iDigress with Troy Sandidge

HubSpot

The iDigress Podcast simplifies how to grow your business. From go-to-market and sales enablement strategies to demand generation, business optimization and marketing execution, the Webby nominated podcast hosted by Troy Sandidge, aka the Strategy Hacker®, provides actionable takeaways, insights, and proven methodologies to achieve sustainable and scalable growth in under 30 minutes! Follow Troy on Twitter @FindTroy. Get in touch with Troy at FindTroy.com. iDigress is a part of the HubSpot Podcast Network.

The iDigress Podcast simplifies how to grow your business. From go-to-market and sales enablement strategies to demand generation, business optimization and marketing execution, the Webby nominated podcast hosted by Troy Sandidge, aka the Strategy Hacker®, provides actionable takeaways, insights, and proven methodologies to achieve sustainable and scalable growth in under 30 minutes! Follow Troy on Twitter @FindTroy. Get in touch with Troy at FindTroy.com. iDigress is a part of the HubSpot Podcast Network.

Location:

United States

Genres:

Business & Economics Podcasts

Networks:

HubSpot

Description:

Twitter:

@FindTroy

Language:

English

Website:

https://idigress.show/

Episodes

Ep 62. We Are All In The Farming & Construction Business: Sowing Seeds & Building Bridges To Grow Opportunities & Drive Revenue

8/5/2022

Two things you need to learn in order to successfully launch, grow, maintain, and scale your business: sowing and building. There's an art, science, and philosophy to sowing seeds that we can apply to sales nurturing and enablement. The ability to build is critical when it comes to the sustainability of your business, especially in times like these navigating a post-pandemic, pre-recession, volatile marketplace. Mastering both skills of thinking like a farmer and a builder will help...

Duration:00:29:09

Ep 61. Guess Who: How To Prospect Opportunities To Attain & Retain Business That Will Make Your Life Happy

7/25/2022

Are you good at prospecting? Every business must do it, and every successful business is good at it. But the approach and strategy to holistic prospecting have changed drastically. To be the best you can be at prospecting, you must understand what makes a good prospect for you and your business. And you must understand the difference between intent and actual action. Don't confuse or mistake the two. Many don't do the deep work beyond establishing an audience profile, developing a...

Duration:00:27:57

Ep 60. How To Master Your Craft In Just 10,000 Hours

7/18/2022

Many people have a ton of talent. But there aren’t that many who have the discipline, determination, and drive to manifest the potential of their talent to an extremely high level. To be a master of something, a master of your craft, Malcolm Gladwell says you need at least 10,000 hours. Now in the grand scheme of things, that’s only 1.142 years. Doesn’t seem like a lot, right? But in actuality, that’s a lot of time to invest. Let's dive in deep and break down what's necessary to become a...

Duration:00:27:19

Ep 59. How We Think Determines Our Success: How To Master Being Agile Like Water To Think, Act, & Grow!

6/30/2022

It is common knowledge that matter exists in three states—liquid, solid, and gas. Water can transition between these states depending on the temperature it is exposed to. Often, as professionals, businesses, or even in our personal lives, we refuse to change our state to adapt, survive, and thrive in our environment. A big reason for us not growing and taking action comes down to our thinking. Let's explore how to master our thoughts to be agile as water to transition to the necessary...

Duration:00:29:51

Ep 58. The Four Currencies You Must Have In Order To Achieve In Business And In Life

6/20/2022

There are only four true currencies out there. And no, I’m not talking about crypto. The four currencies are: 1. Your Time 2. Your Money 3. Your Knowledge 4. Your Skill This episode breaks down how to acquire, maintain, and utilize the four currencies to get what you want, both professionally and personally. Beyond The Episode Gems: See what the HubSpot CRM can do for your business at HubSpot.com See all of the podcasts on the HubSpot Podcast Network Listen to this Strategy...

Duration:00:28:51

Ep 57. The Secrets To Growth And The Game Changing Approach To Conquering Your Sales Pipeline

6/14/2022

Did you know that growing a business is actually difficult? I'm sure you did. But did you know a big secret in growing, sustaining, and scaling a business comes down to having clarity? Sometimes we are too quick to take action and don't spend enough time asking the right questions and getting the right answers before making any moves. This episode dives into the five growth secrets to gain more growth and learn communication tactics to improve your conversion rate within your sales...

Duration:00:24:51

Ep 56. State Of The Business Marketplace: Are The Odds In Your Favor For You To Scale Or For Your Business To Fail? [A Masterclass On Achieving Sustainable Growth]

5/27/2022

Do you want $500K, $5M, or $50M+ in sales? Are you making the right investments, performing the right marketing and sales initiatives, and embracing the right platforms with the right messaging to position yourself to reach those numbers and beyond? The reality is this marketplace is unlike any other we've experienced before. And the honest truth is many Entrepreneurs, Startups, SMBs, Agencies, Marketers, BDMs, SDRs, B2Bs, SaaS, Tech, etc are missing the mark entirely because they haven't...

Duration:00:29:03

Ep 55. Are You Focusing On The Wrong ICP To Increase Sales? When Should You Use Inbound & Outbound Marketing In Your Business & Are You Depending Too Much On Social Media?

5/19/2022

Do you want to generate more growth for your business? Of course, you do. But the biggest thing holding companies back from achieving their desired growth comes down to perspective. How do you perceive your marketing, messaging, and marketplace? How does your ideal client profile (ICP) perceive your marketing, messaging, offering, and brand? Have you considered you've been focused on the wrong ICP, which is hindering you from achieving the growth, sales, and benchmarks you need? Are you...

Duration:00:28:46

Ep 54. The Blame Game: Marketing vs Sales, Which Is Really Responsible For Growth?

5/6/2022

Who in your organization is genuinely responsible for growth? Is it marketing? Is it sales? Do you know? Is your organization even running and tracking things in an optimal way for you to know what's working and what's not? The reality is that many teams, departments, and groups can be doing their jobs but aren't making any progress because they are not doing their jobs as individuals that complement the strengths and negate weaknesses for the organization's greater good. I keep it raw...

Duration:00:29:23

Ep 53. You're Tracking The Wrong Data, Your MarTech Stack Is Probably Abysmal, & Your Business Could Use Some S.O.A.P. If You Want To Scale This Year!

4/25/2022

On this episode, I will address something your business is probably doing wrong. You're either tracking the wrong data, haven't implemented or updated your martech stack, or you haven't applied S.O.A.P. to clean your business in a way to optimize it to scale to the level you want this year. Yes, I said what I said, so you should listen to this episode to get the depths of my words to assess your business and apply accordingly. P.S. You will also find some bonus content where I talk about...

Duration:00:23:33

Ep 52. iDigress Is Nominated For A Webby Award! Going Back To My Roots. 5 Critical Growth Strategies That Will Increase Any Business.

4/14/2022

iDigress is nominated for a Webby award! In this episode, I share my live reaction to being nominated for the Webby's People Voice Award in the Creativity & Marketing Podcast Category, as well as take you back to my roots just dropping a ton of value with clear and concise actionable takeaways of five growth strategies you can implement starting today to increase the growth of your business. Vote For iDigress To Win The Webby For Best Creative Marketing Podcast: You can cast your vote for...

Duration:00:29:07

Ep 51. Want To Skyrocket Your Business? Ask Yourself: Are You In The Right Space? How To Attract Your Ideal Customer In An Oversaturated Market.

4/1/2022

Many of you are making noise but not saying what your ideal audience wants to hear. You may think you sound like a well-tuned symphony with your messaging, but in actuality, you might sound like nails to a chalkboard to the very people you are trying to do business with. In most cases, an increase in content creation, content distribution, content mediums, or content ad spend will never be the solution to content that was doomed to fail from its conception. You need to ask two questions...

Duration:00:24:34

Ep 50. The Big 5-0! My Reflection On The iDigress Podcast & How To Create Space In Order To Reach Your Future Success!

3/30/2022

We made it to Episode 50! In celebration of making it to this milestone, I reflect back on building the iDigress Podcast, lessons learned along the way, and what to expect moving forward. I also talk about how necessary it is to create optimal space before you embark on a journey of growth and transformation in your business and for your own self-development. This episode is more of a motivational rant combined with examples from my own personal stories on how to chase after a vision and...

Duration:00:29:36

Ep 49. Ask The Strategy Hacker: How To Decode The Right Sales Tactics To Generate Consistent Content, Conversations, & Conversions

3/21/2022

Sales extraordinaire Phil Gerbyshak gets to play the game of Ask The Strategy Hacker in which we discussed how to leverage content to establish your brand, position your business, elevate your authority, create more conversations, dominate your market, increase the effectiveness of content distribution to drive more sales and revenue for your business in 2022. On this episode, I redefine the quality vs quantity debate forever. I showcase how livestreaming or direct-to-consumer content of...

Duration:00:29:58

Ep 48. Four Lessons To Reach A Billion Dollars In ARR And How To Create The Catalyst For Business Sustainability & Growth Scalability!

3/10/2022

Let's be honest, scaling a business is not for the faint of heart. It's incredibly challenging and involves a lot of risk, sacrifice, patience, poise, and persistence. In order for your business to scale effectively, you must have a clear path on what you need to do to make that leap in growth. On this episode, I cover the four lessons Kieran Flanagan, SVP of Marketing at HubSpot, reflects on that attributed to HubSpot reaching one billion ARR. I also talk about the business, marketing,...

Duration:00:28:08

Ep 47. Real Money Moves Requires You To Position Your Business With A Growth Mindset Using The Right Language, Relationship Marketing, & Psychology To Get Those Money Bags!

2/21/2022

Who wants to make some money? A sustainable, scalable, successful business simply requires consistently being able to do one thing: make money. Now money is definitely not everything to building and maintaining a business, but without it, nothing can build from it. This episode is a fast pace, worldwide of information, passion, and various conversations featuring me on different mediums expressing and echoing a singular message: the right mindset + the right marketing will lead you to the...

Duration:00:29:43

Ep 46. How To Become A Better Ally For Black Businesses, Professionals, Creators, All Black Everything!

2/7/2022

There are 3 As to becoming a better ally for black businesses, professionals, creators, leaders, all black everything. The three things are awareness, accountability, and action. This episode is all about education, enlightenment, and empowerment to articulate in a very candid way why learning how to be a better ally to black employees, coworkers, leaders, businesses, professionals, creators, audiences, customers, clients, listeners, viewers, etc will make a significant impact to your...

Duration:00:29:51

Ep 45. Business Is A Mind Game Pt 2. How To Apply Behavioral Science To Eliminate Friction Costs & Optimize Mode Of Payment To Persuade The Customer To Say Yes And Trust You.

1/29/2022

This is Part II of the Business Is A Mind Game series tackling how to incorporate behavioral science and integrate it within your marketing, sales, UX/UI, lead pipeline, messaging, branding, and communication with your ideal customer base. I will show you how understanding mental accounting, friction costs, and mode of payment from a behavioral science perspective is critical in optimizing your approach in maintaining and gaining new business in this ever-changing digital world we live in...

Duration:00:25:16

Ep 44. Business Is A Mind Game Pt 1. How To Apply Behavioral Science To Head E.A.S.T. In The Minds Of Your Customers To Increase Your Profit Margins.

1/21/2022

If you are trying to market and sell something, you are in the behavioral science business. Unless a business influences behavior, it will not succeed. A business needs people to buy and use its products and services to generate revenue. It needs people to make and deliver those products and services. And it needs to do those things better than its competitors to survive and grow. If there is one thing to learn from behavioral science, it is this: what people do is often not the same as...

Duration:00:26:19

Ep 43. Do You Know Your Number? Hold Yourself Accountable To Achieve Your Business Goals In 2022!

1/12/2022

There's only one question you need to have the answer to in order to create a roadmap to make 2022 your best year yet in your business: 'What's the number?' Understand that number also represent everything you want your business to do for you. And when you have clarity about the cost that comes with the success you want, you then can reverse engineer it into actionable tasks you must achieve daily to get it. Beyond The Episode Gems: Free tool to give your website a professional audit and...

Duration:00:23:53