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Video Marketing Madness

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203 Having Fun with Live Video

2/15/2019
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Today on Video Marketing Madness - Having Fun with Live Video – Subscribe at: Govmm.com/ Live steaming software: -OBS Studio is free and is good for streaming produced videos from Skype or Zoom. OBSproject.com -mimoLive is what Ray uses. Full TV studio in a box and outputs to all the live video sites. Switcher, green screen, graphics and audio mixer. Mac only. Boinx.com/mimoLive -vMix is similar to mimoLive but is for PCs. vMix.com - BTW – NDI lets you use smartphones and tablets as cameras....

Duration:00:37:08

202 Why Aren’t You Doing YouTube Ads?

2/1/2019
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Today on Video Marketing Madness - Why Aren’t You Doing YouTube Ads? Ray explains all the ways we can profit from YouTube ads. https://govmm.com/ -Boost your video content for as little as $5. -Target locally with pre-roll ads. Much cheaper and more clicks than normal PPC -Promote products like an e-commerce store. Targeting can be a challenge, so test. -Pre-roll ads work great for local businesses. Discovery ads are based on search and can work for a product -6 second ads in the middle of a...

Duration:00:34:58

201 What Ray Learned in Hawaii

1/25/2019
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Today on Video Marketing Madness - What Ray Learned in Hawaii at the PI Lawyer Marketing Conference https://govmm.com/ -Tons of discussion at the conference about Hulu and YouTube being great ways to reach cord-cutters and avoid DVRs -Hulu has 40 million households. That’s about one third of the U.S.! -On YouTube -pre- roll ads work best Video Marketing Madness made possible by Movo. It’s a great way to turn your smartphone into a pro camera. Look at all of Movo’s stuff at...

Duration:00:34:54

200 Pro Video for Your Smartphone

1/18/2019
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Today on Video Marketing Madness - Pro Video for Your Smartphone https://govmm.com/ -Using your smartphone camera require more light -Amazon has light kits. 3 lights and stands -Lowes has the big curly que fluorescents -If you have fluorescent light in your office, change out with daylight balanced tubes -Make sure you have an external mic with the right connector Video Marketing Madness made possible by Movo. It’s a great way to turn your smartphone into a pro camera....

Duration:00:47:37

199 How to Reach TV Cordcutters

12/28/2018
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Today on Video Marketing Madness - How to Reach TV Cordcutters https://govmm.com Cordcutters are folks that don’t have cable or satellite. Hulu is a great way to reach them with ads, but you minimally have to have a $30k a year budget. It works out to $0.03 per view though. Great way to reach millennials and Gen X. Today shows made possible by a how-to webinar on getting unlimited local leads. Go to RaytheVideoGuy.com/Leads Be sure to subscribe to our YouTube channel. Video Marketing Madness...

Duration:00:34:42

198 YouTube Ads for 2019

12/21/2018
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Today on Video Marketing Madness - YouTube Ads for 2019 https://govmm.com/ -Works well as simple promotions to get views -Promote local businesses – target by geo and demographics -Top-of-mind or direct sales -Website traffic -Define target audience -Not expensive -New for 2019 – target folks that don’t have cable or satellite – YouTube TV Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional video editor. Be sure to subscribe...

Duration:00:36:33

197 Cheap Video Tools You Can Use

12/8/2018
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Video Editors: Shotcut is free and open source at http://freevideoeditor.co | DaViinci Resolve is free at https://www.blackmagicdesign.com/products/davinciresolve | IMovie on your Mac is free Screen Capture: QuickTime on your Mac is free | CamStudio is free and open source https://camstudio.org | Screencast-O-Matic free and open source https://screencast-o-matic.com/ Live Stream: OBS Studio is free and open source https://obsproject.com/ File Hosting: Wasabi Hot Cloud Storage is the best...

Duration:00:40:22

196 New Social Media Video Ideas

11/30/2018
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Today on Video Marketing Madness - New Social Media Video Ideas Lots of great ideas for Facebook and Instagram:-Tall videos give you more real estate in timelines-You can then add information above and below your videos-VideoWrappr does that for you and will also build captions. Get it at RaytheVideoGuy.com/VideoWrappr-You can also build phone text message looking videos that get attention with TXTVideo. Get it at https://www.raythevideoguy.com/txtvideoVideo Marketing Madness made possible...

Duration:00:28:09

195 NDI and Why it Matters

11/2/2018
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Today on Video Marketing Madness - 195 NDI and Why it Matters.-The NDI technology allows you to connect all kinds of video gear - wireless or wired – real time – no delays-So, for instance, you could use a bunch of old iPhones for studio cameras and switch between them-You need a computer with NDI interface software. Many switcher softwares, like mimoLive (what Ray uses), have NDI built in-Works low and high end-Check it out at NewTek.com/NDIVideo Marketing Madness made possible by...

Duration:00:31:10

194 Screen Capture Madness!

10/26/2018
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Today on Video Marketing Madness - Screen Capture Madness!You need a computer, a mic and softwareScreen capture software:-ScreenFlow for Mac only from Telestream for $100.00. Will interface with iPhone or iPad and it has a video editor. Ray loves it.-Camtasia for PC from TechSmith. Very functional for $299.00-Jing from TechSmith. Very simple and light and will take static shots too. $50.00Free:-Shotcut at FreeVideoEditor.co has screen capture -QuickTime for Mac is light and simple-CamStudio...

Duration:00:33:38

193 How to Profit with Facebook Chatbots

10/19/2018
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-Automated responding to Messenger based on incoming message-Good to have because Facebook keeps track of response time to incoming page pm’s-Auto pay can be used-Embed on sales website and engage with client real time-Chat button in emails – “Chat Live”-Mass messaging – great open rates-Check out “Inboxr”. Ray’s got a special deal on it at RaytheVideoGuy.com/InboxrBe sure to subscribe to our YouTube channel. Video Marketing Madness video on demand!

Duration:00:42:35

192 Running YouTube Ads for Local Businesses

9/14/2018
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Today on Video Marketing Madness - Running YouTube Ads for Local Businesses -Instream and Discovery-Instream is top-of-mind – Discovery is targeted by keyword. More like PPC-Pay attention to the campaignsVideo Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional video editor. Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand!

Duration:00:35:14

191 Interesting Ways to Find New Clients!

8/31/2018
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Today on Video Marketing Madness – Interesting Ways to Find New Clients! -Cold phone calls. Get to know the gatekeeper-Trade shows-Email and voice broadcast. Lead Kahuna is good for this-Direct mail-Start a local business mastermind group with one of each business. E.g. one roofer, one injury attorney, etc.-Invite local businesses to come in and shoot a video for low cost/no cost-Use Facebook Messenger to reach out-People who bought vids from the directories like Y.P. and DexVideo Marketing...

Duration:00:57:52

190 YouTube Ads Why You Need Them

8/24/2018
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Today on Video Marketing Madness - YouTube Ads – Why You Need ThemWhy YouTube Ads:-Good views fast-Can target by geo, demographics-Discovery ads based on keyword search-InexpensiveVideo Marketing Madness made possible by Ray’s comprehensive 4 week course on using YouTube for local businesses. Register at https://www.raythevideoguy.com/ytaudit Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand!

Duration:00:36:08

189 YouTube for Local Businesses

8/11/2018
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Today on Video Marketing Madness - YouTube for Local Businesses -Top of mind-Be sure to optimize videos and channel-Translate description into other languages-Look at competition with TubeBuddy-Add video to GMB-Include citations and driving directions in YouTube description-YouTube ads are very inexpensive and are Facebook video adsVideo Marketing Madness made possible by the “How To Get $1000+ Clients With Local YouTube Marketing” webinar Monday 8/13 at 7 pm eastern. Register at...

Duration:00:28:30

188 YouTube Support Programs

7/13/2018
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Today on Video Marketing Madness – YouTube Support Programs that help you market your videos vidIQ is a Chrome and Safari extension that gives you in-depth analysis of you,r and your competitor’s videos. Free with an upgrade. But Ray really likes TubeBuddy because of the long list of features that include:- In-depth analysis of your, and your competitor’s videos-Checklist of what you need to do to optimize your video-Tag rankings and suggestions. You can also see competitor’s tags-Easy...

Duration:00:30:15

187 Creating Clickable Link in YouTube Videos

7/6/2018
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Today on Video Marketing Madness - Creating Clickable Link in YouTube Videos -Cards are a small clickable banner in the upper right of the video. Go to the edit function on the video and look for the cards tab at the top. You can add up to 5 cards at different points of the video-Clickable CTA ad banner. It’s in the lower left corner of the screen. Graphic, title and link. Set up an ad in AdWords campaign and hit pause. Then go to the edit function of the video and click on the CTA tab and...

Duration:00:38:20

186 New YouTube Features to Make Money

6/22/2018
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Today on Video Marketing Madness - New YouTube Features to Make Money.-Paid memberships – need to have 100,000 subscribers-Sell merchandise within the video. Partnering with Teespring but will add more. Need 10,000 subscribers-Premier video format – Livestream existing videos. Includes Super Chat: monitor and respond real time-Google has gone back to carousel of 3 videos on page one-Instagram is creating a platform to compete with YouTube called IGTVVideo Marketing Madness made possible by...

Duration:00:29:44

185 Unique Video Ranking Tips

6/15/2018
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Today on Video Marketing Madness - Unique Video Ranking Tips. -Title, tags and description still important-Social shares and backlinks too-Google entity stacking – “Ranking Factory” makes it easy. Gigs on Fiverr as well-Share all the URL variations. VidPenguin is good for that-Get 300% more views by translating into other languages. Lingo Blaster is a good system-Include the URL for the vid in the description in case vid gets scraped for blogs-If you have a number of videos on a subject-...

Duration:00:38:26

184 Creative Ways to Promote Your YouTube Channel

6/8/2018
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Today on Video Marketing Madness - Creative Ways to Promote Your YouTube Channel. https://earn.show/video_marketing_madness -Business cards – add URL and QR Code-T-shirts with QR code-Mugs, hats, mouse pads, etc with QR Code-Have a link in your email signature. -E-mail promotions-Blog and website – add the link, embed videos, do giveaways-Contest – 100th new subscriber gets a prize-Create content specific to a local meet up and then go to the meet up and give them your business card. You’ve...

Duration:00:29:03