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Millennials are not drinking wine as expected as the 2019 Wine Industry Report by SBV stated. A later SVB blog also mentioned that "We [the wine industry] need to evolve the way we sell and market wine to include the young consumer as well. There is no choice." The Wine Marketing Podcast addresses how to get more new customers and how to sell more to existing ones by using digital marketing strategies and tactics that are widely underused in the industry. From social media marketing using Facebook and Instagram, to email marketing, e-commerce and sales funnels to chatbots, conversational marketing and personalization. We have educational sessions and interviews with members of the wine industry to see what works and what not, when it comes to marketing in the 21st century.

Millennials are not drinking wine as expected as the 2019 Wine Industry Report by SBV stated. A later SVB blog also mentioned that "We [the wine industry] need to evolve the way we sell and market wine to include the young consumer as well. There is no choice." The Wine Marketing Podcast addresses how to get more new customers and how to sell more to existing ones by using digital marketing strategies and tactics that are widely underused in the industry. From social media marketing using Facebook and Instagram, to email marketing, e-commerce and sales funnels to chatbots, conversational marketing and personalization. We have educational sessions and interviews with members of the wine industry to see what works and what not, when it comes to marketing in the 21st century.
More Information

Location:

United States

Description:

Millennials are not drinking wine as expected as the 2019 Wine Industry Report by SBV stated. A later SVB blog also mentioned that "We [the wine industry] need to evolve the way we sell and market wine to include the young consumer as well. There is no choice." The Wine Marketing Podcast addresses how to get more new customers and how to sell more to existing ones by using digital marketing strategies and tactics that are widely underused in the industry. From social media marketing using Facebook and Instagram, to email marketing, e-commerce and sales funnels to chatbots, conversational marketing and personalization. We have educational sessions and interviews with members of the wine industry to see what works and what not, when it comes to marketing in the 21st century.

Twitter:

@venturacotx

Language:

English

Contact:

7875675153


Episodes

Augmented Reality Accessible to Small Wineries

10/8/2019
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Augmented reality (AR) is often thought to be only accessible to big brands such as 19 Crimes. On this episode Dave Chaffey from Third Aurora in Australia explains the concept of their innovative platform Winerytale. One of their goal is to create AR solutions that are useful, affordable, and accessible. Winerytale will be as simple to use as posting content on Facebook. If your winery wants to close the gap between wine and millennials you have to check out Winerytale and the amazing work...

Duration:00:15:20

Tips For Creating Videos That Help Sell Wine To Millennials with Ellen Wrona from Armstrong Productions

9/12/2019
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Do videos really help to sell more wine? Ellen Wrona from Armstrong Productions in Monterey, California tells us key tips on creating videos that spark meaningful connections and help sell more wine, especially to millennials This and more in this value-packed episode of the Wine Marketing Show Podcast. How to contact Ellen Wrona from Armstrong Productions: http://www.armstrongproductions.com/

Duration:00:14:56

How Can Wineries Use Digital Marketing to Sell More Wine and Create More Loyal Customers?

8/19/2019
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On this episode we will talk about what is digital marketing and how can wineries get started on it to get more results. To get the show notes / slide deck: go to e1.sms.wine If you need 1-on-1 help, visit: winemarketingtx.com/schedulecall to schedule a free strategy session with me.

Duration:00:41:41

Marketing Wine to Millennials with Joanna from Avina Wine Tools | Wine Marketing Podcast

8/9/2019
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I was invited by Joanna Stevens from Avina Wine Tools to talk about marketing wine to millennials.

Duration:00:18:36