AdJust
Alessandra Di Lorenzo
Have you ever felt like ads are following you around the internet? You're not imagining things – and it's just the tip of the iceberg.
Join Alessandra Di Lorenzo as she pulls back the curtain on the hidden workings of digital advertising. Drawing from over two decades of digital media experience at companies such as Yahoo, Vodafone, eBay, and lastminute.com, she reveals:
Whether you're a curious consumer or a marketing professional, this book equips you to navigate our ad-saturated world with confidence and awareness.
Unmask the forces vying for your attention and take control of your digital destiny. Your journey to becoming an ad-savvy web-surfer starts here.
Duration - 5h 33m.
Author - Alessandra Di Lorenzo.
Narrator - Alessandra Di Lorenzo.
Published Date - Friday, 03 January 2025.
Copyright - © 2024 Alessandra Di Lorenzo ©.
Location:
United States
Description:
Have you ever felt like ads are following you around the internet? You're not imagining things – and it's just the tip of the iceberg. Join Alessandra Di Lorenzo as she pulls back the curtain on the hidden workings of digital advertising. Drawing from over two decades of digital media experience at companies such as Yahoo, Vodafone, eBay, and lastminute.com, she reveals: Whether you're a curious consumer or a marketing professional, this book equips you to navigate our ad-saturated world with confidence and awareness. Unmask the forces vying for your attention and take control of your digital destiny. Your journey to becoming an ad-savvy web-surfer starts here. Duration - 5h 33m. Author - Alessandra Di Lorenzo. Narrator - Alessandra Di Lorenzo. Published Date - Friday, 03 January 2025. Copyright - © 2024 Alessandra Di Lorenzo ©.
Language:
English
Opening Credits
Duration:00:01:41
How to listen to this audiobook
Duration:00:03:31
Foreword
Duration:00:03:07
Chapter 1: Confessions of an Ad Insider
Duration:00:20:27
Chapter 2: Digital Ads decoded
Duration:00:10:27
2.1 How Digital Advertising Works
Duration:00:05:52
2.2 An infinite Data exchange
Duration:00:25:02
Chapter 3: How Ads power the Internet
Duration:00:01:49
The hidden engine of the free internet
Duration:00:07:15
3.2: Checks and balances: the inner workings of the Advertising industry
Duration:00:20:40
3.3 Crafting an Advertising campaign
Duration:00:08:50
3.4: A Call to Action: Supporting independent Publishers
Duration:00:06:03
Chapter 4: Inside the Ad Marketer's tool kit
Duration:00:02:45
4.1: The art of persuasion
Duration:00:05:35
4.2. Cognitive influence
Duration:00:02:58
4.3 Social influence
Duration:00:05:01
4.4. Mass communication
Duration:00:03:16
4.5: Language and symbols in Advertising
Duration:00:06:11
4.6: Structure of effective digital Ads
Duration:00:12:25
4.7 Neuroscience in Marketing
Duration:00:08:31
Chapter 5: The unseen impact of Ads on our minds and cultures
Duration:00:04:27
5.1: What drives our shopping choices?
Duration:00:16:20
5.2: Sociological factors influencing consumer behaviour
Duration:00:12:51
5.3 Potential impacts on well being
Duration:00:13:50
5.4: Ad fatigue
Duration:00:08:11
5.5 The Role of Influencers and Sponsored Content
Duration:00:06:38
Chapter 6: Ad proofing your life navigating the ad filled world
Duration:00:02:57
6.1: Developing a critical perspective
Duration:00:01:35
6.2: Building resilience
Duration:00:02:28
6.3: Self care techniques and mindfulness
Duration:00:02:25
6.4: Creating a balanced and positive relationship with digital advertising
Duration:00:03:18
6.5: Tips and tricks to minimise ad impact
Duration:00:01:42
6.6: Managing your digital Ad exposure
Duration:00:11:32
Chapter 7: The human cost of creating ads
Duration:00:09:07
7.1: The industry can improve
Duration:00:07:24
7.2: Self care practices for Ad professionals
Duration:00:08:30
Chapter 8: Who is really in control of your digital ads
Duration:00:03:13
8.1: The digital advertising rulebook: how governments are trying to keep your data safe
Duration:00:09:40
8.2: Considerations for Consumers
Duration:00:04:48
8.3: Considerations for Advertisers
Duration:00:05:16
8.4: Are ethical practices less profitable?
Duration:00:04:56
Chapter 9: Navigating the future of persuasion
Duration:00:01:28
9.1: Emerging trends
Duration:00:03:20
9.2: The implications of AI in Advertising
Duration:00:12:39
9.3: The future of Ad tech
Duration:00:02:43
9.4: Strategies for a healthier advertising landscape
Duration:00:03:05
Chapter 10: Conclusions
Duration:00:06:38
Ending Credits
Duration:00:00:36