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You Know What I Think? with Jody Hanks

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Though I may stray from time to time, it's mostly thoughts on Leadership, Management, Sales, and Marketing.

Though I may stray from time to time, it's mostly thoughts on Leadership, Management, Sales, and Marketing.
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Though I may stray from time to time, it's mostly thoughts on Leadership, Management, Sales, and Marketing.




36. The Hypercompetition Paradox

Hypercompetition is a state of perpetual change in the rules of competition within an industry. Since these rules are in a constant state of flux, organizations can't sustain competitive advantage forcing them to vigorously and continuously compete in cost and quality, timing and know-how, strongholds and market invasion, and the deep pockets of competitors. Requiring a constant reinventing of competitive advantage, an organization achieves the greatest advantage by competing against its own...


35. Be Like Water

You know what I think about strategy? In this episode I share some thoughts on developing business strategy. Sun Tzu taught us centuries ago that gaining a competitive advantage comes during the planning stage, not with the execution of the plan. For once the plan is put in motion, our strategy becomes apparent. I'm also very excited also introduce a new podcast I've published with a friend and former colleague from my Air Force days. It's called The Digression Podcast" and as the name...


34. Motivating Employees

You know what I think about motivation? Anyone can be motivated and motivating others is a skill that can be learned. Motivation is an essential ingredient for effective performance and how well employees perform will determine the organizations success or failure. In this podcast I share some employee motivation techniques and some advice on employee engagement to increase motivation.


33. Ten Rules For e-Business Success

You know what I think about e-business strategy? According to e-commerce analytics firm, Ever Merchant, e-commerce generates almost 2 and a half million dollars every minute.. Think about that number for a second: Two and a half million dollars. Almost two million of those sales are done over the desktop, while the remaining 500 thousand dollars are generated over mobile device. Almost 1.4 million dollars is spent on credit, debit, prepaid, and store cards, and just over a million dollars...


32. Leaders and Managers

You know what I think about Leadership and Management? You lead people and you manage things. This is the accepted axiom and implies that leadership and management go hand-in-hand. Management is a function and deals with supervision and exercising control, while leadership is about relationships, influence, and inspiration. In order to successfully develop and implement a corporate strategy, a leader must first be an effective manager.


31. Interview with "Indie" Author Anita Rodgers

You know what I think about independent publishing? Book publishing is a process that includes acquisition, copy editing, production, printing (physical or digital), marketing, and distribution. Until recently, this was accomplished by publishing companies that accept manuscripts from writers, usually through an agent, and carry out the publication process, paying the author a royalty from the book’s sales. These arrangements often come at the cost of at least some of the author's...


30. Addiction at Work

You know what I think about drug addiction? Drug addiction is a devastating illness that wrecks lives and families, but unless the issue touches us personally we don't see it, do we? It doesn't really affect us, right? Wrong. Almost 15 million Americans suffer from addiction and 11 million of them are gainfully employed--they work for us. And we may never know it because they're afraid. Afraid of losing their jobs, their families, of being stereotyped. So they hide their addiction and keep...


29. Hiring The Right People

You know what I think about the hiring process? If you do a Google search for "how to hire the right people" you'll find a plethora of posts on leadership qualities and attributes, but there's not a lot of process-oriented information. There’s a lot of advice for job candidates, but if you’re a hiring authority, well, we just never really got a lot of training, did we? During the course of my career, I’ve hired hundreds of people, and for various level roles, entry-level, mid-level managers,...


28. Servant Leaders Don't Do Baseboards

From time-to-time, you’ll find me reminiscing about my days in the Air Force. This is one of those times. I can remember working as a young Airman in an Air Force hospital when the announcement came down that the Health Services Inspection would occur within the next month. The Health Services Inspection or HSI is a medical compliance inspection conducted jointly by the AF Inspector General and the Joint Commission. Anyway, for myself and my follow airmen, the announcement meant more work...


27. MD Coaches with Rhonda Crowe (Part 2)

Health care today is complicated and highly-complex with a mountain of rules and regulations that govern practically every aspect of the doctor-patient relationship. The real challenge for doctors today is that their culture—the physician culture—hasn’t really changed. Physicians are at the top of the health care hierarchy and are the ones ultimately accountable for patient outcomes, and yet they’re almost treated as commodities by health care managers. In this podcast, I share Part 2 of...


26. MD Coaches with Rhonda Crowe (Part 1)

You know what I think about personal growth? In the business world today, the words “mentor” and “coach” are very common, and they’re often used interchangeably. Although both are extremely valuable resources, in reality, they couldn’t be more different, there is a distinction between the two that make them as different as night and day. A mentor is an advisor, someone who is successful in his role, and readily shares his knowledge or expertise with others, but he doesn’t have to really know...


25. The Amazing Me Project with Paul Gallagher

You know what I think about project management? Historically speaking, project management was around long before it was known as "project management". Although we don’t know exactly how the pyramids of Egypt were constructed, we do know the Pharaoh had managers overseeing their construction. It wasn’t until the early 20th century that we started to explore Project Management as a formal scientific process. Since then it’s evolved into a field of study and a career path. And it’s still...


24: Stimulate Conflict and Improve Performance

You know what I think about conflict? People don’t stop being people at work. And because people are people conflict is inevitable. Conflict is the natural result of human interaction that begins when one member of the organization believes his or her goals, values, needs, or attitudes are incompatible with those of other members of the organization. Conflict can arise within a member, between two members, or between groups of the organization. Traditionally, conflict was viewed as a...


23: Get Momentum

You know what I think about Momentum? Mark Twain once said “If it’s your job to eat a frog, it’s best to do it first thing in the morning. And if it’s your job to eat two frogs, it’s best to eat the biggest one first.” The frog in this quote represents the one thing you have on your to-do list that you have absolutely no motivation to do. The biggest frog would be the most important of two undesirable tasks. If you don't eat them right away, you're likely to put-off doing them the rest of...


22: Making the Case for Legacy Systems

You know what I think about legacy computer systems? Legacy systems are always on the chopping block because there is a seemingly never-ending cascade of new technology designed to make business more profitable and our lives easier. Moore's Law would suggest that IT used to build systems today is superior to yesterday’s technology. However, new is not always better. Certainly, today’s IT is smaller and faster, but that doesn’t necessarily make it superior to the technology used in legacy...


21. Minicast: Happy New Year 2019

As I embark on the second season of the podcast, I wanted to take a moment to touch base with everyone and let you know what to expect in the coming year, and also to introduce a new podcast coming soon.


Episode 20: Bad Language

You know what I think about bad language? I think it’s pretty safe to say bad language is a part of our culture and we’ve all used bad language at one point or another in our lives. Some of us may use it naturally, as a matter of conversation, while others might be more discrete and deliberate. Some are selective in the words they use, seeing some bad words as acceptable while other words are strictly taboo. We may feel guilty about using bad words, so we substitute something more benign....


Episode 19: Target Customers

Leaders who don’t focus on their customers often fail. A relationship with the individuals who might buy their products is essential, but for some reason, many miss this absolutely critical aspect of their business. The process of identifying a target market and narrowing their company's focus to appeal to it directly is key. Then they can turn their attention to their competitor's customers.


Episode 18: Motivation

Why are people motivated to do things for you or for your organization? The truth is people are motivated by any number of things and are likely motivated by different things at different times and under different situations. Manager's who think employees are primary motivated by one thing (like money) are missing the boat, and by failing to recognize the dynamic nature of employee motivation, they may well find they have a hard time motivating anyone to do anything. In this podcast I...


Episode 17: Shut-Up and Take Control

You know what I think about sales? Sales is very stressful for some people, but it can be a lot of fun if you let it. I'm an introvert by nature and probably the last person you'd expect to enjoy pitching ideas to total strangers. Sales is fun--and interesting--because it’s like a game. In this podcast, I discuss a couple of techniques to increase your sales effectiveness and make the game more fun and and a lot more interesting.