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Hank's Marketing and Business Tips

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Run your business better and improve your marketing campaigns Hank provides marketing and business tips to small and mid size business owners to help them grow. Anyone can benefit from these tips and there are frequent guests on the show that provide even more value.

Run your business better and improve your marketing campaigns Hank provides marketing and business tips to small and mid size business owners to help them grow. Anyone can benefit from these tips and there are frequent guests on the show that provide even more value.
More Information

Location:

United States

Description:

Run your business better and improve your marketing campaigns Hank provides marketing and business tips to small and mid size business owners to help them grow. Anyone can benefit from these tips and there are frequent guests on the show that provide even more value.

Language:

English

Contact:

3354945790


Episodes

HMBT #138: Co-Working

6/18/2018
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Have you ever been to a co-working space or start-up incubator? If not, you need to check one out. It is a great opportunity for you to network and also get your brand in front of people. You can also brainstorm new ideas for new products and services with people you may meet there. […]

Duration:00:02:41

HMBT #137: Competitor Analysis

6/11/2018
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The other day, I was speaking with a small business owner. She was telling me how she does competitive research. She is in a niche marketing (wigs) where there are high margins. This means that you always have to be on your toes and need to be able to adapt quickly. She finds ways to […]

Duration:00:03:58

HMBT #136: Expect Nothing

6/4/2018
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I went to the beach this weekend. On the way, I stopped at a convenience store to get some water and snacks. I ended up locking my keys in the trunk. I recently read a good book titled Unfu*k Yourself: Get Out of Your Head and into Your Life, by Gary John Bishop. It is […]

Duration:00:04:48

HMBT #135: Six Months

5/28/2018
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Can you believe that have the year is over? Six months of 2018 are gone! What are you doing? What did you do? What did you accomplish? What did you not accomplish? I am sitting in a Starbucks that is located in an old bank. I am actually sitting in the bank vault, which made […]

Duration:00:02:37

HMBT #134: More Video

5/21/2018
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When it comes to branding and marketing your company, there is nothing better than using video. If you are not currently using video in your marketing campaigns, on YouTube, or just have video on your website, you are missing out on opportunities to engage with your audience. Don’t be afraid of getting in front of […]

Duration:00:04:04

HMBT #133: Nate Hirsch on Hiring Freelancers

5/14/2018
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Nate Hirsch from freeeup.com joins me today to talk about outsourcing, being productive, and more. Nate helps small business owners run their business better. Nate took a look at the other outsourcing companies and found they took a long time to deliver project work. With Freeeup, only the top 1% of applicants are chosen. They […]

Duration:00:24:25

HMBT #132: Information is Power

5/7/2018
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Information is power. The more you have, the more you know, the better you can run your business and succeed. You should always be asking your customer or potential customers what you can be doing more of or what you can be doing better. There is no better way to know what you are doing […]

Duration:00:02:02

HMBT #131: Focusing on the Negative

5/1/2018
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Have you ever had a negative thought? Many of us have and a lot of us do all the time. What you want to do is stop thinking about what can go wrong. Start thinking positive and be an opportunistic person. The reason for business goals is so that you can focus on what you […]

Duration:00:02:22

HMBT #130: Conference Networking

4/23/2018
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When attending conferences, I feel that it is important to attend the reception events and any other activities involved with the show that involve networking. I recorded this episode while attending the RXInsider conference in Providence, RI. I attended the reception event and the dinner the following night and met some great people. I like […]

Duration:00:03:49

HMBT #129: Read the Signals

4/16/2018
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I want you to stop and read the signals. As business owners and professionals, we have busy schedules. We tend to rush through things. These days, when most people read, they read fast or skim. They do not absorb what is around them. We fail to absorb and read what is right in front of […]

Duration:00:05:32

HMBT #128 Distractions

4/9/2018
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How many chat clients or social media channels do you use? The more you use, the more distractions you have. Make sure to cut down on the number of platforms you use, or chat clients you have installed on your computer. You can also increase productivity by turning off your cell service and wifi while […]

Duration:00:02:38

HMBT #127 R&R Required

4/2/2018
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I will be in Florida on vacation when this airs. As a business owner or professional, it is important to take a break. You can use downtime to think about and set goals. Dwell on what you accomplished, reset your expectations and, plan for a successful future. Audio:

Duration:00:03:13

HMBT #126: Dorien Morin-van Dam and Repurposing Content

3/26/2018
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It is about time that I had Dorien Morin- van Dam with More In Media on the podcast. Dorien and I both spoke at ConvergeSouth last year. Wow, so much value in this episode! I should have had her on earlier! Dorien and I spoke about repurposing content. to begin with, it is a struggle for […]

Duration:00:26:50

HMBT #125: Reach Your Customer First and Lifestyle Marketing

3/19/2018
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In this short episode, I cover reaching your customer first and lifestyle marketing. When it comes to reaching your customer first, before your competition, make that you provide value through blogging, customer service, and social media. This can be knowledge, information or tips. You can provide information about a product or service. Create engagement and […]

Duration:00:08:17

HMBT #124: Strategy vs Tactics with Josh Dodson

3/12/2018
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Josh Dodson is my guest today. He is the Director of Research and integrated Marketing at VisionPoint Marketing. We discussed marketing strategy vs. tactics. Strategy is a guiding principle for the tactics you use in marketing. Tactics are the specific thing you are doing with marketing. It could be Facebook ads or maybe Google Adwords. […]

Duration:00:20:37

HMBT #123: The Power of Referrals

3/5/2018
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The power of referrals. Most people rely on word-of-mouth referrals. That means that they are being reactive and waiting for those referrals to roll in. Even though word of mouth referrals can be enough, you can always have more and more money. Referrals are the most powerful form of obtaining customers, because it is free. […]

Duration:00:05:30

HMBT #122: Preparing for Conferences

2/26/2018
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Attending conferences can be informative and educational. Today, I am going to talk about how I prepare for a conference. Here are the things that I do to prepare for a conference. Research the talks that you want to attend. Don’t stress yourself out by needing to make last minute decisions for those breakout sessions. […]

Duration:00:08:50

HMBT #121: The Book Shepard, Diana Needham

2/19/2018
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Diana M. Needham, The Book Shepherd, joins me today. I met Diana at a LinkedIn Live networking event and really enjoyed speaking with her and learning how she helps people get books published. Diana works with her clients to not only write a book, but market it, and obtain the result that they really […]

Duration:00:29:18

HBMT #120: Barbara Hemphill on Productivity

2/12/2018
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I am joined today by Barbara Hemphill, owner of Barbara Hemphill LLC, to discuss productivity The average employee spends 19% of their time looking for what they need to do their work. It you take a company that has 20 employees at an average wage of $15 an hour, that represents a loss productivity cost […]

Duration:00:35:38

HMBT #119: Bots vs. Email

2/5/2018
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I recently viewed an ad from someone looking to promote a workshop on chatbots and how they are going to be an email marketing killer. I signed up because I wanted to see how this person was using chatbots. First, I needed to provide my email address to sign up for the workshop. That shows […]

Duration:00:04:55