Vegan Business Tribe Podcast-logo

Vegan Business Tribe Podcast

Business & Economics Podcasts

If you have a vegan business, or are thinking of starting one, then Vegan Business Tribe is here to support you, inspire you, connect you with other vegan business owners - AND give you the knowledge you need to build a successful vegan business. Hosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK. Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!

If you have a vegan business, or are thinking of starting one, then Vegan Business Tribe is here to support you, inspire you, connect you with other vegan business owners - AND give you the knowledge you need to build a successful vegan business. Hosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK. Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!

Location:

United Kingdom

Description:

If you have a vegan business, or are thinking of starting one, then Vegan Business Tribe is here to support you, inspire you, connect you with other vegan business owners - AND give you the knowledge you need to build a successful vegan business. Hosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK. Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!

Language:

English


Episodes

022 - How we launched Vegan Business Tribe, and what you can learn from it!

4/6/2021
We share what worked (and what didn't) from our first year of building Vegan Business Tribe. Few people wake up with an idea for a business and then just go out and build their vision. It doesn't work like that because you don't start out with all the pieces. Lisa and David never meant to launch Vegan Business Tribe, they actually set out with a completely different idea entirely. And to celebrate our first year anniversary, David tells the story of where Vegan Business Tribe came from, how...

Duration:00:38:22

021 - How much do I need to budget for marketing?

3/30/2021
Is there a guideline for how much money a vegan business should allocate to marketing? Maybe you're planning a business and you want to know how much you need to budget each month for marketing costs. Or maybe you want to know what a reasonable percentage of your turnover would be to put back into generating sales? Surely there's a recommended percentage that companies allocate to marketing? The truth is, what each business needs to spend on acquiring new customers is wildly different. Would...

Duration:00:36:33

020 - How to build-up your mailing list

3/23/2021
How do you build up a mailing list? How do you get people to give up their email address? One of the big problems we see with vegan businesses is that they are just not talking to a big enough audience. In this episode, David looks at how you can take a mailing list from a couple of hundred subscribers to several thousand, and what strategies you can put in place to make sure your list keeps growing. Do 'lead magnets' work? Do sign-up forms on your website actually get sign-ups? Should you...

Duration:00:35:59

019 - Live: Taboos we don't talk about in business

3/16/2021
We talk a lot about success, but what about the taboos in business that EVERYONE goes through but few talk about? Business failure, debt, mental health pressures, hidden disabilities... We bring together three successful vegan entrepreneurs to have an honest discussion about these things that we don’t talk about in business. In this playback from a live panel as part of VegfestUK online, we approach the subject with some much-needed honesty about the journey that business owners and those...

Duration:01:08:29

018 - How to use your ethics to beat the big brands

3/9/2021
If you are a vegan business, how do you compete with the big brands launching products into the vegan marketplace at the moment? The Vegan Galaxy chocolate bar, the Greggs Sausage Roll - they have years of brand recognition, huge marketing budgets and agreements with retailers to get the best shelf-placement? Trying to beat them using their rules isn’t going to work. You can’t just say you make a better product because they can use their marketing power to convince customers otherwise. But...

Duration:00:29:15

017 - How to collaborate with other vegan businesses

3/2/2021
The power of collaboration: How linking up with other vegan businesses will make you both more successful. 'Vegan' is not just an industry sector, it's a movement and we know that we can achieve more together. Maybe you sell vegan handbags and you link-up with someone selling vegan shoes. Or you sell LinkedIn training and you collaborate with a vegan photographer who does professional headshots. Or you sell vegan doughnuts so you team-up with your local brewery to make the perfect match-up...

Duration:00:28:06

016 - How to work with vegan influencers to promote your business

2/23/2021
How do you find, approach and work with a vegan influencer to promote your business? And what will they want in return? An influencer is just someone who has brought together an audience of people who are interested in a specific topic, and if you find the right influencer, they may be the conduit to a perfect ready-made audience for your business. Influencers aren't just YouTubers or Instagram stars. They may have email lists, blogs, podcasts or run live events. So let's take a look at how...

Duration:00:32:19

015 - Are you sure your product is 100% vegan?

2/16/2021
How do you make sure that your product, and business, is 100% vegan? Ever wondered why apples are so shiny? Ever wondered what alcohol is filtered through? Ever thought about how they get refined sugar so white? Animal-derived products and ingredients have permeated every corner of our world. They are cheap, they are gruesome and often they are hidden - and it's your duty to make sure they don't get into your products. And if your business doesn't make a product, there are still lots of ways...

Duration:00:29:39

014 - We need to talk about 'imposter syndrome'

2/9/2021
Do you feel like a fraud in business? Are you worried someone is going to find you out? Do you have an internal voice like this always questioning if you’re good enough? If so, this is something we really need to talk about. Because it’s not something that is unique to you – it’s called ‘Imposter Syndrome’. Not only do we need to talk about it - but we need to talk about how to overcome it because it will always hold you back. EVERYONE has it, in fact a 2007 study showed that 70% of us will...

Duration:00:28:50

013 - Live: How to fund a vegan business (part 2)

2/2/2021
(Part two) Recorded live at VegfestUK, we bring together three experts in funding vegan businesses in this special two-part episode. In part one we heard from Nick Mayhew of VFin, who compares both the traditional and modern ways of raising money, and Claire Smith, founder of Beyond Animal and Beyond Investing who is herself an impact investor. In part two, David speaks with Mike Hill, co-founder of One Planet Pizza who talks about his first-hand experience of raising money as the company...

Duration:00:39:38

012 - Live: How to fund a vegan business (part 1)

1/26/2021
Recorded live at VegfestUK, we bring together three experts in funding vegan businesses in this special two-part episode. The money IS out there. If you have a really keen idea for a vegan business, or even better if you've already proven a vegan business and now need more funds to scale it up, then there is a lot of interest in backing vegan and plant-based businesses right now. But it might be if you don't have the contacts, or you've never tried to go out and find money before that you...

Duration:00:40:21

011 - How to use LinkedIn to connect with your dream vegan contacts

1/19/2021
Did you know there's a secret code that vegans use on LinkedIn to find each other? In this episode I'm going to convince you why you need to be on LinkedIn as a vegan business owner or vegan professional. You might already have a LinkedIn profile, and it sits there not really doing anything and you don't see the point to it. But since Microsoft bought LinkedIn in 2016, the platform has started to become more appealing and accessible to a wider range of users. Yes, you still have your big...

Duration:00:29:35

010 - How big is the marketplace for a vegan business?

1/12/2021
You may have been told that vegan is too much of a niche or a fad to launch a new product into, or it's too small a marketplace to grow a successful business. But what's the truth about that, and if that's the case why are so many vegan businesses growing so quickly right now? David takes a look at the statistics and answers the questions: 1. Just how many vegans are there right now and are there enough to sell to? And 2. If your company sells to other companies, how many vegan businesses...

Duration:00:32:42

009 - Why vegan businesses fail

1/5/2021
The reason why some businesses fail and others succeed often comes down to one simple common element: the attitude and determination of the person running it. To learn why businesses fail, what you ACTUALLY have to learn is why successful businesses succeed and identify what's missing compared to those that don't. In today's episode, we look at why building a successful business is like running an obstacle course, with each obstacle just being another problem you need to overcome. But if you...

Duration:00:28:50

008 - Live: Future vegan product trends (Part 2)

12/29/2020
What's going to be the next big thing in vegan, and what are the future trends you should be aware of if you have a vegan business? In part two of this two-part podcast recorded live at VegfestUK Online, I continue my discussion with Louisianna Waring, The Vegan Society's Insight & Commercial Policy Officer, and Dan Strettle owner of Alternative Stores (and vegan himself for over 5 decades) about vegan product trends. In part one, we talked about what's hot right now and where this demand in...

Duration:00:33:24

007 - Live: Future vegan product trends (Part 1)

12/22/2020
What's going to be the next big thing in vegan, and what are the future trends you should be aware of if you have a vegan business? In part one of a two-part podcast, we're going to answer a REALLY big question. And that is: what's going to come next? What's going to be the next big thing in vegan? To answer this I am joined by Louisianna Waring, The Vegan Society's Insight & Commercial Policy Officer, and Dan Strettle who is the owner of Alternative Stores (who are based at Heather Mill's...

Duration:00:30:39

006 - Every successful vegan business needs to build a tribe

12/15/2020
To build a successful business, you need a group of followers who absolutely cannot live without your product or who believe in your vegan mission. These people will help you spread your message and attract more people who also love what you are doing. They will become your brand ambassadors. They will become your ‘tribe’. In this episode we look at why when you create a vegan company, you shouldn't just launch a business, you should start a movement. Because having 10 customers who are...

Duration:00:30:44

005 - Get your vegan business ready for Veganuary

12/8/2020
Veganuary can be an amazing time for your vegan business. Here are the four steps to get ready for it. In January HUNDREDS OF THOUSANDS of people will be signing up for the Veganuary challenge. Veganuary is a worldwide movement to get people to try being vegan for 31 days every January - and although it started out small (in 2014 they had just over 3,000 people take up the challenge) it has grown every year with a staggering 400,000 people signing up through the Veganuary website in 2020....

Duration:00:33:22

004 - How to get your vegan business in the news (with Eden Green PR)

12/3/2020
Join us for our vegan PR masterclass with Caroline from Eden Green PR. Today's episode is a little longer than usual because I'm sharing a masterclass that we recorded for Vegan Business Tribe with Caroline Burgess-Pike from Eden Green PR on 'how to get your vegan business in the news'. Now, one of the biggest questions we get asked at VBT is 'How do I get my business OUT THERE?' Because when you first start a vegan business, you spend a lot of time focusing on your product and your service...

Duration:00:41:45

003 - How to find more customers for your vegan business.

11/24/2020
How do you REALLY find more customers for your vegan business? Let's go right back to basics and find out. In this episode we are looking at something which is the LIFEBLOOD of any vegan business, and that is finding customers. And it doesn't matter if you sell a physical product, or if you offer a vegan service, or even if you are a charity looking for donations - you RELY on people giving you their money. And this is where many vegan businesses falter. Because, and I've said it before,...

Duration:00:26:33