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Why Not Now? with Amy Jo Martin

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You know that thing you've been thinking about doing? Why Not Now? This show has been created because I believe the world will be a better place if more people ask themselves, "Why Not Now?" Each episode you'll hear from a professional Why Notter and learn how they answered the question and took action so you can too.

You know that thing you've been thinking about doing? Why Not Now? This show has been created because I believe the world will be a better place if more people ask themselves, "Why Not Now?" Each episode you'll hear from a professional Why Notter and learn how they answered the question and took action so you can too.
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You know that thing you've been thinking about doing? Why Not Now? This show has been created because I believe the world will be a better place if more people ask themselves, "Why Not Now?" Each episode you'll hear from a professional Why Notter and learn how they answered the question and took action so you can too.




Episode 157: Amy Jo Martin - Don't Let Your Inbox Own Your Life

This episode is all about conquering your inbox. Amy Jo Martin shares her tips and tricks on simplifying your inbox and discusses how to set up a respectful autoresponder to help create more space and less stress in your work and life.


Episode 156: Amy Jo Martin - Unsubscribe To The Hustle And Grind So Work Feels Like Play

In this episode Amy Jo Martin switches roles and is interviewed by Sahara Rose on Sahara’s podcast - Highest Self Podcast. Amy Jo discusses the many pivots she’s made along her career and life path, from quitting her job with the NBA, starting her first company, living on a boat, moving to the forest, and starting the Why Not Now? Show. She also talks through ways you can develop your personal brand to show who you really are. This is a unique deep dive into the path Amy Jo has forged...


Episode 154: Amy Jo Martin - From Instagram Unfollow Jail To Losing 150k Twitter Followers Overnight

In order to create more space & more time for the things that light us up, we need to declutter our physical & virtual lives. Social media can be a huge source of this clutter & as Amy Jo's Aunt once said "Don't let anyone rent space in your head, that's valuable real estate." Amy Jo shares her recent decluttering on social, what you can learn from her time in Instagram unfollow jail, how she lost then gained 150k twitter followers & why you should develop relationships outside of social...


Episode 153: Tonya Dalton - Make Your Ideal Day Your Every Day

Tonya Dalton is the CEO of inkWELL Press and a productivity expert. Prior to inkWELL, Tonya was running a successful company, but it didn’t light her up. Instead of sticking with safe, she decided to make a change and embrace the unknown. Tonya talks through how she found where her passion, purpose and skill collided and how by investing in herself she has been able to build her ideal day. She also shares her 4 step process of how you can build your own ideal day, taking the time to...


Episode 152: Greg McKeown - Essentialism. If You Don’t Prioritize Your Life, Someone Else Will

Greg McKeown is the New York Times Bestselling Author of "Essentialism" & this episode is essential listening for these frantic times we live in. Greg talks through essentialism vs non-essentialism & how if you don't prioritize your life someone else will. He also discusses the value of consistency, asks if you can answer the question “What’s important right now?” & what to do if you can’t, why we can multitask but not multi-focus, how to get more time in your day, the true test of...


Episode 151: Suzy Batiz & Nicole Story Dent - When Innovation Feels Natural

Suzy Batiz is known as an innovator and her company, Poo~Pourri is widely know for their innovative approach to marketing. That shit is badass! Not only are Suzy and her team innovating their entire industry, they are also innovating their company culture. In this week’s episode, Suzy and Poo~Pourri Creative Director, Nicole Story Dent, discuss the company culture changing experiment they performed when Suzy told Nicole to bring her newborn daughter to work with her, after Nicole’s...


Episode 150: Katie Anderson - Creating Currency From Your Creativity

Katie Anderson is the Founder & CEO of Save Water Co. and is innovating her industry. Katie was named in the Forbes 30 Under 30 Game Changer list, she’s a part of the Cartier Woman’s Initiative and is also a Spoken Word Rapper. Yep, quite the rap sheet (pun intended). In this episode, Katie discusses how to reach your full potential by creating a life of unbridled creativity. She also shares why you are limiting your creative potential if you make yourself special, she questions how many of...


Episode 149: Amy Jo Martin - My Top Time Management Tips

Time management - the ability to manage our time - is something that affects each and every one of us. In this episode, Amy Jo shares her Top 9 Time Management Tips. In the spirit of being efficient and maximizing your time, what are you waiting for? Press play already.


Epsiode 148: Amy Nelson - From Idea To 84 Employees In 24 Months

Amy Nelson is the founder and CEO of The Riveter, a national membership network of community, content, resources and coworking spaces, built by women for everyone. In 24 months Amy has taken her idea and turned it into a community driven company with 84 employees and millions of dollars in funding. In this episode, Amy talks through creating your own template for life and why you shouldn’t buy into a system or way of doing things that doesn’t buy into you. She also discusses growing...


Episode 147: Amy Jo Martin - How to Find a Mentor. 3 Things You Can Do Today.

Mentorship - being mentored or being a mentor - is one of the most important things you can do for yourself both personally and professionally. In this episode, Amy Jo Martin and Emily Costopoulos dive into why mentorship is so important. They also discuss how to find a mentor, how to be a mentor, three specific things you can do to get started today and they talk through two pivotal moments where blind DM’s on social media led to a series of events that Amy Jo could never have...


Episode 146: Tania Katan - Turning Your Flaws Into Superpowers

Tania Katan is an award-winning author, public speaker, and co-creator of #itwasneveradress. Tania shares how she has walked through life, and workplace, curveballs and how to take the most boring part of your job and turn it into the most exciting part. Tania also discusses the #itwasneveradress campaign and how a re-imagining of the women’s restroom logo went viral overnight. Tie on your cape and get ready for a conversation that will help you find your place even when you feel as if you...


Episode 145: Amy Jo and Richard - The 20 Second Rule (How It's Changed Our Lives)

Amy Jo and her husband Richard discuss how the 20 Second Rule has changed their lives, and how something that started as a way to get them through a temporarily challenging situation is now embedded in their days. They also talk through how you can implement the rule at home and work, how they are managing their time as new parents, an alternative to maternity leave and the biggest life lesson they've learned over the last few traumatic months.


Episode 144: Peta Kelly - Does Your Soul Fist Bump You Before You Go To Sleep At Night?

Peta Kelly is an author and entrepreneur, but those two words do nothing to describe the true depth of Peta's character and soul. In this episode Peta discusses clock blocking - what it is and how it effects you. She also talks through being in service to the creations coming out of you, co-conception of ideas and “perfect” timing, when editing yourself is a help and a hinderance, Peta’s creative process and what you can learn from her approach as well as her thoughts on social media and...


Episode 143: Heather Allen - A 7 Figure Income From Instagram (No Website)

Heather Allen is the founder of Kaleidacuts. Heather used to be a school teacher, then started a greeting card company. That company didn't work out as she had planned, but her second company - Kaleidacuts - is thriving. She is living where her passion, purpose & skill collide. In this episode Heather talks through running a 7-figure company without a website, building a loyal and engaged community, following and honoring your internal compass, owning up to your mistakes and learning from...


Episode 142: Mel Robbins, Michelle Poler, Alison Levine - Scared? Do it anyway!

Today's episode is about fear. My 3 guests - Mel Robbins, Michelle Poler & Alison Levine - share specific & tangible tools that will allow you to navigate & manage your fear more effectively. Before you listen, I invite you to think of something that you're afraid of; something that you're scared to do. Keep going back to that fear as you're listening because you can apply these tools today. By the end of this episode you will be on your way to overcoming whatever it is that you're afraid to...


Episode 141: Amy Jo Martin - My Biggest Business Blessons

A blesson is a lesson that turns into a blessing. Instead of being a weakness a blesson is celebrated, learned from and applied in the future. We are all about applying the lessons that we learn. In this episode, Amy Jo shares her Top 3 business blessons with you, as well as a recent personal blesson. She talks through the meaning of a blesson, the blesson wall and how you can apply that tactic for yourself, understanding your human capacity, realizing if you need to scale or not, keeping...


Episode 140: Amy Jo Martin - How To Answer “What Do You Do?”

What do you do? This question can be one of the most annoying questions on the planet, and answering it stumps a lot of us. There's the literal “I work for xyz company” or “I am an insert the blank.” Then there's, what do you really do? What is it that you are doing on this planet? In this episode Amy Jo and Emily Costopoulos discuss the “What do you do?” question and provide guidance on how to answer it with more meaning and purpose. They also talk through how your title may be feeding...


Episode 139: Lauren Bongiorno - Go From What If? To Why Not Now?

Lauren Bongiorno is an entrepreneur, health coach & author. In one word though, Lauren is an innovator. She has pioneered and created a career that didn't exist before; a career that allows her to live in the intersection of where her purpose, passion and skill collide. For someone still in her twenties Lauren has done more than most do over their entire careers. In this episode, Lauren shares a pivotal 10 minutes that changed the trajectory of her life forever. She also talks through going...


Episode 138: Amy Jo Martin - Turning Adversity Into An Asset

Channeling her current experience with her son in the NICU, in this episode Amy Jo talks through how to turn adversity into an asset. She shares why asking the right questions is key to dealing with any difficult situation, why you can only wear one hat at a time when it comes to giving your energy and emotions to something, why being is more important than doing and the importance of sharing what you've learned so others can benefit from your experience.