microwire.news podcast

Governments worldwide are starting to crack down on greenwashing, with Europe, America, and even Asia strapping up for such crack downs. Greenwashing is when organizations promote themselves as environmentally friendly rather than actually reducing their environmental impact. Such acts are deceitful and even illegal. How then, can public relations counselors help organizations on the right track of ESG? Find out these and more @mcgallen.

If you have sat in a cockpit before, whatever the type of aircraft, you will know there is magic and adrenaline in the tiny space. Imagine the word "Rotate" and your right hand on the thrust levers and your left hand on the yoke or flight stick, and you ascend with tons of steel lifted into the air to the heavens. That feeling is indescribable no matter how many times you take off. Let me count the five ways which aviation taught me on what a leader should be. Find out these and more @mcgallen.

Some businesses are predicting hundreds of millions of jobs will be lost with the advent of AI. At the same time, AI is creating new jobs, which demand different skill sets and knowledge, such as "prompt engineers". What is "prompt engineering"? Essentially, it is about asking smart questions or giving articulated commands to an AI system, so that the AI can reply with good and elaborate answers. So, what are the 4 basics of prompt engineering? Find out these and more @mcgallen.

Every time your C-suite executives step on stage at a media conference or event to speak, the likelihood is that their speeches are written by some other people. So, what would make a good speech, and how should you approach writing one? Let us offer the 5Cs of a good speech. Find out these and more @mcgallen.

The dictionary defines a non-player character, or NPC, as a video game character that is not controlled by a player of the game. So, if you are a business, would you want your spokespersons to be player characters that matter in the media and to stakeholders, have a resounding and resonant impact, or would you rather they be NPCs? So, what are the 3 minimal attributes to be a contender in the public relations arena rather than a non-player character? Find out these and more @mcgallen.

What happens when technology fails you? Are you agile, resilient, and still able to do your job? What contingency plans do you have to carry on your business when technology goes dark? What is your crisis management plan when your favorite technologies fail you? Can your business still stand and continue? Find out these and more @mcgallen.

There seems an antiquated camp that still insists on sending out bad news on a Friday or weekends, hoping that it gets buried in the mountain of news by Monday in a newsroom. However, that is patently outdated today, where everyone is connected anywhere and everywhere. What to do with bad news and a crisis? Let us offer 4 key thoughts. Find out these and more @mcgallen.

You may have heard of the "sushi terrorism" incidents in Japan, where a putrid youth licked soy sauce bottles and put them back on the conveyer belts at a sushi restaurant, which then triggered similar pranks in Japan. The sushi chain was badly affected by the incident through no fault of theirs. Fortunately, the culprits were later arrested. Through the ordeal, the sushi chain received the most rapport from their fans on social media. So, why is social media important in public relations especially in a crisis? Find out these and more @mcgallen.

A crisis is something all of us wish to avoid. However, it would be foolish to make mistakes to create public relations mistakes that escalate into crises. So, what are some of these mistakes to avoid? Find out these and more @mcgallen.

Public relations is about reaching all stakeholders, through all means. And so, while some people still imagine public relations to be only media relations, it is so much more. And every generation finds their news sources differently from the previous generation. For example, those born in the 60s and earlier, and maybe the 70s, may still read news from traditional sources such as broadcast and dailies. But progressively, especially post-pandemic, online is the way to go. But what kind of online media? Let us discuss some online platforms and even audio as means of outreach to younger generations. ind out these and more @mcgallen.

Non-fungible tokens (NFTs) have gained a lot of attention recently. For brand owners and businesses, they represent a new asset category to assert ownership, and can be made digitally available, including for sale. This opens up new opportunities for communication and revenue, something quite different from the usual earned media outreach. Something with value, especially if the market values it, may garner more publicity than other mere information collaterals. Let us briefly illustrate the 5 steps to create NFTs. Find out these and more @mcgallen.

Public relations is not media relations. Public relations is more than media relations. Public relations is more than media relations. That's why it is called Public relations. Any member of the public, whether that be the media, the government, institutions, non-profits, customers, prospects, or the world, is part of this public that public relations aim to reach out to. As such, we need to think farther and deeper when we build up a brand and find the broadest audience to resonate with our business. This in a nutshell, is social proof. What are 4 ways you can build social proof to boost your public relations? Find out these and more @mcgallen.

The global conflicts and pandemic brought out the best and the worst of businesses, communities, and people. Without going into specifics, we will use behavior in such scenarios to examine how winners and losers look at publicity and marketing. And you can decide if you want to be in the small circle of winners, or not. Find out these and more @mcgallen.

This is our media training and crisis communication program that we have honed and delivered very successfully to all our clients through more than 30 years in consulting. We have trained startups, tech companies, industrial and manufacturing businesses, healthcare related businesses such as hospitals and products, fast moving consumer goods companies in fashion, audio visual equipment, hospitality, non-profits, and many more. We have several versions of this training program for the C-suite executives and business leaders. We have a full media training program that covers all kinds of media, with crisis communication components, and a simulated television interview and critique at the end of the program. We have a shorter version without the crisis communication component, with or without the simulated television interview and critique. We have a much shorter version just for broadcast and online audio video interviews, without the crisis communication component. The whole training program is customizable depending on the client, if they desire extra consulting and customization. We will normally talk through the evolution of the media landscape in the Asia Pacific, and how that relates to the global media and political scene. We examine the importance of respecting the agenda of the media in serving their stakeholders, who are the audiences and readers, who in turn can be our prospects and customers. We cover the fundamental questions journalists will always ask, and how to prepare for interviews, whether that be for print, broadcast, or online. For each type of media, whether print, broadcast or online, what should we as spokespersons prepare for and provide them. We also run through the dynamics and essentials of media interviews. For rapid response and newsjacks, how should we as spokespersons be prepared for? How do we communicate and relate well with journalists? And if there are difficult questions or questions we wish to avoid, how should we deal with them? What is a simple and effective way of telling compelling stories? How can we adopt simple aviation leadership and crisis management principles in handling media crises? And we end with a simulated television interview with critique. Find out these and more @mcgallen.

I have been in public relations for the last 30 odd years, and I have seen my fair share of catastrophic spokespersons who ruined not just their organizations' publicity efforts, but also lost credibility in front of the public. It is very important to make sure you have the right people to take on media interviews. Let me share 3 critical tips your spokespersons must especially consider before stepping into a broadcast media interview. Find out these and more @mcgallen.

Brands, need time to build, and good brands that last, need love to build. What then, is the power of heritage in a brand, and can we learn something about these brands to build lasting brands? We have 5 recommendations. Find out these and more @mcgallen.

Now and then, as a spokesperson for a business, you may need to answer a tough question a journalist asks. You may even take offense at the manner of the question or its substance. But it is impolite and improper as a spokesperson to lambast the journalist, or dismiss questions as if you are above them. We recommend 6 tips on handling difficult questions from journalists. Find out these and more @mcgallen.

When folks think of theoretical physics, some may imagine a bunch of nerds or geeks in the light of Big Bang Theory, the television series that ran for an amazing 12 seasons. Yes, physics, to many, may just be something esoteric scientists are stretched out in a room drawing figures and charts on a whiteboard for days on end. However, did you know that theoretical physics can have practical applications in our daily lives? And they do. And even more interestingly, if you stretch your mind a little, theoretical physics may have bearing on crisis management as well. Let me just quote 3 such theoretical physics principles to illustrate this point. Find out these and more @mcgallen.

How is public relations evolving? What are the trends of media? Has social media changed traditional media and PR? What should public relations practitioners do moving forward? What should practitioners think about when it comes to measuring PR? Find out these and more @mcgallen.

Contrary to belief, the news release is not dead. In fact, in Asia Pacific, the news release is still one of the most considered communication materials for the media. In Asia Pacific, the news release is still seen as an authoritative information source that is ranked higher than bylines and commentaries. So, what would make a useful news release that may find more traction with the media? Find out these and more @mcgallen.