Why Everybody Hates You

Celia Richardson, Director Of Communications and Audience Insight at the National Trust, talks to Daisy about navigating through political strife, putting audience at the heart of a comms plan, and tips for a successful career in communications. Key takeaways include: Find all of our episodes - and full transcripts for each one - at https://www.meyland.co.uk/

Richard Maughan, Senior Director, UK Policy and Public Affairs at Pfizer, talks to Daisy about keeping teams sane during a crisis and how to use the lessons from the pandemic to embed positive change. Key takeaways include: Find all of our episodes - and full transcripts for each one - at https://www.meyland.co.uk/

A double-length episode with double the reputation geek fun: Reputation coach Daisy Powell-Chandler in conversation with Ed Coke, founder of Repute Associates about how brands can or should respond to the cost of living crisis in a way that builds their reputation. They look at examples of companies taking action to help consumers and distil some advice for brands thinking about how to communicate in tough times. In summary, we agree that: Find all of our episodes - and full transcripts for each one - at https://www.meyland.co.uk/

Daisy speaks to Mark Geoghegan, Editor of The Voice of Insurance, about why everybody hates insurers, how to survive after a meteorite strike, and how insurance both requires and feeds a good reputation. We dig into why economies - and countries - need and want insurers and how insurance can speed up the journey to net zero. And then we discuss if you can insure against reputation damage. Find all of our episodes - and full transcripts for each one - at https://www.meyland.co.uk/

Daisy talks to Imogen Hitchcock, owner of communications agency Beaumont. Imogen helps companies to tell better stories and has a particular expertise in employee advocacy programs and in this episode the conversation is all about why and how organisations should better articulate their work on sustainability. This episode brings us to the end of our season focused on sustainability and reputation. It was actually the first interview recorded but we deliberately pushed it to the end because it is a really neat summary of why companies should care about sustainability at all, and how to get started on the journey towards changing corporate behaviour and communicating more effectively so you gain some credit for doing so. You can find the all the data and analysis from the BRODIE Public First Sustainability Sentiment tracker here: http://www.publicfirst.co.uk/sustainability-sentiment-tracker.html Find all of our episodes - and full transcripts for each one - at https://www.meyland.co.uk/

Daisy talks to Dr Adam Read, External Affairs Director for SUEZ Recycling & Recovery UK, about how crucial it is that we talk about waste - and why it is hard to do. Along the way, this discussion touches on Roman waste-management practices, the huge changes in the sector over the past decade, the power of communicating through images, and the need for cross-industry co-operation. And what does it all mean for you? Adam's main pieces of advice for communicators in unglamorous sectors are relevant for all of us: You can find the all the data and analysis from the BRODIE Public First Sustainability Sentiment tracker here: http://www.publicfirst.co.uk/sustainability-sentiment-tracker.html Find all of our episodes - and full transcripts for each one - at https://www.meyland.co.uk/

Hayley Baines-Buffery, a Director at sustainability agency BRODIE Consulting talks to Daisy about why it matters whether we talk about net zero or carbon neutral, how climate talks have changed over the past decade, and what all of this means for businesses. And what does it all mean for you? Our key takeaways are: You can find the all the data and analysis from the BRODIE Public First Sustainability Sentiment tracker here: https://www.publicfirst.co.uk/sustainability-sentiment-tracker.html Find all of our episodes - and full transcripts for each one - at https://www.meyland.co.uk/

Angela Halliday from Sodexo talks to Daisy about how best to measure impact, how to choose what you focus on – and whether customers care. And what does it all mean for you? Our key takeaways are: feelingFind the full Sustainability Sentiment Tracker report here: http://www.publicfirst.co.uk/sustainability-sentiment-tracker.html Find all of our episodes - and full transcripts for each one - at https://www.meyland.co.uk/

Georgie Erangey from BRODIE Consulting talks to Daisy about how new human rights is as a concept, what the reputation risks are for companies, and whether there is any upside to getting this right. TLDR; don't do this for the accolades, do it for your conscience and as risk mitigation. Human rights and supply chain due diligence passed swiftly from a novelty to becoming a hygiene factor. You will rarely get credit for getting supply chain right - but it will protect you from supply chain instability, legal threats and reputation problems down the line. And what does that all mean for you? Our key takeaways are: Find the full Sustainability Sentiment Tracker report HERE Find all of our episodes - and full transcripts for each one - at https://www.meyland.co.uk/

Daisy why retail is a lot like working in politics and also offers lessons on leadership - as well as gems on reputation and communication. Five key lessons stood out – three about leadership and two about communications. Let’s start with leadership: And for communicators in particular, Find all of our episodes - and full transcripts for each one - at https://www.meyland.co.uk/

Liz Edwards, Head of Communications at TUI, tells Daisy about repatriating thousands of customers and why IT systems were actually the biggest challenge that TUI faced when Covid hit. This insight into what goes on behind the scenes at a holiday company was totally fascinating. Some key lessons from Liz: proud Find all of our episodes - and full transcripts for each one - at https://www.meyland.co.uk/

Beth Hart, Vice President for Supply Chain and Brand Trust at McDonald's UK & Ireland talks to Daisy about how it felt to shut down McDonald's - and the important work that went on behind the scenes so that food did not go to waste. This discussion has it all: how to be a responsible member of a supply chain, the difficulties involved in quantifying trust, and even a cameo by Brexit. Beth shared some powerful reminders that are useful no matter which sector you work in: Find all of our episodes - and full transcripts for each one - at https://www.meyland.co.uk/

Chris Lowe, Senior Director of Corporate Affairs at Asda talks to Daisy about what happens at a supermarket when a global pandemic hits, how Covid has changed his relationships with MPs, and the innovations he'll be keeping when the pandemic is over. Key takeaways include: Find all of our episodes - and full transcripts for each one - at https://www.meyland.co.uk/

Charlotte Holloway, UK&I Government Relations Director at Zoom talks to Daisy about joining a company that is growing at an extraordinary pace, what happens when Prime Ministers use your product and the importance of agency support. Key takeaways include: Find all of our episodes - and full transcripts for each one - at https://www.meyland.co.uk/

Rebecca Park, Managing Director of Corporate Affairs at UK Finance talks to Daisy about the real role of communications professionals, why working in an industry body is more interesting that you might think and, of course, why everybody hates bankers. She also dispenses some excellent advice, including: For all this as well as insights into how the financial crisis helped banks to navigate Covid, and sensible thoughts on looking after your team during an extended incident, tune in for our season finale. Find all of our episodes - and full transcripts for each one - at https://www.meyland.co.uk/

Nick Baird, Corporate Affairs Director at Centrica talks to Daisy about how important (and challenging!) it is for businesses to partner positively with government. We discuss how big corporates can speak authentically about climate change and community, and the challenge of communicating about big topics when you are in the midst of constant reorganisations. We also discuss: Find all of our episodes - and full transcripts for each one - at https://www.meyland.co.uk/

Sean O'Meara, founder of Essential Content, publicist and co-author of The Apology Impulse, tells Daisy how the business world ruined sorry and why we can't stop saying it. We talk about why you should think twice before apologising, how to avoid making an awful apology, and what the best apologies include. With lots of horrifying examples and practical tips thrown in. The main lessons?: Find out more about the podcast here: http://whyeverybodyhatesyou.co.uk/ Find all of our episodes - and full transcripts for each one - at https://www.meyland.co.uk/

James Frayne, co-founder of Public First, campaign strategist and author of corporate communications primer Meet the People, tells me why no organisation can truly avoid politics these days - no matter how much they may wish to. We talk about what that means for your communications strategy, how you should structure a communications team, and what to make of the whole 'purpose thing'. The main lessons?: Integrate all of your comms teams under one leader and one strategyPrepare for battle - no one likes being shouted at, so you need to plan rigorouslyActively listen to conversations about you - online and offlineLearn to distinguish between the parts of that conversation that actually matter and the elements that are ephemeral, by understanding what actually matters to the people who matter most to you. Find all of our episodes - and full transcripts for each one - at https://www.meyland.co.uk/

Something a little bit different from our usual format. I recorded the first episode of this series - covering diversity and corporate reputation - before George Floyd was killed, catapulting the Black Lives Matters movement into a much wider audience. And so, we talked about the importance of diversity for corporate reputation but we didn’t discuss recent events. It is now three months later and I have brought together three guests, each with a different area of expertise: social media; diversity and inclusion; and corporate affairs. I ask them what has changed, what lessons companies can learn and how organisations will be held accountable. Take a listen for insight and comment from: Bieneosa EbiteNews BantsBecky BrynolfBola GibsonFind all of our episodes - and full transcripts for each one - at https://www.meyland.co.uk/

In this episode we look at data use, misuse and abuse. Is data morally neutral? Can there be such a thing as too much data? I’ll answer these questions, explore how data capitalism is shaping our world – for better and worse – then take you on a brief gallop through the politics of algorithms and data breaches. To tell you more, I'm joined by three excellent guests: Find all of our episodes - and full transcripts for each one - at https://www.meyland.co.uk/