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iDigress with Troy Sandidge

Business & Economics Podcasts

iDigress provides insightful concepts, frameworks, methodologies, and tactics designed to activate your mindset, amplify your marketing, and accelerate your profitability to reach your desired business goals in this ever-evolving digital world. Listen to award-winning growth marketing strategist, Troy Sandidge, also known as the Strategy Hacker®, as he tackles various strategy disciplines in marketing, growth, business, sales, content, branding, social media, community, and digital to help you formulate custom strategies, build systems, and develop solutions to simplify your pathway to generate sustainable and scalable growth for your business in under 30 minutes! Learn about Troy and his services at FindTroy.com and find him on all social media platforms, especially Twitter, @FindTroy. iDigress is part of the HubSpot Podcast Network.

iDigress provides insightful concepts, frameworks, methodologies, and tactics designed to activate your mindset, amplify your marketing, and accelerate your profitability to reach your desired business goals in this ever-evolving digital world. Listen to award-winning growth marketing strategist, Troy Sandidge, also known as the Strategy Hacker®, as he tackles various strategy disciplines in marketing, growth, business, sales, content, branding, social media, community, and digital to help you formulate custom strategies, build systems, and develop solutions to simplify your pathway to generate sustainable and scalable growth for your business in under 30 minutes! Learn about Troy and his services at FindTroy.com and find him on all social media platforms, especially Twitter, @FindTroy. iDigress is part of the HubSpot Podcast Network.

Location:

United States

Description:

iDigress provides insightful concepts, frameworks, methodologies, and tactics designed to activate your mindset, amplify your marketing, and accelerate your profitability to reach your desired business goals in this ever-evolving digital world. Listen to award-winning growth marketing strategist, Troy Sandidge, also known as the Strategy Hacker®, as he tackles various strategy disciplines in marketing, growth, business, sales, content, branding, social media, community, and digital to help you formulate custom strategies, build systems, and develop solutions to simplify your pathway to generate sustainable and scalable growth for your business in under 30 minutes! Learn about Troy and his services at FindTroy.com and find him on all social media platforms, especially Twitter, @FindTroy. iDigress is part of the HubSpot Podcast Network.

Language:

English


Episodes

Ep 43. Do You Know Your Number? Hold Yourself Accountable To Achieve Your Business Goals In 2022!

1/12/2022
There's only one question you need to have the answer to in order to create a roadmap to make 2022 your best year yet in your business: 'What's the number?' Understand that number also represent everything you want your business to do for you. And when you have clarity about the cost that comes with the success you want, you then can reverse engineer it into actionable tasks you must achieve daily to get it. Beyond The Episode Gems: Free tool to give your website a professional audit and...

Duration:00:23:53

Ep 42. Hourly Rates vs Project Pricing: Charge For Value For Results Instead For Time. How To Position Your Price For Exponential Growth Next Year.

12/27/2021
Do you charge by the hour or by the project? Is the sales process the one you chose to implement or is it what everyone else told you that your business had to do? Honestly, are you making the money, getting the business, generating the leads and opportunities you want? If you hesitated or your answer is no, it might be time to sincerely change some things. In this episode, I'm going to challenge you on your pricing infrastructure and how you view the value and worth of your business....

Duration:00:29:56

Ep 41. Create A R.O.W.E. To Victory! How To Approach Your Sales Journey Like Olympians To Win Gold In Business.

12/10/2021
The odds of becoming an Olympian is roughly 1 in 500,000. In other words, there's a better chance of finding 50 four-leaf clovers than competing for your country at the highest level. But hey, the odds are in your favor to go for gold in business. It's time to apply the Olympic mindset approach in your sales and marketing within your business to win! This episode will take previous iDigress episodes regarding how to sell and incorporate lessons and methodologies we can learn from Olympians...

Duration:00:29:39

Ep 40. The 7 Stages To Unlimited Growth By Applying The C.L.O.V.E.R. Business Framework™ To Unlock Your Growth Mindset To The Next Level

11/23/2021
Do you believe you can achieve a level of growth you've never seen? To unlock unlimited growth, you must believe there are no limits. The limits do not exist in your mind. But you have to elevate your growth mindset in order to reach that higher level of growth and success. This episode will walk you through my seven stages to achieving sustainable growth and show you how to apply my C.L.O.V.E.R. Business Framework™ to obtain it within your business process and infrastructure...

Duration:00:29:13

Ep 39. Quality vs Quantity. Content Creation vs Content Distribution. Value vs Volume. Which Combination Will Get You The Best Results For Your Business?

11/10/2021
Quantity vs Quality. Content Creation vs Content Distribution. Value vs Volume. Which combination would you focus on for your business? Social media marketing? Will work for your audience? It's time to tackle one of the greatest debates in marketing, which is more important: quality or quantity? This episode is jam-packed with gems, various points of view, and is intended to dig deep into how do we quantify quality, how much volume do you need to do to have effective quantity, and is...

Duration:00:29:20

Ep 38. Jack Of All Trades vs Master Of One: What Really Drives Business Performance Forward?

10/27/2021
I'm sure you've heard this phrase before, "A jack of all trades is a master of none" right? Which one would you consider yourself? Jack of many trades or master of one? But my real question to you is, have you heard the full quote? In this episode, we'll debunk the truth of this quote and talk about which one is better for business productivity, performance, and sustainable profitability. ##### • Rate & Review iDigress: RateThisPodcast.com/iDigress • Get Strategy Solutions & Services:...

Duration:00:23:16

Ep 37. How To Build Trust Currency: A Masterclass On Increasing Brand Equity To Maximize Your Business Growth Potential

10/21/2021
Everyone wants to talk about Brand Identity: Who am I? What am I? What's my niche? Who is my target audience? Where's my community? You know, the usual stuff. But what businesses don't do enough, is put the time in to understand their level of Brand Equity: How much value do you have in the bank today? How many people are buying into your brand right now? Are you getting enough value back? What is your brand perception and experience among those who engage with your brand? Are you...

Duration:00:24:12

Ep 36. Learn From A Door To Door Salesman. Successful Sales, Marketing, & Growth Is A Methodology You Can Only Develop By Knocking.

10/14/2021
If a client says yes and signs but reneges... If a client says yes but ghosts you... If a client says no... Which situation was worse? The outcome was the same. That particular door of opportunity was not meant to open for you. We can't control the outcome, just like we can't swim upstream of a waterfall no matter how much effort we put into it. Whether it's an upmarket acquisition, increasing sales, maximizing marketing, expanding brand authority, and so on, they all require you to do...

Duration:00:21:59

Ep 35. Do You Have Swagger? Why Your Presentation & Positioning Will Determine Your Level Of Success.

10/1/2021
Swagger is such a powerful word, and yet it's frequently misconstrued. The way I see it, businesses, brands, and people with a certain level of swagger typically win. And who doesn't want to be a winner? But the question is, do you have that swagger that is infectious enough that attracts, amplifies, and activates people to become your customers, be part of your community, and serve as your extended branding, marketing, and sales teams? Swagger is imperative to win. Swagger separates you...

Duration:00:23:43

Ep 34. Optimize Your Customer Journey! Rebuild Your Marketing & Sales Infrastructure For Sustainable Business Growth.

9/28/2021
When is the last time you looked at your customer journey through the eyes of your ideal customer? Is your journey optimized and systemized to give the right value at every stage? Are your marketing, branding, SEO, and selling initiatives in alignment with where you are in your business right now? Some businesses' customer journeys and initiatives are stuck on awareness mode when they need to switch to sales, acquisition, and conversions mode. Let me share with you a 5-point customer...

Duration:00:26:04

Ep 33. Are You A Pain Reliever Or Pleasure Provider? How You Position Your Brand Messaging Matters!

8/23/2021
Is your business more like chocolate cake, or a Tylenol? You're probably wondering what in the world am I talking about. Your business is either a pain reliever or a pleasure provider. You either stop pain or you add joy, understanding which one you are, if you're the chocolate cake or you're the Tylenol makes all the difference in your messaging, in your branding and how you articulate yourself and how you position yourself and what techniques and tactics are going to help you grow your...

Duration:00:20:02

Ep 32. You Have The Potential. How To Achieve Your Full Business Potential When Others Don't See It.

8/19/2021
There are very hard truths that I really want to break down. Not everybody will see the potential of your business. Not everyone will see the potential of what you bring to the table. Not everyone will see your potential as an employee. Not everyone can see your potential as a startup. Not everyone will see your potential as a freelancer. Now that we've gotten that out the way, let me also make this very clear: that person is only one person who does not see the value in what you feel is...

Duration:00:27:14

Ep 31. Aladdin Gave Us The Formula To Sell Better. Give Your Customer "A Whole New World" Experience!

8/18/2021
How do you get people to buy more than once? You need to understand the needs and wants of how a sale actually works. People know exactly what they want to buy, or they discover what they want to buy. Qualify versus disqualify. Disqualify in order to maximize your efforts to those who do qualify. Take joy in disqualifying because it will save you so much time, money, effort, and energy. If you're in the value game business, you're giving value, and whatever you put out there, people are...

Duration:00:22:13

Ep 30. Creating Content Consistently Is The Bare Minimum. Creating Content That Converts Consistently Is The Goal.

8/17/2021
It's not enough to create good content consistently. It's not enough to get awards and features and guest appearances and all these different things if the work and energy and effort and time it takes to get those things or be a part of those things or create those things does not establish and create the perception you need in order to get the result that you want. All this effort, all this energy, all those resources, and maybe all this money being exerted into content with the intentions...

Duration:00:22:12

Ep 29. Master These 3 Modalities To Grow Your Business: Mindset, Marketing, & Money.

8/16/2021
Growing your business on any scale is hard. But we can simplify the process, increase our momentum and obtain scalable results that can then be converted into a system to produce sustainable success by focusing on three things: In this episode, you will get the three strongest techniques I give to my clients to master each one of these modalities. • The C.L.O.V.E.R. Business Framework™ to activate a growth mindset. • The D.A.R.T. Marketing Methodology™ to accelerate growth marketing. •...

Duration:00:29:36

Ep 28. Nurturing 101: Effective Tips & Tactics To Nurture From Awareness To Acquisition & Beyond.

7/29/2021
It doesn't matter how beautiful your product, service, or messaging is, if you don't have a way to distribute it so people see it, all your effort wouldn't exist. The other thing, it's not enough for people to see it. They want to take an action. Once they take the action, you have to be able to have a way to nurture them. You have to have a process to nurture your customers before and after they buy your product or service. This episode is taken from a Clubhouse workshop that Troy Sandidge...

Duration:00:13:36

Ep 27. You're Selling Water To People In The Desert. With The Right Positioning & Message, Selling Is A No-Brainer!

7/27/2021
This episode is the continuation and expansion of the previous episode, #DisqualifyToSell. It focuses on the mentality, mechanics, and marketing involved in effective selling. It explains why lowering your prices isn't the best strategy whether in a pandemic or beyond it. It dives into how to deal with handling rejection in the selling process and challenging the stigmas and stereotypes around selling. As a brand or business, your positioning and presenting of what you do should feel like...

Duration:00:17:15

Ep 26. Disqualify To Sell. Learn How To Save Time & Improve Your Sales Process Using This Simple Sales Manifesto.

7/1/2021
People call you a 'boss' for paying 10K on technology, vacation, tickets watches, etc. But people call you dumb or gullible for paying 10K on strategy, website, branding, marketing, sales coaching. Your time and your business are all valuable and investing in them with bonafide guidance, tools, software support, and infrastructure, all of which will revolutionize you and your business that will reap 10x to a 100x ROI for a long time. Honestly, it is time to stop caring about what people...

Duration:00:28:23

#JigsawPuzzle

5/28/2021
We can map out the life you want to live and the business you want to build. We'll remove anything you don't like and you can add on as you see fit. But here's the thing: We can't build it all at once. So think of it like a #JigsawPuzzle. First, we need to know exactly what the final picture looks like. This is called strategy mapping. Then all we have to do is put it together piece by piece. This is strategy execution. Some pieces will focus on business. Some pieces will focus on...

Duration:00:15:58

#StrategyIsPower

5/20/2021
Strategy is power. Strategy leads to growth. Strategy leads to revenue. Strategy leads to sustainability. Strategy leads to scalability. Strategy leads to success. Ask yourself, what's your strategy? If you hesitated, you may not have an effective one. Find out more as to how and why #StrategyIsPower here in episode 24 of iDigress. ##### Rate & Review iDigress Podcast:RateThisPodcast.com/iDigress ##### Looking for direction in your business? Searching for clarity in your...

Duration:00:13:44