smallfirmforum's podcast
Business & Economics Podcasts
Small law firm marketing and business management are the focus of this podcast. The host Rob Malone is an expert in marketing and lead generation for small law firms and solo practitioners. We find heads of small law firms from across the United States who are will to share their insights and experience in regards to managing and growing a law firm. We dive into how attorney's should market, how do know if you are getting a return on your marketing dollars what you should focus on to grow your law firm and lesson learned from their personal experience. If you are a solo practitioner or head of a small law firm and you want to learn what other lawyers are doing in marketing and management systems then this is the podcast for you.
Location:
United States
Description:
Small law firm marketing and business management are the focus of this podcast. The host Rob Malone is an expert in marketing and lead generation for small law firms and solo practitioners. We find heads of small law firms from across the United States who are will to share their insights and experience in regards to managing and growing a law firm. We dive into how attorney's should market, how do know if you are getting a return on your marketing dollars what you should focus on to grow your law firm and lesson learned from their personal experience. If you are a solo practitioner or head of a small law firm and you want to learn what other lawyers are doing in marketing and management systems then this is the podcast for you.
Twitter:
@FirmForum
Language:
English
Contact:
6189774035
Website:
https://smallfirmforum.com
Episodes
The Coming Trends Of DYI Legal Websites And Legal Strategies To Grow Your Practice
6/11/2019
DYI lawyer websites and "lawyer in the can" options are sweeping change into the legal market. For better or worse people are turning to sites like LegalZoom to get law work done. The odds are that this will only expand in many areas of law practice. Indiana attorney Andrew Thompson shares how he embraced the internet early on and leveraged his website to build a thriving law practice remotely. He looks into the future and shares his insights as to the future of legal marketing and strategic...
Duration:00:38:44
Lawyer Marketing Like A Superhero: The Art And Science Of Law Firm Branding
5/29/2019
Attorney, activist, freedom fighter Gerald Griggs openly talks about his journey and how he was able to leverage his passion for justice and human rights to create a dominant brand in this episode of a small firm forum. How he has capitalized on the fascination with superheroes to developing a law marketing strategy creating a law firm brand that stands out in a saturated Atlanta market.
Duration:00:29:38
Legal Marketing Expert Rachel Tombs On Biggest Marketing Mistakes Small Firms Make
5/21/2019
From barrister to legal marketing expert, Rachel Tombs of Orion Legal Marketing joins us from the U.K. to discuss the biggest legal marketing mistakes she sees small law firms make and the importance of understanding internet psychology to get potential clients to contact you and how to structure the conversation to convert them into a client.
Duration:00:51:32
Coffee Mugs To Personal Injury Marketing For Lawyers
5/6/2019
Purposely choosing to go to work for a boutique firm out of law school, attorney Dan Baylard got a lot of hands-on experience in practicing law. However, when he started his own firm he soon learned that he knew nothing about marketing coming from a firm who's marketing was little more supporting local organizations and schools. Dan openly shares his journey from going from coffee mug marketing to digital marketing and sophisticated technology.
Duration:00:30:31
Growing Your Law Firm In A Competitive Market - Grit, Determination And Focus
4/11/2019
Building a successful law firm in a saturated market like Columbus OH takes grit, determination, and focus. The son of Greek immigrants, Dimitri Makridis, talks about playing under legendary Ohio State Football coach Jim Tressel and how he leverages the lesson learned from coach “Tress” in carving out his niche and growing his firm. A one-person operation, Dimitri gives a behind the scenes look at how does it all, from lawyer marketing to SEO to practicing law. He shares how coach Tressel...
Duration:00:30:07
Building A Successful Law Firm On A Foundation Of Failure - 1% At A Time
4/7/2019
"... my story is a story of failure." Tulsa attorney Shane Henry openly discusses his failures in practicing law and growing a law firm. He discusses his journey from not being able to get hired out of law school, opening up his own practice because he had no other options, to taking any case just keep the doors open.
He gives a completely open and honest insiders look at how built a thriving and growing law firm on a foundation of failures. He Shares his epiphany and how he turned his...
Duration:00:33:39
Growing Your Law Firm By Leveraging Outsourcing, Social Media And Communication Systems
4/4/2019
Savvy online marketing and social media lead generation attorney J. Clark Baird of Louisville, holds nothing back as he shares how he has tapped into alternative markets to build a thriving law practice as a solo practitioner. Leveraging assistants, paralegals, and outsourcing to maximum growth by focusing his efforts on money making activities.
Duration:00:27:42
Build Your Law Firm, Marketing Fundamentals: Website Content, SEO, Branding
4/1/2019
Baltimore attorney Randolph Rice tells all about his fundamental branding and SEO marketing of his law firm to generate hundreds of phone calls a day building a thriving law firm. After Hurricane Katrina forced his law school to close, Randolph scrambled to get accepted to a new law school, packed up and relocated from New Orleans to Baltimore in about a two week span to finish his last year and get his J.D. In this podcast he gives you a behind the scenes look at his lesson learned and...
Duration:00:38:19
If Your Law Firm Isn't Growing It's Shrinking
3/28/2019
Your law firm is either growing or shrinking. Founder and lead attorney for Eskew Law, Chris Eskew opens up and gives you an insiders look at how he rapidly built his law firm to five practicing attorneys.
Duration:00:16:28
How To Get Your Law Firm’s Website To The Top Of Google Part 03
3/27/2019
Is your law firm showing up in the Google three pack?
What is the Google three pack?
Why is it the most valuable internet real estate for law firms?
Three packs only show up when Google thinks someone is searching for a local business. Since the three pack comes above the website listings it has more value than an organic web listing. Also the three packs will show the number of Google reviews you have and your average review score.
This is really powerful if you have a lot of...
Duration:00:20:21
Building A Law Practice On Transparency, Straight Talk And Old School Tactics
3/24/2019
Noted former Orange County D.A. Michael Molfetta, opens up about his blunt, straight talk style and policy of not sugar coating or spinning the truth.
He shares his evolution from playing European Football for the Helsinki Roosters to going from prosecutor to criminal defense to sports agent. How he has leverage networking to build a successful law practice and two sports agent companies.
Micheal talks about how his compassion for his clients and his honest, transparent approach during...
Duration:00:32:58
Fundamental And Low Cost Strategies To Grow Your Law Practice
3/22/2019
Brad Tengler shares how he initially funded his law firm by working for UPS at night. Brad talks about how he put together a fundamentally sound marketing strategy that he could afford when he first opened up his own firm.
He shares how he started with low-cost marketing methods, stuck to his fundamental strategy and through consistency was able to scale it to a very successful firm in Rockford, IL. He also shares how he learned the hard way about keeping good people and what he does now...
Duration:00:20:35
How To Get Your Law Firm's Website To The Top Of Google Part 02
3/20/2019
How do you know if you have a chance to rank your law firm’s website on the first page of Google?
Ranking a website is very competitive. The prime real estate on the internet is the first page of Google and everyone is trying to get there.
It is super competitive for law firms. In this podcast, you'll discover how to find the low hanging fruit to go after when trying to rank your website on the first page of Gooogle.
Duration:00:13:08
Why Being A Good Lawyer Is Only A Small Part Of Building A Law Practice
3/16/2019
Kim has gone through the lawyer marketing evolution. Print ads and Yellow Pages ads were the best ways to market a law firm when she started her firm. The internet and digital marketing radically changed the game and Kim quickly evolved.
Focusing on a great website as being the start of delivering a great customer experience. From there it is organization and communication making sure each client has a great experience.
A progressive marketer Kim developed a mobile app to drive new clients...
Duration:00:32:20
Grow Your Practice By Finding Gaps In The Market
3/7/2019
Grow your law practice by finding gaps in the market then creating the solution. Today's guest is Marc Jacob of The Jacob Law Firm in Clayton, MO.
A self-styled “Lawyerpreneur,” Marc recently launched Home Sweet Legal, a division of his firm devoted to providing affordable and free legal services to home buyers and sellers. Marc has leveraged his background in real estate, economic development and law to fill a void in market place.
Duration:00:40:03
How To Get Your Law Firm's Website To The Top Of Google
3/7/2019
Get your website to the top of Google. Small law firms often cite their website as one of the best sources for getting new clients. The issue is that there are more law firms than there are spots on the first page of Google.
For small law firms, it is even more challenging because you don't have the resource big law has to out Google the competition. In this six-part series, we will share with you the three things that matter most in getting to the top of a Google search.
Duration:00:11:21
How To Market Like Big Law On A Small Firm Budget
3/6/2019
Adam Banter II leverages his community involvement to brand himself as the "community lawyer". He studies the marketing strategies and tactics the big law firms are using then figures out how to scale it down to a small firm budget and still get results.
In this episode, Adam shares his insight on the importance of paying yourself first, his nighttime rituals so he can launch each day in a hyper-productive mode, how he leverages his networking and community involvement activities to brand...
Duration:00:27:30
Build Your Law Practice Through Passion, Focus, Rejuvenation And Lunch
3/4/2019
Amber K. Boyd was inspired by the character Atticus Finch in To Kill a Mockingbird. After reading the book she had a vision that she wanted to be like Atticus Finch and help people especially in the area of civil rights.
After graduating law school, Amber took a job with Nationstar Mortgage where she worked on mortgage compliance. She soon realized that she was not following her heart and quit her job to open up her own practice where she could fulfill her vision of helping people with...
Duration:00:30:33