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Yours in Marketing

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Yours in Marketing is a weekly B2B podcast that is laser-focused on upping your marketing game. Do you want to grow your business by learning tried and proven marketing strategies? Or perhaps you're interested in hearing the stories behind some of the greatest B2B brands and minds out there? The show provides tactics, strategies, ideas, and more to help you achieve your marketing goals. In other words, we want to help you rank higher for important keywords, improve your sales process, and get more qualified leads by implementing wisdom from B2B thought leaders. Each episode features an interview with an influential marketer, discussing topics such as: So whether you are a business owner, entrepreneur, wantrepreneur, marketing manager, or even an Uber driver, we challenge you to apply these lessons and tactics. You may just hear the one thing you've needed to take that next big leap. Subscribe today! Your future self will thank you.

Yours in Marketing is a weekly B2B podcast that is laser-focused on upping your marketing game. Do you want to grow your business by learning tried and proven marketing strategies? Or perhaps you're interested in hearing the stories behind some of the greatest B2B brands and minds out there? The show provides tactics, strategies, ideas, and more to help you achieve your marketing goals. In other words, we want to help you rank higher for important keywords, improve your sales process, and get more qualified leads by implementing wisdom from B2B thought leaders. Each episode features an interview with an influential marketer, discussing topics such as: So whether you are a business owner, entrepreneur, wantrepreneur, marketing manager, or even an Uber driver, we challenge you to apply these lessons and tactics. You may just hear the one thing you've needed to take that next big leap. Subscribe today! Your future self will thank you.
More Information

Location:

United States

Description:

Yours in Marketing is a weekly B2B podcast that is laser-focused on upping your marketing game. Do you want to grow your business by learning tried and proven marketing strategies? Or perhaps you're interested in hearing the stories behind some of the greatest B2B brands and minds out there? The show provides tactics, strategies, ideas, and more to help you achieve your marketing goals. In other words, we want to help you rank higher for important keywords, improve your sales process, and get more qualified leads by implementing wisdom from B2B thought leaders. Each episode features an interview with an influential marketer, discussing topics such as: So whether you are a business owner, entrepreneur, wantrepreneur, marketing manager, or even an Uber driver, we challenge you to apply these lessons and tactics. You may just hear the one thing you've needed to take that next big leap. Subscribe today! Your future self will thank you.

Language:

English


Episodes

Max Altschuler: From Sales to Marketing, Starting SalesHacker, and Writing Books in Bali

5/21/2019
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On this week's episode, I am joined by a special co-host: Sarah Drake. Together, we tackled an interview with sales and marketing legend Max Altschuler. You probably know Max as the founder of SalesHacker and the current VP of Marketing for newly-made unicorn Outreach. Max is a great follow on LinkedIn and Twitter, so check out @HackitMax.

Duration:00:59:54

AJ Wilcox: LinkedIn Ads, Recovering from Getting Fired, and Finding Pockets of Success

5/14/2019
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On this week's episode, I speak with AJ Wilcox. You may have heard of him from his LinkedIn ads agency, B2Linked. This was the first agency to be endorsed and certified by LinkedIn itself as an ad agency. AJ is a thought leader on LinkedIn, and hosts the LinkedIn Learning course called "Advertising on LinkedIn". Aside from all that, AJ is a great guy and provides a lot of honest and humble insights on getting fired from his last job, and rising up from the ashes to start his own...

Duration:00:59:02

Adam Posner: Working for Gary Vaynerchuk, Connecting People with Companies, and Following Your Talent

5/7/2019
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On this episode, I speak with Adam Posner, the founder of NHP Talent Group. While his main focus now is on recruiting, he has TONS of insights on marketing. Adam had the chance of working with Gary Vaynerchuk at VaynerMedia several years back. That experience taught him some tough lessons, but they ultimately helped him get to where he is today. Adam is a great follow on LinkedIn! If you want to know more about what he is building at NHP, take a look right here. And, as always, please...

Duration:00:58:39

Tim Soulo: Becoming the CMO of Ahrefs, the Future of SEO, and Chilling in Singapore

5/2/2019
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On this very special episode of the Yours in Marketing podcast, I speak with Tim Soulo. Tim is the CMO of the powerhouse SEO tool Ahrefs. We discussed his background in SEO, his blog that led to him getting the job at Ahrefs, and his move from Ukraine to Singapore. You can find more about Tim right here. We also highly recommend checking out Ahrefs, which can be found here. Please rate, review, and subscribe to Yours in Marketing! → http://bit.ly/yours-in-marketing.

Duration:01:00:44

Ethan Beute: Customer Experience, Video for Business, and Transitioning from the TV News Industry

4/23/2019
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What's the best way to stand out in today's noisy social media world? Ethan Beute, the VP of Marketing at BombBomb, is here to explain why video is the solution. In this episode, we talk about the importance of prioritizing customer experience, building a formidable video strategy, and making the shift from news and television to marketing for BombBomb. You can find more about Ethan and BombBomb right here. He's also a great follow on LinkedIn, which can be found here. Please rate,...

Duration:01:09:25

Tim Schmoyer: YouTube, Video Strategy for B2B, and Raising 7 Kids

4/16/2019
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Have you ever tried to start a personal or brand YouTube channel? Then you've heard of Tim Schmoyer. He is the best YouTube video strategist on the planet, and has helped companies like Budweiser, Warner Bros., HBO, and Disney. In this episode, we talk about owning your own company, the right way to strategize video in B2B, and raising 7 kids! You can find more about Tim and what he's working on at Video Creators. He also runs one of the best YouTube channels out there, and can help you...

Duration:00:41:16

Cyrus Shepard: SEO, Career Building, and Fine Cinema

4/9/2019
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If you're involved in the SEO community at all, then you have probably heard about our guest for this episode: Cyrus Shepard. Cyrus ranks way up there among the world's top SEOs, and has a lot of impactful insight about SEO, building the career you want, consulting, and so much more. You can find more about Cyrus and what he's working on at https://zyppy.com/. He's also a FANTASTIC Twitter follow, and we highly recommend checking him out there. Take a listen to this show and subscribe at...

Duration:00:52:13

Joel Klettke: Crazy Creative Conversion Copywriting

4/2/2019
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On this episode, we chat with Joel Klettke, the founder of Business Casual Copywriting and Case Study Buddy. We discuss copywriting, especially for B2B companies, and how to create high-converting content on your site. Please subscribe to YIM at http://bit.ly/yours-in-marketing.

Duration:00:59:35

Yours in Marketing, a B2B Podcast

3/20/2019
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Welcome to Yours in Marketing! This is a podcast where leaders and marketers are invited to see B2B from a unique viewpoint. We talk marketing, sales, and leadership with some of B2Bs brightest minds in a fresh, new way. When we aren’t interviewing fascinating marketers and B2B leaders, we dive deep into the inner workings of our own workplace, Directive, and our experiences with business-to-business marketing. In this episode, I speak with Garrett Mehrguth, the CEO and founder of...

Duration:00:22:27