Womenpreneur Asia

In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss: For more details, visit FromVisionToVoice.com

Xiao-Ly Koh, chef and founder of Xiao by Crutz patisserie in Petaling Jaya takes us behind the scenes of building a 14-year pastry career in Malaysia. From early online sales on Facebook to a flagship store, she explains her love for French pastry and everything crusty! She cites how the French have a philosophy about “garnishing with a purpose”- how every decoration should add texture and flavour, not just look pretty. She explains how she educates customers about French pastry, balances artistry with business, and uses seasonal menus, inspiration and beloved characters from Studio Ghibli and local ingredients to keep things fresh. Social media, especially Instagram, has amplified her brand, but she emphasizes that word-of-mouth remains the strongest marketing tool. There’s a powerful message here for entrepreneurs: craft with care, learn from feedback, and build a legacy. What you'll learn: 3 big takeways: For the full show notes, visit WomenpreneurAisa.com This episode is sponsored by Redbox Studio.

In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss: For more, visit FromVisionToVoice.com

In this quick solo episode, Krista Goon, host and creator of Womenpreneur Asia, redefines leadership through a personal lens—arguing that leadership often looks different from the front of the room and that followership can be a powerful catalyst for change. She shares how academic excellence gave her visibility, how a quiet act of contributing built an entrepreneurial community, and how a simple “yes” to follow created something larger than any single person could achieve. The balance of leading and following—timing, context, and courage—becomes a practical framework for womenpreneurs in Asia seeking impact without waiting for a title. Listen in for memorable insights, actionable takeaways, and a reminder that true leadership is a collaborative act. Get the full show notes at WomenpreneurAsia.com This episode is sponsored by Redbox Studio.

In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss: For more, visit FromVisionToVoice.com

In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss: For more, visit FromVisionToVoice.com

In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss: For more information, visit FromVisionToVoice.com

In this behind-the-scenes (BTS) episode, the program creators, Krista Goon and Rowena Morais, discuss: Find out more about the program: FromVisionToVoice. com

In this episode, I speak to Sonam Ludhani, a Dubai‑based revenue operations (rev ops) and AI strategist— who explains how to make every dollar count for small to mid‑sized businesses. From pivoting from supply chain to GTM at tech giants to building small but powerful AI tools, she reveals practical steps to align people, processes, and tools (even with Excel) to grow margins. Learn why “the nervous system” approach to rev ops matters, how to avoid AI hype and why prioritizing talent over tools can unlock real value. Listen, subscribe, and stay connected for more practical guidance. What You'll Learn: - 00:00 – 00:10: Sonam’s current focus in rev ops and AI - 00:10 – 00:20: Rev ops as the nervous system—aligning sales, marketing, and operations - 00:20 – 00:30: Career pivot from supply chain to GTM/AI; why taking her MBA at London Business School was the only option - 00:30 – 00:40: Building practical AI tools (getting hands-on) and the significance of a growth mindset - 00:40 – 01:10: Why small startups can succeed with MVP tools (e.g. Excel, HubSpot) - 01:10 – 01:40: Data visibility, funnel metrics, and stopping revenue leakage - 01:40 – 02:20: AI use, change management, and the importance of culture - 02:20 – 02:50: The new roles in AI - GTM Engineer and the evolving AI workforce - 02:50 – 03:30: How she develops confidence and why she is keen to help other women get into tech - 03:30 – 04:30: Practical playbook for business owners: diagnose, stop leaks, build systems - 04:30 – 05:00: Final reflections and how to connect with Sonam especially if you're a young woman in tech 3 Key Takeaways - Rev ops = the nervous system that unifies what your teams do, so you don’t rely on gut feel. - Start small: Excel or simple tools can create a single source of truth and reveal where revenue leaks hide. - AI is powerful when paired with change management and people; treat AI like an intern, delegate the drudge work, and focus on human‑level storytelling and face time with customers. Like our show? Help others find our show when you rate/review Womenpreneur Asia. For the full show notes, visit WomenpreneurAsia.com If you’d like to show up online with clarity and confidence, check out my program at FromVisionToVoice.com and take part in the ongoing Weekly Visibility Challenge. This episode is sponsored by RedboxStudio.com

What if your biggest insecurity could become the foundation of a business that changes lives? In this episode of Womenpreneur Asia, I sit down with Beby Kale Lena, an Indonesian entrepreneur who lives in Bali who turned her struggle with curly hair into a viral beauty brand. This episode was recorded in Beby Kale Lena’s villa in Sanur, Bali because I had booked a stay at her villa in August. Growing up in Timor, East Indonesia, Beby spent years trying to hide her natural curls. and big hair. She straightened and damaged her hair so much that a hairstylist said her hair was "crispy". But when she learned how to care for them, she not only transformed her own confidence - she helped other women do the same. We talk about how her homemade hair oil went viral on Twitter and TikTok, why she walked away from a 17-year career in finance, and how her mission today is about so much more than hair. If you’ve ever doubted yourself, this conversation will remind you that what makes you different might just be your superpower. Show Notes with Timestamps [00:05][08:00][13:00][20:00][38:00][55:00] 3 Key Takeaways For the full show notes, visit WomenpreneurAsia.com This episode is sponsored by Redbox Studio.

Painting Bold Futures: How 17-Year-Old Danya Adriana Feri Is Redefining Malaysian Art At just 17 years old, Danya Adriana Feri who is from Malaysia has already turned her passion for painting into a thriving art business. From discovering her style during lockdown to completing large-scale commissions for clients like YTL and Marriott, Danya is proof that age is no barrier to pursuing your creative dreams. In this conversation, she shares how she balances school with entrepreneurship, the role her mother plays as her manager and biggest cheerleader, and why she’s committed to showcasing Malaysia’s cultural heritage through her bold, vibrant abstract art. Danya also opens up about her vision to inspire other young people to create and her dream of building a community art studio. [00:02] Discovering art during lockdown [00:08] First sale beyond family [00:12] Commissions with major brands [00:16] Balancing exams and entrepreneurship [00:21] Dreaming of a community art studio [00:25] Staying rooted in Malaysian heritage Key Takeaways Passion can start small Support matters Heritage is powerful – Embracing your culture can give your art and business a unique voice. This episode is brought to you by Redbox Studio. Find all links and show notes at Womenpreneur Asia.

From biomedical engineer to wellness entrepreneur, Marie Tuason has reinvented herself through burnout, bold choices and a passion for health. In this episode of Womenpreneur Asia, Marie shares her journey from interning in Germany to creating ventures that bridge wellness, community, and entrepreneurship. She opens up about the lessons of burnout, why she challenges common wellness myths, and how she’s building the Philippines’ first Longevity Social Club. This candid conversation dives into identity shifts, the importance of bio-individuality, and how personal struggles with self-worth and anxiety became stepping stones toward her mission to help others live healthier, more intentional lives. Marie’s story is a powerful reminder that reinvention starts with listening to yourself and daring to align your life with your values. In This Episode: [00:02] [05:45] [12:10] [18:50] [27:00] [35:20] [42:00] Key Takeaways Reinvention often starts with discomfortHealth is multi-dimensionalSustainable change requires identity shifts This episode is brought to you by Redbox Studio. Get the full article at WomenpreneurAsia.com

In this episode, Krista sits down with Gabriella or Gabby Yan, a hospitality industry insider turned startup founder to discuss her journey from luxury hotel marketing to founding TRAppe - a platform dedicated to making sustainable travel accessible, aspirational and impactful. Gabby shares the challenges she faced as a solo female founder, the problem of economic leakage in tourism and her vision for travel that benefits people and local economies. In this episode, you’ll hear about: Practical Takeaways: Resources & Links: trappetravel.com Shoutouts: Connect with the host and the show: Krista GoonWomenpreneur Asia This episode is sponsored by Redbox Studio.

What if the path to your true calling isn't a straight line, but a winding journey across countries, cultures, and careers? For Rahel Podobsky-Stucki, embracing her Swiss-Filipino heritage became the key to unlocking her purpose, as she navigated from being a court interpreter in Zurich to founding BANTAYnet, an initiative that's revolutionizing digital literacy education in the Philippines. In this inspiring episode, Krista sits down with Rahel, a changemaker whose journey spans continents, careers, and cultures. From her early days as a court interpreter in Zurich to founding BantayNet—a digital literacy initiative in the Philippines—Rahel’s story is a testament to the power of embracing life’s nonlinear paths. She shares how her diverse experiences, struggles with identity, and mental health challenges ultimately led her to her true calling: empowering Filipinos to navigate the digital world safely and confidently. About Our Guest: Rahel Podobsky-Stucki is the Founder & CEO of BANTAYnet,, an initiative dedicated to promoting digital literacy and online safety in the Philippines. Drawing on her Swiss-Filipino heritage and a background in law, interpreting, and digital communication, Rahel creates accessible educational content and leads community workshops to help people of all ages stay safe online. What We Discuss: Key Takeaways: Connect with Rahel & BantayNet: BantayNet BantayNet.org If you enjoyed this episode, please subscribe, rate, and review Womenpreneur Asia on your favorite podcast platform. Share this episode with friends who might be inspired by Rahel’s story, and join us next week for more empowering conversations with Asian women entrepreneurs! Sponsor: This episode is brought to you by Redbox Studio. For more inspiring stories and resources, visit Womenpreneur Asia.

How does a Japanese entrepreneur transform her passion for social impact into a cutting-edge fintech company in Malaysia? In this episode, Krista Goon sits down with Fumiko Inada, founder and CEO of Bee Informatica, to explore her inspiring journey from volunteering in Vietnam and Bangladesh to building a digital microfinance business that’s changing the game for small and micro-entrepreneurs. What You’ll Hear in This Episode: About Fumiko Inada: Fumiko is the founder and CEO of Bee Informatica, a digital microfinance company based in Malaysia. With a background in finance and a passion for social impact, she’s dedicated to empowering small businesses—especially women entrepreneurs—through innovative financial solutions. Connect with Fumiko: Website: fundingbee.my About Your Host: Krista Goon is the creator and host of Womenpreneur Asia, a podcast that uncovers the stories and strategies of Asian women entrepreneurs to inspire and guide you on your own entrepreneurial journey. Enjoyed this episode? Subscribe, rate, and review Womenpreneur Asia on your favorite podcast app. Share this episode with a friend who needs some inspiration!

What does it take to run seven marathons on seven continents in just seven days — and then return home to lead a movement transforming the future of work in the Philippines? In this episode of Womenpreneur Asia, I talk to Mench Dizon, marathoner, changemaker, and Country Head of YGG Pilipinas. Mench shares her incredible journey of completing the World Marathon Challenge, a test of endurance, resilience, and grit that pushed her to her limits both physically and mentally. She reflects on what it taught her about facing life’s literal and metaphorical climates, from minus 25-degree chills to the tropical heat, and how those lessons carry into her professional life. As the leader of YGG Pilipinas, Mench is committed to empowering Filipino talent by creating opportunities in gaming and technology, building communities, and helping Filipinos thrive in the digital economy. In this episode, you’ll hear about: Mench’s story is a powerful reminder that the limits we set are often the ones we choose to accept — and that growth comes from daring to push beyond them. Links & Resources: Visit: WomenpreneurAsia.com This episode is brought to you by Redbox Studio — helping entrepreneurs grow with strategy-first marketing. Do you know that Krista’s From Vision to Voice program is now open for enrollment? Check it out here. Don’t forget to subscribe, rate, and share this episode with someone who needs a dose of encouragement and clarity on their entrepreneurial journey.

What does it take to reinvent yourself and start fresh in a new city? In this episode of Womenpreneur Asia, I sit down with Carmen Salameh, a podcaster and entrepreneur who made the bold move from Paris to Hong Kong to create a new chapter in her life. Carmen is the founder of Asian Business Owners, a podcast where she shares raw, honest conversations with entrepreneurs across Asia, and Octo Gen, a social media marketing agency that helps businesses grow with purpose-driven content. In our conversation, Carmen opens up about: If you’ve ever felt the pull to reinvent yourself, to pursue a challenge that stretches you, or to take ownership of your destiny, Carmen’s story will inspire you to make bold moves and write your own next chapter. Links & Resources: Visit: WomenpreneurAsia.com This episode is brought to you by Redbox Studio — helping entrepreneurs grow with strategy-first marketing. Do you know that Krista’s From Vision to Voice program is now open for enrollment? Check it out here. Don’t forget to subscribe, rate, and share this episode with someone who needs a dose of encouragement and clarity on their entrepreneurial journey.

Join Krista Goon in a compelling episode with Gen Z entrepreneur, Dun Concha, the CEO of Work Beyond Borders in the Philippines. In this episode of Womenpreneur Asia, Dun Concha shares her unexpected journey from a freelance copywriter to a business owner, remote work advocate and social impact leader. She discusses the challenges and rewards of running a completely remote marketing agency, leveraging digital tools, and her passion for fostering digital literacy through her non-profit, Yabong. Dun emphasizes the importance of authenticity, overcommunication, and understanding different priorities and dreams of employees. She also delves into her personal background, driven by a single mother, and her philosophy of using technology and AI to create opportunities and bridge the digital divide. In this episode, Dun shares about 00:10 The Path From Copywriter To Entrepreneur 01:59 Challenges and Realities of Remote Work 06:11 Balancing Business and Community Initiatives 12:31 The Concept of Authenticity 14:28 Remote Work and Digital Nomad Lifestyle 18:53 Building a Supportive Remote Team 26:36 Tools and Productivity Hacks for Remote Work 29:44 Prioritizing Tasks with the Eisenhower Matrix 30:59 Introduction to Yabong: A Platform for Youth Advocacy 33:25 Digital Literacy and Youth Empowerment 35:33 Social Media Strategies for Business Owners 41:23 Reflections on Starting a Business and Personal Growth 46:36 The Future of Digital Trends and AI 48:01 Final Advice on Remote Work and Personal Authenticity Links & Resources: Visit: WomenpreneurAsia.com This episode is brought to you by Redbox Studio — helping entrepreneurs grow with strategy-first marketing. Do you know that Krista’s From Vision to Voice program is now open for enrollment? Check it out here. Don’t forget to subscribe, rate, and share this episode with someone who needs a dose of encouragement and clarity on their entrepreneurial journey.

This is a special series based on a virtual program named From Vision To Voice: A 4-Week Visibility Sprint for Women Who Do Great Work that I developed with my friend, fellow entrepreneur and communications specialist, Rowena Morais. We came up with this idea of a Behind-The-Scenes series as a series of videos (which you can watch on Youtube) as we were developing our virtual program. I decided to repurpose this as an audio or podcast series to give the program a wider reach. In this second episode, Rowena and I spoke about This BTS or Behind-The-Scenes series is not to be confused with my regular podcast season. The virtual program for Cohort 1 is now open for applications. Get details at Tinyurl.com/FromVisionToVoice

Join Krista Goon in this Season 10 episode with Ritu G. Mehrish, a coach and author of the book 'Rewrite the Rules.' In this conversation, Ritu shares stories from her impressive career journey from corporate roles at Gillette and GE to becoming an entrepreneur and coach in Singapore. This episode dives into the critical aspect of visibility for women leaders, highlighting actionable steps to be seen and heard in professional settings. Ritu also discusses the importance of executive presence, networking, and the nuances of Asian leadership. Whether you're in the corporate world or an entrepreneur, this episode is filled with practical advice and inspiring stories that emphasize the power of owning your narrative and rewriting your own rules. In this episode, Ritu discusses: Links & Resources: Visit: WomenpreneurAsia.com Learn more about Ritu on: LinkedIn Youtube Spotify This episode is brought to you by Redbox Studio — helping entrepreneurs grow with strategy-first marketing. Did you know that Krista’s From Vision to Voice program is now open for enrollment? Check it out here. Don’t forget to subscribe, rate, and share this episode with someone who needs a dose of encouragement and clarity on their entrepreneurial journey.