Creative Empire Podcast-logo

Creative Empire Podcast

Business & Economics >

More Information


Episode 214: The Rainbow of Sales, with Courtney Johnston - the Creative Empire podcast

Today, Reina and Christina are joined by Courtney Johnston, who is the founder of The Rule Breaker’s Club. She teaches women how to package and sell their brilliance. At the beginning of the episode, we hear all about how and why Courtney started the Rule Breaker's Club. She shares with us why you should be packaging your services and what her rainbow of sales concept is. The trio discuss engaging with your audience as well as getting clarity from them. Lastly, Courtney shares about sales...


Episode 213: An Intentionally Designed Work Week, with Cailen Ascher - the Creative Empire podcast

Reina and Christina are joined today by Cailen Ascher who is a lifestyle design expert and the creator of the 3-Day Workweek. he mostly helps women bring intentional design into their lives and businesses that they can stop living by default and start creating success on their own terms. We start the episode with Cailen describing what exactly intentional design is and the mindset behind having a purposely designed life. She shares with us what her work week looks like and talks about the...


Episode 212: Handlettering By Hand, with Nicole Miyuki Santo - the Creative Empire podcast

Reina and Christina are joined today by Nicole Miyuki Santo, who is a freelance artist, graphic designer, teacher and now published author. We are so excited to talk to her about her book By Hand, which if you guys have not picked up a copy of this yet, it is the most gorgeous thing you have ever seen. Nicole started in the modern calligraphy scene fairly early and at the beginning of this episode we hear how that happened. Nicole shares about her book and what the creative process looked...


Episode 211: Journaling + Growth, with Cheryl Sutherland - the Creative Empire podcast

Today, Reina and Christina are joined with Cheryl Sutherland, who is the founder behind PleaseNotes, a for-purpose company of affirmation-filled products, like journals, and notebooks and just everything stationary that makes our hearts sing. At the beginning of the episode, Cheryl dives in to tell us all about how PleaseNotes got started! She shares why taking time for yourself is important and what made her make the decision to have a physical product and not sell a service. We learn...


Episode 210: Funnels + Automations, with Kate Boyd - the Creative Empire podcast

Reina and Christina are joined today by Kate Boyd of Cobblestone Creative Co., a digital marketing agency that creates marketing strategies and content handcrafted for higher conversions. In three years, Kate has built three profitable online businesses. At the beginning of the episode, we hear how Kate got started with funnels in her line of work. She share funnel mistakes she sees business owners making and what reverse engineering a funnel looks like. The trio discuss tracking in your...


Episode 209: Jam Session, with Reina + Christina, Types of Offers to Create in Your Biz - the Creative Empire podcast

Today, Reina and Christina are talking today about different leads that you can make money. If you are struggling to figure out what to offer to the market that you have decided to serve, this is the episode for you. Hang tight as they discuss what is going to build your business, what is going to drive traffic to your site, and most importantly what is going to pay the bills so that you can continue to build your creative empire. Main Takeaways: “”Show Notes: Sarah AndersonHer...


Episode 208: Empire Mentoring Session, Walking Through An Idea Launch, with Andrea Rhoades - the Creative Empire podcast

Today, Reina and Christina are joined with Andrea Rhoades for an empire mentoring session. Andrea is the creator of Selfies to Selfless, which is a site that empowers new-ish moms, and her writing has been featured on Scary Mommy, Huffington Post, Badassery Magazine, and other online publications. At the beginning of the episode, we hear what idea Andrea would like some help with. Throughout the episode, Reina and Christina ask questions that help Andrea get really clear about...


Episode 207: Building a Physical Product Based Business + Self-Care, with Jaime Schmidt - the Creative Empire podcast

Reina and Christina are joined today by Jaime Schmidt, the founder of Schmidt's Naturals. At the beginning, Jaime dives into the story about how Schmidt's was founded and how it has grown to so much more than what she had imagined. She talks about what has st her company apart and how creating a culture around your brand is beneficial. One thing that Schmidt's has done, is made their products accessible so that everyone can have access, so they rarely say no to a retailer. Towards the...


Episode 205: Relationships + Sales, with Lacey Sites - the Creative Empire podcast

Today, Reina and Christina have a dear friend of both of theirs on the show today, Lacey Sites of A Lit Up Life. She is a business mentor and a success coach for high-performing women entrepreneurs. Lacey's background is in mental health counseling, she also has an MBA. She’s also the co-host of the Happy Thoughts Show and it’s her mission to help women build and grow their own service-based business. At the beginning of the episode, Lacey explains how her journey has led her to coaching....


Episode 204: Developing a Six-Figure Business, with Jereshia Hawk - the Creative Empire podcast

Today, Reina and Christina are joined by Jereshia Hawk who is the income strategist that you need to be in touch with. She’s a recent corporate dropout and she helps service based business owners to develop six figure revenue models. At the beginning of the episode we learn how Jereshia transitioned from a corporate job to becoming an income strategist and how she has documented that journey. We learn about why transparency is such a big deal for Jereshia, plus we learn about how she has...


Episode 203: Setting Up Pricing Systems + Freelancing, with Aleia Walker - the Creative Empire podcast

Reina and Christina are joined today by Aleia Walker who is all things freelance. She is a freelance mentor, a web developer, and she helps creatives quit their day jobs. At the beginning of the episode, we learn how Aleia has became a freelancer and what strategic pricing is. The trio then jump into chatting about growing out of your clients and having confidence in yourself and your boundaries as a freelancer. Aleia shares with us what her strategies are to build trust with potential...


Episode 202: Email Marketing + Conversions, with Sarah Anderson - the Creative Empire podcast

Today, Reina and Christina are talking to Sarah Anderson. Sarah is the copywriter, conversion copywriter behind Conversion Copywriter at She believes that building a relationship with your list is one of the most valuable investments that you can make in your marketing, no matter what business you have. That's why she works with business owners who want e-mails that are nurturing their subscribers, giving tons of value and converting into sales. Main Takeaways: “”Show...


Episode 201: Passion + Storytelling In Business, with Logan Ketterling - the Creative Empire podcast

Reina and Christina are joined today by Logan Ketterling. Logan and his wife, Mikayla, live in Saint Paul Minnesota and are currently travelling and running a beautiful jewelry design studio and Shopify site called Urbain. Main Takeaways: “”Show Notes: UrbainNordstromlogan@urbainmn.comPerpetual TrafficKurt Elster's PodcastShopify MastersTim Ferris' PodcastCraig Groeschel Leadership Podcast“”Bio: Logan Ketterling is a business owner, designer, frequent traveler, and avid story lover. He...


Episode 200: Jam Session with Reina + Christina, Creative Empire's 2 Year Anniversary - the Creative Empire podcast

Today, Reina and Christina are back for episode 200! The duo are are so honored to have been in your ears for this long and this many episodes and they are really excited to jam about the things that They’ve learned through having this podcast, the things that they have seen in the industry and what they anticipate, the projections that they have for Creative Empire and the creative community at large. Main Takeaways: “”Show Notes: The Palm Shop - Davey and Krista JonesCreative @ Heart...


Episode 199: Freelancing As A Designer, with Jamie Starcevich - the Creative Empire podcast

Today, Reina and Christina are chatting with Jamie Starcevich of Spruce Road. Right at the beginning of the episode, Jamie dives into the why behind starting her own business, Spruce Road. She shares what a freelance design business is and why she promotes becoming a business owner to other designers. The trio discuss the freebies Jamie offers and about fear and processes in business. Towards the end of the episode, Jamie shares why having a community where you feel comfortable is...


Episode 198: How To Turn Your Passion Into A Profitable Endeavor, with Cathy Heller - the Creative Empire podcast

Today, Reina and Christina are joined today by Cathy Heller of the Don't Keep Your Day Job Podcast. Outside of building a huge podcasting following, Cathy is also a song writer and her music has been featured in places like Walmart, McDonald's, Crate and Barrel, and many tv shows. At the beginning of the episode, we learn more about Cathy and how she has landed where she is today. She shares more about why personal relationships are important in business and how you can use your passion...


Episode 197: Processes + Procedures, with Laura Neff - the Creative Empire podcast

Reina and Christina are joined today by Laura Neff who is a wedding and brand photographer, who preserves memories for adventurous fun loving couples and heart driven creative brands. In addition to running this very successful photography business, she is also an educator and she likes to educate the creative community on all things workflow systems, productivity and time management. At the beginning of the episode we learn a little more about Laura. Laura shares why she thinks workflows...


Episode 196: Motherhood + Consistency, with Kelsey Baldwin - the Creative Empire podcast

Today, Reina and Christina are joined today by Kelsey Baldwin of Paper and Oats. Kelsey is the owner of an Etsy shop and a freelance design studio since 2013. But what’s really phenomenal about Kelsey is her story, plus she just wrote a book about it! At the beginning of the episode, we learn about Kelsey's back-story and about how single-motherhood has impacted her. We learn about how she moved away from client work and digital products and courses. The trio discuss planning and how...


Episode 195: Turning Off the BS, with Allen Brouwer - the Creative Empire podcast

Reina and Christina are joined with Allen Brouwer and Allen is the co-founder of Best Self Co. a company that helps people achieve their goals and become the best version of themselves through productivity performance and positivity. At the beginning of the episode, we jump right in with Allen and learn more about him and his motto. He shares about how to cut off distractions and how to use a schedule as a creative to cut through the bs. Allen then chats about how Best Self Co. was created...


Episode 194: Being an Influencer, with Julie Solomon - the Creative Empire podcast

Today, Reina and Christina are joined with Julie Solomon. Julie is a New York Times bestselling publicist, host of The Influencer Podcast, and a marketing expert! At the beginning of the episode, we hear all about Julie's twist and turns in business and how she has landed where she is today. Julie shares about soul-searching within her businesses and all about what being an "influencer" actually means. In the episode, we even find out who Julie follows as influencers. At the end of the...