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Episodes

Lead Management in a Post-GDPR World

6/12/2018
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Chances are you’re still recovering from all the mad rush to comply with the GDPR deadline last month. But just because that date has passed doesn’t mean you can relax just yet. Today’s guest expert is Jay Tokosch, CEO of Core-apps. Scroll down to listen as he offers some post-GDPR tips and a bit of […]

Duration:00:28:56

Direct Mail Strategies for Trade Shows

5/31/2018
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If you think direct mail is an “old-school tool,” you don’t understand the power of today’s technology. Today’s guest expert is Gina Danner, CEO of NextPage in Kansas City. Scroll down to listen as she shares how direct mail has evolved with options such as: Blended online/offline marketing campaigns Personalized mailings that go far beyond […]

Duration:00:24:09

Do You Care What Happens After the Show?

4/30/2018
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How focused are you on what happens to the leads you gathered once the trade show is over? Perhaps you answered that “It’s not my problem – I simply hand them off to the sales department (or someone else).” But you know what? Even if that’s the case, you want to take steps to ensure […]

Duration:00:07:15

Success Strategies for Small Exhibits

3/29/2018
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It’s a challenge I hear from exhibitors all the time: How can we possibly stand out with only a 10-by-10-foot booth in a sea of (much larger) exhibits? And while that scenario may feel impossible to overcome, it really isn’t. Ultimately, it doesn’t matter how big or small your company is, how well known you […]

Duration:00:06:16

11 Secrets of Successful Trade Show Attendees

2/23/2018
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No matter whether you’re an exhibitor or a show organizer, there are often times when you may also be walking the show floor as an attendee. Do you know how to make the most of that role? Here are a few strategic tips for before, during, and after the show that will make you more […]

Duration:00:06:47

How Five Print Guys Took Over a Trade Show

2/14/2018
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Making a huge splash at a trade show isn’t limited to the biggest exhibits or the biggest budgets. International Paper (IP) proved that when they became the talk of the Adobe MAX show by creating a family of Print Guys who came to life with the help of augmented reality. Today’s guest expert is Emilee […]

Duration:00:24:13

Why Having Fun Matters

1/31/2018
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If you’re a follower of Trade Show Insights – or you’ve attended any of my workshops – you’ve probably heard me talk about the importance of rewarding your team. Celebrating your wins not only results in happier teammates and reduced stress, but it also helps to build a feeling of community and camaraderie among your […]

Duration:00:06:25

Time to Take Action!

12/28/2017
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Admit it … how many times have you attended conference sessions or webinars excited about all the great ideas, but yet you haven’t implemented any of the things you learned? I get it! I’ve got notebooks full of notes – many of which I’ve never looked at since the workshop. Prefer to listen to this […]

Duration:00:06:04

How to Create a Post-show Lead Nurturing System

10/27/2017
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Just because the trade show has ended doesn’t mean your job is done. Actually, that’s when the relationship with all those newly-gathered leads truly begins. Contrary to what many exhibitors assume, it doesn’t have to be complicated or expensive to build that relationship. Guest expert Sandy Martini shares insights on: What lead nurturing is and […]

Duration:00:36:04

Offer Value, Not Gimmicks

9/29/2017
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It’s a sad fact of our modern culture that many things with little to no value receive a high percentage of attention, particularly in the popular media. But just because reality TV and do-nothing celebrities take over our national spotlight, that’s no reason to let gimmicks take over your exhibit marketing plan. Here are four […]

Duration:00:06:13

6 Reasons You’re Not Successful at Trade Shows

8/28/2017
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It’s a hard truth: most exhibitors aren’t as successful as they could be. Do they realize they’re setting themselves up to fail? Probably not. The irony is that almost every single exhibitor could easily improve their results by ditching one or more of the following bad habits and strategies. Hopefully you don’t see yourself in […]

Duration:00:06:36

Why is Change so Painful?

7/31/2017
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It seems last month’s post on Reinventing the Trade Show Floor touched a few nerves. First, there were a handful of unsubscribes from my monthly ezine. Then there were some heated comments in social media. It’s always amazing how pointing out the obvious can get people so fired up. You’ve got to wonder where the […]

Duration:00:06:53

Reinventing the Trade Show Floor: What’s Next?

6/29/2017
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It’s a fact of this rapidly-advancing era we live in: Consistently reinvent, or get run over. We see it happening all the time with major, often decades-old companies who fail to keep up, then soon wither and disappear. Yet in the trade show world, it seems that lesson generally goes unheeded. Sure, a few award-winning […]

Duration:00:07:52

Location, Location, Location

5/31/2017
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It happens leading up to nearly every trade show — exhibitors get all stressed out over the location of their booth. Many believe that your location on the floor is a make-or-break situation and that there are only so many ‘perfect’ spots available. But in reality there is no perfect spot. Even the long-held strategy […]

Duration:00:05:49

Attendee Promotion is Everyone’s Job

4/28/2017
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When I was a beginning exhibitor, I’ll never forget how I learned the importance of attendee promotions at one particular show. It was a local event which was open to the public, but took place over Mother’s Day weekend so it faced a lot of competing events around the city. On top of that, it […]

Duration:00:06:36

Who’s Your Persona?

3/31/2017
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This week’s ExpoChat was all about creating and using attendee personas, and while we had a lively discussion (see transcript here), there was a very valid point raised at the end: “Why aren’t more people participating in this chat?” Good question! I think the answer might be that until this week’s ExpoChat, many people in […]

Duration:00:07:13

Detroit’s Cobo Center Makes Going Green a Priority

3/17/2017
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Since today is all about the ‘wearing of the green,’ it only seems appropriate to share the story of how one convention center is going green every day. The idea for this episode was sparked during a recent edition of ExpoChat about sustainability in the world of trade shows. I was very impressed with the […]

Duration:00:26:33

5 Ways to Keep Your Leads from Slipping Away

2/28/2017
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There’s a long-standing statistic shared in the trade show world that 80 percent of leads are never followed up. While some may doubt the accuracy of that number, I must say it seems pretty on-track with what I’ve experienced as an attendee. And even though I understand how this happens — leads tend to get […]

Duration:00:06:48

What is the Key Strategy of Champions?

1/31/2017
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This coming weekend, two teams will meet to determine America’s football champion. And while each team brings different specialties and strengths to the field, there’s one thing that’s certain: all the players have spent countless hours perfecting their skills. Prefer to listen to this article? Just click on the play button at the bottom of […]

Duration:00:06:09

Maximizing Sponsorships

12/29/2016
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Many exhibitors think that sponsorships are only for the big guys – you know, those companies who already have large island booths and big budgets. Actually sponsorships are often available in all price ranges, allowing even exhibitors with a 10×10′ space to gain some added exposure, brand awareness, and increased booth traffic. Prefer to listen […]

Duration:00:05:23