Video Marketing Madness

Today on Video Marketing Madness – YouTube Updates. Ray and Steve go through everything that is new with YouTube The biggie is that YouTube might require you to check a box indicating whether a video is AI-generated. We don’t know what will be considered AI-generated. There is a new filter in Analytics - New Views and Returning Viewers. YouTube is deliberately ‘suboptimal’ for people using ad blockers: https://searchengineland.com/youtube-suboptimal-ad-blockers-434973 Google is updating its Video publisher policy: https://searchengineland.com/google-updating-video-publisher-policy-435032 YouTube steps up roll out of Shorts ads: https://searchengineland.com/youtube-roll-out-shorts-ads-435064 YouTube updates Product Drops tool for enhanced accessibility and control: https://searchengineland.com/youtube-updates-product-drops-tool-for-enhanced-accessibility-and-control-435222 Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – Easily Make YouTube Shorts with Opus Clip. Opus Clip uses AI to make numerous shorts from your videos. Let’s say you have a 10-minute YouTube video. Opus Clip uses AI to analyze the video and pull out the best part for the Shorts. It also scores the quality of the Shorts. Shorts typically get more views and you can refer them to your main video which gets it more views. It will also auto-recenter what it pulls. Check it out at http://rayslinks.com/opusclicp Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – The New iPhone 15 Pro Max - Ray has it, and he talks about all the new features. Also, Ray and Steve have tips on getting more organic YouTube views. Finally, Apple added USBC, so no more lightning. However, all of Ray’s peripherals are lighting, so he’s investigating adapters. With the USBC, you can add keyboards, hook it up to a TV - and other things. Also, you can record videos on an external fast drive which is very cool. Moreover, it has “Apple Log” so you can color grade, and that’s an advanced feature. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – How to do YouTube Interview Shows. Ray and Steve walk you through the hardware and software you need and how to promote the channel. Ray talk about all sorts of options, but for these show notes, let’s focus on the simple ways, assuming the interviews are remote and not on-site. Use the Logitech C922 webcam and the Yeti Blue mic. Be sure to get a ring light. A small one is fine. Zoom is OK. It’s not letterbox anymore. It is full screen for whomever is speaking. Promote your channel by networking in person or in Facebook Group. Don’t be afraid to use Youtube Promotions. Here’s a list of easy to use video editing softwares https://www.techradar.com/best/best-video-editing-software-beginners Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – The New iPhone 15 Video. Ray details some really cool stuff. Plus news you can use. The biggest thing in the news category is YouTube Promotions. It’s in the content area where you’ll find a tab entitled “Promotions Beta.” Ray says it can get your video on page one of Google for your keyword set. Ray is going to get the iPhone Pro Max. It’s got a prismatic camera which means there are prisms in the phone for better zoom and focus. It also allows you to change focus in your editor and it can record to an external device. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – Vital Marketing Updates You Need to Know. Steve and Ray have a bunch of news and share what’s working for them. Big news - YouTube enables linking between Shorts and long-form videos. Here’s the Search Engine land article: https://searchengineland.com/youtube-enables-linking-shorts-long-form-videos-430655 Ray and Steve are managing YouTube channels for attorneys. Ray optimizes channels and videos. We are in their office virtually via Zoom when they record videos on their phones. Ray guides them through the process, and it “forces” them to record the videos. Steve started using Bard this week as a change of pace from ChatGPT. ChatGPT provides more copy. Also, he moved from AI videos to VidVoicer and really likes the slide show videos. You can buy it at https://www.raythevideoguy.com/vidvoicer Google is rolling out an algorithm change this week, and it will take a couple of weeks. Hold the course, and don’t make huge changes for the next few weeks. YouTube tests a new anti-adblocker popup with a countdown timer. Here’s the Search Engine Land article: https://searchengineland.com/youtube-tests-new-anti-adblocker-popup-countdown-timer-430689 Elon Musk Confirms Removal Of Context For Links In X Posts. Here’s the Search Engine Journal article https://www.searchenginejournal.com/elon-musk-confirms-removal-of-context-for-links-on-x/494520/#close Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – Grow Your Business with Hulu. Ray gives us the facts on Hulu ads. Hulu has 100 million eyes that see the ads, and they can’t skip them. You can target down to the zip code level, and it’s on real TVs. The cost per ad is 3.5 cents per view on average. There are very tight specs for the video files, so folks will need help with that and then the placement. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness - YouTube News You Can Use - Ray and Steve have all kinds of YouTube updates. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness –YouTube for Local Businesses – Ray and Steve share a case study. Be sure the channel and video are optimized. Videos need a good title and thumbnail. Optimize video in the description. Repeat title, backlink GMB and website, citation, copy, directing directions and 5 star review links. Use competitor tags. That helps. Content - FAQs are good. Ray talked about format. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Start at 01:43 Today on Video Marketing Madness –Alternative Video Platforms - here are the video platforms Ray uses to get views - besides Youtube. - Threads - Instagram - Clapper - Tik Tok competitor - U.S. based. mature audience - Tik Tok - Rumble - More free speech than Youtube Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – YouTube Monetization Changes. Ray has the lowdown, and we also have other pertinent news to share. Before, you needed 4000 hours of watch time in a year and 1000 subscribers to apply for the ad revenue share. Now it’s 3000 hours of watch time in a year and 500 subscribers. News stories: Tag products in your live streams https://support.google.com/youtube/answer/12299016 Google Bolsters Advertising On YouTube Shorts https://www.searchenginejournal.com/google-bolsters-advertising-on-youtube-shorts/485747/ Google Bard now can show Search and knowledge panels, maps and more while removing the waitlist https://searchengineland.com/google-bard-now-can-show-search-and-knowledge-panels-maps-and-more-while-removing-the-waitlist-416341 YouTube’s Algorithm: What You Need To Know In 2023 https://www.searchenginejournal.com/youtubes-algorithm-what-you-need-to-know-in-2023/488048/ Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness –How Businesses Can Make Money with YouTube. Ray talks about a few ways businesses can profit. There are two ways - YouTube ad revenue share and/or local traffic. Applications: -DIY plumber video - sell tools as well -Doctors and dentists -Real estate -Lawyers Make the videos entertaining and optimize the videos and channel. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – The Big Man Video Plan. We talk about the plan for an attorney who wants to generate more leads and get monetized. Attorney Joey Franks, the Big Man at Big Man Law in Jackson MS wants to start making interesting videos about cases. The goal is to generate more case leads, but also get monetized by YouTube. Ray gives a list of example channels and we walked through the steps needed. You can ask ray to join his mastermind on this subject at this Facebook - https://www.facebook.com/RayTheVideoGuy1 Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – New Stuff in YouTube - Ray has a great list that will help your channel get more views Community Tab - Depending on number of subscribers, there are community tabs/pages with channels. You can make posts with images, drive views to standing videos, and do polls. It’s a great way to create engagement. Podcasts. See if you have it in the YouTube Studio and follow the prompts. You can make a playlist a podcast. Stories. You need 10,000 subscribers, and you have to use your phone and be the channel owner. Also, Steve talked about a “Search Engine Land” article on “How To Use ChatGPT For Keyword Research.” Here’s the link: https://www.searchenginejournal.com/chatgpt-for-keyword-research/483848/ Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – Using ChatGPT? There are some prompts and tools that will make it BETTER! -Give me a title “subject” -Expand on #1, etc -Give me 10 more -Summarize article -Create open or close for _____ -Tell me the 10 best hashtags for _______ -Write 10 Facebook post about______. (you can import text into Canva to get images) -Write 5-star reviews - just giveChatGPT the business name and details. Also works for replies to reviews. Take a look at AI Content Fly. It creates ChatGPT prompts, and it will rewrite articles. It starts at $17.00, but get the $67.00 upgrade to get unlimited credits. Buy it from Ray at http://rayslinks.com/aicontentfly Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – Get Ready To Rumble! - Rumble is a new video platform and Ray walks us through it. Rumble is a bit of a YouTube cast off network for politics and sports. Steven Crowder was demonitized on YouTube but he making a million dollars on Rumble. Also, some wrestling shows are doing very well. Ray has opened a channel and is testing it. Go to https://rumble.com/ - No minimums to get monetized. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – How to Get More Youtube Views. Ray talks about many different ways. -YouTube ads - https://buyyoutubviews.com/ Real people watching your videos, least expensive, but it makes Ray nervous - https://sprizzy.com/ They run Youtube ads for you - https://famefuel.co/ Ray really likes this one. He always gets the $29.00 package and it gets about 2000 views for his client along with likes and subs. They place your vid with similar videos. They also have a monetization service. YouTube is OK with them. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – ANYONE can shoot pro video - We talked about the benefits of using your smartphone to shoot pro video. iPhone started the trend of digital HD video with a smartphone. iPhone and Samsung Galaxy shoot better video than the $8000 cameras from 10 years ago. Having the lighting just right used to be a bigger issue than it is now. Facebook and YouTube Lives are much easier with your phone and you have tons of options for mic and lighting connections. (Take a look at Movo.) Ray’s not a fan of DSLRs for shooting videos. Phones give you way more options. Word to the wise from Ray, be careful using cheap, small laptops to shoot videos. The batteries swell up and pop the screen. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – Generating Online Content with AI. Everything you need to know about AI. Ray does social media posts for a local insurance agent. To get the posts he needs, he tells the software to give him 20 posts about life insurance. Then he feeds it to Canva and gets 20 graphics for the posts. AI is also good for video scripts, video descriptions, keyword research, hashtags, chapters for a book, and other stuff. It’s ChatGPT and you can find it at https://openai.com/ - it’s free for now. They also have a graphics creator and it’s DALL·E 2 Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Today on Video Marketing Madness – Online Video Distribution in 2023. Everything you need to know on how to do it. One of Steve’s clients is an attorney who wants to record case study videos and then make blogs of it and distribute it. Ray suggested making a longer horizontal video that can be transcribed and used as a blog entry with the YouTube video embedded on the blog page. Then make a vertical short that can be distributed to YouTube Shorts, Facebook Page Reels, Instagram Reels, and TikTok. If you want to administer the client’s TikTok, this article will explain how to do that: https://ads.tiktok.com/help/article/add-users-tiktok-business-center - It has to be vertical and uploaded from a phone. Just hit the + button. You need to friend your client’s profile on Facebook, and they can then make you an admin of their Facebook business page. Be sure the video is vertical, and look for the three dots and select Reels. IG Reels. Make sure the client has attached their Facebook to their IG. that should allow you to administer the IG as well. Be sure to upload it as a Reel, vertical videos. YouTube Shorts. Make sure the clients has made you a manager of their YouTube Business page. Vertical videos. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains