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We Are Selling with Lee Woodward

Business & Economics Podcasts

We Are Selling is a weekly podcast about real estate, business and tackling life's challenges. Hosted by renowned real estate industry coach, Lee Woodward, learn from experts in their field and maximise your life.

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United States

Description:

We Are Selling is a weekly podcast about real estate, business and tackling life's challenges. Hosted by renowned real estate industry coach, Lee Woodward, learn from experts in their field and maximise your life.

Language:

English


Episodes
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175 – Play It Down the Line With Peter Morris

7/2/2025
Send a message directly to Lee ( Include your details ) Peter Morris shares his journey from sales cadet to McGrath shareholder, highlighting the importance of consistency, discipline, and playing it down the line in real estate success. • Started as a 20-year-old sales cadet with Mat Steinwede, learning the foundations through grunt work • Worked in Aboriginal art galleries at Uluru, gaining valuable cultural experience before returning to real estate • Claimed the Ourimbah area by door-knocking consistently for two years, building data methodically • Transformed his business by introducing Sunday open homes, which created a competitive advantage • Uses a VIP launch strategy before taking properties fully to market to establish realistic price expectations • Emphasises the critical importance of language choices when communicating with clients and training team members • Currently generates approximately $1.35 million in GCI with a team of four people • Future goals include growing the team and having team members financially invested in the business • Believes buyer management is crucial: "That buyer today is your client for life." • Recently became a McGrath shareholder, fulfilling what once seemed like "an imaginary dream." Hosted by Lee Woodward Proudly brought to you by Lee Woodward Training Systems. Brought to you by Nexr Elevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today. Discover more: Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short Courses

Duration:00:30:54

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174 - The Power of Saying Yes: Andy Brownhill's Journey from UK Punk to Real Estate Leadership

6/25/2025
Send a message directly to Lee ( Include your details ) Andy Brownhill shares his journey from a 17-year-old punk rock kid from England to General Manager at River Realty. He demonstrates how opportunity can appear unexpectedly when we're willing to say yes and take risks. • The power of saying yes to opportunities, beginning with Andy's move to Australia at age 21 • How embracing unfamiliar challenges builds a foundation for future success • The importance of taking calculated risks and trusting yourself • River Realty's remarkable transformation - reducing staff from 46 to 30 while increasing sales by 18% • Why stripping back operations saved over $1 million in salaries • The value of developing effective company lead generation systems • Why agents should "fall in love with the process, not the outcome." • How River Realty's customer service team nurtures leads through anniversary calls and property estimates • Leadership requires maintaining an open mind to opportunities in every interaction • Creating systems and processes that allow businesses to operate optimally • The importance of staying curious rather than judgmental in business Join us at the Complete Leader Conference 2025, where Andy Brownhill will speak and share more insights on opportunity and leadership in real estate. Hosted by Lee Woodward Proudly brought to you by Lee Woodward Training Systems. Brought to you by Nexr Elevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today. Discover more: Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short Courses

Duration:00:24:59

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173 - Rejection, Numbers, and Video: The Secret Sauce of Plum Property

6/18/2025
Send a message directly to Lee ( Include your details ) Daniel Lee shares his journey from cold-call selling in shopping centres to creating Plum Property, a successful independent real estate brand, and now helping other agents build their businesses through Plum Partners. • Learning the power of rejection and numbers in his first sales job at shopping centres • Setting a consistent goal of 30 face-to-face appraisals every month without fail • Understanding that 50% of listings come from a properly nurtured database • Growing from a high-performing agent writing $1M in GCI to building a 40-person agency • Creating Plum Partners to help established agents start their own agencies • Finding the right "groove" with consistent patterns and commitments each week • Using creative video marketing to build local recognition and warm up cold prospects • Importance of self-discipline and doing "boring, mundane" tasks consistently • Excitement about AI's potential to streamline lead qualification without replacing relationship building Check out Daniel's educational podcast "The Get Keen Podcast" on Spotify, Apple or wherever you get your podcasts. Hosted by Lee Woodward Proudly brought to you by Lee Woodward Training Systems. Brought to you by Nexr Elevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today. Discover more: Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short Courses

Duration:00:39:21

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172 – The Unstoppable Rise of Vincent Doran

6/11/2025
Send a message directly to Lee ( Include your details ) Real estate Prodigy Vincent Doran shares his journey from enrolling in a school auctioneering program at age 16 to becoming one of Adelaide's youngest agency directors at 24, with 60 sales in just nine months. His innovative approach combines auctioneering expertise with personalised buyer relationships, creating exceptional results in a competitive market. • Started in real estate at 16 through a school auctioneering program • Named one of Australia's top 10 auctioneers by REB • Won the 2023 Apollo auctioneering competition • Completed 60 sales in nine months as part of a new business venture • Uses his auctioneering skills as a competitive advantage with buyers • Leverages both traditional methods (door knocking, letterbox drops) and modern marketing • Turns youth into an advantage by emphasising energy and adaptability to modern marketing • Prioritises having a strong admin team so agents can focus on dollar-productive activities • Implements "live mode, sell mode" concept from Complete Salesperson training • Goals include hitting 100 team sales and developing skills in training and team building Access the Complete Snack App for $199 to learn real estate techniques one snack at a time, featuring templates, visuals, videos, and more from Lee Woodward's 30+ years of industry experience. Hosted by Lee Woodward Proudly brought to you by Lee Woodward Training Systems. Brought to you by Nexr Elevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today. Discover more: Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short Courses

Duration:00:22:55

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171 - The Operations Backbone - With Nicole Kelly

6/5/2025
Send a message directly to Lee ( Include your details ) Nicole Kelly shares her 25-year journey in real estate operations and the behind-the-scenes workings of running a major agency with 18 salespeople and 1,200 property managements. Her insights reveal how operations serves as the backbone of successful real estate businesses through people-focused leadership and systematic problem-solving. • Started career at Century 21 before joining Presence (formerly part of a franchise group) • Found natural leadership abilities from being eldest child and always taking captain/coach roles • Manages daily operations across four office locations in Newcastle, NSW • Runs daily leadership huddles at 8:08 AM to set intentions and remove roadblocks • Focuses on three critical metrics: AGCI, new managements, and management losses • Implements proactive client contact strategies that retain and attract property managements • Transitioned from traditional policies and procedures to digital systems with multimedia training • Successfully navigated a public media attack by focusing on client service and team support • Advocates for treating offshore team members as integral parts of the business family • Believes operations requires genuine love for people and the ability to peel back layers of issues If you're interested in learning about real estate operations or developing leadership skills in this industry, this episode provides valuable insights from someone who's mastered both the daily challenges and the long-term vision required for success. Hosted by Lee Woodward Proudly brought to you by Lee Woodward Training Systems. Brought to you by Nexr Elevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today. Discover more: Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short Courses

Duration:00:41:33

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170 Information Controls the Process: Mastering Real Estate Negotiations

5/28/2025
Send a message directly to Lee ( Include your details ) Mat Steinwede returns to share his expertise on negotiation, highlighting how information gathered early in buyer relationships creates powerful leverage for achieving premium prices. • Information controls the process – use what buyers tell you early to guide later negotiations • Great negotiation starts at the first meeting by truly listening to what matters to buyers • Focus on building quality relationships with fewer buyers rather than quantity • Common mistakes include quoting discount prices when asked "what will I get it for?" • Accepting low offers without qualification costs vendors thousands • Reference points and framing help move buyers through psychological "platforms" • For stuck negotiations, sometimes bringing parties together face-to-face breaks deadlocks • Written offers in formal marketplace reports can convince reluctant vendors • Practice negotiation scenarios regularly through role play and mental rehearsal • The best negotiators connect buyers to their property goals rather than fighting over price If you want to become a premium negotiator, Mat recommends dedicated practice: "I've been role-playing with myself for 10-12 years. I don't want to play on people's real homes. I want to be well-versed in handling their homes best." Hosted by Lee Woodward Proudly brought to you by Lee Woodward Training Systems. Brought to you by Nexr Elevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today. Discover more: Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short Courses

Duration:00:40:26

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169 - Building Business Fitness: How Top Agents Maintain Energy and Focus

5/21/2025
Send a message directly to Lee ( Include your details ) Business fitness is essential for real estate professionals who often neglect their physical health while maintaining the energy and stamina required for their demanding roles. Ryan Anthony shares five common fitness mistakes and solutions specifically tailored for high-performing agents. • The first mistake is focusing on inputs (gym days, diets) rather than outcomes (energy, productivity, confidence) • Successful business fitness requires reverse-engineering from specific goals rather than following generic checklists • Treating fitness as a skill to develop rather than a to-do list leads to better results with less effort over time • Physical health investments deliver returns in days, not months, through improved energy, focus, and productivity • Understanding how to prioritize different aspects of health during various business cycles prevents the all-or-nothing approach • The "dimmer switch" approach allows agents to adjust fitness priorities based on current business demands • Waiting for perfect conditions to start creates permanent inaction – start imperfectly and adjust as you go • Set hyper-specific goals that connect to meaningful personal and business outcomes The proper approach to business fitness doesn't require sacrificing business success – it enhances it by providing the energy, focus, and confidence needed to perform at your peak throughout your career. Hosted by Lee Woodward Proudly brought to you by Lee Woodward Training Systems. Brought to you by Nexr Elevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today. Discover more: Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short Courses

Duration:00:31:17

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168 - Property Improvement Plans

5/15/2025
Send a message directly to Lee ( Include your details ) Transforming homes and maximizing sale prices through strategic renovations – that's the game-changing approach young agent Jesse Maxwell is pioneering in Newcastle's competitive real estate market. At just 25 years old, Jesse brings a fresh perspective to property sales, leveraging his background in property management to deeply understand what owners need and what buyers truly value. Working with properties around the million-dollar mark, he's discovered that half-finished renovations and dated presentations are the biggest obstacles to achieving premium prices. Jesse shares a compelling case study where he was the fourth agent to assess a partially renovated property following a separation. While other agents valued it at $800,000 and pushed for an immediate listing, Jesse spotted untapped potential. Using an innovative financing solution through SaleFunder, he secured $29,000 to complete essential finishing work – installing missing flooring, cornicing, skirting boards, and paint. The result? A stunning transformation that sold for $970,000 at auction. The philosophy is simple yet powerful: buyers consistently overestimate renovation costs and use unfinished elements to negotiate aggressive discounts. "Something that might only cost $10,000 or $15,000 to fix, they automatically assume is a $50,000 fix and ask for that adjustment," Jesse explains. By eliminating these objections before listing, property improvement plans create finished products that command premium prices in today's selective market. Beyond renovation strategy, Jesse has successfully pioneered digital timed auctions in a market where conventional wisdom said they wouldn't work. The transparency of online bidding coupled with automatic time extensions has created a more comfortable environment for serious buyers to make rational decisions without the pressure of traditional auctions. Ready to discover how strategic improvements could transform your property's value? Listen now to explore this innovative approach that's reshaping real estate sales across Australia. Hosted by Lee Woodward Proudly brought to you by Lee Woodward Training Systems. Brought to you by Nexr Elevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today. Discover more: Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short Courses

Duration:00:14:56

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167 - The Stephen Bradbury Effect: Why Success is Never An Accident

5/7/2025
Send a message directly to Lee ( Include your details ) Olympic gold medallist Stephen Bradbury shares how 14 years of dedication led to his famous "Last Man Standing" victory and the powerful lessons on persistence and preparation that apply to everyone's success journey. His remarkable story demonstrates why consistent effort over time creates the foundation for achievement in any field. • Training five hours a day, six days a week for 14 years to become an "overnight success" • Importance of persisting in your chosen field rather than constantly switching careers • The power of "one percenters" - small improvements that compound over time • How to use a to-do list effectively to implement good ideas and create momentum • Breaking his neck 18 months before winning gold and why he refused to quit • Designing speed skating boots for competitors as a way to fund his Olympic journey • Transitioning from sports to speaking and his newest venture - Last Man Standing brewery • Why success demands becoming a specialist rather than a jack of all trades • The danger of quitting when you're just one hurdle away from breaking through Join us in October at the Complete Leader Conference in Sydney where Stephen will be sharing more insights on positive mindset, executing one percenters, and teamwork. Hosted by Lee Woodward Proudly brought to you by Lee Woodward Training Systems. Brought to you by Nexr Elevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today. Discover more: Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short Courses

Duration:00:17:30

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166 - The Power of Introduction: How Great Connections Build Business

4/30/2025
Send a message directly to Lee ( Include your details ) Charles Tarbey shares powerful insights on how the method of introduction determines success in real estate, demonstrating that who introduces you to potential clients matters more than marketing tactics or cold approaches. • The quality of an introduction predetermines your likelihood of success with potential clients • Charles shares how a single phone call from an influential connection opened doors when trying to acquire a real estate brand • When at a listing presentation, agents should ask themselves, "How did I get here?" to evaluate their business generation methods • Building relationships with centres of influence like lawyers, accountants and bankers create access to clients experiencing the "four Ds" - death, departure, divorce and dbank • Strategic media presence in trusted publications like Women's Weekly creates credibility at scale • Australia leads the world in real estate systems, structure and professionalism • Solo agents can succeed but need strong personal brands and established relationships to thrive without corporate backing • Brand recognition eliminates the need to justify your presence in listing presentations For those attending the Complete Salesperson course, please say hello if you're listening to the podcast and share which episodes you've loved the most. Hosted by Lee Woodward Proudly brought to you by Lee Woodward Training Systems. Brought to you by Nexr Elevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today. Discover more: Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short Courses

Duration:00:24:54

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165 - Walking Down the Hallway of Life - Charles Tarbey

4/23/2025
Send a message directly to Lee ( Include your details ) What if the secret to extraordinary success isn't knowing exactly where you're headed but simply having the courage to start walking? Charles Tarbey, the real estate mogul who built an empire starting in his twenties, joins us to share his transformative "Hallway of Life" philosophy, which guided his journey from cleaning flats to owning Century 21 Australasia and Better Homes and Gardens and expanding into India and Dubai. With refreshing authenticity, Charles reveals how conversations with his son about career uncertainty led to this powerful metaphor: most of us stand in a room looking down a hallway of opportunity doors, but few ever leave that room due to fear or overthinking. Drawing from his experiences as a competitive weightlifter, musician, and business leader, he illustrates how seemingly unrelated skills created the foundation for his success in unexpected ways. The most liberating insight? Charles never planned his extraordinary path. While others waited for perfect information and guaranteed outcomes, he walked forward, discovering opportunities that would have remained invisible had he stayed still. "So many people tiptoe through life to make it safely to death," he observes, challenging listeners to stop analysing and start moving. Whether you're contemplating a career change, business venture, or personal transformation, this episode strips away the pressure of knowing the result before taking the first step. Charles's wisdom will inspire you to walk down your hallway of life, where the most significant opportunities are waiting behind doors you can't yet see. Listen now and discover why the difference between extraordinary achievement and mediocrity often isn't intelligence or even hard work—it's simply being "there when it happened." Hosted by Lee Woodward Proudly brought to you by Lee Woodward Training Systems. Brought to you by Nexr Elevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today. Discover more: Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short Courses

Duration:00:14:08

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164 - Inside the Jar: Revealing the Invisible Value in Property Marketing

4/16/2025
Send a message directly to Lee ( Include your details ) Step inside the innovative world of the Novaks – Mark and Lisa – as they reveal their groundbreaking approaches to commercial and residential real estate success in this captivating episode. Mark Novak unveils eye-opening insights into commercial real estate trends, particularly highlighting a little-known opportunity most Australians are missing: leveraging superannuation for property investment. With Australia's super pool valued at an astounding $3.5 trillion – exceeding the entire ASX – Mark explains how this represents the second-largest retirement fund globally and the highest per capita. As he puts it, "Our super's the second biggest pot of gold in the world." For agents and investors alike, understanding this untapped potential creates remarkable opportunities in the commercial space. The conversation takes a fascinating turn when Lisa Novak shares her revolutionary seven-step selling framework that completely inverts traditional property marketing approaches. Rather than immediately listing properties on major portals, Lisa demonstrates how her team creates immediate momentum through authentic video content showcasing a property's "invisible value" – those elements impossible to capture in standard photography. This pre-market strategy combines social media promotion, strategic text messages, targeted phone calls, and voice recordings to create buyer urgency before properties ever reach mainstream listings. "It's not Lisa Novak's opinion anymore, it's the market's opinion," she explains when discussing how this approach provides vendors with concrete price feedback. Whether you're a seasoned agent looking to revolutionize your marketing approach or a property owner wanting better results, this episode delivers actionable strategies from two industry innovators who consistently outperform traditional methods. Take this opportunity to peek behind the curtain at what truly successful agencies are doing differently and discover how you might apply these frameworks to your own property journey. Ready to transform your understanding of modern real estate selling? Hosted by Lee Woodward Proudly brought to you by Lee Woodward Training Systems. Brought to you by Nexr Elevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today. Discover more: Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short Courses

Duration:00:19:50

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163 - Mindset Reset: The Four-Piece Puzzle to Unlocking Your Potential

4/9/2025
Send a message directly to Lee ( Include your details ) Mindset is everything—you can have the skill sets, but without the right mindset, you won't use them effectively. Shirley Dalton, a real estate and business coach, shares her powerful framework to reset your mindset through four interconnected pieces. • Values-driven vision: Aligning your goals with what truly matters to you creates energy and motivation • Most people set visions based on what they think they want rather than what they genuinely need • Resistance comes in three forms: limiting beliefs, trapped emotions, and values conflicts • Rewiring the brain through list writing creates new neural pathways enabling voluntary action • Heart-centered habits stick when they're aligned with what brings you joy rather than forced through willpower • "Shadow values" are subconscious drivers that can be powerful motivators when recognized • Nobody succeeds alone—support systems provide accountability and guidance when obstacles arise • How you practice is how you perform—creating pathways in your brain through rehearsal builds cellular memory Visit the link to learn more about Shirley Dalton's two-day workshops or eight-week individual coaching programs on Mindset Reset. Hosted by Lee Woodward Proudly brought to you by Lee Woodward Training Systems. Brought to you by Nexr Elevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today. Discover more: Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short Courses

Duration:00:24:06

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162 - When Will It Drop? Forecasting and Following Up with Future Sellers

4/2/2025
Send a message directly to Lee ( Include your details ) Stefan Bertram and Michael Dowling share their secrets to creating consistent listing pipelines through a sophisticated "radar system" that tracks when potential sellers will drop their properties onto the market. • Forecasting when listings will "drop" is crucial for creative follow-up • The radar system tracks potential sellers by month they're likely to list • Focus on adding genuine value rather than asking "are you ready to sell yet?" • Nobody cares about relationships, they care about substance and results • Proper follow-up creates uncontested listing opportunities months later • Top performers make 30-60 connections daily to maintain their pipeline • Case study: Taking a $7M property to $8.1M through skilled negotiation • Marketing quality makes a difference ($970 vs $370 photography) • Having conviction in your value proposition eliminates fee objections • Balancing high performance with family life creates sustainable success To learn more about the Complete Salesperson Course and get updates on future training events, visit our website or follow us on social media. Hosted by Lee Woodward Proudly brought to you by Lee Woodward Training Systems. Brought to you by Nexr Elevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today. Discover more: Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short Courses

Duration:00:29:34

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161 - From Digital Disruption to Mental Health Champion - Steven Carroll

3/26/2025
Send a message directly to Lee ( Include your details ) Steven Carroll joins the podcast to discuss his appointment as the new CEO of RISE, an organisation dedicated to supporting mental health and wellbeing in the real estate industry. The conversation explores both the digital transformation of real estate and the growing focus on mental health support for industry professionals. • Digital Live charity bike ride in Thailand raised $417,000, taking total contributions to over $2 million since 2019 • Steven Carroll's background includes working in UK media during the internet's early days and as Director of Sales for REA Group • Australian consumers choose individual agents rather than offices, making personal branding crucial • Australians are the most impatient Uber users globally, reflecting changing consumer expectations for immediacy • COVID accelerated digital transformation in real estate by approximately 10 years • RISE focuses on helping professionals identify warning signs of mental health issues • The RISE app provides tools for agents to help themselves, colleagues and family navigate mental health challenges • RISE leadership conference coming April 10-11 will focus on creating cultures where it's "okay to say I'm not okay" • Steve shares a personal story about losing a friend to suicide due to unrecognised warning signs Check the show notes and the link to episode 116 for a feature interview with Mark Kentwell from Nexar. Hosted by Lee Woodward Proudly brought to you by Lee Woodward Training Systems. Brought to you by Nexr Elevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today. Discover more: Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short Courses

Duration:00:16:20

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160 - Athletes in Business: How Sports Discipline Transforms Success in Property Sales

3/19/2025
Send a message directly to Lee ( Include your details ) The parallels between professional sports and high-performance real estate are striking, especially when viewed through the journey of someone who's excelled in both arenas. Cameron Cullum's transformation from NRL footballer to leading property agent offers a masterclass in transferable skills, resilience, and strategic team building. Cameron spent years in the trenches of professional rugby, enduring five gruelling NRL pre-seasons before finally making his debut at 22. This extended apprenticeship taught him patience and perseverance that would later become cornerstone qualities in his real estate career. A chance meeting with established agent Andrew Reibelt opened the door to property sales – a field where Cameron would discover his second professional calling. What makes his story particularly compelling is the methodical way he approached growth. Starting as an associate who "never had to find business," Cameron had to develop prospecting skills from scratch when launching his own operation under the "supported by Image" model. His first year generated an impressive $330,000 in commission, but what followed demonstrates his exceptional capacity for continuous improvement. Today, his three-person team targets $1.6 million annually with a disciplined approach to accountability and performance. Perhaps most instructive is Cameron's team-building philosophy. Rather than seeking experienced agents, he prioritises mindset – hiring individuals like Sheldon, whom he observed completing the challenging "75 Hard" program while working at the local council. This emphasis on discipline and commitment over industry background has created a high-performance culture where teammates hold each other accountable while remaining supportive. Want to build a real estate business that consistently outperforms? Listen to Cameron's insights on creating clear targets, developing resilience through rejection, and applying sporting principles to property sales. This episode offers a roadmap for transforming determination and disciplined habits into exceptional results, regardless of your starting point in the industry. Hosted by Lee Woodward Proudly brought to you by Lee Woodward Training Systems. Brought to you by Nexr Elevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today. Discover more: Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short Courses

Duration:00:25:48

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159 - The Power of Systems in Real Estate

3/12/2025
Send a message directly to Lee ( Include your details ) I'd like you to please rewrite your approach to real estate sales systems with insights from Matt Condit. We explore the essential systems and strategies that can lead to success in today’s market. • Importance of technological integration in real estate • Lead generation through practical communication tools • Creating an inclusive hub for team collaboration • Enhancing client relationships through personalised outreach • The role of leadership in implementing new systems • Best practices for using AI in real estate operations Hosted by Lee Woodward Proudly brought to you by Lee Woodward Training Systems. Brought to you by Nexr Elevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today. Discover more: Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short Courses

Duration:00:25:06

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158 - Lisa Pennell's Journey to Leadership Success With Building Teams

3/5/2025
Send a message directly to Lee ( Include your details ) In this enlightening episode of "We Are Selling," host Lee Woodward sits down with Lisa Pennell, the CEO of Barry Plant in Victoria, to delve into the art and science of building effective teams. With a rich background spanning crisis management, journalism, and real estate leadership, Lisa shares her unique insights on creating and nurturing successful teams in today's competitive environment. The conversation began with Lisa's journey from an undergrad accountant to a respected leader in the real estate industry. She reflects on her early career experiences and her mother's influence as a journalist and how these shaped her understanding of communication and leadership. As they explore the intricacies of team dynamics, Lisa emphasises the importance of humility and self-awareness in leadership, highlighting the critical fork in the road where ego can take over or collaborative spirit can flourish. As they discuss the current landscape of the real estate industry, Lisa shares her vision for the future, advocating for improved leadership practices that prioritise integrity, collaboration, and continuous learning. This episode is packed with practical advice and thought-provoking insights to inspire current and aspiring leaders. Hosted by Lee Woodward Proudly brought to you by Lee Woodward Training Systems. Sponsored by Nexr Elevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today. Discover more: Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short Courses

Duration:00:28:32

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157 - Running Out Of Saturdays - Peter Brewer

2/26/2025
Send a message directly to Lee ( Include your details ) Welcome to our latest episode featuring Peter Brewer, a true inspiration in the real estate industry. In this conversation, Peter shares themes from his upcoming book, "Running Out of Saturdays," taking us on a journey from his beginnings on the Bay Islands to his current expertise. He emphasizes the importance of genuine connections and a supportive community, advocating for a "One Big Tent" approach where shared values lead to success. Peter also highlights the power of curiosity in adapting to new technologies and the crucial role of leaders and organizations like the REIQ during challenging times. His stories offer valuable lessons in resilience, balance, and self-belief, along with insights on mental health and prioritising relationships. Whether you're in real estate or another field, Peter's reflections provide profound takeaways for navigating both personal and professional landscapes. Hosted by Lee Woodward Proudly brought to you by Lee Woodward Training Systems. Sponsored by Nexr Elevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today. Discover more: Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short Courses

Duration:00:34:29

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156 - Ray Ellis and the Future of Century 21

2/19/2025
Send a message directly to Lee ( Include your details ) Ray Ellis joins us as the new CEO of Century 21, sharing his vision for enhancing market share and building community among agents. We discuss the importance of leadership, the changing landscape of Australian real estate, and the collaborative spirit necessary for success. • Ray Ellis introduces himself and discusses his journey to becoming CEO • Focus on improving market share and supporting local franchises • Importance of community and collaboration in real estate • Challenges in the Australian rental market and agent support systems • Impact of technology and social media on real estate sales • Leadership role in fostering a positive team culture • Encouragement of authentic relationships in sales • Commitment to creating a happy and motivated workforce Hosted by Lee Woodward Proudly brought to you by Lee Woodward Training Systems. Sponsored by Nexr Elevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today. Discover more: Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short Courses

Duration:00:09:56