'The Humans Strike Back' by Hotjar-logo

'The Humans Strike Back' by Hotjar

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Leading Consciously: How to Create a No-Drama, High-Trust Work Environment with Diana Chapman

How do you cultivate a healthy, open culture that empowers employees to thrive? In today’s episode, we’re talking with Diana Chapman, the co-founder of The Conscious Leadership Group, about how to create a more authentic, people-focused culture at work. Diana and her team have helped dozens of organizations, including Ebay, Asana, Whole Foods and more, to increase employee engagement and performance by eliminating drama, building trust, and cultivating a culture where authenticity,...


Uncovering the Missing Piece: How to Fix Failed Messaging in Just 3 Conversations with Brian Dean

“I realized that I’m doing the same stuff as I was doing at the first launch, this is like launch number four, and I’m not growing like I should be. What’s the missing piece here?” “What I discovered? There’s a big difference between your audience and your customers.” - Brian Dean, founder of Backlinko.com Today, we’re speaking with Brian Dean, the founder of Backlinko.com, about the importance of talking to people in order to make sure your messaging is on point. I’ve been a fan of...


How to Be Happier, Less Stressed, and More Effective Through Mindfulness Meditation with Sharon Salzberg

What does meditation and mindfulness have to do with success? In today’s episode, you’ll hear from Sharon Salzberg, one of the first people to bring insight & mindfulness meditation to the US back in the 70s and 80s. She has taught meditation to thousands of people, including at retreats alongside the Dalai Lama. So why meditation? Because I’ve experienced & seen first-hand how meditation has helped me and others to develop the traits that are essential to succeeding by putting people...


Scaling the Unscalable: How 1-to-1 Conversations with Customers Help Drift Grow

What happens when you go from being customer-centric to customer-obsessed? In today’s episode, you’ll hear from David Cancel, the CEO of Drift, the company behind conversational marketing, which emphasizes 1-to-1 conversations with your potential customers over a more traditional sign up-to-drip email series. So why are we featuring a company that starts these conversations with a chatbot, instead of humans? Because David, a 5-time startup founder and former Chief Product Officer at...


Speaking Human: Using Storytelling to Build Trust with Your Customers with Alaura Weaver

Just how much of an impact can being transparent and vulnerable have on your business? In today’s episode, we’re talking with Alaura Weaver, a copywriter who specializes in helping people speak ‘human,’ about the effect that storytelling can have on your business and how being transparent and vulnerable in your communication can create meaningful relationships with your customers. She also shares a powerful story about the human cost of putting profit before people that’s definitely...


Rescuing a Sinking Ship: How Customer Feedback Saved CXL

What do you do when you take a massive gamble on an initiative you think is a sure bet, and then it almost tanks your company? In today’s episode, Peep, the founder of CXL, one of the most popular conversion optimization blogs on the internet, shares: How the launch of the CXL Institute training program completely bombed, left the company with only 30 days worth of cash, and got Peep to the point where he was almost ready to pull the plug and let his whole team go. BUT, he also shares...


Escaping the ‘Perfect’ Trap: How to Get Your Idea Out There, Fast with Sarah Doody

Are you able to ship fast and get your ideas out there? Or do you get stuck in the ‘perfectionism’ trap? In today’s episode, Sarah is going to share how she launched a brand-new User Experience course and watched it take off, before she even prepared a single lesson. It’s a great story of how to validate a concept before even putting pen to paper by listening to your potential customers, and how to enlist your early users into creating an even more successful final product. You’ll get...


Building Habit-Forming Products That Improve Your Users' Lives With Nir Eyal

Do we have a moral obligation to improve the lives of our users and customers? Or is the goal simply to get them addicted to our products and services? In this episode, Nir Eyal, author of the best-selling book, "Hooked: How to Build Habit-Forming Products," shares how there IS a way to get people to use your products in a way that benefits their lives, instead of disrupting them. After founding two tech companies that were both acquired, Nir spent years running experiment after...


How to Make a Difference and Create Opportunities by Speaking up with Poornima Vijayashanker

What’s one of the most effective ways we can make a difference? According to Poornima Vijayashanker, the founder of Femgineer.com, it’s our own ability to speak up and share our experiences – whether it’s at work or a conference of 400+ people. As the founding engineer at Mint.com, Poornima helped build, launch, and scale the product until it was acquired by Intuit for $170 million. After the acquisition, Poornima began speaking and sharing her experiences within the tech industry. Once...


Diagnosing a Confusing Experience in 5 Seconds with Bill Macaitis (Ex-Slack & Salesforce)

Who knew one word could create so much confusion? Bill Macaitis, who served as a marketing executive for 3 of the fastest ever growing SaaS companies (Slack (CRO/CMO), Zendesk (CMO) and Salesforce (SVP Marketing)), shares how a drop in website sales caused mayhem and how he discovered the culprit by getting feedback from strangers in 5 seconds. You might not associate the Silicon Valley culture with putting people first, yet the story Bill is going to share with you is deeply rooted in...


From Rogue Experiment to Global Success - The Story Behind Hubspot for Startups

Startups used to tell Hubspot that they were undervaluing them by NOT providing an affordable option for them to use their software. Priced well below enterprise software, nevertheless it was still unattainable to a struggling startup with the technical expertise and talent get more out of marketing and sales; and therefore, they were cobbling together a lot of different solutions that ended up being a pain to manage and scale with. A few of Hubspot’s team members listened to their...


Turning Early Users into Super Loyal Customers With David Darmanin

David Darmanin is the CEO of Hotjar, as well as one of the cofounders that took Hotjar from an idea to a successful company. Over the years, David has learned the value of putting people first and taking feedback seriously. He’s used this experience to help turn Hotjar’s earliest users into some of the company’s most loyal customers. In this episode, David explains why he and his co-founders decided to create a landing page for a product that wasn’t even live yet. He talks about the...


Tal Ben-Shahar on Discovering Your Passion & Embracing Failure in Order to Succeed

Tal Ben-Shahar is a bestselling author, a Harvard professor who is responsible for creating two of the university’s most popular courses, and a co-founder of a leadership consulting company called Potentialife. Tal is also an important figure in the Positive Psychology movement, a movement that focuses on learning about what makes people happy and well, as opposed to what makes them sad and sick. In this episode, we're discussing what it means to put people first, and how doing so can...


Rand Fishkin on User Research, Quick Wins & Why Money Comes from Helping People

Rand Fishkin, one of the co-founders of the software company Moz, shares controversial stories of pushing through product changes, thoughts on guerrilla research, and opinions on the intersection of money and helping users. Moz is a company that creates software for marketing professionals, with a primary focus on SEO. This episode was recorded a few weeks ago, before Rand left the company. Rand has a reputation for being one of the most honest and transparent people in business. In our...



'The Humans Strike Back' by Hotjar launches on Tuesday the 3rd of April 2018! There will be 3 episodes published: one on Tuesday 3rd, one on Wednesday 4th, and one on Thursday 5th. Listen to this teaser to find out who our first guests will be. Take care and be human!