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What Works for Biz

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What Works for Biz is a podcast about making small business work. Insights and ideas from successful owners, consultants, managers, and entrepreneurs are shared on a large variety of management, operation, and marketing topics.

What Works for Biz is a podcast about making small business work. Insights and ideas from successful owners, consultants, managers, and entrepreneurs are shared on a large variety of management, operation, and marketing topics.
More Information

Location:

United States

Description:

What Works for Biz is a podcast about making small business work. Insights and ideas from successful owners, consultants, managers, and entrepreneurs are shared on a large variety of management, operation, and marketing topics.

Language:

English

Contact:

513-891-0921


Episodes

Risk a Business Move, Expansion or Stay Put?

6/13/2018
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Does a good economy have you thinking about making a business move or expanding? In May this year the unemployment rate in the U.S. was 3.8%. It was 49 years ago, 1969, that the annual unemployment rate average was below 4%. So this indicator suggests that conditions are ripe today for finding ways to grow … Continue reading "Risk a Business Move, Expansion or Stay Put?" The post Risk a Business Move, Expansion or Stay Put? appeared first on What Works for Biz.

Duration:00:17:23

Filling Jobs for Business Starts in 5th Grade

5/9/2018
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There are more jobs in the Midwest today than there are workers. Business is filling jobs by recruiting from other states and dipping into the ranks of high school students. But that’s not enough. Recruiting and developing workers is a comprehensive effort that requires a partnership between business, vocational training centers, and higher education. According … Continue reading "Filling Jobs for Business Starts in 5th Grade" The post Filling Jobs for Business Starts in 5th Grade...

Duration:00:21:39

How Biases Stunt Small Business Growth

4/18/2018
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Have you ever considered whether your own biases and how you view other people’s biases may stunt your small business growth? “When you’re only focused on the product and not on the culture and not on your community, that’s when you can have a problem.” Those are the words of Marc Benioff, CEO of the … Continue reading "How Biases Stunt Small Business Growth" The post How Biases Stunt Small Business Growth appeared first on What Works for Biz.

Duration:00:23:23

7 Things to Know About Sexual Harassment

3/28/2018
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Sexual harassment wasn’t much of an issue until 1986 when the Supreme Court declared it to be a form of discrimination under Title 7 of the Civil Rights Act of 1964. But there has been a parade of prominent men in entertainment, sports, and politics who have lost their jobs, businesses, and reputation recently. Small … Continue reading "7 Things to Know About Sexual Harassment" The post 7 Things to Know About Sexual Harassment appeared first on What Works for Biz.

Duration:00:21:13

How Volunteers and Business Go Together

2/23/2018
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Benjamin Franklin is considered the father of volunteerism. He recruited volunteers to sweep the streets of Philadelphia, man a fire department, and a militia. Today it’s clear that community service is good for business. People of all ages value those companies who are good corporate citizens, large or small. Employees appreciate working for employers with … Continue reading "How Volunteers and Business Go Together" The post How Volunteers and Business Go Together appeared first on What...

Duration:00:20:15

Lessons For-Profits Can Learn From Non-Profit Businesses

2/7/2018
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During this year’s Super Bowl several commercials aired with messages focused on community, equality, equal opportunity and how business products serve the common good. These for-profit companies – Toyota, Verizon, Fiat-Chrysler for RAM Trucks, and Coke like saw value in taking a non-profit approach to connecting with consumers. What can a for-profit learn from non-profit … Continue reading "Lessons For-Profits Can Learn From Non-Profit Businesses" The post Lessons For-Profits Can Learn...

Duration:00:20:10

Small Business Marketing Tactics You Want To Ignore

1/25/2018
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After looking at a myriad of predictions and trends for 2018 from followers, prognosticators, and marketers, I’ve identified five small business marketing tactics worth attention. Some are easier to endorse and implement than others. Each requires a choice. You need to answer these questions. Would your business benefit from deploying one or more of these … Continue reading "Small Business Marketing Tactics You Want To Ignore" The post Small Business Marketing Tactics You Want To Ignore...

Duration:00:13:28

How to Improve Your LinkedIn Visibility

1/17/2018
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If you actively use social media for B2B lead generation, to find a job, or advance your career, think about how to improve your LinkedIn visibility. This professional network recently changed its algorithm, so status updates may not achieve the same volume of views it used to get. In this podcast Crystal Thies, the LinkedIn … Continue reading "How to Improve Your LinkedIn Visibility" The post How to Improve Your LinkedIn Visibility appeared first on What Works for Biz.

Duration:00:23:49

Best Business Practices for Small Business

12/21/2017
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I’ve received some great insights and ideas on best business practices for small business in 2017. Tap into excerpts from several successful business owners and entrepreneurs here on strategy, business culture, managing employees, marketing, social media, maximizing sales, and building business value. These men and women reflect the optimism of small business today as we … Continue reading "Best Business Practices for Small Business" The post Best Business Practices for Small Business...

Duration:00:22:08

Is Your Business Worth Buying?

12/13/2017
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Business owners often have an inflated view of their enterprise when it comes to answering the question, is my business worth buying now or sometime in the future? Truforte Business Group, a Florida business broker and consultant, says there are 8 drivers of business value. My conversation with Gary Gardner of Truforte highlights the importance … Continue reading "Is Your Business Worth Buying?" The post Is Your Business Worth Buying? appeared first on What Works for Biz.

Duration:00:22:02

How to Create a Business Growth Bonfire

11/15/2017
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If you’re searching for business growth, you might run through a checklist of growth starters that lit the flame of growth for Everything But the House, an online estate sale auction marketplace. At one time, this was a quiet local business in Cincinnati. Now it’s in 22 U.S. markets with buyers for the items they … Continue reading "How to Create a Business Growth Bonfire" The post How to Create a Business Growth Bonfire appeared first on What Works for Biz.

Duration:00:23:05

Why Treat Employees Like Owners?

11/8/2017
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There really isn’t much difference between what business owners and employees want to get out of work. Fundamentally they both want what they earn to help them provide for themselves and their families. So why shouldn’t owners or business leaders treat employees more like owners? Jeff Rowe, President and CEO of Q Laboratories believes that … Continue reading "Why Treat Employees Like Owners?" The post Why Treat Employees Like Owners? appeared first on What Works for Biz.

Duration:00:22:23

How Do You Manage Superstar Employees?

10/11/2017
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We label popular athletes as superstars. Ditto using the same expression for entertainers. Yet in every business there are superstar employees, those who drive the growth of the company. For a CEO the question is – how do you manage them? The task for Andy Blankemeyer, CEO of Beacon Orthopedics and Sports Medicine, seems to … Continue reading "How Do You Manage Superstar Employees?" The post How Do You Manage Superstar Employees? appeared first on What Works for Biz.

Duration:00:20:23

How to Find Unfindable Employees

10/4/2017
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The volume of job openings in the U.S. is high, about 6.2 million. The unemployment rate is low, 4.4% in August. These statistics from the Bureau of Labor Statistics suggest that it’s hard to find unfindable employees. Some companies like McDonald’s are getting creative. They’re tapping their own customers to help them. Tom Johnson of … Continue reading "How to Find Unfindable Employees" The post How to Find Unfindable Employees appeared first on What Works for Biz.

Duration:00:20:05

Why Manufacture in China?

9/20/2017
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China may be a communist country politically, but capitalism is thriving there. In fact, it is the world’s largest producer of manufactured goods. It’s been the ideal place for Rich Heidrich, President/CEO of Designs Direct and his two partners to manufacture interior home and commercial products. If you’ve never been there, your perception of China, … Continue reading "Why Manufacture in China?" The post Why Manufacture in China? appeared first on What Works for Biz.

Duration:00:20:10

Turning Customer Relations Into An Advantage

8/30/2017
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If you’re like many people, you may have a car that is at least 12 years old. If it’s been that long since you have bought one, you might be surprised that your next car buying experience may be shorter and more pleasurable. That’s because customer relations has changed. Mark Sweeney, President of Mark Sweeney Buick … Continue reading "Turning Customer Relations Into An Advantage" The post Turning Customer Relations Into An Advantage appeared first on What Works for Biz.

Duration:00:18:04

Why Use an Advertising Agency?

8/24/2017
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Here’s a question that crosses the mind of many small business owners. Should I work with an advertising agency for marketing my business? The answer is in your response to these questions. Are my marketing activities working for me or not? Am I more comfortable collaborating or … Continue reading "Why Use an Advertising Agency?" The post Why Use an Advertising Agency? appeared first on What Works for Biz.

Duration:00:18:46

Five Steps to Shape Business Culture

8/9/2017
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Was there a time in your life when you hated to go to work? The business culture was uncomfortable. Rather than finding your work and association with colleagues engaging, you were looking for the way out. A few years ago the co-founder of Whole Foods, John Mackey and global business professor-founder Raj Sisodia released a … Continue reading "Five Steps to Shape Business Culture" The post Five Steps to Shape Business Culture appeared first on What Works for Biz.

Duration:00:23:26

Your Mobile Website May Be Costing You Business

7/12/2017
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Admit it, you and your mobile phone are now inseparable. You spend more time surfing the internet with it than you do on a laptop or desktop. You’re using it while watching TV, videos or dabbling in other activities. Your willingness and trust to purchase products from a mobile website by way of your phone … Continue reading "Your Mobile Website May Be Costing You Business" The post Your Mobile Website May Be Costing You Business appeared first on What Works for Biz.

Duration:00:19:22

Why Remodel Your Sales Force?

6/28/2017
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There are times in the life of every business when bold decisions are required to move forward rather than back. Such was the predicament of GenTherm’s medical division CSZ (Cincinnati Sub Zero). In order to meet the performance expectations of their company parent, they completely changed the personnel and organization of their sales force. Gary … Continue reading "Why Remodel Your Sales Force?" The post Why Remodel Your Sales Force? appeared first on What Works for Biz.

Duration:00:21:39