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Video Marketing Madness

Business & Economics Podcasts

Stay updated on the latest trends in online video and YouTube marketing. Video Marketing Madness with Ray the Video Guy and Steve Sleeper. New shows every Thursday.

Stay updated on the latest trends in online video and YouTube marketing. Video Marketing Madness with Ray the Video Guy and Steve Sleeper. New shows every Thursday.

Location:

Omaha, NE

Description:

Stay updated on the latest trends in online video and YouTube marketing. Video Marketing Madness with Ray the Video Guy and Steve Sleeper. New shows every Thursday.

Language:

English


Episodes

Creating a Hyper Local TV Network

11/10/2022
Today on Video Marketing Madness – Creating a Hyper Local TV Network. Ray talks about what he’s doing. His hyper-local TV network is for Loganville GA, and it’s available on all the streaming services like Roku. So far it business spotlights but they would like to add locally based entertainment shows and have it on in the lobbies of local businesses. Ray also had case studies of Reels going viral and a Loganville Deals website he’s building. Today’s episode is made possible by Movo! Get...

Duration:00:38:39

Latest Updates Google Business Profile and YouTube Updates

10/27/2022
Today on Video Marketing Madness – Latest Updates Google Business Profile and YouTube Updates. Ray and Steve walk through the latest stuff. Starting soon, you will be able to monetize videos with music in them, as long as you share. The new YouTube trim tool for banner ads New mobile look for YouTube New Google algorithm Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel –...

Duration:00:55:31

YouTube Shorts and Handles plus Smartphone Stats

10/20/2022
Ray is out of pocket today, so Steve did a quick 10-minute update on YouTube Shorts and Handles plus Smartphone Stats Good info.

Duration:00:10:47

YouTube Shorts Revenue Share

10/6/2022
Today on Video Marketing Madness –YouTube Shorts Revenue Share. Ray and Steve outline that and Steve has a cool Shorts case study. Starting in 2023, YouTube will offer a 45% revenue share on shorts but you have to be a member of the partner program. To apply, you need 1000 subscribers and 90 million views in 90 days. Whoa! But for some, it’s very doable. Create and upload often. Steve may not get there but has found he’s getting more attention with Shorts for his Trains Youtube channel....

The Rise of A.I. Artwork

9/29/2022
Today on Video Marketing Madness –The Rise of A.I. Artwork - Ray talks about some new software he’s tested. It’s called Graiphics. Check it out at https://www.raythevideoguy.com/graiphics - It’s great for creating good online graphics like banners, logos, and photos - as well as website and video graphics. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper...

Duration:00:34:24

Setting Up a 24/7 Online TV Station

9/8/2022
Today on Video Marketing Madness –Setting Up a 24/7 Online TV Station. Ray is doing that now. Ray is working with a company to set up a live streaming channel that feeds to Roku, Fire TV, Apple TV, Android TV, and others. It’s custom-built and will be a real estate 24/7 linear TV channel. While it will have some on-demand videos like YouTube, it will stream different programs all the time like a regular TV channel. There will also be interactive features for direct sales. Today’s episode is...

Duration:00:33:52

How YouTube Helps Online Marketing

9/1/2022
Today on Video Marketing Madness –How YouTube Helps Online Marketing. Steve has a case study on improving Google rankings using YouTube as part of the mix. Steve’s trains YouTube channel is 12 years old, and he noticed Youtube was suggesting videos from folks he subscribed to way back way. All had given up on their channel years ago, and some of them were big names. It appears YouTube is not in the marketing mix. Steve found using YouTube videos as part of the mix pushed up Google Business...

Duration:00:44:38

The Importance of Online Reviews

8/18/2022
Today on Video Marketing Madness –The Importance of Online Reviews. Ray tells us how to get online reviews and why. Google, Facebook, and Yelp are the top three. Remember to ask for a video review and you can post that on all your social media, including your Google Business Profile. You need to get online reviews because folks will gravitate to businesses with lots of 5-star reviews, and they need to be recent as well. Also, it’s a ranking factor with Google Business Profiles. Start by...

Duration:00:44:37

Build Your Business with Local Videos

8/11/2022
Today on Video Marketing Madness – Build Your Business with Local Videos Ray built a Community Facebook page, “Loganville News and Events.” He is shooting a lot of video interviews with local businesses. It’s great for networking and for the businesses, it builds content and authority. Good community service and more biz for Ray. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube...

Duration:00:25:10

Local Social Community Videos

7/28/2022
Today on Video Marketing Madness – Local Social Community Videos. Ray tells us how to get more business. Ray owns an escape room in Loganville GA and he built a community Facebook page called, “Loganville News and Events.” There is some news content and promotion. But restaurant reviews are huge and Facebook Lives of events are big too. He also does live videos from retail locations, as well as producing interview videos. It’s been great networking for Rays’ video/social media/website...

Duration:00:53:52

Set up Roku & Amazon Fire Channels

7/14/2022
Today on Video Marketing Madness – Set up Roku & Amazon Fire Channels. Ray tells us how. Ray stood up the DuPont network it it averages 200,000 views. He’s standing up a new channel on real estate investing. You have more control over content and monetization than what you get with YouTube, and there is a low cost per entry. There’s lots to do like coding and hosting the video files, but TV Fire Boss does it all for you and they have training to go with it. It’s at...

Duration:00:24:44

Mike Cyr from Virtual Railfan

7/8/2022
Today on Video Marketing Madness – Mike Cyr from Virtual Railfan. VR live streams 24/7 for railfans on YouTube from about 50 locations. We talk to Mike about how they set up their live streaming network, what cameras they use and how their YouTube channel took off like a rocket. Listen in for all sorts of tips and great success stories. Their website is https://virtualrailfan.com/ Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at...

Duration:00:30:45

The YouTube Back Office

7/1/2022
Today on Video Marketing Madness – The YouTube Back Office. Ray updates us on everything in the YouTube back office and how it benefits your channel. Analytics tells what videos perform and what works. Watch hours again will show you what’s working. You need 4000 watch hours in a year to be monetized. Number of subscribers - are you gaining or losing? When are people watching your videos? And there’s much more so listen to this episode. Today’s episode is made possible by Movo! Get great...

Duration:01:02:43

Short Form Videos Update

6/16/2022
Today on Video Marketing Madness – Short Form Videos Update. Ray has an update on short-form videos. Steve started with an update on YouTube Clips tests he’s doing. Ray does a lot of daily TikToks and IG Reels for his escape room, which can work for any number of retail businesses. He mostly makes short videos of scaring people in one of the rooms and gets up to 65,000 views. It’s excellent word-of-mouth advertising, and new customers come in and mention the short vids and are excited. No...

Duration:00:35:23

YouTube Clips and Chapters & Cool Hardware

6/10/2022
Today on Video Marketing Madness – YouTube Clips and Chapters & Cool Hardware. Lots of stuff you can use NOW! We’ve covered YouTube Clips in a previous show - https://govmm.com/youtube-clips/ - and Steve ran a test. Using Clips in some of the Facebook Groups he belongs to, Steve saw a nice bump in views for the full videos. We also covered Chapters before - https://govmm.com/youtube-chapters/ - and Ray discovered they show up in YouTube search results, so we discussed benefits. Finally, Ray...

Duration:00:37:48

Ranking Videos in 2022

5/19/2022
Today on Video Marketing Madness – Ranking Videos in 2022. Ray walks us through all the tactics. Use the keyword set in the title twice, but make it natural. Name the mp4 title the keyword set and add the metadata to the file. With the description, repeat the keyword set, and then add the phone number and website. Include the Google Business Profile link and the citation. Include links to five - 5-star reviews from the GBP. Include the video copy and an about us and driving directions to the...

Duration:00:51:36

YouTube Clips.

5/12/2022
Today on Video Marketing Madness – YouTube Clips. Ray explains how to use this new feature and why. You can grab 5 to 30 seconds from any video and make a clip out of it. Use the scissors icon underneath the video on the watch page. YouTube then creates a new URL for the clip, and it then has its own watch page. The full video is greyed out behind it. It’s a way to grab someone’s interest and entice them to watch the full video. Today’s episode is made possible by Movo! Get great...

Duration:00:35:02

AI Voiceovers

4/28/2022
Today on Video Marketing Madness – AI Voiceovers. Ray has found software that does a great job with AI voiceovers and video. Ray played some sample audio. The software is VidVoicer and you can get it for $30 at https://www.raythevideoguy.com/vidvoicer Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s railfan YouTube channel – subscribe and hit the thumbs up button...

Duration:00:42:28

Horizontal vs Vertical Videos

4/21/2022
Today on Video Marketing Madness – Horizontal vs Vertical Videos. Ray explains the benefits and uses of horizontal and vertical videos. Vertical is best for Facebook Live, Instagram Reels, Youtube shorts and TikTok. Great for selfie vids. Horizontal is best for YouTube and YouTube ads, TV and Desktop. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s railfan YouTube channel – subscribe and...

Duration:00:38:31

Short Videos

4/15/2022
Today on Video Marketing Madness – Short Videos. Ray has a case study of how short videos help with branding, word-of-mouth advertising, and increased traffic. Short videos are typically 60 seconds and are vertical. Platforms include TikTok, YouTube Shorts, and Facebook and Instagram Reels. Ray does them all the time for his escape room business and they have helped drive traffic. VidShortz will build short videos for you with templates and the click of a button. Get it at...

Duration:00:26:21