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Why Everybody Hates You

Business & Economics Podcasts

An audio support group for reputation professionals. New episodes every two weeks.www.whyeverybodyhatesyou.co.uk

An audio support group for reputation professionals. New episodes every two weeks.www.whyeverybodyhatesyou.co.uk


United Kingdom


An audio support group for reputation professionals. New episodes every two weeks.www.whyeverybodyhatesyou.co.uk








Why and how your company should be talking about sustainability

Daisy talks to Imogen Hitchcock, owner of communications agency Beaumont. Imogen helps companies to tell better stories and has a particular expertise in employee advocacy programs and in this episode the conversation is all about why and how organisations should better articulate their work on sustainability. This episode brings us to the end of our season focused on sustainability and reputation. It was actually the first interview recorded but we deliberately pushed it to the end because...


Communicating the value of waste

Daisy talks to Dr Adam Read, External Affairs Director for SUEZ Recycling & Recovery UK, about how crucial it is that we talk about waste - and why it is hard to do. Along the way, this discussion touches on Roman waste-management practices, the huge changes in the sector over the past decade, the power of communicating through images, and the need for cross-industry co-operation. And what does it all mean for you? Adam's main pieces of advice for communicators in unglamorous sectors are...


Net Zero jargon and the evolution of COP

Hayley Baines-Buffery, a Director at sustainability agency BRODIE Consulting talks to Daisy about why it matters whether we talk about net zero or carbon neutral, how climate talks have changed over the past decade, and what all of this means for businesses. And what does it all mean for you? Our key takeaways are: You can find the all the data and analysis from the BRODIE Public First Sustainability Sentiment tracker here: https://www.publicfirst.co.uk/sustainability-sentiment-tracker.html


Social Impact and Sodexo

Angela Halliday from Sodexo talks to Daisy about how best to measure impact, how to choose what you focus on – and whether customers care. And what does it all mean for you? Our key takeaways are: feelingFind the full Sustainability Sentiment Tracker report here: http://www.publicfirst.co.uk/sustainability-sentiment-tracker.html


Corporate reputation and human rights

Georgie Erangey from BRODIE Consulting talks to Daisy about how new human rights is as a concept, what the reputation risks are for companies, and whether there is any upside to getting this right. TLDR; don't do this for the accolades, do it for your conscience and as risk mitigation. Human rights and supply chain due diligence passed swiftly from a novelty to becoming a hygiene factor. You will rarely get credit for getting supply chain right - but it will protect you from supply chain...


M&S stay focussed on guiding principles

Daisy why retail is a lot like working in politics and also offers lessons on leadership - as well as gems on reputation and communication. Five key lessons stood out – three about leadership and two about communications. Let’s start with leadership: And for communicators in particular,


TUI's Covid journey

Liz Edwards, Head of Communications at TUI, tells Daisy about repatriating thousands of customers and why IT systems were actually the biggest challenge that TUI faced when Covid hit. This insight into what goes on behind the scenes at a holiday company was totally fascinating. Some key lessons from Liz: proud


How McDonald's repurposed 26,000 eggs

Beth Hart, Vice President for Supply Chain and Brand Trust at McDonald's UK & Ireland talks to Daisy about how it felt to shut down McDonald's - and the important work that went on behind the scenes so that food did not go to waste. This discussion has it all: how to be a responsible member of a supply chain, the difficulties involved in quantifying trust, and even a cameo by Brexit. Beth shared some powerful reminders that are useful no matter which sector you work in:


Asda: Communicating for a supermarket during a global pandemic

Chris Lowe, Senior Director of Corporate Affairs at Asda talks to Daisy about what happens at a supermarket when a global pandemic hits, how Covid has changed his relationships with MPs, and the innovations he'll be keeping when the pandemic is over. Key takeaways include:


How it felt to work at Zoom in 2020

Charlotte Holloway, UK&I Government Relations Director at Zoom talks to Daisy about joining a company that is growing at an extraordinary pace, what happens when Prime Ministers use your product and the importance of agency support. Key takeaways include:


Why everybody hates the financial sector

Rebecca Park, Managing Director of Corporate Affairs at UK Finance talks to Daisy about the real role of communications professionals, why working in an industry body is more interesting that you might think and, of course, why everybody hates bankers. She also dispenses some excellent advice, including: For all this as well as insights into how the financial crisis helped banks to navigate Covid, and sensible thoughts on looking after your team during an extended incident, tune in for our...


Why everybody hates Centrica

Nick Baird, Corporate Affairs Director at Centrica talks to Daisy about how important (and challenging!) it is for businesses to partner positively with government. We discuss how big corporates can speak authentically about climate change and community, and the challenge of communicating about big topics when you are in the midst of constant reorganisations. We also discuss:


Why everybody says sorry too much and how to stop

Sean O'Meara, founder of Essential Content, publicist and co-author of The Apology Impulse, tells Daisy how the business world ruined sorry and why we can't stop saying it. We talk about why you should think twice before apologising, how to avoid making an awful apology, and what the best apologies include. With lots of horrifying examples and practical tips thrown in. The main lessons?: Find out more about the podcast here: http://whyeverybodyhatesyou.co.uk/


Why corporate reputation needs to learn from politics

James Frayne, co-founder of Public First, campaign strategist and author of corporate communications primer Meet the People, tells me why no organisation can truly avoid politics these days - no matter how much they may wish to. We talk about what that means for your communications strategy, how you should structure a communications team, and what to make of the whole 'purpose thing'. The main lessons?: Integrate all of your comms teams under one leader and one strategyPrepare for battle...


Corporate reputation and the Black Lives Matter movement

Something a little bit different from our usual format. I recorded the first episode of this series - covering diversity and corporate reputation - before George Floyd was killed, catapulting the Black Lives Matters movement into a much wider audience. And so, we talked about the importance of diversity for corporate reputation but we didn’t discuss recent events. It is now three months later and I have brought together three guests, each with a different area of expertise: social media;...


Why does data matter to corporate reputation?

In this episode we look at data use, misuse and abuse. Is data morally neutral? Can there be such a thing as too much data? I’ll answer these questions, explore how data capitalism is shaping our world – for better and worse – then take you on a brief gallop through the politics of algorithms and data breaches. To tell you more, I'm joined by three excellent guests:


Why everybody thinks the government hates them

Mark MacGregor from Stonehaven tells me how every company he has ever worked with feels victimised by the government and explains what reputation professionals have to learn from the Conservative Party and from tobacco companies. We talk about how trust in companies has taken a dive in recent years, why that might be and what companies can do to buck that trend and reap the rewards. The main takeway: if you don't do anything, nothing will change.


Why investors care about reputation

Investors play a major part in the success of plenty of businesses. For some companies the relationship with investors will be direct and personal, others are mediated by the stock market and media. All are impacted by the reputation of the company. How so? Surely professional investors only care about the hard numbers in the business case? But investment is about far more than just the numbers – Investors need to trust the people running the company and the strategy they have laid out, and...


Why everybody hates the property sector

Ghislaine Halpenny from the British Property Federation explains why everybody hates the property industry: they are seen as big, pinstripe-suited, Bentley-driving, cigar-smoking men. As well as issues with diversity, the sector has struggled to articulate the social and environmental value that it adds. We dive into all of this, talk about the role that an industry association can play in improving the reputation of a sector, and the discuss why investor and member reactions to the Covid-19...


Why diversity matters to corporate reputation

Diversity and inclusion policies have made headlines over the past few weeks as organisations respond to the protests following the death of George Floyd. In this episode we step away from the important social arguments for equality and inclusion and instead take a commercial view: how does diversity impact reputation and, in turn, my bottom line? A lack of diversity harms your organisation’s reputation in two ways: because you appear to lack diversity and therefore can be accused of...