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Why Not Now? with Amy Jo Martin

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You know that thing you've been thinking about doing? Why Not Now? This show has been created because I believe the world will be a better place if more people ask themselves, "Why Not Now?" Each episode you'll hear from a professional Why Notter and learn how they answered the question and took action so you can too.

You know that thing you've been thinking about doing? Why Not Now? This show has been created because I believe the world will be a better place if more people ask themselves, "Why Not Now?" Each episode you'll hear from a professional Why Notter and learn how they answered the question and took action so you can too.
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You know that thing you've been thinking about doing? Why Not Now? This show has been created because I believe the world will be a better place if more people ask themselves, "Why Not Now?" Each episode you'll hear from a professional Why Notter and learn how they answered the question and took action so you can too.




Episode 103: Jen Sincero - How To Be A Badass At Life and Money

Jen Sincero is quite literally a badass. Jen is the New York Times bestselling author of the series called "You Are a Badass" and she is a voice of authority in this area for sure. Jen went from living in her garage to becoming rich and in this episode she talks about how she did it, why, and the intention behind her complete transformation. We also talk about that point that we just get sick of putting something off or we get sick and tired of being sick and tired. If you're in that space...


Episode 102: Amy Jo Martin - How A Moment Of Bravery Can Change Your Trajectory (with Mandy Sugrue)

In this episode Amy Jo Martin talks about moments of bravery and how we get these moments of bravery in a spark of confidence. How can we capitalize on these moments and combine them with doing something on a whim? In a moment of bravery, you are going to hear from Mandy Sugrue. Mandy is a Why Not Now? listener. She reached out to tell her Why Not Now? story, and it blew us away. Mandy shares how one of these moments led from one thing, to the next, to the next and completely changed the...


Episode 101: Julia Cheek - Quitting Your 9-5 To Do Your Own Thing

In this episode Julia Cheek, Founder and CEO of EverlyWell, discusses leaping into innovation, believing in your ideas and filtering criticism, the biggest misconceptions about becoming an entrepreneur and Julia's time management tips. If you are trying to decide whether or not you want to make a leap from something that, may not be a bad situation but isn't your life's work, Julia's experience and insights will be invaluable for you. Julia talks about being in that situation and having to...


Episode 100: Amy Jo Martin Gets Real And Raw - Her Top 10 Lessons Learned

In the 100th episode of the Why Not Now? Show, host Amy Jo Martin gets real and raw. Amy Jo shares how one of the darkest periods in her life led her to exiting her company, how she discovered her true purpose and why she started the podcast. Amy Jo also shares the Top 10 lessons she's learned from her guests, audience and community. You may have also noticed we have a new look! Thank you for voting on the new album cover art for the podcast. You can see the new album art on our brand new...


Episode 99: Sarah Robb O'Hagan - Step Up. Stand Out. Kick Ass. Repeat.

Sarah Robb O'Hagan has been described as Superwoman, undercover. She's been named one of Forbes' most powerful women in sports and one of Fast Company's most creative people in business. This woman is unmatched. She's been the global president of the $5,000,000,000 sports brand, Gatorade, where she led the business through a major repositioning and business turnaround. She has also held senior positions at Nike, Virgin Atlantic, Atari, served as the global president of Equinox and currently...


Episode 98: Cathy Heller - How To Have Multiple Successful Careers At The Same Time

Songwriter, CEO and host of the "Don’t Keep Your Day Job" Podcast, Cathy Heller, is a “Yes and...” person. She's added layers to her career and her livelihood over time; adding things that she loves to do. Rather than just switching gears and completely changing paths, she's actually just added certain things and been able to have a portfolio of different tracks as her career. One of the things this allows us to understand is that you don't have to necessarily choose just one career focus...


Episode 97: Cindy Eckert - Advice From A Billion Dollar Woman With A Priceless Mission

Cindy Eckert has built and sold two pharmaceutical companies and she's the creator of the Little Pink Pill. Cindy exited that company for more than a billion dollars, and in total has $1.5bn worth of exits, but who's counting? Right? Cindy writes her own rules and defines what it means to be a renegade. The woman is unapologetically true to herself and it's serving her very, very well. Over the last couple of years, Cindy has created and been running The Pink Ceiling, which is the cross...


Episode 96: Tony Hawk - Why You Should Prioritize Your Passion

Tony Hawk is quite possibly the most well known and innovative professional skateboarder on the planet. Tony turned pro when he was 14 and went on to experience more success than he could’ve ever dreamed of. One unexpected aspect of Tony is that he's an entrepreneur. He has had his own company, Birdhouse, for many years and has a licensed video game that's become a billion dollar franchise. We talk about business. We talk about how Tony refers to having gone through three generations of...


Episode 95: Shauna Harrison - Why Changing Careers Doesn't Mean Starting Over

Shauna Harrison has her PhD in public health, she's a self proclaimed nerd, hip hop head and yogi. She's basically a movement expert. After Shauna received her PhD and finished years of college, she decided not to pursue the expected route. She did something completely Renegade and switched career paths, but that didn’t mean starting again. Shauna is one of the original fitness influencers on social media and for those of you who might be feeling like you're not quite sure if you even want...


Episode 94: Miki Agrawal - Why Business Is Like A Burpee

Miki Agrawal has one of the most intense Why Not Now? moments we’ve ever heard on the show. Miki worked as in investment banker on Wall Street right across from the World Trade Center, and when 09/11 happened, she was supposed to be at work, but slept through her alarm clock. After all of this took place, she decided to pursue her dreams and finally confronted the reality that she was living a life of supposed to instead of meant to. From that point on, Miki became an entrepreneur...


Episode 93: Amy Porterfield - How To Finally Step Into The Business You've Always Wanted

Amy Porterfield is an online wizard. Truly. She's an online marketing expert, entrepreneur, a podcast host and you're going to want to write down a lot of things she says in this episode. Amy talks about being plagued with the chronic cases of second guessing and shiny object syndrome and that feeling of not enoughness during the phase when she was going out on her own for the first time. She refers to when she was working with the big brands as being a yes girl, always wanting to please,...


Episode 92: Creative Quest - The Roadmap For Your Creative Quest (with Bryan Danielson)

We really put ourselves out there when we share creative ideas and our creative work. The topic of creativity can often times feel heady and wishy washy, because everyone has their own definition of creativity. In this episode we talk through the more tangible aspects of creativity like what to do when you're in a rut or uninspired, the literal tricks for how to keep fresh eyes and change things up, plus unique ways to look at, and deal with, success and failure. Bryan Danielson and I review...


Episode 91: Nastia Liukin - Reinventing Yourself and Navigating Tough Transitions

Imagine working towards something for the first couple of decades of your life and that's all you knew. Then at age 22, it all ends. That path has gone and you have to reinvent a new path. That's what happened to Nastia Liukin. Nastia was born a gymnast and went on to win an Olympic gold medal in 2008. Then four years later, she decided to make a run for the 2012 Olympics. After a critical fall from the uneven bars, Nastia had a Why Not Now? moment that will give you chills. Nastia...


Episode 90: Martha Beck - How To Do What You Love, With The People You Love, In The Places You Love

Oprah has said Martha Beck is one of the smartest women she knows. Martha has three degrees from Harvard including her PhD in sociology and she’s the author of countless best-selling books. In this episode, Martha talks through the process she uses to make decisions, why it’s untrue that working hard leads to success, how to shift out of the ego operating system to stop grasping, how to transcend the victim, villain hero drama triangle and many other topics. Many years ago as I was...


Episode 89: Marie Forleo - Why You Should Start Before You're Ready

Marie Forleo was named by Oprah as a thought leader for the next generation. She’s the creator of the award-winning online show MarieTV with over 38 million views on YouTube with an audience in 195 countries. Marie is an entrepreneur, author and she’s the founder of B-School, an online business school for modern entrepreneurs. One of Marie’s mottos is “Start before your ready.” which is wildly appropriate for the Why Not Now? concept. This episode is jam packed with tactical and practical...


Episode 88: Captain Liz Clark - An Inner & Outer Voyage Sailing 20,000 Nautical Miles

Captain Liz Clark has done what many of us could only ever imagine to do. She's chosen a journey far from comfort and security, and in this episode she shares what she learned from her internal and external voyage of 20,000 nautical miles in search of surf and self. More than 10 years ago, Liz Clark set out from Santa Barbara, in her boat "Swell", and she headed south. When Liz was nine, she and her family sailed down into Mexico for seven months and that's when she knew what she wanted to...


Episode 87: Alex Banayan - What Bill Gates, Lady Gaga & Tim Ferriss All Have In Common

At age 18, on the day before his freshman year final exams, Alex Banayan, author of the acclaimed new book "The Third Door", hacked the TV game show The Price Is Right, won a sailboat, sold it and used the prize money to fund his quest to learn from the world's most successful people. Alex went on a seven year journey tracking down people like Bill Gates, Maya Angelou, Steve Wozniak, Jessica Alba and many others. Alex was on a mission to uncover how these individuals broke through and...


Episode 86: Alison Levine - Leadership, Failure and the Danger of Standing Still

Alison Levine went from climbing the corporate ladder to climbing the highest peak on each continent and skiing to both the North and South Poles. She was the captain of the first American women's Everest expedition, and the list of her adventurous accomplishments goes on and on. Alison is a New York Times bestselling author, an executive producer and when you listen to Alison, you'll understand why she is one of the most in-demand keynote speakers in the world. The parallels she draws...


Episode 85: Factfulness - 10 Reasons We're Wrong About the World. It's Better Than You Think.

What do you get when you combine a professional wrestler who loves to read, and me who knows nothing about wrestling, but also loves to read? You get the Why Not Now? Read a Book Club. Several episodes back, Bryan Danielson was on the show and he mentioned that he reads a book a week. Well, I jokingly suggested starting a book club and we've done it. The first book that we review in this episode is Factfulness by Hans Rosling: 10 Reasons Why We're Wrong About the World and Why Things are...


Episode 84: Laird Hamilton - How To Manage Your Relationship With Fear

Widely considered to be the best big wave surfer in the world, Laird Hamilton is known for having successfully surfed the heaviest waves on the planet. He’s a pioneer in the world of action water sports and the primary influence behind many surfing innovations like tow-in surfing, stand-up paddle boarding, and hydrofoil boarding. In this episode we dissect how Laird makes decisions, his relationship with fear, his parenting style, how he has dealt with nay-sayers all of his life and the...