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Weddings for Real

Business & Economics Podcasts

Real wedding vendors share their tips and tricks for surviving and thriving in this one of a kind industry. Hosted by Megan Gillikin of A Southern Soiree Wedding Planning, you'll hear guests share their secrets on marketing, the client experience, networking, community, sales, and more - and you might even hear some crazy wedding stories along the way!

Real wedding vendors share their tips and tricks for surviving and thriving in this one of a kind industry. Hosted by Megan Gillikin of A Southern Soiree Wedding Planning, you'll hear guests share their secrets on marketing, the client experience, networking, community, sales, and more - and you might even hear some crazy wedding stories along the way!

Location:

United States

Description:

Real wedding vendors share their tips and tricks for surviving and thriving in this one of a kind industry. Hosted by Megan Gillikin of A Southern Soiree Wedding Planning, you'll hear guests share their secrets on marketing, the client experience, networking, community, sales, and more - and you might even hear some crazy wedding stories along the way!

Language:

English

Contact:

9192600759


Episodes

156: The Unraveling Series

10/20/2021
Once a month moving forward, we're bringing you a new series - The Unraveling. These episodes shine a light on the pivotal moments and ensuing decisions that industry leaders have encountered that changed everything. The unraveling moment. Today, I'm sharing my own unraveling. Unlocking Us, Brene Brown's Podcast where she introduces the Unraveling Concept. The Midlife Unraveling, by Brene Brown This episode is brought to you by The Planner's Vault, my online membership site for wedding...

Duration:00:10:44

155: Crushing Content: Wash, Rise, Repeat, with Angela Proffitt

10/13/2021
One of the biggest challenges I hear every single week is that there’s not enough time to build content. Or you’re not sure what to post. Or you’re worried that what you do post won’t be received very well - or worse, won’t be received at all. Does this sound like you? Let's fix that, with content creation master, Angela Proffitt. This episode is brought to you by Lemon Tree Editorial Angela Proffitt's...

Duration:00:47:26

154: How to shift your business to meet Amazon-addicted couples, with Michelle Loretta

10/6/2021
When I need something for my house or for my business, I order it on my phone and get it literally the next day. And if I have to wait two days, fine I guess, but I’m not too happy about it. We all want it right away. And with that mindset in mind, Michelle Loretta from Be Sage Consulting has some insight into what that means about how to work with Amazon-addicted couples. This episode is brought to you by Lemon Tree Editorial Michelle Loretta Episode 68: How to Weigh the Financial Risks...

Duration:00:32:50

Wedding Planners: Join Me to Charge More & Hustle Less

9/21/2021
No wedding planner ever said, "I want to hustle more and charge less. I want to work long hours on nights and weekends and undervalue myself and charge so little that I'm barely making any money." Yet many of us do this. I know early in my career I absolutely did. I held money mindset issues about my value as a planner. I worked all the time and I absolutely undercharged for the scope of the work I was doing for clients. I tried to be everything to everyone and it left me feeling resentful...

Duration:00:01:32

153: Wedding Planner Series: Live Coaching Call with The Productionista (Part 2)

9/16/2021
Join Megan for an inside look at her one-on-one coaching session with Alisha Freeman, The Productionista. Alisha is a member of The Planner's Vault, where the doors open up next week (!) on Wednesday September 22nd, following a free webinar - "Charge More, Hustle Less." To sign up for the webinar (live at 12PM EST and then again at 8:30PM EST), visit Learn.ThePlannersVault.com/Workshop. The Planner's Vault is the online membership site for wedding planners who are hungry to grow, ready to...

Duration:00:23:42

153: Wedding Planner Series: Live Coaching Call with Blue Poppy Events (Part 1)

9/14/2021
Join Megan for an inside look at her one-on-one coaching session with Carrie Gillard from Blue Poppy Events. Carrie is a member of The Planner's Vault, where the doors open up next week (!) on Wednesday September 22nd, following a free webinar - "Charge More, Hustle Less." To sign up for the webinar (live at 12PM EST and then again at 8:30PM EST), visit Learn.ThePlannersVault.com/Workshop. The Planner's Vault is the online membership site for wedding planners who are hungry to grow, ready...

Duration:00:22:50

152: Wedding Planner Series: 5 Tips to Grow Your Business

9/8/2021
In this solo episode, Megan Gillikin answers 5 questions from the Weddings for Real Facebook Group, including how to hire your #2, how to raise your prices, and how to take steps to make your business full time. References: Episode 151: Creating a digital welcome guide Episode 145: Margeaux Fraise on leveraging Facebook Groups For more client experience tips, visit ThePlannersVault.com/clientexperience This episode is also brought to you by The Planner's Vault, my online membership site...

Duration:00:25:29

151: All About Your Welcome Guide: My Top 5 Tips

9/1/2021
In this solo episode, Megan Gillikin gives her 5 tips on how to set boundaries, ease anxiety, and build trust with new clients through a killer digital welcome guide. For more client experience tips, visit ThePlannersVault.com/clientexperience This episode is also brought to you by The Planner's Vault, my online membership site for wedding planners who are hungry to grow, ready to hustle, and actively seeking community and education. In the vault, there are guest experts on many topics...

Duration:00:13:53

150: Turn your service into a money-making digital product, with Christina Scalera

8/25/2021
As a wedding pro, you are the expert in your field. You have a knack for creating the most beautiful floral arrangements. You can run through a timeline in your sleep. You have an eye for a moment that others can’t match. Your clients hire you for your expertise. But you’re just one you, and no matter how much you build your team, you can’t reach everyone in the world who craves your knowledge and guidance. So have you thought of digitizing your expertise so you can make income on demand?...

Duration:00:38:57

149: Wedding Pros - Do You Have a Market Niche?

8/18/2021
When a couple finds your website or your social media presence, do they know right away why you’re unique? Do they know what makes you special and different from all of the other vendors they’re looking at? Or are you swimming in a sea of sameness? The same colors, the same vibe, the same general aesthetic that has been done over and over again in your market. Amanda Bugden from Sea and Silk Wedding Planning gives her tips. @SeaAndSilkEvents This episode is also brought to you by The...

Duration:00:37:50

148: 3 Sales Tips to Book More Weddings

8/11/2021
In this solo episode, Megan Gillikin gives 3 actionable sales tips for incoming inquiries that you can try right now. The wedding industry is currently in the midst of a wedding boom, and it's time for you to start turning more inquiries into paying clients. Sales Tips for Wedding Planners This episode is also brought to you by The Planner's Vault, my online membership site for wedding planners who are hungry to grow, ready to hustle, and actively seeking community and education. In the...

Duration:00:10:48

147: Managing Wedding Day Stress from Event Planner (and Former Olympian!) Jess Gelder

8/4/2021
As wedding pros, we’re dealing with a lot of stressful situations, and we need to be at our best when dealing with all of them. In some respects, being calm under pressure comes with years on the job, but even us season pros (and I’m definitely raising my hand here) can get stressed out and nervous. So what can we do? Well, what better person to talk to about this than a former Olympian turned wedding planner Jessica Gelder with Shine Events in Scottsdale Arizona. Jessica on...

Duration:00:41:57

146: 11 years of business advice in less than 20 minutes

7/28/2021
The release of this episode marks the 11-year anniversary of Megan running her wedding planning business, A Southern Soiree. She's made every mistake and learned every lesson in those 11 years, and today she gives tips for whatever stage of business you're in - the foundation, the messy middle, and the expert. Resources mentioned: Episode 143: Do You Need a Workcation? Yes You Do Episode 111: 10 Lessons from 10 Years in Business Episode 92: You Down with SOPs? This episode is also...

Duration:00:16:20

145: How Facebook Groups Can Help You Book More Couples, with Margaux Fraise

7/21/2021
When you think about marketing your business with Facebook, most of us look at what kind of content we should be posting, whether or not to boost, whether or not Facebook ads work, and how much live video we should be putting out. But the fundamental goal is getting in front of more couples who need exactly what it is you do, right? Well, Margaux Fraise is here to tell us that that's exactly what Facebook Groups provide! Course: Accelerate Your Wedding Biz with Facebook Groups (Don't forget...

Duration:00:43:10

144: Tips for Handling Difficult Conversations in the Wedding Industry, with Beth Kramer

7/14/2021
According to Maslow’s hierarchy of needs, before we can experience love, we need to feel safe and secure. But with racial unrest, homophobia, a pandemic, and the "do we only invite guests who are vaccinated?" debates, unfortunately sometimes our couples and guests, and even us as vendors - we actually don't feel safe at all. As wedding vendors, part of our job is to provide guidance and clear communication to our couples and guests that make them feel safe and secure… yet sometimes we just...

Duration:00:53:26

143: Do You Need a Workcation? Yes, You Do!

7/7/2021
On this solo episode, Megan Gillikin dives into all things workcations - what it is, who you should go with, what you can accomplish, and next steps to getting started. For her, The Planner's Vault all started with a workcation and baby goats - and now it's time for you to get your big idea off the ground as well. Resource mentioned - Tips to Combat Overwhelm for Wedding Pros This episode is also brought to you by The Planner's Vault, my online membership site for wedding planners who are...

Duration:00:14:41

142: Avoid These Business Mistakes, from Lawyer and Accidental Entrepreneur Kunbi Odubogun

6/30/2021
You probably started your business because you had a special passion or a superpower. Maybe you were amazing at logistics so you became a wedding planner. Or you knew how to get people on the dance floor so you became a DJ. But most of us didn’t start your business because we were passionate about entrepreneurship. We’re all kind of accidental entrepreneurs - who make a lot of mistakes! So we talked to Kunbi Odubogon, business lawyer, mistake maker, and accidental entrepreneur as...

Duration:00:48:51

141: The client experience starts before the couple books - tips for adding value, with Lynne Reznick

6/23/2021
If you’re in the wedding industry, there's a high probability that you're a people pleaser. But as much as we want to take care of our clients 24/7, we also want to take care of our kids, our partners, our friends, and our mental and physical well-being. So if I can’t be working on our clients at all times, how can we amaze and delight them? How can we underpromise and overdeliver? LynneReznickPhotography.com | @lynnereznickphoto The Wedding Client Experience Academy This episode is also...

Duration:00:46:14

140: Daily Routines and Personal Growth for Wedding Pros, with Gurminder Banga

6/9/2021
Do you ever find yourself working your butt off, just go go go, working weddings, fixing problems, moving the business forward...and then you never stop to think why you’re doing all these things? Is it because you want to be the best vendor in your category? Is it because you like working with your clients? Is it because you like building teams? Or have you just been doing it without really knowing why? Today, Gurminder Banga from Banga Studios shows us how to slow down and look inside...

Duration:01:05:17

139: How to Deal with Pride and Ego in Weddings, with Leah Weinberg

6/2/2021
We've all seen it happen - ego and pride get in the way of the best wedding experience. And it's not just from the couples or their parents. As wedding vendors, sometimes we think we know what's best for the couples instead of truly listening to what they want. Today, Leah Weinberg talks about how we can get past that ego and pride, and truly find a place of empathy for their wedding journeys. Color Pop Events The Wedding Roller Coaster Color Pop Events on Instagram | Facebook Episode...

Duration:00:45:16