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The Bright Planning Marketing Podcast

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United States

Language:

English

Contact:

828-335-0787


Episodes

81: Get More Reviews for Your Business

6/18/2018
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Did you know that 84 percent of the population trusts online reviews? And 91 percent of the population reads online reviews! These are significant numbers! Fake reviews were casting doubts for consumers about how trustworthy and dependable online reviews could be. But review platforms have cracked down on fake reviews, so consumers really depend on them now. It’s not just the consumer reviews that are helpful; the company’s response to a bad review, if done well, can be just as informative....

Duration:00:37:13

80: Is Print Advertising Dead?

6/11/2018
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How long have we been watching the systematic withering of print media? Each year more newspapers and bookstores seem to be closing across the country. Many print sources continue to migrate to their parallel, digital incarnation. So, what about advertising? Is print advertising dead (or dying)? It’s a fair question, but you might be surprised by the answer. In Episode 80 of the Bright Planning Marketing Podcast, your hosts Catherine Campbell and her producer Natalie Pyles discuss what is...

Duration:00:20:11

79: The Art of Pitching to Media Outlets

6/4/2018
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In Episode 79 of the Bright Planning Marketing Podcast, your host Catherine Campbell and the producer Natalie Pyles discuss the art of pitching to media outlets. We talk about finding a story angle and explain the importance of knowing what you’re pitching. In this episode we also talk about choosing the appropriate type of media that matches the news that you want to deliver. Also during Episode 79, we talk about doing your research, so you can specifically address the right contact at...

Duration:00:32:51

Ep 78: Why Is Every Car Commercial The Same? Lessons In Being Different

5/29/2018
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Have you ever noticed that there are only a few formulas for car commercials? You’ve seen them over and over again. Many people simply tune them out or turn them off. We’re tired of seeing a car roll through an urban street or do donuts in a desert. Don’t make the same mistakes with your marketing campaigns. In Episode 78 of the Bright Planning Marketing Podcast, we showcase some masterful car commercials and discuss what they did right. You can note these effective techniques and...

Duration:00:36:54

Ep 77: New Ways To Market To Women

5/21/2018
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We used to think of women as just one large subset of the population, but now we understand that this subset is actually made up of tinier segments that have significant buying power if we treat as unique individuals. There has been an explosion of individuality and how people can express their individuality. "There is such a fine line to walk when you’re saying, 'Look, we created this thing that’s just for women, or we’re recognizing that a lot of women are asking for these features in...

Duration:00:35:16

Ep 76: The Pros and Cons of “The Toddler Principle”

5/14/2018
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Welcome back for Season 2 of the Bright Planning Marketing Podcast! We shall resume with Episode 76, and for this season, your host Catherine Campbell is now joined by the producer Natalie Pyles! (Yes, Natalie and Jason are married, and they work together as podcast co-producers.) In Episode 76, we introduce you to “The Toddler Principle” in marketing, which acknowledges customers as independent, unique forces while still maintaining authority over them and knowing what's best for them....

Duration:00:25:42

75: How to Connect People to Your Ideas Through Marketing

2/12/2018
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In Episode 75 of the Bright Planning Marketing Podcast, your host Catherine Campbell and the producer Jason Pyles talk about how to connect people to your ideas through marketing. We discuss the four brand archetypes that seem to be the four best ways to distribute information to your audience. These four archetypes are The Scientist, The Giver, The Nanny, and The Spy. The Scientist Brand Archetype is the kind of brand that presents new research and tests the status quo. The Giver Brand...

Duration:00:33:11

73: Strategies to Market Yourself as a Creative or Artist

1/29/2018
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This week on the Bright Planning Marketing Podcast, we received a question from an author named Rose. She asked for advice on continuing to remain engaged with her community while she’s in the creation period for several months between product releases. For those in a creative field (such as writing, painting etc.), there can be long pauses in traditional marketing messaging, so Rose wants to know what sort of posts she could do to continue to foster engagement during the “off season."...

Duration:00:21:24

72: Kick off Content Marketing With an Empath Map

1/22/2018
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If you were to capture the “unicorn of marketing,” you would somehow gain an understanding of what your target audience wants and needs. What are your customers looking for? What do they want? What do they need? In Episode 72 of the Bright Planning Marketing Podcast, your hosts Catherine Campbell and the producer Jason Pyles discuss the benefits of using an “Empathy Map” to assist you with your content marketing. A “customer avatar development sheet” or a “customer journey map” can help...

Duration:00:27:32

70: How to Take a Break From Marketing Without Losing the Audience

1/8/2018
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How do you take a break, go on vacation or have a life when you have a content releasing schedule that never stops? How can you prepare a little extra evergreen content for unexpected health issues and family emergencies? Today your hosts Catherine Campbell and Jason Pyles coach you through some good options. Scheduling tools are amazing. Check out episode 69 to learn about the most popular resources. https://soundcloud.com/brightplanning/69-the-best-scheduler-tools-for-content-marketing...

Duration:00:18:54

68: Our Top 10 Marketing Campaigns of 2017

12/26/2017
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If you know anything about your hosts, Catherine Campbell and Jason Pyles, we are suckers for end-of-the-year Top 10 lists. In Episode 68 of the Bright Planning Marketing Podcast, we bring you our Top 10 Favorite Marketing Campaigns of 2017. Catherine and Jason each have five favorites. We don’t want to spoil any of the picks, but just in case you would like to view these campaigns, we have provided our list and corresponding links below. We want to hear your thoughts, reviews and more...

Duration:00:37:49

66: Your Content Planning Problems - Sloved!

12/11/2017
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Content planning can be overwhelming for many people, primarily due to a few common problems. In Episode 66 of the Bright Planning Marketing Podcast, your hosts Catherine Campbell and Jason Pyles discuss these most common problems and offer solutions. For instance, many marketers try to plan too much. If you reverse engineer and work backward from your end goal, then you can more easily determine the amount of content marketing that you will need. Another pro tip is to avoid planning...

Duration:00:34:50

65 - How to Create Your Content Calendar for 2018

12/4/2017
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We understand that it can be overwhelming to think about creating your content and promotions calendar for the next six months. Who has time for that, right? Who can afford it? Actually, the real question should be, who can afford not to plan? When it comes to creating your marketing strategy for 2018, planning is everything. Great marketing campaigns are hardly ever devised overnight; they are the products of careful scheduling and forethought. In Episode 65 of the Bright Planning...

Duration:00:28:26

64 - Three 2018 Marketing Trends That Will Affect Your Business

11/27/2017
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December is almost upon us, which means that we are in the twilight of 2017. No doubt you’re planning to hit the ground running in 2018, so in Episode 64 of the Bright Planning Marketing Podcast, your hosts Catherine Campbell and Jason Pyles talk about three marketing trends in 2018 that will affect your business. We discuss installing an SSL certificate and how crucial it has become to maintain a secure website, not just for your customers’ peace of mind but also to avoid having your...

Duration:00:31:26

63: Why Gratitude in Marketing Works Every Time

11/20/2017
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Happy Thanksgiving this week, and welcome to Episode 63 of the Bright Planning Marketing Podcast, with your hosts Catherine Campbell and Jason Pyles. In this episode, we discuss the difference between thanking our customers and being grateful for them. While thanking people does fall under the umbrella of gratitude, there’s more to being grateful than just words. We discuss how effective it can be to find ways to genuinely serve your clients. The businesses that are remembered most are...

Duration:00:21:50

62: Easy Tips for Making Video on a Budget

11/13/2017
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Visual media — particularly video content — has become an effective part of digital marketing strategy. Unfortunately, many business owners are intimidated by video creation, or they assume it would be prohibitively expensive to produce great content. Not so! In Episode 62 of the Bright Planning Marketing Podcast, your hosts Catherine Campbell and Jason Pyles provide some tips for making great videos on a budget. We talk about the importance of making the subject matter real in order to...

Duration:00:36:17

61: Blogging Do's and Don'ts for 2018

11/6/2017
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This week in Episode 61 of the Bright Planning Marketing Podcast, your hosts Catherine Campbell and Jason Pyles provide several tips about blogging. Reticent writers have a lot of questions about blogging, such as what should the word count be for a business blog? This episode has some answers for you. We also discuss about “epic content” blogs and using photos to break up the paragraphs. We talk about cornerstone content and how it’s used on a business website. Every blog should have a...

Duration:00:31:45

60: Catherine and Jason's Halloween Special

10/30/2017
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Happy Halloween (if you’re into that kinda thing)! For Episode 60 of the Bright Planning Marketing Podcast, your hosts Catherine Campbell and Jason Pyles wanted to bring you a very scary episode, so our theme is Marketing Horror Stories! We all make mistakes. Sometimes we’re just “not thinking clearly.” But these marketing stories aren’t just mere mishaps; these are full-blown PR disasters. These are instances where people want to use a megaphone to ask the offending marketing team, “What...

Duration:00:35:03

59: 10 Marketing Tactics You Can Do in Less Than an Hour

10/23/2017
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Has your to-do list gotten away from you? Do you need to do some effective marketing, but you only have a short amount of time? What if we provide a list of 10 marketing tactics you can do in less than an hour? In Episode 59 of the Bright Planning Marketing Podcast, your hosts Catherine Campbell and Jason Pyles give you a fine little to-do list whose 10 items take fewer than 60 minutes to complete! We discuss email newsletters, the “personal” email, sending Bomb Bomb videos to your...

Duration:00:31:49

58: The Definition of Content Writing & How to Do it Right

10/16/2017
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We get a surprising number of inquiries in which people ask us, “What is content writing, exactly?” Even those who could give you a definition don’t always understand how to execute content writing effectively. Never fear, in Episode 58 of the Bright Planning Marketing Podcast, your hosts Catherine Campbell and Jason Pyles help you understand more about what content writing is and how to do it correctly. We discuss the importance of writing your content in such a way that you’re always...

Duration:00:27:11