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eCommerce: Hacking The Holidays

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Brought to you by VaynerMedia and Shopify Plus, this eCommerce-focused mini-series is rolling out just in time for the end-of-year shopping season, including Black Friday. As the brainchild of hosts Sabir Semerkant, the data-obsessed SVP of eCommerce at VaynerMedia, as well as Mac King, a growth hacking Partner Manager at Shopify Plus, “Hacking the Holidays” is driven by one simple goal: to help brands and entrepreneurs step up their eComm strategy. Each episode welcomes new guests from a broad landscape of industries, such as advertising, fashion, traffic and operations, to discuss online shopping as well innovative ways to hack platforms and practices for the best ROI. Listen now and stay tuned for fresh news, insights and perspectives that can help you gain a competitive edge this year or during any peak sales period.

Brought to you by VaynerMedia and Shopify Plus, this eCommerce-focused mini-series is rolling out just in time for the end-of-year shopping season, including Black Friday. As the brainchild of hosts Sabir Semerkant, the data-obsessed SVP of eCommerce at VaynerMedia, as well as Mac King, a growth hacking Partner Manager at Shopify Plus, “Hacking the Holidays” is driven by one simple goal: to help brands and entrepreneurs step up their eComm strategy. Each episode welcomes new guests from a broad landscape of industries, such as advertising, fashion, traffic and operations, to discuss online shopping as well innovative ways to hack platforms and practices for the best ROI. Listen now and stay tuned for fresh news, insights and perspectives that can help you gain a competitive edge this year or during any peak sales period.
More Information

Location:

United States

Description:

Brought to you by VaynerMedia and Shopify Plus, this eCommerce-focused mini-series is rolling out just in time for the end-of-year shopping season, including Black Friday. As the brainchild of hosts Sabir Semerkant, the data-obsessed SVP of eCommerce at VaynerMedia, as well as Mac King, a growth hacking Partner Manager at Shopify Plus, “Hacking the Holidays” is driven by one simple goal: to help brands and entrepreneurs step up their eComm strategy. Each episode welcomes new guests from a broad landscape of industries, such as advertising, fashion, traffic and operations, to discuss online shopping as well innovative ways to hack platforms and practices for the best ROI. Listen now and stay tuned for fresh news, insights and perspectives that can help you gain a competitive edge this year or during any peak sales period.

Language:

English


Episodes

Hacking The Holidays: Tips to Solidify Your eCommerce Strategy For Black Friday

11/17/2017
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With the holiday shopping season in full swing, eCommerce is once again poised to be one of biggest (and most effective) ways for brands to cash in during occasions like Thanksgiving and Black Friday. In the first episode of a 6-part mini-series podcast, VaynerMedia’s SVP of eCommerce, Sabir Semerkant, and Partner Manager for Shopify Plus, Mac King, discuss the importance of building a calendar of key dates in November and beyond (e.g. Cyber Monday and Free Shipping Day), as well as having...

Duration:00:28:30

Crushing It: Gary Vaynerchuk On Captivating an Audience With Underpriced Attention

11/17/2017
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What do cool kicks, cricket protein and eCommerce have in common? Props from serial entrepreneur and CEO/Co-Founder of VaynerMedia, Gary Vaynerchuk. In this special episode (shot on Gary’s birthday), VaynerMedia’s SVP of eCommerce, Sabir Semerkant, and Partner Manager for Shopify Plus, Mac King, learn how the launch of Gary Vee’s KSwiss Signature Shoes broke the internet. Speaking from the heart, Gary covers his love for win-win situations (i.e. success through failure), hacking emerging...

Duration:00:25:36

Driving Traffic: Combining Organic and Paid Strategies to Test, Learn and Optimize

11/17/2017
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To pay, or not to pay. Or both? That’s the “driving” question in this episode about generating traffic in your media ecosystem with Director of Revenue Acceleration at Shopify Plus, Marc Weisinger. Alongside hosts Sabir Semerkant (SVP of eCommerce at VaynerMedia) and Mac King (Partner Manager for Shopify Plus), the group compares an organic versus paid approach. Starting with the value of sweat equity in SEO and email marketing, they go on to describe the benefits of optimizing your mobile...

Duration:00:24:05

All About Amazon: Extending Your Brand Presence to Boost Credibility and Reach

11/17/2017
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It’s no surprise that Amazon has become more than an eCommerce powerhouse, and in this episode, you’ll hear proof points from co-founder of Thursday Boots Company, Nolan Walsh, and Vice President of Digital Media at VaynerMedia, Lee Elliott. Speaking with VaynerMedia’s SVP of eCommerce, Sabir Semerkant, and Partner Manager for Shopify Plus, Mac King, Nolan explains how selling Thursday Boots DTC (direct to consumers) initially helped cut out the middleman, but fell short on building faith...

Duration:00:29:25

Viral Marketing: How to Catch a Break on Social Media and Keep Up Your Momentum

11/17/2017
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As viral marketing has proven, building your brand around a trending topic can propel you into the spotlight. While the path to success is different for every business, this episode follows Matt Fiano’s journey as co-founder and CDO of the clothing and fashion company, Ivory Ella. Alongside hosts Sabir Semerkant (SVP of eCommerce at VaynerMedia) and Mac King (Partner Manager for Shopify Plus), Matt explains how he was able to monetize a social media meme account after steadily gaining...

Duration:00:38:49

Merchandising Operations: Maintaining Customer Satisfaction with Strategic Communication

11/17/2017
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Online shoppers have high expectations when they place an order, especially during Black Friday and the holiday season. In this episode, Nicole Gardner (Chief Operating Officer of Dormify) and JD Woods (CXO/Chief Experience Officer of third-party logistics provider, Dotcom Distribution) share their insights and ways to improve the checkout and delivery experience while avoiding disappointment. Alongside VaynerMedia’s SVP of eCommerce, Sabir Semerkant, and Partner Manager for Shopify Plus,...

Duration:00:29:45