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WTF GymTalk

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WTF Gym Talk is a no BS resource for owners looking to own an actual business instead of just the gym. The rise of CrossFit gave way to a surge of entrepreneurs who wanted to open their own micro-gym. However, opening a business and staying in business are two completely different things.

WTF Gym Talk is a no BS resource for owners looking to own an actual business instead of just the gym. The rise of CrossFit gave way to a surge of entrepreneurs who wanted to open their own micro-gym. However, opening a business and staying in business are two completely different things.
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Location:

United States

Networks:

Anchor FM

Description:

WTF Gym Talk is a no BS resource for owners looking to own an actual business instead of just the gym. The rise of CrossFit gave way to a surge of entrepreneurs who wanted to open their own micro-gym. However, opening a business and staying in business are two completely different things.

Language:

English


Episodes

If You're Fugly, You Better Come w/ a Banging Personality

6/20/2018
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Here's how life works...and coincidentally, also business. If you're hot AF, you can get away with having the personality of a fork (for a little while). But when you're busted AF, you better be funny, charming, witty or have some other positive personality trait. Your business is very similar. Watch n' learn.

Duration:00:11:03

"Stealing" - You're Using The Word Wrong

6/18/2018
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Stealing is a unique verb in the fitness industry. Another studio "stealing" your ideas. Another trainer "stealing" your clients. Another competitor "stealing" your workouts. Do me a favor. watch this video...might change your fucked up perspective on "stealing"

Duration:00:10:17

Play Like You've Never Lost. Practice Like You've Never Won.

6/14/2018
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Starting to record all the podcasts on the roof with video content...so if you're into looking at good looking ginger guys talk shop on owning a business in the fitness industry, then take your ass over to the WTF Gym Talk Facebook page and take it all in...otherwise, sit back and enjoy the podcast.

Duration:00:09:05

Spring Training 2018 Recap

6/13/2018
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Just wanted to take a few minutes to spit on what an amazing weekend that transpired at CrossFit 908 Central in NJ. Amazing gym owners, incredible people and I'm beyond humbled to have your attention. Spring Training 2019 is going to be fucking nuts. DM me to get on the waiting list.

Duration:00:11:54

Competitors In Your CrossFit Gym

6/11/2018
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Jason Khalipa's podcast did a great podcast on this topic and I wanted to piggyback and jam on the topic. If you have this subculture in your gym, I highly recommend giving this a listen.

Duration:00:12:41

Steve Pinkerton, Vitality Fitness

6/5/2018
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Steve is the fucking man. Besides being one of the honestly, nicest guys I've ever encountered...he's done things with his business that would give me blood in my urine and and problematic drinking habit. This guy doesn't just own his own building - be constructed a 50,000 sqft behemoth from the ground up. Literally. Steve also created a hyper-successful program to introduce his product to the market - EvoFit. We jam on all this and more. Listen & learn.

Duration:00:55:51

Brandon Cullen, MADabolic Inc.

5/30/2018
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This is Brandon Cullen. Brandon grew up an athlete. Became a fitness coach. Encounter CrossFit and started his journey in the microgym space. However, Brandon decided to zig whenever one else was zagging. Brandon didn't align himself with all the core values of CrossFit and had his own recipe for group strength & conditioning. This is his story and it's a damn fucking good one. Enjoy.

Duration:01:08:27

Why I Pay For Affiliate Fees, But Don't Use "CrossFit" In Branding

5/29/2018
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Pretty self explanatory. Just listen to the damn thing.

Duration:00:16:41

Reallocate Your Payroll

5/28/2018
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How many of you think this when doing payroll each month: "Where the fuck is this money going!?!" "I still have to constantly follow up on these guys, re-do their jobs, always micromanaging, etc". Many times, we have swelled our payroll costs with nothing but part-time employees + energy exchange individuals. Both have huge merit and can play awesome utility roles in your fitness business. But ultimately, we need to find a way to bring on people in a full time capacity to ever really have...

Duration:00:11:37

20% of Your Prospects Should NOT Be Able To Afford You

5/25/2018
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If you know someone in the fitness industry that claims to be closing 90% of his/her prospective customers on their service....then one of the following statements is true: 1. They are full of shit. 2. Their price is too low. Give this a listen and let me break it down for you.

Duration:00:11:35

Two Types of Prospects

5/24/2018
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I think there are two types of prospects looking for fitness - those looking for "starter fitness" and those looking to "enhance their fitness". I dive into what these two avatars look like, how to appeal to both and why it's important that you realize that each subgroup needs it's own special marketing message.

Duration:00:17:27

Find Your Own Voice

5/23/2018
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Recently a gym owner made a comment to me that prompted this podcast. He asked me, "Why do you come off like such a dick?" Great question. My style. My delivery. My voice...is mine. It's me. It's not contrived. It's not created to razz you or create a "shock jock" type persona. It's who I am. It's authentic to me and my story. Use this a nod. Use this as a suggestion: ESTABLISH YOUR OWN VOICE. You want to standout in a crowded marketplace? ESTABLISH YOUR OWN VOICE. You want you clients to...

Duration:00:10:47

Brian Strump, Live Active Charlotte

5/22/2018
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This guy. Brian Strump is probably one of my favorite gym owners. Honest as hell, blunt as fuck...but he's a Michigan fan, so he's dead to me during college football season. But that aside, awesome guy, wise business owner and is constantly providing practical, valuable advice to gym owners. Best part? Brian is technically a competitor of mine. We own competing businesses in the same city. Yet, we share idea, equipment and even employees. See. We play nice. Why can't you and your...

Duration:01:37:36

You Want Referrals? I Got You.

5/21/2018
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Have you created the appropriate proven process and educated your members as to how they can get their friend introduced to your service? Or is that structure loosely established and not well known? Why don't more members refer their clients? I've got some answers on that.

Duration:00:14:40

Talk Less

5/18/2018
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When you're talking to a prospect, are you talking yourself out of the sale? My guess...possibly.

Duration:00:09:55

Clients > Friends

5/16/2018
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Michael Archangel sent me a question that I wanted to make sure that I hit on: separating the role of having CLIENTS vs. FRIENDS. listen up.

Duration:00:12:52

Fuck With The Best

5/15/2018
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If you are looking at something from afar - another gym..another concept...something that you watch with admiration for what they've built. Get up and go fuck with them. Travel. Send an email. Make a phone call. Let that person know that you admire what they've done and you'd like to come check out the machine up, close and in person. The abundance mindset is flourishing in most successful entrepreneurs. Go fuck with them. You won't be disappointed.

Duration:00:10:11

Jammin' With Joe ep. 1

5/9/2018
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Finally brought Joe Tebaldi, my biz coach for all things marketing + branding related. In this completely unstructured podcast, we literally sit in my office and shoot the shit on marketing, growing your biz in the microgym industry, how fucking up will help grow your business and more. Enjoy...oh and sign up for Spring Training 2018 ;)

Duration:00:50:36

GET > HAVE

5/7/2018
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"I HAVE to go open up the gym in the morning." "I HAVE to fill in for my coach who called in sick." "I HAVE to fire one of my employees". Don't forget where you came from. Where owning a business was a just a dream. Now you actually own it - and all the headaches that come with it. So think twice before you start bitching about the day-to-day headaches that comes hand in hand with GETTING to create your own destiny with your business.

Duration:00:10:38

Your Operational Capacity Sucks

5/4/2018
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One of the biggest issues with profitability in the microgym model (especially the CrossFit sector) is the issue of creating enough operational capacity to be appropriately profitable. Operational capacity is your ability to generate enough profit out of your space via your workout service logistics. My guess...you are def. not optimizing your operational capacity.

Duration:00:11:17