Business of Security Podcast

There are so many ways in which to use the tool of Social Media. There is more to social media than casually chatting with friends or sharing news items ad infinitum. Business owners that use social media have to do more than just “be on” social media networks in order grow their business. In this podcast, I share several ways in which you can use social media for your security business.

Social media is a driving force when used effectively for all types of business including security and executive protection services. You’ve identified your goals, found your market, you are sharing and creating valuable content for potential customers, marketing your products and services. You’re interacting with comments and monitoring what is being said about the industry and your business. All of this takes time, money and energy. Do those likes and comments translate to new business? If so, how much business? Enough to live on or support your family? If not? Why not? When was the last time you took a hard look at your efforts on social media and assess what is and is not working to help grow your business? Hard look means looking past vanity metrics such as likes, and start looking at reach, engagement, and shares with tools that are freely available.