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BME044 - 1 Important Thing that Business Owners Actually Prefer to Overlook

It's a contest between death and taxes as to which is least favourite but, as the old saying goes, they are the only two things that are absolutely certain in life. The reality is, while nobody likes to talk about it and we put off doing any planning around it, NOT doing anything is only making things more difficult and traumatic for those we leave behind. Today we talk about why it's important to have your estate plan under control and the types of considerations you should have when doing...


BME043 - Secrets & Lessons of Business Success with Kent Sisco

Kent Sisco is a an entrepreneur in the true sense of the word. Kent has been an integral part of some of the largest software development companies in the world, including being one of the original design team on Microsoft Excel. Not only does Kent share his interesting journey throughout his career but he shares also the lessons he attributes to his success in business. Kent has just released his new project called SPEARE which is a modern day word processor for busy content creators and he...


BME042 - The True Cost Of Discounting

A commonly used strategy to increase the sales and income in a business is to offer a discount to entice more customers to buy. But discounting can work out more expensive than you might first think. Episode 42 explores the true cost of discounting in your business and how a 10% discount can cost you a lot more than 10% profit on your business bottom line. Tune in with Jason Skinner right here!


BME041 - Scaling Human To Human Relationships For Effective Marketing

LinkedIn is a social platform that has had a lot of changes added recently and is quickly becoming a game changer in terms of engagement on social media. We chat with Mary Charleson, author of 5 Minute Marketing about Native video, the importance of building a business community and what's working in the marketing space for her at present.


BME040 - How to know the breakeven point in your business and why it's critical to your bottom line

Episode 40 of The Business Made Easy Podcast Jason Skinner gives us an in depth look into what the break even point is in your business, how to calculate it and why it's so important to growing your business and taking your profit to the next level.


BME039 - Chris Brogan on getting down to being real in business

Entrepreneur, public speaker and author Chris Brogan shares his 'Tell it how it is and be Real' approach to business and marketing. We also have a great discussion on the emergence of Block Chain technologies and how he sees them being useful far beyond Crypto Currencies to become an integral part of business processes in the future.


BME038 - 5 Tools I'm getting Amazing Results with in my Business

Feeling overwhelmed at the amount of options out there for business tools and software? In Episode 38 I share with you 5 great tools I'm currently using to efficiently help grow my businesses and deliver the results I'm seeking. I share the honest pro's & con's of each to help you make the right choices!


BME037 - Do you have a Biz Bestie you can lean on?

We have a great chat with Amber Hawley & Maelisa Hall from the My Biz Bestie Podcast. Both successful entrepreneurs and business owners in their own rights, they have found each other and established a close support network to make it through the day to day ups and downs of running a business. In this episode we talk about the importance of establishing a network of peers who understand your journey, who are there to support you and how to find these people in both the online and offline...


BME036 - Email Marketing That Works

When it comes to email marketing, we often hear "Nobody reads emails anymore". In podcast Episode 36 Jason Skinner discusses why your email list is still one of the most important assets you have and what you can do to improve your open rates and engagement levels of your email marketing.


BME035 - All Things Entrepreneurship and Business with Pat Flynn

Pat Flynn from Smart Passive Income catches up with Jason in San Diego to chat about all things entrepreneurship, his journey in business, the work involved to achieve success and how he approaches business life and his strategies with You Tube and business going forward. A not-to-be-missed episode on The Business Made Easy Podcast!


BME034 - Are you providing Customer Service or a Customer Experience in your Business?

Are you just like everybody else in business trying to provide good customer service or are you providing your customers with a unique customer experience? There is a big difference between the two and an even bigger difference on your bottom line profit when you get it right. Today I take you through the difference and give you the tools you can use to provide your customers with a unique customer experience and turn them into raving fans in your business.


BME033 - Communication Skills in your business

Dinesh Rudra is the founder of Light Animations, a company that specialises in helping companies to communicate effectively to their people through the use of animated instructional videos. Dinesh shares his framework for communicating effectively within your organisation, no matter how difficult or complicated the message. Enjoy Episode 33 of The Business Made Easy Podcast!


BME032 - Are you running a hobby or a business?

It is very easy, particularly in the online space to loose sight of the fact that you are actually running a business. In this episode I take you through the distinction of a hobby versus a business and what you can do to identify what it is you are actually running, including steps you can implement to set yourself up for business success.


BME031 - Copywriting skills for your business and why you need to get it right with Prerna Malik

Perna Malik talks us through the fundamentals of what makes engaging copy, why it's so important to have it right in order to grow your business and the framework to make sure your copywriting does the job it's meant to do. Prerna also shares some great tips and traps to avoid when writing good copy.


BME029 - Do you really know who your customers are?

If you are wanting to drastically improve the results from your business marketing efforts and dollars spent you need this episode. Learn why people are not seeing or listening to your Social Media posts and practical tips to change the game with the marketing results in your business. What is covered in this episode: Episode 23 Links mentioned in the show: INSERT WORKSHEET Google Trends Buzz Sumo Trendmap LinkedIn Pulse Ask the public Download our Free Business Plan On a Page...


BME028 - Practical Marketing Tips For Your Business from the Master of WOW!

Hear from the Master of Marketing John Dwyer this week as we discuss practical tips to grow your business and improve the results you're getting from the marketing efforts in your Business. John has a wealth of knowledge and ideas when it comes to practical direct response marketing ideas to grow your business. He shares his stories of how he persuaded comedian Jerry Seinfeld to take on the Greater Building Society campaign as well as other practical case studies you can use to generate...


BME027 - Become The CEO In Your Business

Michael Gerber in his book the EMyth introduced the concept of the Technician, The Manager and The Entrepreneur. In this week's episode we discuss adopting a CEO mindset in your business and practical steps you can implement to move your from being the technician on the tools to the CEO growing your business. What is covered in this episode: Links mentioned in the show: Business plan on a page - Ep 4 Mindmeister Download our Free Business Plan On a Page template and implementation...


BME026 - Is Your Business Zapping Your Energy?

Do you feel like running your small business zaps every last bit of energy out of you? Feeling like your stuck and don't know how to move forward? Today's guest is Linda Binns, author, speaker and Breakthrough Energy Expert who specialises in getting small business owners unstuck. What is covered in this episode: Links mentioned in the show: Website Twitter LinkedIn Facebook Harmony In & Out Blog Download our Free Business Plan On a Page template and implementation...


BME025 - Do You Have a Digital Strategy For Your Business

Updating your Facebook page each day doesn't constitute a digital strategy for your small business. Today we talk about what it is and how it can help to future-proof your business. A Digital Strategy is one of the most important documents you can now have in your business. We are all familiar with the importance of having a clearly defined and documented Business Plan for our business, to set our vision and strategy.Very few businesses however understand the importance of a clearly...