Game Changer
Davis Truman
"Game Changer: The Untold Story of Nike Air Jordan And Its Successful Marketing" is a captivating exploration of the rise of the Air Jordan brand and its profound impact on sports and popular culture. This book reveals the strategic marketing genius behind Nike's groundbreaking campaigns and the transformative partnership with basketball legend Michael Jordan. Through a compelling narrative, it showcases the challenges, triumphs, and evolution of the Air Jordan line, offering valuable insights into effective marketing and brand storytelling. A must-read for sports enthusiasts and marketing professionals, this book unveils the untold story behind one of our most influential marketing campaigns.
Duration - 1h 42m.
Author - Davis Truman.
Narrator - John Sullivan.
Published Date - Wednesday, 24 January 2024.
Copyright - © 2023 Davis Truman ©.
Location:
United States
Description:
"Game Changer: The Untold Story of Nike Air Jordan And Its Successful Marketing" is a captivating exploration of the rise of the Air Jordan brand and its profound impact on sports and popular culture. This book reveals the strategic marketing genius behind Nike's groundbreaking campaigns and the transformative partnership with basketball legend Michael Jordan. Through a compelling narrative, it showcases the challenges, triumphs, and evolution of the Air Jordan line, offering valuable insights into effective marketing and brand storytelling. A must-read for sports enthusiasts and marketing professionals, this book unveils the untold story behind one of our most influential marketing campaigns. Duration - 1h 42m. Author - Davis Truman. Narrator - John Sullivan. Published Date - Wednesday, 24 January 2024. Copyright - © 2023 Davis Truman ©.
Language:
English
Opening Credits
Duración:00:00:09
Chapter 1 the story of nike
Duración:00:10:36
Chapter 2 nike experiential marketing strategy
Duración:00:10:55
Chapter 3 nike jordan the winning pairing
Duración:00:06:00
Chapter 4 the jordan brand
Duración:00:16:50
Chapter 5 the right man at the right time
Duración:00:12:45
Chapter 6 experiential marketing
Duración:00:13:54
Chapter 7 branding and strategies
Duración:00:06:48
Chapter 8 the sneakers market
Duración:00:14:06
Chapter 9 conclusion
Duración:00:09:53
Ending Credits
Duración:00:00:16