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English


Episodes

Marketing Week Meets - Tom Goodwin

6/18/2018
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Marketing Week editor Russell Parsons speaks to Tom Goodwin, head of innovation at Zenith and author of "Digital Darwinism" about a wide range of topics from the importance of people and creativity in digital transformation to the role of brands on social media.

Duration:00:39:07

Marketing Week Explores (episode 2): How brands are tackling mental health

5/15/2018
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EPISODE 2 | In the latest Marketing Week Explores Podcast reporter Molly Fleming speaks to Mark Sandford, chief revenue officer at the Book of Man, about the impact toxic masculinity has on male mental health, while senior writer Charlotte Rogers interviews Iain Sawbridge, CMO of Beano Studios, about using content to address children's issues around mental health, confidence and emotional literacy.

Duration:00:20:15

Marketing Week Meets: David Wheldon

4/30/2018
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Marketing Week editor Russell Parsons speaks to David Wheldon, CMO of RBS Group and president of the World Federation of Advertisers. The "accidental careerist" talks about his 35 years in marketing in which he has held executive positions agency-side and at global brands including Coca-Cola, Vodafone, Barclays and now RBS where in addition to overseeing brand strategy for some of the UK’s biggest financial services brands, he is also on its executive committee. In a candid interview,...

Duration:00:28:17

Marketing Week Explores: Emerging tech

4/19/2018
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In the latest Marketing Week Explores Podcast features editor Lucy Tesseras, senior writer Charlotte Rogers and reporter Ellen Hammett explore the latest developments in tech from Bitcoin and blockchain to virtual reality, the Internet of Things and 5G.

Duration:00:20:00

Marketing Week Meets Episode 1 with Professor Byron Sharp

4/6/2018
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Marketing Week editor Russell Parsons speaks to Professor Byron Sharp (the influential author of How Brands Grow and director of Ehrenberg-Bass Institute at the University of South Australia) about what motivates his work, what attracted him to a career in marketing and more. Through his work he has gathered the attention of some of the world’s biggest brands, many of which have adopted his evidence-based approach. However, some have also taken issue to his black and white approach....

Duration:00:22:44

The marketing moments and mishaps of 2017

12/18/2017
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The Marketing Week team discuss the campaigns, high and low lights of the year and look forward to 2018.

Duration:00:37:19

Careers doctor episode 4: Workplace diversity

11/23/2017
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Careers doctor episode 4: Workplace diversity by Marketing Week

Duration:00:19:54

Careers doctor episode 2: Leadership and mentoring

3/21/2017
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Microsoft’s Helen Tupper, Sainsbury’s Sarah Ellis and scholars from The Marketing Academy join Marketing Week’s Russell Parsons for the latest careers podcast.

Duration:00:35:57