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Stuff You Should Know about Chinese Marketing. A Chinese marketing podcast hosted by Jimmy Robinson and sponsored by PingPong Digital, an award-winning Chinese digital marketing agency. Here we delve into current trends, interview Chinese marketing experts, provide up to date news and commentary on all things China, especially Chinese marketing. Feel free to contact or provide feedback to Jimmy or PingPong Digital at the following handles **Jimmy**: Twitter @luojimmysheng **PingPong Digital**: Twitter @pingpongdigital Website www.pingpongdigital.com Music by: Zhun

Stuff You Should Know about Chinese Marketing. A Chinese marketing podcast hosted by Jimmy Robinson and sponsored by PingPong Digital, an award-winning Chinese digital marketing agency. Here we delve into current trends, interview Chinese marketing experts, provide up to date news and commentary on all things China, especially Chinese marketing. Feel free to contact or provide feedback to Jimmy or PingPong Digital at the following handles **Jimmy**: Twitter @luojimmysheng **PingPong Digital**: Twitter @pingpongdigital Website www.pingpongdigital.com Music by: Zhun
More Information

Location:

United Kingdom

Description:

Stuff You Should Know about Chinese Marketing. A Chinese marketing podcast hosted by Jimmy Robinson and sponsored by PingPong Digital, an award-winning Chinese digital marketing agency. Here we delve into current trends, interview Chinese marketing experts, provide up to date news and commentary on all things China, especially Chinese marketing. Feel free to contact or provide feedback to Jimmy or PingPong Digital at the following handles **Jimmy**: Twitter @luojimmysheng **PingPong Digital**: Twitter @pingpongdigital Website www.pingpongdigital.com Music by: Zhun

Language:

English


Episodes

Episode 1 - Done & Gone

9/3/2019
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In this episode, we explore D&G and their disastrous ad campaign that caused the brand to face a huge backlash from Chinese consumers, something they are still trying to recover from. We will walk through a timeline of events and summarise with how we can try to avoid recreating a situation like this. Chinese marketing is a difficult area to navigate and we want to offer a greater level of guidance for you and your brand. Support the show

Duration:00:25:56