Everyone Hates Marketers

What are your thoughts on customer research? Do you think it takes too long and is a dirty word? Or do you rely on it for your business? My guest is Joel Klettke, owner of Case Study Buddy, a company that helps you to create case studies. In this episode, he explains how your research and analysis will not only produce killer copy but will inform many aspects of your business - from branding to landing pages and everything in between. We Covered: Resources: Case Study BuddyHubspotWP...

Will your next startup be a success? The truth is, you can never be 100% certain until you test your idea — but you can save yourself 12 months of time by talking to your customers first. In this episode, Rob Fitzpatrick joins us on the podcast to share how you can validate your business idea by getting better feedback. We discussed: Resources: The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About ItThe Mom Test BookRobFitz.comHow to Do User Research (Even if...

In this episode, my guest is Camille Ricketts, Head of Marketing at Notion. Camille is the former head of Content and Marketing at First Round Capital, and you may also know her from First Round Review. Her CV is very impressive as she’s previously worked for Tesla, VentureBeat, and The Wall Street Journal. There is so much value in today’s podcast, it’s difficult to know where to start. You’ll learn how to identify which customers make exceptional user stories and how to ensure that they...

My guest today is Matt Kerbel. Matt previously worked for General Mills, Activision, Lyft, and MeUndies and is now head of marketing and brand strategy at Canoo, so he has a lot of diverse experience under his belt. And if you’ve not yet heard of Canoo, they create electric vehicles for subscription and are due to launch in 2021. In this episode, he talks about developing a marketing organization where brand, performance, and creative marketers all work together in balance. Plus the...

In this episode, I welcome back one of our most popular guests, professional copywriter Momoko Price. This time we are focussing on the voice of the customer or VoC and discuss just how important VoC is in marketing. And how it’s not just about listening to and engaging with your customers but also how to create surveys and then take the data and turn it into something valuable. Listen to the episode: Defining the voice of your customerUsing VoC to shape your copyDigging into the raw and...

Are you brilliant at marketing for your clients but fail at marketing your own agency? It’s not uncommon for agencies, or any business for that matter, to struggle to market themselves, whether it’s through fear of cold calling, a reliance on recommendations or something else. In this episode I talk to Dan Englander, the CEO Sales Schema, a lead generation company for boutique marketing agencies. You’ll learn practical steps towards marketing your agency and discover that it’s not as...

If you’ve ever wondered how to grow your business when nobody has an idea who you are, this episode is for you. Here’s the thing: I know what it’s like to start a business and have to market yourself on a small budget. What steps do you take when you don’t have the money to spend on advertising and nobody cares about you yet? Ryan Kulp explains his strategy and more inside today’s episode. We covered: Resources: How to Validate Your Business Idea in 3 Steps (The Right Way)How to...

In this episode, I'm sharing how I'm dealing with the ongoing crisis as a human being and as a marketer, how you can do the same, and resources to help along the way. Send your questions via email to louis@everyonehatesmarketers.com or WhatsApp me +353 87 242 9649 and I'll answer in another episode. Free office hours: https://calendly.com/louis-slices/30minhttps://calendly.com/louis-slices/30min

Are you on the verge of launching your product but unsure about your go-to-market strategy? After 2 years of trying, I finally got to talk to Meghan Keaney Anderson, VP of Marketing at Hubspot. It was well worth the wait. In this episode, you will learn how to target your marketing regardless of the size of your business, why your beliefs and mindset are so important, and how choosing an enemy could put you at a marketing advantage. We covered: Resources: The Growth...

Marketing is about building relationships. Sadly, it’s also something that marketers tend to forget. My guest today will teach you how to get your brand name out there by building relationships with influential individuals. Today we have Nathan Hirsch, serial entrepreneur and the founder of FreeeUp and Outsource School. In this episode, you’ll learn how to do outreach the right way, outsource your network and relationship management, and build marketing partnerships with the right...

Funny marketing is memorable, but it’s also not easy. What if there’s a framework to help you use humor in your marketing? My guest today will teach you how to be funny with your copy and increase conversions. Today we have Lianna Patch, expert conversion copywriter and Copy Director at SNAP Copy. In this episode, you’ll learn how, where, and when to use humor in your copy, how to find jokes that resonate with your audience, and how to convince clients to take risks and get funny. We...

Do you find it hard to find fresh ideas for your content? My guest today will tell you how to generate content that will resonate with your audience. Today we have John Collins, Director of Content at Intercom. In this episode, you will learn how to spark emotion through content, get buy-ins from your boss, and the methods to produce bold content ideas. We covered: Resources: IntercomIntercom blogEoghan McCabeDes TraynorBrian DeanTomasz TunguzThe Compounding Returns of Content...

My guest today is Kai Davis, host of the Make Money Online and Get More Clients podcasts, and author of The Outreach Blueprint and Podcast Outreach. In this episode Kai will teach you the importance to building relationships with people and the 7 steps to launching your first marketing outreach campaign. Marketing outreach is one of the most important marketing skills today, so listen in to learn the best ways to approach it as well as Kai’s recommended resources and software tools. Topics...

Do you have a newsletter, or thinking about creating one? If you’re still unsure about how to start or grow it, then this episode is for you. This week we are joined by Josh Spector, social media marketing and business consultant who has worked with The Oscars, New Line Cinema, actors, podcasters, and more. In this episode, you’ll learn how to position your newsletter, research your audience, and design your value proposition. We covered: Resources: For The Interested...

Are you a marketing consultant? Do you feel like you're too dependant on referrals to win new clients? If yes, this episode is for you. My guest today will teach you how to use brand marketing to build trust and get more clients. Joining us for the second time on the podcast, we have Philip Morgan, an expert marketing consultant who specializes in positioning for tech companies and the author of The Positioning Manual for Technical Firms. In this episode, you'll learn why being pushy can...

“Growth hacking” is often associated with short-term goals and shady practices. But what if you can use similar growth principles to attract customers in an honest way? My guest today will tell you how to identify the right channels to generate long-term revenue. This week we are joined by Guillaume Cabane, an expert growth marketing advisor who has worked with top tech startups such as Mention, Drift, and Segment. In this episode, you’ll learn how to audit a marketing channel, craft buyer...

When you’re pressed to deliver results, it’s tempting to chase the new, shiny trends. But to be an effective, no-BS marketer, you need to have the conviction to say “No.” This week we have Edward Nevraumont, an experienced marketing consultant who has worked with companies like Expedia, A Place For Mom, and General Assembly. In this episode, you’ll learn how to find and execute ideas with efficiency, calculate the true ROI of your marketing activities, and spark real success. We...

My guest today is Dave Gerhardt, Director of Marketing at Drift, a conversation-driven marketing and sales platform that works as a virtual assistant for your website. Dave joined Drift as their first marketer two years ago, and he’s also the cohost of the podcast Seeking Wisdom with Drift CEO David Cancel. Dave is a true no-nonsense marketer, and on today’s episode you’re going to learn how to actually connect with people in your marketing and drive sales for your company. Topics Discussed...

Anyone can start a blog; but to generate income from it, you’ll need more than just writing skills. My guest today will tell you how you can build a profitable blog from scratch. This week we are joined by Ryan Robinson, a writer, part-time entrepreneur, and content marketing consultant. In this episode, you’ll learn how to grow your blog with guest posting, finding your authentic writing voice, and scaling it with freelance writers. We covered: Resources: The Side Hustle ProjectCreative...

Marketing channels come and go, but email is, for the moment, here to stay. My guest today will tell you how to use emails to increase customer retention and establish trust. This week we’re joined by Val Geisler, email marketing expert, and CEO of Fix My Churn. In this episode, you’ll learn how to design retention-focused email sequences that help you drive revenue and reduce churn. We covered: Resources: André Chaperon: How to Send Emails w/ 83%+ Open RatesFix My ChurnPodiaBufferStripe...