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Video Marketing Madness

Business & Economics Podcasts

Stay updated on the latest trends in online video and YouTube marketing. Video Marketing Madness with Ray the Video Guy and Steve Sleeper. New shows every Friday

Stay updated on the latest trends in online video and YouTube marketing. Video Marketing Madness with Ray the Video Guy and Steve Sleeper. New shows every Friday

Location:

Omaha, NE

Description:

Stay updated on the latest trends in online video and YouTube marketing. Video Marketing Madness with Ray the Video Guy and Steve Sleeper. New shows every Friday

Language:

English


Episodes

Helping Businesses in Hard Times

3/20/2020
Today on Video Marketing Madness - Helping Businesses in Hard Times. Ray has all kinds of ideas on how to help businesses and profit now. -Restaurants need help communicating that they offer curb side pickup or delivery -Bankruptcy lawyers will be busy soon. They need to get the word out -Set up remote video interviews with local businesses -Gym membership sites for workouts This episode made possible by Lead Kahuna! The easy way to get UNLIMITED local leads!...

Duration:00:38:16

Creating Interactive Videos

3/13/2020
Today on Video Marketing Madness - Creating Interactive Videos. Ray has a really slick way to create interactive videos for your website. Interactr Elements is the way to create website interactive videos. They have lots of great templates and you can include interactive links like surveys, other videos and downloads. If your client offers many products and services, you can guide the website visitor to the right solution by asking qualifying questions’ This episode made possible by...

Duration:00:36:14

The YouTube Embedded Player – Cons and Pros

2/28/2020
Today on Video Marketing Madness: The YouTube Embedded Player - Cons and Pros Cons: -YouTube took away some things like auto-paly -Can’t get rid of YouTube branding -Shows related videos if paused -Video can be flagged and removed Pro is ranking juice for video and website page For the home page, use a third-party player. Ray likes Kaptiwa because it’s a file host that is good for streaming, and it’s a player. It’s fast with no buffering and it gives you a lot of options like player colors...

Duration:00:32:33

Setting Up a YouTube Channel 2020

2/21/2020
Today on Video Marketing Madness: Setting Up a YouTube Channel 2020 -The YouTube channel art and icon are essential. If you don’t have them, you won’t get all the tools and be able to verify your channel. Canva is a free tool for doing channel art. -Make sure you enable the channel within the YouTube account. -Add sections on the home page. Typically they are playlists you have created. Include citations in the playlists. -Fill out the “About” section and include a citation. Add an email...

Duration:00:54:36

Expert Videos

2/14/2020
Today on Video Marketing Madness: Using Expert Videos to Grow Your Business Expose Videos create professional video with a news room and pro talent open. You insert video of client answering a FAQ. Give it to them for free. It’s a great foot in the door strategy. The upsell is syndicated to their social media. Video Marketing Madness made possible by Expose Videos. Want to get new business with Expert Videos? Head here: https://mastermind.boostwebinars.com/23608

Duration:00:47:58

Ch-Ch Changes at YouTube

2/7/2020
Today on Video Marketing Madness: Ch-Ch Changes at YouTube. Ray give us all the YouTube back office changes you need to know -Creator Studio Classic goes away in March -The upload interface is different and guides you through 3 steps -You can only upload one video at a time -For kids and not for kids -No new tools, just changed front end Video Marketing Madness made possible by Lead Kahuna Want to get a ton of leads? Get started with Lead Kahuna! http://www.raythevideoguy.com/leads

Duration:00:32:19

Sales Power of Local YouTube Channels

1/24/2020
Today on Video Marketing Madness: The Sales Power of Local YouTube Channels. Great tactic from Ray on building new relationships. -Create a YouTube channel for local businesses – e.g. “Best Anytown Businesses”. Then add a dentist, a chiropractor, a plumber. Offer video for free, then upsell them. -Do a local interview program with the member businesses Video Marketing Madness made possible by Lead Kahuna Want to get a ton of leads? Get started with Lead Kahuna!...

Duration:00:50:27

Creative Ways to Get Clients

1/17/2020
Today on Video Marketing Madness: Creative Ways to Get Clients. Rays has all sorts of cutting-edge methods for landing new business. -Get the Meetup app for your phone. All kinds of different Meetups in your town -Speak at events -Join referral groups like BNI -Get Lead Kahuna. It scrapes leads with tons of useful information. You can email, voice broadcast or mail to the leads -LinkedIn and Facebook. Connect and message. Use Facebook messenger to reach out. Also, look for Facebook business...

Duration:00:48:22

Top Apps of 2019 for Use in 2020

1/3/2020
Today on Video Marketing Madness: Top Apps of 2019 for Use in 2020. Ray gives us 11 apps that will help your video marketing business explode in 2020. -Thumbnail Blaster– easy way to create YouTube thumbnails https://www.raythevideoguy.com/thumbnailblaster -Filmic Pro. Turns our iPhone into a high-end video production tool. Find it in the app store -Screenflow for Mac and Camtasia for PC for doing screen capture vids -Lead Kahuna – Searches businesses that need your help and markets to them....

Duration:00:42:34

The REAL Power of Videos

12/13/2019
Today on Video Marketing Madness, The REAL Power of Videos. Ray details how YouTube helps rank your website and GMB listing. The power is in the YouTube description field. You can create backlinks and citations that Google loves. Use playlists and IFTTT to syndicate for even more power. Ninja tip – make videos for each website page topic and backlink to the webpage and embed the video. Video Marketing Madness made possible by Movo. Great selection of mics you need for any application at...

Duration:00:49:38

The Great Microphone Debate

12/6/2019
Today on Video Marketing Madness, The Great Microphone Debate. Ray gives us all the options on microphone types to use with your videos. -Lapel is the best mic when you’re standing in front of the camera. Blue Yeti is the best when sitting at a desk. Note that the Yeti has multiple pick up pattern pre-sets. -In studio, Ray uses a lapel mic with a 20-foot cord. Wireless lapels are good for when you need to move around and/or in the field. Be sure to get UHF band wireless mics. It gives you...

Duration:01:06:57

Will you be fined $42,000 for your YouTube videos?

11/22/2019
Today on Video Marketing Madness, Will you be fined $42,000 for your YouTube videos? More info on the COPPA act amendment. COPPA is meant to protect children’s privacy (13 and under). So, you need to declare whether or not your video content is intended for kids. There are three ways to do that: 1) At the channel level in advanced settings. 2) At the video level in the creator studio. It can be by video. 3) When uploading a video. Updated info: -If you don’t declare, it’s possible YouTube...

Duration:00:32:10

YouTube Fined $175,000,000 and what you need to do

11/15/2019
Today on Video Marketing Madness, YouTube has been fined $175,000,000 for COPPA violations and what you need to do to protect yourself. Subscribe at: GoVmm.com COPPA is meant to protect children’s privacy (13 and under). So, you need to declare whether or not your video content is intended for kids. If you do nothing, YouTube will decide for you. There are three ways to do that: 1) At the channel level in advanced settings. 2) At the video level in the creator studio. It can be by video. 3)...

Duration:00:36:48

A Unique Way to Get New Clients

11/8/2019
Today on Video Marketing Madness, Ray has discovered a Unique Way to Get New Clients that has landed 7 new customers in 4 days! Subscribe at: https://govmm.com/ Ray offered a free webinar to the local area on 5 ways to improve their GMB listings. He posted it in local business forums (Facebook groups) and sent out some emails. A few people signed up, but he got phone calls from people who wanted to talk right away and landed 7 new customers in 4 days. Listen to the podcast to find out more...

Duration:01:08:39

Video Players for Your Website

10/25/2019
Today on Video Marketing Madness Video Players for Your Website that help you avoid the YouTube pitfalls. Subscribe at: GoVmm.com Embedding optimized YouTube videos on your website with the YouTube player is good for SEO, but if your video is brought down for any reason, there’s nothing there. Also, YouTube shows recommendations at the end of your video and some could be competitors. Ray suggests using a third-party player on the home page and the YouTube player on interior pages to get the...

Duration:00:25:54

How to Makes Videos When You Don’t Know How

10/18/2019
Today on Video Marketing Madness How to Makes Videos When You Don’t Know How. Great Tips from Ray the Video Guy. Subscribe at: GoVmm.com -Streaming is easy. All you need is streaming software like OBS or Zoom and a webcam. Good mics are available for $100 -Hire someone to shoot and edit for you. Local wedding photographers are a good source -HitFilm Express is a good free editing software -Screen Capture videos are easy to do. Camtasia works on Mac and PC. -PowerPoints or Keynotes. Camtasia...

Duration:00:41:07

5 Way to Improve Your Videos

10/11/2019
Today on Video Marketing Madness 5 Ways to Improve Your Videos to get more traffic and sales. Subscribe at: GoVmm.com -Edit- you can do it on your phone -Use B roll – either shoot scenes or use stock footage -Add music and sound effects if appropriate -Add graphics – Lower thirds, plugins from your editing software, and animated logos. Upwork and Fiverr are good sources for graphics -Use YouTube end screens in the last 20 seconds of your video. When you edit your video, build a background...

Duration:00:36:11

How to Improve Your Video Shoots

9/27/2019
Today on Video Marketing Madness How to Improve Your Video Shoots. Ray gives us all kinds of tips on being a pro videographer. Subscribe at: GoVmm.com -Be sure to use the proper mic and use headphones to hear what you’re shooting -Use a tripod. Polaroid has a nice tripod for under $40 at Best Buy. B&H and Amazon have a good selection of tripods depending on need. -Be sure to get a smartphone mount for your tripod if that’s what you’re using to shoot videos. Movo has a smartphone mount and...

Duration:00:44:15

Smartphone Video PROduction

9/20/2019
Today on Video Marketing Madness Smartphone Video PROduction Ray explains how to shoot pro videos on the new iPhone 11. Subscribe at: GoVmm.com Smartphones shoot in HD and iPhones have 4k. The advantage is you can see what you’re shooting when you’re on camera. So, you don’t need a cameraman. The iPhone has good auto focus and green screening compression is excellent. The audio is much better than DSLR. You’ll need an external mic and Ray recommends the Movo LV1 which you can buy at...

Duration:00:44:04

The Power of YouTube Cards

8/30/2019
Today on Video Marketing Madness: The Power of YouTube Cards Ray explains what they are and how to use all the applications. Subscribe at: GoVmm.com Cards are the little “i” and a CTA in the upper right-hand corner. CTA is not visible the entire vid. Five cards per vid, and you can select timeframe. You can link to a website, but you need to add an associated website to the channel, and for that, you need 1000 subscribers and 4000 hours of watch time in a 12 month period. You can also link...

Duration:00:38:34