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Your Weekly Public Relations Podcast A weekly podcast where I curate the latest news, strategies, tools and tactics from the European public relations scene. The show regularly includes interviews with Corporate Communicators, Reputation Managers and PR agency thought leaders from across Europe and sometimes beyond. Every week I cover a new topic related to corporate communications, crisis communications, social media, internal communications and change management. You can discover all episodes at www.wagthedog.fm - Would you like to be interviewed for the show? Send an email through the contact form on the website or DM me @horationelson or @wagthedogfm

Your Weekly Public Relations Podcast A weekly podcast where I curate the latest news, strategies, tools and tactics from the European public relations scene. The show regularly includes interviews with Corporate Communicators, Reputation Managers and PR agency thought leaders from across Europe and sometimes beyond. Every week I cover a new topic related to corporate communications, crisis communications, social media, internal communications and change management. You can discover all episodes at www.wagthedog.fm - Would you like to be interviewed for the show? Send an email through the contact form on the website or DM me @horationelson or @wagthedogfm
More Information

Location:

Casablanca, Morocco

Description:

Your Weekly Public Relations Podcast A weekly podcast where I curate the latest news, strategies, tools and tactics from the European public relations scene. The show regularly includes interviews with Corporate Communicators, Reputation Managers and PR agency thought leaders from across Europe and sometimes beyond. Every week I cover a new topic related to corporate communications, crisis communications, social media, internal communications and change management. You can discover all episodes at www.wagthedog.fm - Would you like to be interviewed for the show? Send an email through the contact form on the website or DM me @horationelson or @wagthedogfm

Twitter:

@harperreed

Language:

English

Contact:

+212707127270


Episodes

The Golden World Awards for Excellence in PR with Bart de Vries

11/9/2017
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Hi everyone and welcome to what is, already, episode number 40 of the Wag The Dog FM Podcast! In this episode, I talk with Bart de Vries, President of the International Association of Public Relations (IPRA) about the Golden World Awards for Excellence in PR 2017. During our half-hour chat, we talk about; The importance of […] The post The Golden World Awards for Excellence in PR with Bart de Vries appeared first on Online PR Training.

Duration:00:31:38

Science for PR, a new website with Jo Detavernier

9/28/2017
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Jo Detavernier launches a new website about Science for PR – to help communications professionals with insights from diverse scientific disciplines. In this episode, I have a chat with Jo on the why and how of a new website around this important topic. Let’s face it, we, as a profession, have concentrated more on the […] The post Science for PR, a new website with Jo Detavernier appeared first on Online PR Training.

Duration:00:25:42

Emergency Mobile Apps with Maleknaz Nayebi

9/20/2017
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Smartphone apps designed for emergency & crisis situations (emergency mobile apps) don’t provide what people actually need in a disaster, according to University of Calgary researchers who studied the digital response to the Fort McMurray wildfire. The team used specialized software to analyze nearly 70,000 tweets sent by affected residents during the catastrophe to gauge “what people really want”. The […] The post Emergency Mobile Apps with Maleknaz Nayebi appeared first on Online PR...

Duration:00:25:20

How to Future Proof Your Brand with Marc Cloosterman

9/13/2017
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According to Brand Finance, brands account for 18% of the top 500 global brands market-value (2017). Traditionally, brands have been created by agencies, and brand management has been undervalued. Fortunately, that mindset is now shifting… In this episode, I talk with Marc Cloosterman, CEO of the VIM Group on how to Future Proof Your Brand, […] The post How to Future Proof Your Brand with Marc Cloosterman appeared first on Online PR Training.

Duration:00:35:02

Career Strategies in Public Relations with Heather Yaxley

9/6/2017
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Wag The Dog’s guest this week is Heather Yaxley and we’re talking about career strategies in public relations. In the context of her Phd research Heather wanted to understand how mid-career PR practitioners make sense of their careers, the career strategies they use and how they are responding to the changing working environment. This involved […] The post Career Strategies in Public Relations with Heather Yaxley appeared first on Online PR Training.

Duration:00:28:28

#FuturePRoof – A Guide for Managers of Communication Teams

11/30/2015
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#FuturePRoof, a crowdsourced book and community with the bold ambition of asserting the value of public relations launched earlier last month. The book includes advice from a stellar line up of Communications academics and Public Relations practitioners who have all given their time free of charge to share their expertise. Chapters describe emerging areas of […] The post #FuturePRoof – A Guide for Managers of Communication Teams appeared first on Online PR Training.

Duration:00:24:36

Inside Monsanto’s Stakeholder Management Strategy

11/23/2015
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Monsanto… It seems almost impossible to mention the company without entering in a heated discussion about GMO’s. And for a very long time the management and employees of this 16 billion $ in revenue corporation didn’t get it. What was the fuss all about ? Science would and will always speak for itself they thought… But it doesn’t […] The post Inside Monsanto’s Stakeholder Management Strategy appeared first on Online PR Training.

Duration:00:31:17

Dieselgate – The Volkswagen Crisis PR Case Study

11/16/2015
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Episode number 32 of Wag The Dog is dedicated to the “Mother Of All Crisis” – Dieselgate. Estimates from Credit Suisse peg the costs of #Dieselgate at a worst-case scenarios of $87 billion. This would make the VW scandal almost 60 percent more costly than the BP Deepwater Horizon spill. – from Oilprice.com I know a […] The post Dieselgate – The Volkswagen Crisis PR Case Study appeared first on Online PR Training.

Duration:00:32:51

Priorities and Challenges for the PR Industry – an interview with the new ICCO President – Maxim Behar

11/9/2015
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This week I am talking to Maxim Behar, the brand new President of ICCO – The International Communications Consultancy Organisation (ICCO). Maxim and I met for the first time a couple of years ago in Davos at the World Communications Forum – one of the most international PR conferences I have ever had the pleasure to […] The post Priorities and Challenges for the PR Industry – an interview with the new ICCO President – Maxim Behar appeared first on Online PR Training.

Duration:00:24:16

The Need for Continuous Learning in Public Relations

11/2/2015
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Thirty days is the length of time it takes to form a habit or shed an old one… In this week’s edition of Wag The Dog FM I am talking with Stephen Waddington, Chief Engagement Officer at Ketchum who – with his #PRBullets – is documenting exactly that. Stephen uses doodles and drawings on Post-it notes […] The post The Need for Continuous Learning in Public Relations appeared first on Online PR Training.

Duration:00:26:20

The State of European Digital Advocacy

10/26/2015
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This week I am talking with András Baneth, the Managing Director of the European office of the Public Affairs Council. We’re covering the state of online advocacy in Europe and how email, social media, blogs etc.. are used (or not) by corporate and trade association public affairs professionals. Our discussion is based on the results of […] The post The State of European Digital Advocacy appeared first on Online PR Training.

Duration:00:27:02

Lean and Agile Public Relations – An Agency Example.

10/19/2015
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FINN PR – a Belgian, Brussels based public relations agency – is probably one of the few agencies which is working according to the Agile and Lean principles. A lot has been written and said about these new “ways to work” in the start up world but you can find some principles like reducing errors […] The post Lean and Agile Public Relations – An Agency Example. appeared first on Online PR Training.

Duration:00:39:26

How to Create Emotionally Intelligent Content for PR ?

10/12/2015
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So true and yet, “emotion” is a strange word in the context of Public Relations work and content… That’s why I was so interested to talk to Chris Johnston this week. His company Adoreboard analyses data from over 600,000 news articles daily and over 4 million posts from all the major social media sources. Nothing […] The post How to Create Emotionally Intelligent Content for PR ? appeared first on Online PR Training.

Duration:00:30:23

The Dirty Little Secrets of CSR Communications with Bree Devin

10/5/2015
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Corporate Social Responsibility or CSR always had a bit of a greenwash feel to it if you ask me. You might call me an old cynic but in general I don’t trust “all good news stories” like you often read in those CSR reports. And now Bree Devin, a PR lecturer at the Queensland University of […] The post The Dirty Little Secrets of CSR Communications with Bree Devin appeared first on Online PR Training.

Duration:00:22:03

Skills & Competencies for today’s PR Professionals – the GBOK Project

9/7/2015
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What kind of skills do we, public relations professionals need today ? What kind of credentials and competencies can we put forward ? What is the standard for a good communications professional ? The Global Body of Knowledge Project, run by the Global Alliance of Public Relations and Communications Management is trying to define and create a global standard for […] The post Skills & Competencies for today’s PR Professionals – the GBOK Project appeared first on Online PR Training.

Duration:00:36:52

How to Create the Perfect Social Media Team with Sofie De Beule and Sarah Mouton

8/24/2015
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So how do you integrate social media monitoring and outreach into an organisation ? In this week’s episode I talk to Sofie De Beule and Sarah Mouton from Engagor. Both have loads of experience in training marketeers, customer support and PR professionals in using Engagor’s social media management platform. We discuss the status of social media monitoring, how […] The post How to Create the Perfect Social Media Team with Sofie De Beule and Sarah Mouton appeared first on Online PR Training.

Duration:00:30:10

The Business of Podcasting – an interview with Steve Lubetkin

8/17/2015
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For this episode of Wag The Dog FM I reached out to Steve Lubetkin, also known as @PodcastSteve on Twitter. We talk about a new book – The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional – which he co-authored with Donna Papacosta of Trafalgar Communications, host of the popular “Trafcom […] The post The Business of Podcasting – an interview with Steve Lubetkin appeared first on Online PR Training.

Duration:00:33:58

How Automation will Impact Public Relations – an interview with David Phillips

8/10/2015
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One of my side interests is Artificial Intelligence and how supercomputers will impact all of our lives in the – not so far away – future. So I was immediately triggered by a new book called “The Automation of Public Relations” by David Phillips. In his self published book David talks about the automation of our […] The post How Automation will Impact Public Relations – an interview with David Phillips appeared first on Online PR Training.

Duration:00:34:51

Using the 20 Master Plots of Storytelling in PR with Michael L. Kent, Ph.D

8/3/2015
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Episode 21 already and this time I am going back to the topic of storytelling… I reached out to Michael L. Kent, Ph.D who did research around using the 20 Master Plots in Public Relations and recently published a paper on the topic. It was Forster, an English novelist who said: “‘The king died and then the […] The post Using the 20 Master Plots of Storytelling in PR with Michael L. Kent, Ph.D appeared first on Online PR Training.

Duration:00:34:20

The short 20th anniversary one – Episode 20 with Philippe Borremans on holiday.

7/27/2015
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Hi everyone, This will be a short episode but an important one as it is already Wag The Dog number 20 ! Although I am on holiday I couldn’t let this pass so I brought my iPhone and my add-on microphone and recorded this episode while sitting on the dock of the bay (yep, just […] The post The short 20th anniversary one – Episode 20 with Philippe Borremans on holiday. appeared first on Online PR Training.

Duration:00:07:05