Wal-Mart's Marketing Strategy
Trevor Clinger
Our team of undergraduate students delved deep into the marketing strategies employed by Wal-Mart, uncovering their promotional tactics and supplementary marketing techniques that have propelled them to become one of the world's most profitable businesses. Through meticulous research, we dissected Wal-Mart's marketing mix, focusing on a case study of Great Value Bottled Water, including its flavored varieties and the upcoming exclusive release of a 100-bottle pack. This comprehensive report, crafted as a final assignment for a college-level course, offers not only insightful analyses but also clear definitions of key marketing terms and practical real-life examples. Whether you're a student, a business professional, or simply an enthusiast of marketing, this report will equip you with the knowledge to excel in the field. As the author, I hold a Bachelor's Degree in Business Administration and an Associate's Degree in Management Technology.
Duration - 14m.
Author - Trevor Clinger.
Narrator - Brian B. Dobbs.
Published Date - Monday, 01 January 2024.
Copyright - © 2024 Trevor Clinger ©.
Location:
United States
Description:
Our team of undergraduate students delved deep into the marketing strategies employed by Wal-Mart, uncovering their promotional tactics and supplementary marketing techniques that have propelled them to become one of the world's most profitable businesses. Through meticulous research, we dissected Wal-Mart's marketing mix, focusing on a case study of Great Value Bottled Water, including its flavored varieties and the upcoming exclusive release of a 100-bottle pack. This comprehensive report, crafted as a final assignment for a college-level course, offers not only insightful analyses but also clear definitions of key marketing terms and practical real-life examples. Whether you're a student, a business professional, or simply an enthusiast of marketing, this report will equip you with the knowledge to excel in the field. As the author, I hold a Bachelor's Degree in Business Administration and an Associate's Degree in Management Technology. Duration - 14m. Author - Trevor Clinger. Narrator - Brian B. Dobbs. Published Date - Monday, 01 January 2024. Copyright - © 2024 Trevor Clinger ©.
Language:
English
Opening Credits
Duration:00:00:09
Introduction
Duration:00:00:52
Great Value Flavored Bottled Water
Duration:00:01:36
Situation Analysis
Duration:00:02:51
SWOT Analysis
Duration:00:02:16
Marketing Mix
Duration:00:02:59
Segmentation
Duration:00:01:57
Target Marketing
Duration:00:01:10
Conclusion
Duration:00:00:48
Ending Credits
Duration:00:00:16