Finding Your Brand True North
Lauren Clemett
Business owners, entrepreneurs and leaders offer extraordinary services and solutions but when it comes to marketing their message, many are treading a rocky road of success with rough peaks and gloomy valleys of uncertainty.
Let's not beat around the bush...no matter how much a business invests in a brand it no one is motivated to follow the plan everyone will go off in different directions and in a noisy and unpredictable world, leading businesses cannot afford to get lost. It's time to get back on track so you can CONFIDENTLY stand out from the crowd as the respected leader with a recognised reputation.
Finding Your Brand True North gives you meaning for every message, making it easy to explain what makes your brand different and why someone should choose you. It gives you a compass and the right direction to MAP out your marketing.
Discover the brand stories and Neurobranding science behind world-leading and local brands so you can create a powerful personal and business brand profile, making promoting you and your services a walk in the park!
Duration - 6h 38m.
Author - Lauren Clemett.
Narrator - Lauren Clemett.
Published Date - Tuesday, 02 January 2024.
Copyright - © 2021 Lauren Clemett ©.
Location:
United States
Description:
Business owners, entrepreneurs and leaders offer extraordinary services and solutions but when it comes to marketing their message, many are treading a rocky road of success with rough peaks and gloomy valleys of uncertainty. Let's not beat around the bush...no matter how much a business invests in a brand it no one is motivated to follow the plan everyone will go off in different directions and in a noisy and unpredictable world, leading businesses cannot afford to get lost. It's time to get back on track so you can CONFIDENTLY stand out from the crowd as the respected leader with a recognised reputation. Finding Your Brand True North gives you meaning for every message, making it easy to explain what makes your brand different and why someone should choose you. It gives you a compass and the right direction to MAP out your marketing. Discover the brand stories and Neurobranding science behind world-leading and local brands so you can create a powerful personal and business brand profile, making promoting you and your services a walk in the park! Duration - 6h 38m. Author - Lauren Clemett. Narrator - Lauren Clemett. Published Date - Tuesday, 02 January 2024. Copyright - © 2021 Lauren Clemett ©.
Language:
English
Opening Credits
Duration:00:00:34
Prologue
Duration:00:03:50
Going bush
Duration:00:11:14
A map and compass
Duration:00:13:52
The 3 Rs of branding
Duration:00:20:33
Finding your brand true north
Duration:00:06:54
Who do you think you are
Duration:00:08:41
Your brand compass
Duration:00:02:00
West
Duration:00:00:15
The problem
Duration:00:08:29
Your mountain
Duration:00:22:17
Avalanche of influence
Duration:00:15:44
East
Duration:00:00:17
Expert ease
Duration:00:09:01
Taking steps
Duration:00:04:41
Brain dump
Duration:00:03:39
Draw it out
Duration:00:05:45
South
Duration:00:00:09
Your greatest asset
Duration:00:07:37
Hidden messages in brands
Duration:00:08:48
Rebranding
Duration:00:13:19
Brand value
Duration:00:04:39
In the mood board
Duration:00:05:15
Brand colour
Duration:00:13:33
All the senses
Duration:00:10:14
North
Duration:00:00:08
How far will you go
Duration:00:03:59
Why
Duration:00:02:53
Passion purpose
Duration:00:21:07
Personal brand
Duration:00:19:52
Find your way
Duration:00:03:46
Single minded purpose
Duration:00:10:32
Smp 1
Duration:00:07:18
Smp 2
Duration:00:05:44
Smp 3
Duration:00:10:10
Smp 4
Duration:00:06:29
Smp 5
Duration:00:09:50
Applying your brand true north
Duration:00:01:28
What’s in a name
Duration:00:16:22
Choosing a brand name
Duration:00:18:38
Marketing action plan
Duration:00:02:07
Your brand promise
Duration:00:05:16
Develop your map
Duration:00:08:11
Misguided by media
Duration:00:07:05
Marketing that matters
Duration:00:08:42
Using your map
Duration:00:14:33
Do the reps
Duration:00:07:52
You can do this
Duration:00:03:42
Ending Credits
Duration:00:01:55