Uppwards - The B2B Marketing Podcast-logo

Uppwards - The B2B Marketing Podcast

Business & Economics Podcasts

Eavesdrop on the experts as they explore the latest trends – both good and bad! – in B2B marketing. Topics include brand strategy, marketing campaigns and user experiences. Insight-heavy, waffle-free.

Eavesdrop on the experts as they explore the latest trends – both good and bad! – in B2B marketing. Topics include brand strategy, marketing campaigns and user experiences. Insight-heavy, waffle-free.

Location:

United Kingdom

Description:

Eavesdrop on the experts as they explore the latest trends – both good and bad! – in B2B marketing. Topics include brand strategy, marketing campaigns and user experiences. Insight-heavy, waffle-free.

Twitter:

@UppB2B

Language:

English

Contact:

0161 786 8040


Episodes

Episode 4: Rational Marketing vs Irrational Customers

10/22/2019
Chat to us on Twitter: @UppB2B Learn more about Upp: https://www.uppb2b.co.uk/ Dan's Reading List: Rory Sutherland - Alchemy: The Surprising Power of Ideas That Don't Make SenseIan Leslie - Curious: The Desire to Know and Why Your Future Depends On ItRichard Shotton - The Choice FactoryMalcolm Gladwell - Talking to StrangersSteve Harrison - Changing the World is the Only Work Fit for a Grown Man (On the life of Howard Gossage)

Duration:00:31:57

Episode 3: 7 Tips to Improve Your Digital Effectiveness

9/22/2019
Chat to us on Twitter: @UppB2B Learn more about Upp: https://www.uppb2b.co.uk/ See the robot for yourself: https://www.fastcompany.com/90395110/how-googly-eyes-solved-one-of-todays-trickiest-ux-problems

Duration:00:37:54

Episode 2: What Makes a Great Idea in Digital?

8/22/2019
Chat to us on Twitter: @UppB2B Learn more about Upp: https://www.uppb2b.co.uk/ Read the Gartner research about the new B2B buying process: https://www.gartner.com/en/sales-service/insights/b2b-buying-journey Watch The Great Hack on Netflix See the EY Robots campaign in action here: https://www.facebook.com/watch/?v=285515522087645

Duration:00:34:43

Episode 1: Short-Term/Long-Term Thinking: What’s the Perfect Marketing Balance?

7/3/2019
Chat to us on Twitter: @UppB2B Learn more about Upp: https://www.uppb2b.co.uk/ Find a summary of Les Binet & Peter Fields’ ‘The Long and Short of it’ here: https://bit.ly/2NvNUkl Read the 2019 Edelman Trust Barometer here: https://bit.ly/2Dk1ake

Duration:00:30:51