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Weddings for Real

Business & Economics Podcasts

Real wedding vendors share their tips and tricks for surviving and thriving in this one of a kind industry. Hosted by Megan Gillikin of A Southern Soiree Wedding Planning, you'll hear guests share their secrets on marketing, the client experience, networking, community, sales, and more - and you might even hear some crazy wedding stories along the way!

Real wedding vendors share their tips and tricks for surviving and thriving in this one of a kind industry. Hosted by Megan Gillikin of A Southern Soiree Wedding Planning, you'll hear guests share their secrets on marketing, the client experience, networking, community, sales, and more - and you might even hear some crazy wedding stories along the way!

Location:

United States

Description:

Real wedding vendors share their tips and tricks for surviving and thriving in this one of a kind industry. Hosted by Megan Gillikin of A Southern Soiree Wedding Planning, you'll hear guests share their secrets on marketing, the client experience, networking, community, sales, and more - and you might even hear some crazy wedding stories along the way!

Language:

English

Contact:

9192600759


Episodes

146: 11 years of business advice in less than 20 minutes

7/28/2021
The release of this episode marks the 11-year anniversary of Megan running her wedding planning business, A Southern Soiree. She's made every mistake and learned every lesson in those 11 years, and today she gives tips for whatever stage of business you're in - the foundation, the messy middle, and the expert. Resources mentioned: Episode 143: Do You Need a Workcation? Yes You Do Episode 111: 10 Lessons from 10 Years in Business Episode 92: You Down with SOPs? This episode is also...

Duration:00:16:20

145: How Facebook Groups Can Help You Book More Couples, with Margaux Fraise

7/21/2021
When you think about marketing your business with Facebook, most of us look at what kind of content we should be posting, whether or not to boost, whether or not Facebook ads work, and how much live video we should be putting out. But the fundamental goal is getting in front of more couples who need exactly what it is you do, right? Well, Margaux Fraise is here to tell us that that's exactly what Facebook Groups provide! Course: Accelerate Your Wedding Biz with Facebook Groups (Don't forget...

Duration:00:43:10

144: Tips for Handling Difficult Conversations in the Wedding Industry, with Beth Kramer

7/14/2021
According to Maslow’s hierarchy of needs, before we can experience love, we need to feel safe and secure. But with racial unrest, homophobia, a pandemic, and the "do we only invite guests who are vaccinated?" debates, unfortunately sometimes our couples and guests, and even us as vendors - we actually don't feel safe at all. As wedding vendors, part of our job is to provide guidance and clear communication to our couples and guests that make them feel safe and secure… yet sometimes we just...

Duration:00:53:26

143: Do You Need a Workcation? Yes, You Do!

7/7/2021
On this solo episode, Megan Gillikin dives into all things workcations - what it is, who you should go with, what you can accomplish, and next steps to getting started. For her, The Planner's Vault all started with a workcation and baby goats - and now it's time for you to get your big idea off the ground as well. Resource mentioned - Tips to Combat Overwhelm for Wedding Pros This episode is also brought to you by The Planner's Vault, my online membership site for wedding planners who are...

Duration:00:14:41

142: Avoid These Business Mistakes, from Lawyer and Accidental Entrepreneur Kunbi Odubogun

6/30/2021
You probably started your business because you had a special passion or a superpower. Maybe you were amazing at logistics so you became a wedding planner. Or you knew how to get people on the dance floor so you became a DJ. But most of us didn’t start your business because we were passionate about entrepreneurship. We’re all kind of accidental entrepreneurs - who make a lot of mistakes! So we talked to Kunbi Odubogon, business lawyer, mistake maker, and accidental entrepreneur as...

Duration:00:48:51

141: The client experience starts before the couple books - tips for adding value, with Lynne Reznick

6/23/2021
If you’re in the wedding industry, there's a high probability that you're a people pleaser. But as much as we want to take care of our clients 24/7, we also want to take care of our kids, our partners, our friends, and our mental and physical well-being. So if I can’t be working on our clients at all times, how can we amaze and delight them? How can we underpromise and overdeliver? LynneReznickPhotography.com | @lynnereznickphoto The Wedding Client Experience Academy This episode is also...

Duration:00:46:14

140: Daily Routines and Personal Growth for Wedding Pros, with Gurminder Banga

6/9/2021
Do you ever find yourself working your butt off, just go go go, working weddings, fixing problems, moving the business forward...and then you never stop to think why you’re doing all these things? Is it because you want to be the best vendor in your category? Is it because you like working with your clients? Is it because you like building teams? Or have you just been doing it without really knowing why? Today, Gurminder Banga from Banga Studios shows us how to slow down and look inside...

Duration:01:05:17

139: How to Deal with Pride and Ego in Weddings, with Leah Weinberg

6/2/2021
We've all seen it happen - ego and pride get in the way of the best wedding experience. And it's not just from the couples or their parents. As wedding vendors, sometimes we think we know what's best for the couples instead of truly listening to what they want. Today, Leah Weinberg talks about how we can get past that ego and pride, and truly find a place of empathy for their wedding journeys. Color Pop Events The Wedding Roller Coaster Color Pop Events on Instagram | Facebook Episode...

Duration:00:45:16

138: 3 Tips to Change Your Mindset for More Sales, with Maria Bayer

5/26/2021
Do you feel like you’re on the way to achieving your goals and making the money you deserve? Or...is there something holding you back? Maria Bayer is a sales & mindset strategist, coach & wealth builder. She is the creator of Irresistible Selling – a transformational program and community that helps wedding business owners create a million dollar mindset, stand confidently in their worth, and book high-paying clients they love. Links: bit.ly/amazonmaria bookaclientchallenge.com Learn...

Duration:00:44:38

137: Using Enneagram for Your Business Strategy, with Kristen Edwards

5/12/2021
Enneagram. For a better understanding of people we work with, people we're in relationships with, and most importantly, a better understanding of ourselves. We've covered the basics before on episode 87, but today, we’re going a little bit deeper - does your personality come from nature or nurture, if it’s ingrained in you from childhood, how there are healthy and unhealthy versions of each type, and most importantly, how you can use this information to grow your business. Kristen...

Duration:00:47:56

136: Book More Weddings with these Marketing Tips, with Heidi Thompson

5/5/2021
What are some of the challenges you're running into when marketing your business? For many of the wedding pros I talk to, it’s that there are just so many different places that you could spend your time and money - is it in social media? Which platforms? Is it in networking? Is it paid media like Google ads? Is it redesigning your website? Is it Clubhouse? Maybe you want to think about who your ideal client is and where they tend to show up. But then….how do you figure out who your exact...

Duration:00:50:08

135: How you can leverage podcasting (even without having one)

4/28/2021
We have been podcasting for over 3 years now! Crazy but true, we dropped our first 5 episodes on April 4th, 2018. Over the years, we get asked a lot of questions around podcasting, all related to how can someone leverage their business by using podcasting. Well, Jason and I have a lot of lessons to share! Earfluence | Website | Instagram | Linkedin This episode is also brought to you by The Planner's Vault, my online membership site for wedding planners who are hungry to grow, ready to...

Duration:00:36:46

134: Building a Business Exit Strategy, with Donald Thompson

4/21/2021
Take a moment to reflect on your business - are you working a job that pays your bills? Or are you building a company? Either answer is ok, but for those of you who want to scale your company to one day have the option to sell it or have someone else be the face of your business, we have some actionable tips from Donald Thompson - angel investor, mentor, CEO...and someone who has sold companies because he’s figured out a way to scale. Connect with Donald Thompson on LinkedIn Donald...

Duration:00:47:00

133: Selling Styles for Wedding Pros, with Ideaction's Sam Jacobson

4/7/2021
We all have different sales styles - what works for one wedding pro might be different than what works best for you. And it’s those different selling styles that we need to lean into so we can turn our baseline personalities into our selling superpowers. But look out, each selling style has a blindspot as well that we need to be aware of. Wonder what your style is? Sam Jacobson, Ideaction Consulting Episode 73: The 4 Buyer's Types Episode 115: Tips for Improving Your Wedding...

Duration:00:59:18

132: 3 Pinterest Myths and Misconceptions, with Gabby Pinkerton

3/31/2021
You all know the reasons why to focus on Pinterest - it’s great to generate traffic to your website, it’s another platform to get in front of potential couples, and it’s a way to network with other vendors when you’re engaging with or sharing their work. While Pinterest can be amazing, it can also be confusing. Enter Pinterest expert Gabby Pinkerton. Gabby's Pinterest e-course for wedding pros. Episode 80: It's Time to Stop Neglecting Pinterest This episode is also brought to you by The...

Duration:00:39:55

131: Relationship Marketing and #StopTheDoubleTap

3/17/2021
Over the past year, with the wedding industry in shambles, Don Mamone has come up with a new outlook on his professional life - People First, Then Profit. Today on the show, Don talks about what relationship marketing means to him and why he's on a mission to #StopTheDoubleTap. People First, Then Profit Weekly Zoom This episode is also brought to you by The Planner's Vault, my online membership site for wedding planners who are hungry to grow, ready to hustle, and actively seeking...

Duration:00:41:12

Introducing Hustle + Gather, with Courtney and Dana

3/14/2021
Today we're sharing a few minutes of a new podcast, Hustle + Gather, with my friends Courtney Hopper and Dana Kadwell. It’s about the realness of running a business - how no one understands you except other entrepreneurs, tension between partners (in marriage and in business), doing all the non-glamorous things at all hours, paying yourself the least of your employees...it’s not all sunshine and rainbows as you know and thats what they tackle in each episode. Listen to more Hustle + Gather...

Duration:00:08:31

130: Marriage or Mortgage? Meet the hosts of Netflix's new show

3/10/2021
Sarah Miller and Nichole Holmes are the hosts of Netflix's new show, Marriage or Mortgage, where couples have to choose whether they want to spend their budget on a down payment on a house or a big wedding. They have a hard decision to make, and today, we’re sharing both sides of the debate with Sarah and Nichole! Sarah's company is Southern Vine & Co, and you can follow her on instagram @SouthernVineCo. If you're looking to buy or sell a home in the Nashville area, follow Nichole...

Duration:00:27:41

129: 3 Step SEO Checklist, with Sara Dunn

3/3/2021
We all want to know - how can I have better rankings on Google so more couples come visit my website? The answer of course is a little SEO (search engine optimization), but that seems complicated - unless Sara Dunn from Sara Does SEO is explaining it. And today, Sara shares her 3 Step SEO Checklist specifically for wedding pros. Sara's SEO Bootcamp, March 22nd through 25th. This episode is also brought to you by The Planner's Vault, my online membership site for wedding planners who are...

Duration:00:37:15

128: 5 Tips to Avoid Being a Website Horror Story, with Brenda Cadman

2/17/2021
Have you ever woken up to find your website gone? Every other site on the web works except for yours, and then you realize - you have absolutely no idea how to fix it or who to call. It's the stuff business nightmares are made of, and Brenda Cadman is on the show today to tell you how to avoid this - and other potential disasters with your website. Brenda is the owner of Bon Accord Creative and the founder of the Online Tech Society. On the show, Brenda mentioned a ist of recommended...

Duration:00:40:22