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Video Marketing Madness

Business & Economics Podcasts

Stay updated on the latest trends in online video and YouTube marketing. Video Marketing Madness with Ray the Video Guy and Steve Sleeper. New shows every Friday

Stay updated on the latest trends in online video and YouTube marketing. Video Marketing Madness with Ray the Video Guy and Steve Sleeper. New shows every Friday

Location:

Omaha, NE

Description:

Stay updated on the latest trends in online video and YouTube marketing. Video Marketing Madness with Ray the Video Guy and Steve Sleeper. New shows every Friday

Language:

English


Episodes

Social Media Madness

12/4/2020
Today on Video Marketing Madness – Social Media Madness. Great tips from Ray on how to profit with consistent social media posts. Ray quoted some figures on how often you should post to each site. Facebook Live gets the most views. For his escape room, Ray posts puzzles, memes, quotes of the day and videos. It’s not all about selling something. Be sure to interact with followers. You’ll need the help of another person, automation software, or both. Hootsuite and Bright Social are good....

Duration:00:46:00

Animation for Everyone

11/20/2020
Today on Video Marketing Madness – Animation for Everyone. Ray has a simple way to make professional video animation. It’s Viddyoze, and you can get it at https://www.raythevideoguy.com/viddyoze - Create animated videos in three clicks. Logos, backgrounds, live graphics, lower thirds, and intros and outros. It takes seconds, and they look good. It comes with some cool templates, and you can buy extra templates if you wish.

Duration:00:43:34

Short Video Madness

11/13/2020
Today on Video Marketing Madness – Short Video Madness. Ray teaches us how to drive website traffic with short videos. TikTok is the king of 60 second videos and YouTube Shorts and Instagram Reels are trying to compete. Silly vids can be a way to drive traffic to your website. TikTok has brand and ad accounts. Types of vids: jokes, silly songs, tips, skits, pranks and toy demos. This episode made possible by EmailSpike! Get videos in your email as well as countdown timers at...

Duration:00:26:21

TubeBuddy

11/6/2020
Today on Video Marketing Madness – TubeBuddy. Learn the benefit of using Tube Buddy with your YouTube channel. Right now, Ray’s using it to make title, tag, and description brand changes to multiple videos. TubeBuddy provides access to all YouTube functions in one place and it prompts you to do everything needed to optimize your videos. It also creates Thumbnails and shows rankings. This episode made possible by TubeBuddy - Want to add the features YouTube SHOULD have had? Add TubeBuddy.......

Duration:00:35:14

Virtual Studios

10/16/2020
Today on Video Marketing Madness – Virtual Studios. Learn how to set up a virtual video studio With a green screen and your iPhone, you have lots of options. There are virtual studio software “black boxes” out there with pre-loaded backgrounds and you can also buy virtual sets. Shoot the talent in front of a green screen and import to your editor. This episode made possible by EmailSpike! Get videos in your email as well as countdown timers at http://www.raythevideoguy.com/emailspike

Duration:00:45:56

Screen Capture Videos

10/2/2020
Today on Video Marketing Madness - Screen Capture Videos. Ray gives all of the uses and how tos for screen capture videos. Use screen capture videos to demo software Training Reports In place of a long email Record video games Record PowerPoint presentations For sales effort to evaluate a YouTube channel, a website, or social media pages Video sales letters You can even record your smartphone screen to show off an app Screen capture software Camtasia ScreenFlow (Mac) QuickTime (Mac) OBS if...

Duration:00:43:20

Reputation Videos

9/25/2020
Today on Video Marketing Madness – Reputation Videos. Ray makes the case for the benefits of Rep Videos and provides ways to produce and distribute. David Sprague’s product, “RepVideos,” automatically grabs 5-star reviews from Google, then creates and syndicates the videos. That product is available at http://rayslinks.com/repvideosreplay In the alternative, you can make them yourself (Steve uses PowerPoint) and use your favorite syndication software like Hootsuite, or others.

Duration:00:19:25

Facebook Cover Videos

9/18/2020
Today on Video Marketing Madness – Facebook Cover Videos. How to use videos instead of an image in the Facebook page banner area Upload the video and make it fit in the Facebook window. Be sure to have all in the info in the center of the video. 20 second minimum and 90 second max. Include audio, but make it so folks will understand without the sound on. Todays show made possible by Email Spike https://www.raythevideoguy.com/emailspike

Duration:00:34:17

Videos in Your Emails

8/28/2020
Today on Video Marketing Madness – Videos in Your Emails. Finally, a way to embed videos in your email campaigns. Upload your video to a host, grab the link and put it in Email Spike, and it’ll give you the embed code for your emails. If the recipient’s email client doesn’t allow videos, it will show a gif. Ray has seen an increase in sales. Todays show made possible by Email Spike https://www.raythevideoguy.com/emailspike

Duration:00:23:27

Easy Advertising Opportunities

8/14/2020
Today on Video Marketing Madness – Easy Advertising Opportunities. Here are easy and cheap ways to make direct sales -Facebook. Start the campaign from the page and use the ad center. It's easy and quick and has a reporting feature. Ray gets good results for his escape room business. 230 clicks to the website where you can buy tickets, and they reached 7000 local people. With the "Book Now" feature, he got 350 clicks and reached 8000 people for $25.00. With a video, he got 1000 play-throughs...

Duration:00:43:01

Text Message Marketing

8/7/2020
Today on Video Marketing Madness – Text Message Marketing. Ray shares how he’s growing his business with text messaging. First of all, be sure to get Dr. Ben Atkins’ How-To book and videos. For his escape room business, Ray has 5000 phone numbers, and the outgoing campaigns go through Twilio. He got a 90% open rate! Text message marketing is big for restaurants; send out a coupon on slow nights, for instance. Also significant for chiropractors, dentists, and movie theatres. Ray has it set up...

Duration:00:40:10

The Power of Facebook Marketing

7/31/2020
Today on Video Marketing Madness – The Power of Facebook Marketing. Ray tells us how he’s growing his escape room business with Facebook. Action plan: -Invite friends to like the page -Post decent content. – Curate and schedule for 6 months -He has run lots of Facebook video ads. YouTube as well -He made sure all the page info is completed -Added lots of videos and images. The vids get a lot of attention -He checks post likes to see if any are not fans yet, and invites those who aren’t -Ray...

Duration:00:46:03

The Reality of Local Marketing

7/24/2020
Today on Video Marketing Madness – The Reality of Local Marketing. Ray gives us a case study using his new escape room business. Ray just bought Escape Plan Georgia in Loganville and he’s doing GMB marketing, social media posting across platforms, Facebook Ads, and YouTube videos. He’s also printing rack cards for the hotels and will cross promote with other escape rooms. So far, so good. Today's episode is made possible by Synthesys text to voice! Learn more at...

Duration:00:44:25

Mobile Phones for Pro Video

6/26/2020
Today on Video Marketing Madness – Mobile Phones for Pro Video. Ray makes the case for shooting video on your smartphone. Ray uses his iPhone in-studio for everything and in the field for quick interviews. The set-up is super quick and it’s digital HD. But the aperture is small, so make sure you have good lighting. If you don’t have a cameraman with you (and who does these days), smartphones give you the control you need, especially if you have the FiLMiC Pro app - https://www.filmicpro.com/...

Duration:00:44:26

TikTok

6/19/2020
Today on Video Marketing Madness – TikTok – Ray makes the case for being on TikTok. TikTok is growing by leaps and bounds and will soon have a billion users. It’s mobile only. Don’t be intimidated that it’s video and have fun with it. In fact, Ray has a cool software that will help you create videos and schedule posts on TikTok. It’s VideoTik and you can get it at https://www.raythevideoguy.com/videotik Today's episode is made possible by FreshBooks! Accounting, Invoicing and Estimates in 1...

Duration:00:35:00

Retro Video Mania

6/12/2020
Today on Video Marketing Madness – Retro Video Mania – Ray reminisces about video production technology in the 90s and early 2000s Today's episode is made possible by FreshBooks! Accounting, Invoicing and Estimates in 1 place! Try it for FREE today at http://www.rayslinks.com/freshbooks

Duration:00:42:07

Green Screen with Smartphones

5/29/2020
Today on Video Marketing Madness - Green Screen with Smartphones. Ray details the best greens screens, lighting and editing techniques Ray has a painted green screen wall using Rosco green screen paint. But you can use a green screen backdrop cloth and tack it to the wall. Be sure to have soft lighting on either side of the green screen and make sure the talent is in front of those lights. Use three-point lighting on the talent. There are a lot of editors out there that work with green...

Duration:00:45:25

Using Animation!

5/15/2020
Today on Video Marketing Madness Using Animation! Ray gives us a great, easy way for created animation for videos and when to use it. Use animation with produced videos: intros and outros, logos. lower thirds and contact info. Animation is great in video sales letters and YouTube end screens. Today's episode is made possible by CreateStudio! Create animation easier than ever! Animated text, characters, and more! Learn more at http://www.raythevideoguy.com/createstudio

Duration:00:39:44

Creating Video Testimonials

5/8/2020
Today on Video Marketing Madness - Creating Video Testimonials. Ray explains the value of, and the best way to create video testimonials. Structure is – state name and problem, what the person decided to do and the result. Share it to a testimonial page on your website, testimonial playlist on your YouTube channel, social media, blog and GMB. Today's episode is made possible Elements By Envato! Get all the images, videos, music, templates, sounds, themes and more... in 1 place!...

Duration:00:40:20

Pocket Video Productions

5/1/2020
Today on Video Marketing Madness - Pocket Video Productions. Ray has great ideas on shooting professional videos with your smartphone Extempore is a software that will add a telepromoter to your smartphone. Filmic Pro allows you to use all four cameras on an iPhone. In the field, Ray uses his iPhone with the Movo LED light Today's episode is made possible by Adobe Creative Suite. Photoshop, After Effects, Illustrator and more in one suite! http://rayslinks.com/adobecs

Duration:00:50:28