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The Place Branding Podcast

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Julian Stubbs speaks to the most influential voices in place branding. Julian is CEO of UP There, Everywhere – the world’s first global cloud-based agency. He is a thought leader in the field of place branding and destination marketing.

Julian Stubbs speaks to the most influential voices in place branding. Julian is CEO of UP There, Everywhere – the world’s first global cloud-based agency. He is a thought leader in the field of place branding and destination marketing.
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Location:

Illes Balears, Spain

Description:

Julian Stubbs speaks to the most influential voices in place branding. Julian is CEO of UP There, Everywhere – the world’s first global cloud-based agency. He is a thought leader in the field of place branding and destination marketing.

Twitter:

@UP_For_It

Language:

English

Contact:

634347590


Episodes

3: What are the essential steps of the place branding process?

4/28/2018
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In this edition of The Place Branding Podcast, Julian is joined by Rich Doucette, the plain-speaking former ad exec who took the job of marketing the American state of Massachusetts. We also hear from Chris Brown, who, with a little help from The Beatles and two Premiership football teams, promotes the city of Liverpool to potential visitors worldwide. Julian Stubbs is a thought leader in the field of place branding and destination marketing. He is the founder of [UP There,...

Duration:00:40:55

2: Who owns a destination?

4/28/2018
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Julian chats to Julia Lennon, half sister of The Beatles’ John Lennon, about why the city of Liverpool has an identity so distinct from its near neighbour, Manchester. Also in this week’s episode of The Place Branding Podcast, Olle Zeterberg, CEO of Stockholm Business Region, talks about his lifelong love affair with the Swedish capital. Julian Stubbs is a thought leader in the field of place branding and destination marketing. He is the founder of [UP There,...

Duration:00:40:51

1: Why brand cities?

4/28/2018
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Julian talks to Milton Glaser, legendary graphic designer and creator of the iconic ‘I heart New York’ logotype. Also in this week’s episode of The Place Branding Podcast, Professor Gary Warnaby of Manchester Metropolitan University discusses the complexities of destination marketing and tackles the difficult question: Are cities becoming more important than countries? Julian Stubbs is a thought leader in the field of place branding and destination marketing. He is CEO of [UP There,...

Duration:00:44:31