:30:54

3 Clips: The Cathartic Creative Journey of Neil Pasricha's 3 Books

2/18/2020
The podcast 3 Books was selected by Apple Podcasts as a top show in 2018. Neil's journey is audacious and enjoyable: A search for the 1,000 most transformative books in the world. You may have heard interviews before with the likes of Judy Blume, Seth Godin, Malcolm Gladwell, or David Sedaris ... but not like this. Neil keeps it weird, while also making something wonderful and differentiated, all without a big budget. --- If you enjoy these stories, there are a few ways to go deeper: -...

Duration:00:54:44

Best Of Unthinkable: Constraints and Creativity

2/11/2020
We all wish we had the wide open creative field -- total creative freedom. It turns out, however, that creative freedom doesn't work. It may not even exist. Today, two stories about constraints, creativity, and the surprising outcomes of embracing limitations. If you enjoy these stories, there are a few ways to go deeper: - Inquire about my keynote speaking for your next event or company meeting at jayacunzo.com - Subscribe to my blog to get a few short ideas on creativity, finding your...

Duration:00:27:01

I Made It: Joanna Wiebe Takes Us Inside a Timeless Writing Project

2/4/2020
Joanna Wiebe never meant to quit her job and start her business, Copyhackers. In fact, she quit Intuit by accident. Blame the boss, or the wine, or the way Outlook was configured. But don't blame fate. In fact, THANK fate, if you believe in such things, because without Joanna leaving her job all those years ago, thousands of aspiring writers would be worse-off ... and thousands of pages of great writing teaching writing may not exist. If you enjoy these stories, there are a few ways to go...

Duration:00:42:19

Best of Unthinkable: Carving the White Whale

1/29/2020
Today, a classic episode from the Unthinkable archives about Erik Devaney, a writer and content marketer, who goes deep inside the emotions and the amusing tale of carving the white whale. Find Erik's Medium article, referenced in the story, right here. If you enjoy these stories, there are 3 ways to go deeper: - Inquire about my keynote speaking for your next event or company meeting at jayacunzo.com - Subscribe to my blog to get a few short ideas on creativity, finding your voice, and...

Duration:00:30:32

BONUS: The Book Writing Process with Ryan Hawk

1/28/2020
A bonus, behind-the-scenes episode originally aired on the popular podcast, The Learning Leader Show. --- Ryan's book, Welcome to Management, is now available on Amazon. You can find his podcast, The Learning Leader Show, on Apple and everywhere you podcast. --- If you enjoyed this episode, there are a few ways to go deeper with my work: - Inquire about my keynote speaking for your next event or company meeting at jayacunzo.com - Subscribe to my blog to get a few short ideas on...

Duration:01:14:49

3 Clips: The Subtle Genius of Radiolab's Hosts

1/21/2020
3 Clips is the official podcast of my company, Marketing Showrunners. MSR serves marketers who want to find and share their voice, make a difference, and shift the culture of their industries. We believe the best vehicle for doing this is called a show, so we want to help marketers make their audience's favorite shows. In this episode, we deconstruct an episode of Radiolab called "Memory and Forgetting." If you enjoy these stories, here are a few ways to go deeper: - Subscribe to 3 Clips...

Duration:00:24:38

Best of Unthinkable: The Pike and the Minnow

1/14/2020
Today, a classic episode from the Unthinkable archives about InVision, a software company that made a feature film seem less risky than writing more How-To blog posts. If you enjoy these stories, there are 3 ways to go deeper: - Inquire about my keynote speaking for your next event or company meeting at jayacunzo.com - Subscribe to my blog to get a few short ideas on creativity, finding your voice, and questioning best practices: bit.ly/acunzosub - Support what I do by purchasing a copy...

Duration:00:39:52