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VIP Access

Business & Economics Podcasts

Get VIP Access today to learn marketing tips and strategies from powerful women in business. Go behind the scenes to learn from top women entrepreneurs about the secrets to marketing yourself and your brand effectively. Melanie Herschorn has extensive knowledge about the process of starting a business from scratch, curating the best digital marketing content for your niche, and creating effective writing to attract your ideal customer. Melanie, whose award-winning maternity designs have been sold on Nordstrom.com and at other retailers nationwide, has also worked as a print, radio, and TV journalist and as a PR specialist in Hollywood. Learn more at https://vipdigitalcontent.com/

Get VIP Access today to learn marketing tips and strategies from powerful women in business. Go behind the scenes to learn from top women entrepreneurs about the secrets to marketing yourself and your brand effectively. Melanie Herschorn has extensive knowledge about the process of starting a business from scratch, curating the best digital marketing content for your niche, and creating effective writing to attract your ideal customer. Melanie, whose award-winning maternity designs have been sold on Nordstrom.com and at other retailers nationwide, has also worked as a print, radio, and TV journalist and as a PR specialist in Hollywood. Learn more at https://vipdigitalcontent.com/

Location:

United States

Description:

Get VIP Access today to learn marketing tips and strategies from powerful women in business. Go behind the scenes to learn from top women entrepreneurs about the secrets to marketing yourself and your brand effectively. Melanie Herschorn has extensive knowledge about the process of starting a business from scratch, curating the best digital marketing content for your niche, and creating effective writing to attract your ideal customer. Melanie, whose award-winning maternity designs have been sold on Nordstrom.com and at other retailers nationwide, has also worked as a print, radio, and TV journalist and as a PR specialist in Hollywood. Learn more at https://vipdigitalcontent.com/

Language:

English


Episodes

Public Relations for Entrepreneurs with Arden McLaughlin

2/25/2021
The stories you share with your audience can increase the exposure of your business substantially. That’s why episode 23 of the VIP Access Podcast is about Public Relations! In this episode of VIP Access Podcast, Arden McLaughlin of Definita Publicity is sharing the importance of publicity for entrepreneurs and actionable steps you can take right now to start integrating PR into your marketing efforts. Some of the talking points Arden and I go over in this episode include: Public relations...

Duration:00:20:53

Storytelling in Marketing with Shea Kane

2/18/2021
Being transparent with your audience through storytelling is crucial to getting your message across in a meaningful way. That’s why episode 21 of the VIP Access Podcast is about Storytelling in Marketing! In this episode of VIP Access Podcast, Shea Kane of Storyseller is sharing the importance of storytelling as a business owner and actionable steps you can take right now to begin sharing your stories with your ideal clients. Some of the talking points Shea and I go over in this episode...

Duration:00:17:28

Accelerating your Business with Shannon Procise

2/11/2021
Anybody can advance their business with a strategic approach. That’s why episode 20 of the VIP Access Podcast is about Accelerating your Business! In this episode of VIP Access Podcast, Shannon Procise is sharing the importance of publicity to accelerate your business and actionable steps you can take right now to get noticed. Some of the talking points Shannon and I go over in this episode include: Accelerating your business in any economyPublicity vs. MarketingHow anyone can be...

Duration:00:19:35

Becoming a Number One Bestselling Author with Becky Norwood

2/4/2021
It is possible for anyone to write a #1 bestselling book with proper skills and knowledge. That’s why episode 19 of the VIP Access Podcast is about Becoming a Number One Bestselling Author! In this episode of VIP Access Podcast, Becky Norwood of Spotlight Publishing is sharing the importance of exchanging stories and experiences, and actionable steps you can take right now to write a book of your own. Some of the talking points Becky and I go over in this episode include: How to start...

Duration:00:20:15

Scaling Your Team the Right Way with Liz Illg

1/28/2021
Building a strong system of operations for your business is critical when expanding your team. That’s why episode 18 of the VIP Access Podcast is about Scaling your Team the Right Way! In this episode of VIP Access Podcast, Liz Illg of Liz Illg Consulting and Boutique Agency sharing the importance of a well built system of directions, and actionable steps you can take right now to begin expanding your team efficiently. Some of the talking points Liz and I go over in this episode...

Duration:00:27:06

The Power of Mentoring and Coaching

1/21/2021
Having someone to guide you in the right direction is key when building your business. That’s why episode 17 of the VIP Access Podcast is about Mentoring and Coaching! In this episode of VIP Access Podcast, I’m sharing the importance of Mentoring and Coaching and actionable steps you can take right now to find someone who is right for you. Some of the talking points I go over in this episode include: Coaching that works compared to coaching that doesn'tHow to find the right coach for...

Duration:00:15:26

Getting Started with Video with Nina Froriep

1/14/2021
Video creation plays a crucial role in attracting an audience to your business. That’s why episode 16 of the VIP Access Podcast is about Getting Started with Video! In this episode of VIP Access Podcast, Nina Froriep of Clock Wise Productions, Inc. is sharing the importance of video as an entrepreneur and actionable steps you can take towards creating them at home. Some of the talking points Nina and I go over in this episode include: Where to start with video as a new entrepreneurWhat...

Duration:00:21:09

Profitable Podcast Guesting with Kristin Molenaar

1/7/2021
Growing your network is a vital part of marketing your brand. That’s why episode 15 of the VIP Access Podcast is about Profitable Podcast Guesting! In this episode of VIP Access Podcast, Kristin Molenaar of Yes Boss VA is sharing the importance of delegating as an entrepreneur and actionable steps you can take right now to not do all the work yourself. Some of the talking points Kristin and I go over in this episode include: Why business owners need to delegate How to make sure you don’t...

Duration:00:22:17

Create A Course with Donna Ashton

12/31/2020
Online courses are a tried and true way to grow your business. That’s why episode 14 of the VIP Access Podcast is about creating a profitable course! In this episode of VIP Access Podcast, Donna Ashton is sharing the details of building a profitable course and actionable steps you can take right now to begin to create the online course you’ve always dreamed of. Some of the talking points Donna and I go over in this episode include: How to work less and make moreSelling a profitable course...

Duration:00:25:16

Identify your Vision and Purpose with Carey Conley

12/24/2020
Every business owner needs a crystal-clear vision. That’s why episode 13 of the VIP Access Podcast is about Identifying your vision and purpose! In this episode of VIP Access Podcast, Carey Conley is sharing why writing down your vision and goals yields success for entrepreneurs and actionable steps you can take right now to move the needle on your business. Some of the talking points Carey and I go over in this episode include: Why entrepreneurs need to have a clear visionThe importance...

Duration:00:21:28

Getting Engagement for Your Brand

12/17/2020
You keep hearing the word engagement, but do you know what it is and why you need it? That’s why episode 12 of the VIP Access Podcast is about Getting Engagement for Your Brand! In this episode of VIP Access Podcast, I’m sharing the importance of engagement with your content and actionable steps you can take right now to grow your connections online. Some of the talking points I go over in this episode include: What engagement looks like on different platformsThe reason your brand needs...

Duration:00:16:03

Tackling Sales Conversations with Jan Janzen

12/10/2020
It’s time to stop viewing sales as uncomfortable or slimy. That’s why episode 11 of the VIP Access Podcast is about Tackling the Sales Conversation! In this episode of VIP Access Podcast, Jan Janzen is sharing the importance of perfecting the sales covo and actionable steps you can take right now to get over the scaries. Some of the talking points Jan and I go over in this episode include: How sales is about mindsetThe mistakes entrepreneurs make in the sales conversationWhy sales is the...

Duration:00:19:12

Launching A Bestselling Book with Melanie Johnson

12/3/2020
Have you been thinking about writing a book but you’re just not sure what it takes? That’s why episode 10 of the VIP Access Podcast is about Publishing a Bestselling Book! In this episode of VIP Access Podcast, Melanie Johnson of Elite Online Publishing is sharing the importance of writing a book to help market your business and actionable steps you can take right now to get published. Some of the talking points Melanie and I go over in this episode include: ow to become a best-selling...

Duration:00:20:34

Networking for Success with Agathe Daskalides

11/26/2020
Networking is a key component to growing your brand’s visibility. That’s why episode 9 of the VIP Access Podcast is about Networking for Success! In this episode of the VIP Access Podcast, Agathe Daskalides of Network 2 Network is sharing the importance of networking and actionable steps you can take right now to increase your relationship capital. Some of the talking points Agathe and I go over in this episode include: How to break the ice effectivelyWhy you don’t have to be an extrovert...

Duration:00:21:52

Why Every Business Needs a Website with Chris Majernik

11/18/2020
Your website is your brand's online credibility. That’s why episode 8 of the VIP Access Podcast is about Why Every Business Needs a Website! In this episode of VIP Access Podcast, Chris Majernik of Green Bag Designs is sharing the importance of website design and actionable steps you can take right now to improve your site. Some of the talking points Chris and I go over in this episode include: A great website that’s set up correctly will help you attract and convert leads and get the...

Duration:00:22:49

Breaking Through Fear in Email Marketing

11/12/2020
"Everything you want is on the other side of fear." – Jack Canfield That’s why episode 07 of the VIP Access Podcast is about Breaking Through Fear in Email Marketing! In this episode of VIP Access, I’m sharing how to push through fear to get what you want in your business and actionable steps you can take right now to start sending those emails. Some of the talking points I go over in this episode include: You deserve to overcome anything standing in your way of effective content...

Duration:00:11:54

Confidence and Competence as an Entrepreneur with Megan Johnson

11/5/2020
As women entrepreneurs, we often have to conquer negative thoughts we tell ourselves that threaten to keep us and our business stagnant. That’s why episode 06 of the VIP Access Podcast is about Confidence and Competence as an Entrepreneur! In this episode of VIP Access Podcast, Megan Johnson is sharing the importance of breaking through negativity and actionable steps you can take right now to start thinking like the CEO of your business and your life. Some of the talking points Megan and I...

Duration:00:21:10

Dealing with Imposter Syndrome as an Entrepreneur

10/29/2020
When you're an entrepreneur, you often find yourself on an emotional rollercoaster. That’s why episode 5 of the VIP Access Podcast is about Imposter Syndrome and how to deal with it. In this episode of VIP Access Podcast, I’m sharing my experience with Imposter Syndrome and actionable steps you can take right now to deal with it and try to move past it. Some of the talking points I go over in this episode include: You deserve to get past imposter syndrome so you can keep showing up with...

Duration:00:13:44

Busting The Myths of Public Speaking with Margaret Watts Romney

10/22/2020
Speaking on stages is a fantastic way to get your message out to the world. That’s why episode 04 of VIP Access Podcast is about Busting The Myths of Public Speaking! In this episode of VIP Access Podcast, Margaret Watts Romney is sharing the importance of speaking on stages and actionable steps you can take right now to craft your message. Some of the talking points Margaret and I go over in this episode include: Speaking is leadershipHow to use time to your benefitGetting over the fear...

Duration:00:21:12

Building and Growing your Email List

10/15/2020
We all know how important growing our email list is. Or do we? That’s why episode 03 of the VIP Access Podcast is about growing your email list! In this episode of the VIP Access Podcast, I’m sharing the importance of growing your email list and actionable steps you can take right now to get more ideal clients on your list right away. Some of the talking points I go over in this episode include: I know you can do this and I believe in you. Be sure to tune in to all the episodes to receive...

Duration:00:14:35