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189 YouTube for Local Businesses

8/11/2018
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Today on Video Marketing Madness - YouTube for Local Businesses -Top of mind -Be sure to optimize videos and channel -Translate description into other languages -Look at competition with TubeBuddy -Add video to GMB -Include citations and driving directions in YouTube description -YouTube ads are very inexpensive and are Facebook video ads Video Marketing Madness made possible by the “How To Get $1000+ Clients With Local YouTube Marketing” webinar Monday 8/13 at 7 pm eastern. Register...

Duration:00:28:30

188 YouTube Support Programs

7/13/2018
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Today on Video Marketing Madness – YouTube Support Programs that help you market your videos vidIQ is a Chrome and Safari extension that gives you in-depth analysis of you,r and your competitor’s videos. Free with an upgrade. But Ray really likes TubeBuddy because of the long list of features that include: - In-depth analysis of your, and your competitor’s videos -Checklist of what you need to do to optimize your video -Tag rankings and suggestions. You can also see competitor’s...

Duration:00:30:15

187 Creating Clickable Link in YouTube Videos

7/6/2018
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Today on Video Marketing Madness - Creating Clickable Link in YouTube Videos -Cards are a small clickable banner in the upper right of the video. Go to the edit function on the video and look for the cards tab at the top. You can add up to 5 cards at different points of the video -Clickable CTA ad banner. It’s in the lower left corner of the screen. Graphic, title and link. Set up an ad in AdWords campaign and hit pause. Then go to the edit function of the video and click on the CTA tab...

Duration:00:38:20

186 New YouTube Features to Make Money

6/22/2018
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Today on Video Marketing Madness - New YouTube Features to Make Money. -Paid memberships – need to have 100,000 subscribers -Sell merchandise within the video. Partnering with Teespring but will add more. Need 10,000 subscribers -Premier video format – Livestream existing videos. Includes Super Chat: monitor and respond real time -Google has gone back to carousel of 3 videos on page one -Instagram is creating a platform to compete with YouTube called IGTV Video Marketing Madness made...

Duration:00:29:44

185 Unique Video Ranking Tips

6/15/2018
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Today on Video Marketing Madness - Unique Video Ranking Tips. -Title, tags and description still important -Social shares and backlinks too -Google entity stacking – “Ranking Factory” makes it easy. Gigs on Fiverr as well -Share all the URL variations. VidPenguin is good for that -Get 300% more views by translating into other languages. Lingo Blaster is a good system -Include the URL for the vid in the description in case vid gets scraped for blogs -If you have a number of videos on a...

Duration:00:38:26

184 Creative Ways to Promote Your YouTube Channel

6/8/2018
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Today on Video Marketing Madness - Creative Ways to Promote Your YouTube Channel. https://earn.show/video_marketing_madness -Business cards – add URL and QR Code -T-shirts with QR code -Mugs, hats, mouse pads, etc with QR Code -Have a link in your email signature. -E-mail promotions -Blog and website – add the link, embed videos, do giveaways -Contest – 100th new subscriber gets a prize -Create content specific to a local meet up and then go to the meet up and give them your business...

Duration:00:29:03

183 Using Testimonial Videos For Your Marketing

5/25/2018
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Today on Video Marketing Madness – Using Testimonial Videos For Your Marketing -Needs to be a genuine review -You can incentivize to leave a review but not to say something nice. You get what you get -Idea for a service business: After visit, text customer. Service worker gets a tip from the company if customer leaves a review -Customer can use phone to record selfie video and email or Dropbox video to you - What they should say: 1) What is life like before 2) What change did they...

Duration:00:30:56

182 Using Live Video for Product Launches

5/4/2018
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New Episode - Using Live Video for Product Launches on this Video Marketing Madness podcast. -It builds an audience with a direct connection -Do a new episode at the same time weekly -“Behind the Scenes” -Review a product before launch – build excitement -Schedule in Facebook and/or YouTube and email your list -Do a live Q&A -Use Webinar Jam with it -Works with Main St offline marketing as well Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any...

Duration:00:32:50

181 How to Make Money with Facebook Live

4/6/2018
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Today on Video Marketing Madness – How to Make Money with Facebook Live -You can show a sales PowerPoint or Keynote using screenshare -Do a Facebook live and use the audio for a podcast -Do a new content “behind the scenes” -Preview a product – build interest -Spotlite a customer and their successes with a product -Don’t forget Instagram, Periscope, Vimeo and Dailymotion. Joicaster will syndicate live to all -Share in social media, invite via email and Messenger Video Marketing...

Duration:00:37:37

180 How to Remarket YouTube Videos

3/30/2018
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Today on Video Marketing Madness – How to Remarket YouTube Videos. You can run adds based on the video watched or likes as well folks who subscribe and playlists. It’s done through AdWords. This article provides much more detail. Video Marketing Madness made possible by the Lead Kahuna webinar. Ray’s already picked up 5 new customers with Lead Kahuna. Find out how he did it with Lead Kahuna by going to RaysBonuses.com/Leads Be sure to subscribe to our YouTube channel. Video Marketing...

Duration:00:28:02

179 Building a List with YouTube

3/2/2018
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Today on Video Marketing Madness – Building a List with YouTube -Spend $5 a day on YouTube ads for your sales video -Give something away -Use a squeeze page and auto responder. Put the link to the squeeze page in the YouTube description -Consider a product delivery system like SendOwl -Have a purpose for the list. Follow up Video Marketing Madness made possible by TubeBuddy. TubeBuddy is a FREE browser extension that integrates directly into YouTube to help you run your channel with...

Duration:00:33:39

178 How to Use Video to Drive Traffic and Conversions

2/23/2018
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Today on Video Marketing Madness – How to Use Video to Drive Traffic and Conversions -"How to" videos rank well. Share on Pinterest -Walk through of products. Also, share on Pinterest -Screencast vids work well -After sale, teach how to use products. Also, FAQ vids. It frees up customer service resources -Testimonials – Life before you, hired you, what’s different -Produce short video ads and buy YouTube AdWords and Facebook promoted posts. Be sure to retarget Sales and product...

Duration:00:27:33

177 - How to Get More YouTube Subscribers

2/16/2018
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Today on Video Marketing Madness – How to Get More YouTube Subscribers. You need 1000 subscribers and 4000 hours of watch time to get in the partner program. You can buy the views from AdWords. Here’s how to get subscribers. -Write out a plan -Post good content -Upload new videos often - Optimize your YouTube channel with a banner, icon, channel trailer, etc. -Use thumbnails, end screens and cards -In the video, ask viewers to subscribe and offer a free gift and include a...

Duration:00:22:16

176 - What is Ringless Voice Mail?

2/9/2018
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Today on Video Marketing Madness – What is Ringless Voice Mail? Ringless voice mail is when you send voice mail to a phone without it ringing. Couple of sources for that. LeadsRain - free account but you have to buy credits. Also, slydial – cannot mass message. Ray is selling a course on how to make money with ringless voice mail. Here’s the link. Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional.

Duration:00:23:55

175 - 360 Video for Business

2/2/2018
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Today on Video Marketing Madness – 360 Video for Business. Great for real estate but hard to edit so get a camera that comes with the software. Ray likes the RICOH THETA Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional.

Duration:00:24:48

174 - The Magic of YouTube Playlists

1/26/2018
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Today on Video Marketing Madness – The Magic of YouTube Playlists. -Playlists group videos together -Target keywords with playlists and rank for those keywords -Share other high performing videos in your playlist and it helps rankings for your playlist -Playlists increase session times -A new playlist mimics new activity -Playlists make it easier to set up sections on the YouTube channel -Setting up and optimizing high performing YouTube playlists is tedious. However, Cyril Jeet’s...

Duration:00:25:01

173 - Unique Uses for Video

1/11/2018
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Today on Video Marketing Madness – Unique Uses for Video -Put a video in the banner of a Facebook business page. It needs to be 851 x 315 pixels. -Stream standing vids and recorded webinars to Facebook Live and take questions. Do the same with YouTube using “Super Chat” for questions. SociLive Stream works great for streaming. -Do daily livestream on Facebook and YouTube using your phone -Syndicate to all the video sites like Facebook, YouTube, Periscope, Vimeo and DailyMotion using...

Duration:00:28:43

172 - Advanced Live Video Production

12/14/2017
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Today on Video Marketing Madness – Advanced Live Video Production. The live platforms include Facebook, YouTube, Instagram, Twitter, Vimeo, Dailymotion, and Twitch. Streaming software provides more functionality: -mimoLive for Mac is a TV Studio in a box. Works with iPhone camera, webcam and traditional cameras. Live green screen and remote reporting. -Wirecast is good but doesn’t have the advanced features mimoLive has, but it’s PC. -OBS Studio is open source and free. Very...

Duration:00:28:35

171 - Free Video Resources

12/7/2017
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Today on Video Marketing Madness – Free Video Resources! Free Video Resources: -DaVinci Resolve has a free version. Very powerful video editor with green screen and color correction. High learning curve -HitFilm.com. Similar to DaVinci Resolve but easier to learn -Shotcut at FreeVideoEditor.co. Open source and updated monthly -iMovie editor for mac and iOS -OBS Studio is open source and great for live video streaming -Images and videos – Pixabay and Pexels -YouTube has lots of free...

Duration:00:30:01

170 - Reviews and Video Testimonials

11/30/2017
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Today on Video Marketing Madness – Reviews and Video Testimonials. Free Stuff!!! at VideoMarketingMadnessRadio.com Good reviews are an important source of referrals and new business. It’s important to get at least five – 5 star reviews on “Google My Business” as that and geography will help your business show up in the three pack. Yelp is important because iPhones use Yelp results to show reviews. Facebook also ranks well. Be sure to claim and optimize these review sites. Ask customers to...

Duration:00:30:37