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Website 101 Podcast

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Website 101 Podcast provides advice for website owners on all aspects of running a website. Industry experts come in to discuss what is involved and provide take aways that the DIY website owner can use for themselves. We also provide advice on how to select an industry expert to work with on your website.

Website 101 Podcast provides advice for website owners on all aspects of running a website. Industry experts come in to discuss what is involved and provide take aways that the DIY website owner can use for themselves. We also provide advice on how to select an industry expert to work with on your website.
More Information

Location:

Canada

Description:

Website 101 Podcast provides advice for website owners on all aspects of running a website. Industry experts come in to discuss what is involved and provide take aways that the DIY website owner can use for themselves. We also provide advice on how to select an industry expert to work with on your website.

Language:

English

Contact:

647-799-6330


Episodes

Season 2 Introduction

6/25/2019
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An introduction to the topics in Season 2 and a new co-host starting in episode 4. In this espisode Sean introduces Mike Mella our new co-host for season two. We also give a brief summary of the episodes for each episode. Finally we discuss a fun and exciting episode we have planned on the road. Looking forward to season 2. Show Links Craft CMSDot All Conference More Website 101 Podcast Email the Podcast!TwitterSean on LinkedInMike on LinkedIn

Duration:00:09:34

Season 1 Wrap Up

5/25/2019
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In this episode I give a brief wrap up of season 1 and a teaser of what's coming in Season 2. A summary of season 1 and a hint of what's coming up for season 2 including a release date of late June or early July. Thank you for listening. Show Links Caffeine Creations More Website 101 Podcast Email the Podcast!TwitterSean on LinkedInMike on LinkedIn

Duration:00:03:55

DIY Vs Bespoke

4/9/2019
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In this episode we discuss the pros and cons of do it yourself (DIY) vs a custom bespoke design. We also talk about when DIY is the correct approach and when it may be time to switch from DIY to a bespoke website. DIY may be unpolished and unprofessional. With an established business that doesn't already have a website, DIY is probably the wrong choice as the wrong decisions could negatively impact your business. On the other hand a newly established business with untested premises and a...

Duration:00:50:41

Accessibility - Why It's Important

3/26/2019
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In this episode I talk with Emily Lewis and Lea Alcantara about website accessibility. What it is, why it's important, and how it is more than just websites for blind people. Emily and Lea start off by providing a definition and example of what accessibility is related to websites. Accessibility is more than making websites accessibility and they also address isssues of why it's a good business case to ensure your website is accessible. Some businesses are federally mandated to meet...

Duration:00:47:42

What is a Landing Page

3/12/2019
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In this episode I talk with Isaac Rudansky about what a landing page is and how to get the most out of landing pages for your business. Isaac defines what a landing page is and when you would create a landing page for a specific campaign or market. We also talk about what makes a successful landing page, successful. Show Links Landing Page Design (Udemy Course)Google OptimizeOptimizelyVisual Website OptimizerUnbounceLead PagesWebflowConversion XLNielson Norman Group More Website 101...

Duration:00:51:27

PR & Marketing

2/26/2019
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What is PR and Marketing - a look at the traditional approach and then a discussion of how Lyndon is turning that approach upside down. There were a couple of technical issues from 30:00 to 31:50 resulting in some overlapping voices. Once past this section everything is back to normal. Show Links Startup PR, Marketing & Publicity – The Future is LeanThe Lean Communications FrameworkMaserati’s SuperBowl “Strike” Was Public Relations NOT Advertising More Website 101 Podcast Email the...

Duration:00:58:13

PPC 101 (Pay Per click)

2/12/2019
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I talk with Dan wood on pay per click advertising and google adwords. It's much more fascinating than it sounds. Dan starts by explaining what PPC is and how it helps generate traffic including the difference between organic and paid traffic. Search intent is very important. Google wants to show results to what the user is searching for. Relevance is more important than paying to get to the top of the results. You have the ability to fine tune the target of where ads show including...

Duration:01:03:56

SEO 101

1/29/2019
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A discussion with Luke Stevens talking about the basics of SEO including advice on how to improve your SEO as well as what to avoid and how to choose an SEO specialist. In this interview with Luke Stevens we discussed SEO. We began with a definition of what SEO is and then some general ideas on building your content and expertise to improve your results. We also talked about E.A.T which is Expertise, Authority, and Trust.. Luke also talked about technical SEO, how to improve your search...

Duration:01:02:09

Websites Benefit from Continual Development

1/14/2019
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In this episode Andrew and I talk about why websites need to be continually developed and maintained contrary to expectations of one and done. A lot of businesses tend to ignore the maintenance on their website and look at it like it's a one and done project. The expectation that a website will work without maintenance is unrealistic. Maintenance doesn't always have a tangible benefit that you can see. The benefits however include not dealing with downtime, bugs, or the site not working like...

Duration:00:49:17

Web Design Shortcuts You Should Never Take

1/11/2019
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In this episode myself and Mike Mella discuss several webdesign shortcuts you should never take and the reasons why many businesses continue to make these mistakes. We talk about some things that businesses often do to save money by cutting various parts of their websites. Avoid shortcuts if you can, but sometimes its unavoidable. Usability testing should be conducted to help you make your website the best it can be. It's not as expensive as you think it might be. Testing should be done...

Duration:00:43:33

Planning, Structure, Goals

1/8/2019
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In this episode we discuss project management and the various strategies and tools that will help you to with building a successful website. The website is for the client not for you. It should be addressing what your potential clients are looking for. Take some time to plan your website and online presence before starting. Your customers are not everyone who breathes. It's important to choose a niche and narrow down your target before building your website and writing copy. Themes are one...

Duration:00:53:03

Introduction to Website 101 Podcast

1/1/2019
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In this episode I talk about the guests, topics and format of the show. An introduction to the podcast, the goal of the podcast, the format and the target audience. A brief introduction to Sean, the host of Website 101 Podcast. Advice for both DIY website owners and for those working with a web professional. I hope you enjoy the show and continue to listen. If you have any questions or suggestions, I'd love to hear from you; send me an email. Show Links Caffeine Creations More Website 101...

Duration:00:07:57