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Destroy Digital

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Location:

Australia

Language:

English

Contact:

0405180644


Episodes

#014 – Paper to Pixel

6/17/2018
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What do vinyl records, slide film and hardcover books have in common? Yup. They’ve all become niche media. Streaming video, online newspapers, ebooks so on and so forth have taken over. Digital content is here to stay. The landscape is only going to get more saturated (said with no hint of irony). The real new […] The post #014 – Paper to Pixel appeared first on A Digital Marketing Podcast - Destroy Digital.

Duration:00:29:58

#013 Weightless Films

6/10/2018
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Creating self funded content is a great way to showcase your skills and your expertise. This is quite often true of content creators who make content for others. And even more so if they are on the cutting edge of their craft. This gives creators total control over the end product and is the perfect […] The post #013 Weightless Films appeared first on A Digital Marketing Podcast - Destroy Digital.

Duration:00:27:33

#012 Two Lost Boys

6/3/2018
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Two Lost Boys is a local Windsor café that almost didn’t come to be. There was nothing here (a defunct nightclub) before the original lost boys, Mike and Justin decided to start something in an un-trafficked cul-de-sac just behind the Windsor train station in Melbourne. Now run by Dan, it has solidified its position as […] The post #012 Two Lost Boys appeared first on A Digital Marketing Podcast - Destroy Digital.

Duration:00:23:01

#011 Podcast. Shmodcast.

5/27/2018
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Did your mother ever say, “Just because Sarah from next door has one, doesn’t mean you need one too!”? If Sarah had a pet rock named Millicent, your mother was right. But what about a podcast? Well, everybody needs to be podcasting like yesterday. Seriously. The numbers are all pointing that way. Sure, a podcast isn’t […] The post #011 Podcast. Shmodcast. appeared first on A Digital Marketing Podcast - Destroy Digital.

Duration:00:40:02

#010 RANT – Old School is Dead School

5/20/2018
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Mark has recently had a client go into voluntary administration. Aside from the pain from having to watch good people getting laid off, he is also in therapy over the sheer wasted opportunity. Chris is there to help him through it with a massive rant and if nothing else, they got to talk through the […] The post #010 RANT – Old School is Dead School appeared first on A Digital Marketing Podcast - Destroy Digital.

Duration:00:28:24

#009 School of Hard Knock Knocks

5/13/2018
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Nanna. Nanna who? Nanna your business. Actually, it’s Morry Morgan and Ben Horowitz’ business. And we have to say, they’re killing it. In spades. Since March 2016, School of Hard Knock Knocks has been teaching budding comedians and bucket-listers the fine art of the delivery. It’s not always we get to see and learn something that […] The post #009 School of Hard Knock Knocks appeared first on A Digital Marketing Podcast - Destroy Digital.

Duration:00:32:03

#008 – Platform Specific Content

5/6/2018
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We all know about COPE – where you Create Once, Publish Everywhere. And for the longest time, we were coping fine. However, with the proliferation of social and online media channels with channel-specific platforms, we just can’t COPE anymore. The list is long and the requirements are constantly changing spread across desktop and mobile platforms and apps. […] The post #008 – Platform Specific Content appeared first on A Digital Marketing Podcast - Destroy Digital.

Duration:00:43:33

#007 – Another Online Pet Shop

4/29/2018
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Sit. Stay. Don’t roll over. Giant online retailers might be good for some segments of the market, but what do you do if you’re a smaller start-up with a passion for your chosen industry? Undercutting by your more well-heeled competitors has always been around – some price wars have been the stuff of legend. Having […] The post #007 – Another Online Pet Shop appeared first on A Digital Marketing Podcast - Destroy Digital.

Duration:00:26:15

#006 – The Mobile Web AKA The Web

4/22/2018
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The web is constantly being woven and re-woven, driven by the very users who want more services, more content, on-demand entertainment and openly searchable knowledge. Mobility is de facto. We all access the web on a daily basis – from email, social media, research, shopping, navigation, entertainment, cashless payment to even good old voice communications […] The post #006 – The Mobile Web AKA The Web appeared first on A Digital Marketing Podcast - Destroy Digital.

Duration:00:29:25

#005 – Saint James Hair Studio

4/15/2018
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As a local business reliant on the loyalty and custom of a fixed catchment area, growing revenue once capacity has been reached usually requires opening branches. Doing this successfully requires a strong, brand and great online content can accelerate that process. St James has done really well with capturing a good proportion of foot traffic […] The post #005 – Saint James Hair Studio appeared first on A Digital Marketing Podcast - Destroy Digital.

Duration:00:22:54

#004 – Marketing Budgets

4/8/2018
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A marketing budget isn’t complete unless it’s backed by a coherent social media strategy, which includes a content creation plan and a deliberate advertising plan. For example – there are three phases to successfully using Facebook for your business. A Likes Phase to grow an audience; an Engagement Phase to keep them coming back; and […] The post #004 – Marketing Budgets appeared first on A Digital Marketing Podcast - Destroy Digital.

Duration:00:43:56

#003 – Inauro Wealth Management

4/1/2018
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Understanding your personas is the first step to identifying low hanging fruit and how to get referrals – the gold standard of new clients. Inauro Wealth Management is a boutique wealth management firm in South Yarra, Victoria. In business for more than 12 years, Inauro punches way above their weight with a higher than average […] The post #003 – Inauro Wealth Management appeared first on A Digital Marketing Podcast - Destroy Digital.

Duration:00:37:52

#002 – Video Content

3/14/2018
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YouTube is the #2 search engine after Google. There are a few reasons why video content is becoming more and more important online, here’s some food for thought. The post #002 – Video Content appeared first on A Digital Marketing Podcast - Destroy Digital.

Duration:00:33:12

#001 – Content is King

3/14/2018
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Knowing when to re-package good, engaging content and how to present it on the relevant online channels is the key to good content marketing. The post #001 – Content is King appeared first on A Digital Marketing Podcast - Destroy Digital.

Duration:00:28:59

#000 – Introduction

3/14/2018
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Join us to destroy dogma and shift to a new paradigm. Chris and Mark talk about what’s compelled them to create this initiative that is Destroy Digital. The post #000 – Introduction appeared first on A Digital Marketing Podcast - Destroy Digital.

Duration:00:11:45