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eCommerce Fastlane

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Welcome to eCommerce Fastlane. An actionable show to help you build, launch, grow, and scale an e-commerce business with Shopify. Listen to real conversations with proven, practical strategies and success stories. You’ll learn how to generate MORE traffic, MORE sales, MORE profit, and customer lifetime value for your Shopify store. Show notes, resources, industry related blog posts, and online community at eCommerceFastlane.com

Welcome to eCommerce Fastlane. An actionable show to help you build, launch, grow, and scale an e-commerce business with Shopify. Listen to real conversations with proven, practical strategies and success stories. You’ll learn how to generate MORE traffic, MORE sales, MORE profit, and customer lifetime value for your Shopify store. Show notes, resources, industry related blog posts, and online community at eCommerceFastlane.com
More Information

Location:

Canada

Description:

Welcome to eCommerce Fastlane. An actionable show to help you build, launch, grow, and scale an e-commerce business with Shopify. Listen to real conversations with proven, practical strategies and success stories. You’ll learn how to generate MORE traffic, MORE sales, MORE profit, and customer lifetime value for your Shopify store. Show notes, resources, industry related blog posts, and online community at eCommerceFastlane.com

Twitter:

@stevenhutt

Language:

English

Contact:

6048317331


Episodes

69: eCommerce Fastlane's 2019 Epic Black Friday Shopify App Deals

11/14/2019
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"Who says, Black Friday Deals should only be for consumers?" As a Shopify business owner or marketer, you deserve to get in on the action and score some amazing app deals to help your brand grow and scale this holiday season! ...and that's exactly what you're going to get access to today! THE SETUP A survey was sent out to Shopify Experts, Shopify Plus Experts, Agency Partners, and Ecommerce Professionals to share the best Shopify Apps and Marketing Platforms they consistently recommend...

Duration:00:07:43

68: Increase Retention Rates, Customer Loyalty, And Brand Advocacy Through Packaging And Unboxing Experience

11/8/2019
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My guest on today’s episode is Phil Akhzar the founder from Arka, a company on a mission to help Shopify brands delight their customers with custom printed boxes which creates a memorable unboxing brand experience. If you ship a physical product, chances are you’re not slapping a label on it and tossing it in the mail. It’s going to go in some sort of package. With Arka, you’re able to select and design packaging with just a few clicks and with as few as ten boxes, you can get fully branded...

Duration:00:22:44

67: Marketer’s Dream: An Easy-To-Use And Powerful Tool That Leverages Your Shopify Data To Segment And Generate Actionable Insights To Fuel Growth

10/30/2019
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My guest on today’s episode is Andreas Roell, the founder of DataQ. They are an intelligent and easy-to-use tool that maximizes marketing ROI and drives long term customer relationships. Analytics, attribution, and lifetime customer value, these are KPI’s and hot topics. I’d argue that many Shopify brands can appreciate the benefits of having access to this data, and how it would help their businesses, but most are challenged in having a weekly workflow with actionable recommendations for...

Duration:00:29:52

66: Boost Your Holiday Conversion Rate With A Unique Solution That Engages With Your Store Visitors

10/24/2019
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My guest on today’s episode is Stan-Avner Almaleh, the founder of AppSolute, the developer of the Drop A Hint Shopify App. This one-of-a-kind, clever app displays “Drop a Hint" under or next to your add to cart button on your Shopify product page. This allows a browsing customer to send an electronic hint card to a person of their choice. The person receiving, (the “hint receiver”) gets an on-brand styled hint card that includes a live link to the exact product including size and color,...

Duration:00:25:11

65: Research, Discover And Implement The Right Tech Tools To Grow Your Shopify Brand

10/18/2019
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My guest on today’s episode is Derric Haynie, the founder of EcommerceTech, where he works to connect Shopify merchants with the right tech tools and partners to grow their stores. We talk about necessary ecommerce tech stacks, the process to vet software vendors, and how to successfully roll out new tools for your Shopify brand. What You Will Learn Today… Links And Resources Mentioned In This Episode EcommerceTechFree ConsultationOperational Excellence Before Black FridayFenix...

Duration:00:56:24

64: Streamline Your Social Media Strategy So You Can Set Yourself Up For More Sales And Success

10/9/2019
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My guest on today’s episode is Taylor Loren the Head of Content Marketing for Later.com, the #1 marketing platform for instagram. Their platform will also help you to visually plan, schedule and analyze posts for Facebook, Pinterest and Twitter. Its use by over 2,000,000 of the world's top brands, agencies, and influencers. With Later, you can spend less time posting to Instagram and more time growing your business. What You Will Learn Today… Links And Resources Mentioned In This...

Duration:00:42:52

63: Deliver A Unified Brand Experience By Harnessing Your Shopify Data To Drive Email Marketing Success

10/3/2019
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My guest on today’s episode is Greg Zakowicz the Sr. Commerce Marketing Analyst from Oracle NetSuite, where he has a strong focus on the Bronto Marketing Platform. Bronto is one of the leading email service providers (ESP) for some of the top retailers around the world. Personalized email and marketing automation are important strategies to have a firm grasp on, which is precisely why I invited Greg onto the show today. Simply put, Bronto is built for growth. They supply the tools and...

Duration:00:47:58

62: Drive Customer Loyalty By Creating Unique And Amazing Delivery Experiences Your Customers Will Remember

9/27/2019
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My guest on today's episode is Romain Ogiela the co-founder of Shipup. They are a solution that is obsessed with helping Shopify brands create unique and amazing delivery experiences that your customers will remember. Essentially, Shipup tracks all your packages in one place and offers your customers a unique and customized experience during delivery. If you’re looking for a way to elevate your Shopify brands post-purchase and delivery experience, this episode is for you... What You Will...

Duration:00:29:58

61: Learn How To Capture More Emails, Reduce Abandonment, And Drive Sales With Onsite Displays And Email Marketing

9/19/2019
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My guest on today’s episode is Ben Jabbawy, the founder and CEO of Privy, a marketing platform that is used by over 300,000+ Shopify businesses. If you’ve not heard of this solution and why so brands choose Privy, then this podcast episode is definitely for you... Privy is helping to power the explosive growth of merchants like Leesa Mattress, Hubble Contacts, Dormify, Keene Footwear, Boosted Boards, and many others. Simply put, they help Shopify merchants to convert more site traffic and...

Duration:00:32:22

60: Get ROI-Positive Advertising That Takes Advantage Of The 95% Of Shoppers Who Do Not Convert On Their First Visit

9/12/2019
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My guests on today’s episode are Ryan Lavery and Max Stewart from Perfect Audience. They offer simple and powerful online tools that give Shopify brands everything they need to gather visitor data and use it to power advertising campaigns that show the right ad to the right person at the right time. We’re talking about all things retargeting, including... It’s proven that 95% (or more) of visitors to your Shopify store leave without making a purchase. It's frustrating to see all that...

Duration:00:33:32

59: Smart Workshop Software Designed To Revolutionize The Way Modern Makers, Crafters, And Small Manufacturers Work

9/5/2019
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My guest on today’s episode is Chris Jacobs, from Katana, the smart workshop software platform that is helping Shopify brands that manufacturer and fulfills their own orders. Katana allows you to manage your whole order fulfillment process from a single dashboard, including sales, manufacturing, and purchasing. As a Shopify brand owner, you get stock availability and fulfillment status for every order and with this production process, it means you won’t miss a delivery deadline ever...

Duration:00:30:42

58: Supercharge Your Customer Acquisition Directly In Digital Channels With Patented Buy Button Technology

8/28/2019
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My guest on today’s episode is Cooper Harris, the Founder and CEO from Klickly, a unique and patented advertising platform with a built-in Smart Commerce-Engine. Not only do brands pay on a "commission-based" model (hello free advertising), it’s a solution that powers impulse-payments online, exactly where your potential customers are browsing the web. Leading brands use Klickly's machine-learning and buy button technology to unlock consumer sales. Today you get to hear their story from...

Duration:00:33:32

57: Brick-and-Mortar Marketing: Untapped Opportunity Empowering Sales Associates To Leverage Their Expertise To Drive Sales

8/21/2019
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My guest on today’s episode is Leigh Sevin, the co-founder from Endear, a marketing platform that connects to Shopify’s POS system and empowers retail associates to increase sales by dedicating their downtime to personalized customer outreach over email and text message. They have a compelling solution that is guaranteed to boost customer lifetime value for your Shopify brand. They enable store associates to build relationships with their customers that results in higher and more frequent...

Duration:00:34:37

56: Get Access To Real-Time Financial Reporting With Actionable Insights To Grow Your Shopify Brand

8/14/2019
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My guest on today's episode is Aidan Weinrib from Bench.co They are a market leading company that is focused on helping Shopify brands when it comes to bookkeeping, reporting, and revealing insights to help control the financial health of a business. Let's be honest...as a business owner, you wear a lot of hats. Bench are professional bookkeepers with experience serving other Shopify entrepreneurs. They take bookkeeping off your hands forever, so you can focus on what matters most, creating...

Duration:00:46:12

55: Artificial Intelligence: The Fastest Way To Accelerate Your Brand Into A Social Media Content Mega-Factory

8/8/2019
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My guest on today's episode is Kate Bradley Chernis, Co-Founder & CEO from Lately. They are a disruptive social media management platform that pairs AI (artificial intelligence) with humans. The platform automatically turns blogs, press releases, white papers, online articles, newsletters, videos and podcasts into dozens of pre-hashtagged and pre-shortlinked autogenerated social media posts. Great Power And Productivity I'm saving endless hours with Lately‘s super powerful features,...

Duration:00:46:27

54: Improve Your Email Profitability With Super-Personalized Email Marketing Paired With On-Site Social Proof

8/3/2019
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Today I’m chatting with Adii Pienaar, the founder of a wildly popular Shopify app called Conversio. They are an email service provider (ESP) and user-generated content (UGC) solution all packaged up into one solution to help you as a Shopify merchant to engage with your customers and build lifetime loyal customers. With super-personalized email marketing and on-site social proof, Conversio is the easiest way for growing Ecommerce brands to drive conversions and increase revenue. Boost your...

Duration:00:38:36

53: Grow Your Shopify Business With Low Effort - High ROI With Web Push Notifications

7/26/2019
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My guest on today's episode is Felix Süllwold, Head of Partnerships & Marketing from PushOwl, a marketing platform that drives more conversions with web push notifications. Think about this...you are investing time, effort, and money to bring traffic to your store and the goal is to keep these people engaged. But the reality is, more than 90% of your site visitors may never come back to your brand. It's your goal to retain your store visitors and not solely rely on paid acquisition to drive...

Duration:00:54:50

52: Fight Amazon With Same, Next, And 2-Day Shipping And Take The Hassle Out Of Storing, Picking, Packing, And Shipping Your Products

7/18/2019
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My guest on today's episode is Casey Armstrong, CMO from ShipBob, a technology-enabled third party logistics company (3PL). The tech-enabled part of ShipBob is the technology that was developed to streamline shipping and fulfillment solutions for Shopify brands. In addition to fulfillment services, such as warehousing, picking, packing, and shipping, ShipBob also provides software that integrates data from multiple sources to give you the complete visibility into the lifecycle of an...

Duration:00:45:56

51: Increase Conversions And Cart Size With Product Funnels, Post-Purchase Upsells, One-Page Checkout

7/10/2019
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My guest on today's episode is Jordan Gal, the Founder & CEO of CartHook. We chat about how they help Shopify merchants to improve conversion rate and grow average order value through their checkout and funnel solution. What You Will Learn Today… Learn how CartHook allows for complete control over the entire checkout process with your Shopify store, including a customizable one-page checkout to increase your store’s conversion rate and a one-click, post-purchase upsells to increase your...

Duration:00:39:08

50: Latest Marketing Tactics And Platforms From IRCE 2019 - Internet Retailer Conference & Exhibition

7/3/2019
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Today's episode was recorded on the show floor at IRCE 2019 in Chicago (Internet Retailer Conference & Exhibition) This years event merged a few shows into one mega-show called RetailX. It was marketed as the only complete solution for a transformative retail market. RetailX is a colocation of the Internet Retailer Conference & Exhibition (IRCE), the world’s largest e-commerce event, with GlobalShop, the world’s largest annual event for shopper facing retail design, technology, and...

Duration:01:22:48