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Episodes

Influencer Marketing Can Grow Your Amazon Sales

10/16/2018
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Today's episode is co-hosted by Jen Hozer, a project manager at Bobsled Marketing. Amazon is a category leader in retail and they have managed to disrupt an entire industry in the very short period of about twenty years. They have done particularly well in responding to shopper preferences. However, the brands selling on Amazon are still having some issues with part of the life-cycle journey of the consumer. This means that brands need to increase their presence on Amazon through things...

Duration:00:39:01

Amazon Is Not Your Platform

10/9/2018
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About 50% of all online sales happen on Amazon today. The platform is becoming much more stronger, but now Amazon appears to be pushing out valuable brands, by focusing on their private label offering. Promoting their own suite of products in a tag-line at the bottom of organic search results seems unfair to some brands, as this is not a tool that they are able to use and it certainly appears to give Amazon an advantage. On the show today we will be talking about your options if you're a...

Duration:00:14:21

Leveraging Storytelling & User Generated Content

10/2/2018
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Today we’re running another great interview recorded live at the Shop.org conference in Las Vegas. On this episode, we are speaking with Lexi Cross, the co-founder of ShoesOf and a content marketing consultant primarily focused on footwear. An entrepreneur with a really unique and interesting story to tell, Lexi shares a fresh and original content marketing perspective when it comes to leveraging user-generated content or editorial content online. In a highly dynamic e-commerce space, Lexi...

Duration:00:38:37

Boosting Your Personalization Strategy with Tomas Diaz

9/25/2018
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It was a great experience to podcast live from Shop.org 2018, a conference dedicated to digital retail innovation. We got the chance to meet some of the best and brightest industry experts and we actually interviewed a few of the exhibitors at the event in Las Vegas. This week, we are sharing with you an interview with Tomas Diaz, the CEO of flexReceipts and a seasoned leader and expert on the needs of retail consumers. At Shop.org, Tomas gave a talk called “The Essential Email That Can...

Duration:00:34:24

How Beauty Brands Succeed on Amazon

9/18/2018
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Is there a secret recipe to succeed in the highly competitive beauty category on Amazon? Let’s find out! Although a number of beauty brands were initially reluctant to sell on the platform, Amazon has really made a lot of progress in attracting luxury beauty brands in the last year or so. This is a really interesting and popular topic that we recently approached in one of our Bobsled Webinars, and we wanted to share it with our podcast subscribers as well. Your hosts for this session are...

Duration:00:44:14

Integrated Marketing Strategy Roadmaps for Retailers & Brands with Tim Curtis

9/11/2018
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Would you like to find out what integrated marketing is really all about? Today we will be interviewing Tim Curtis, the president of Cohere One, a company that does integrated marketing as well as the execution and development of multi-channel marketing strategic roadmaps for retailers and brands. What that really means is that they do full-service execution and strategic consulting for all the various marketing channels of retail marketers - whether it's print and catalogs, in-store,...

Duration:00:40:08

Top 3 Lessons Learned from Managing More than 80 Brands on Amazon

9/4/2018
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This episode, we are interviewing Rachel Street, another very knowledgeable and experienced project manager on the Bobsled Marketing team. Over the last four years, Rachel worked with more than eighty different brands on the Amazon channel - this allowed her to gain a lot of insights and learn a lot of lessons that she can now share with you. So make sure you tune in to get her advice! Rachel came to Bobsled earlier this summer from E-Tails, one of the largest retailers who sell products on...

Duration:00:28:31

Must-Have Tech Tools for Managing Your Amazon Channel

8/29/2018
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Let’s get a different perspective about Amazon! Today we're talking to Jen Hozer, a project manager at Bobsled Marketing, who comes to us with a new angle, as she has a background in a very different industry. Jen gives us her viewpoint as an ex-Amazon seller, along with some must-have tech tools she used to manage her own Amazon channel. For Jen, Amazon represents one of the pivot points in her career and it is really interesting to hear the story of how she became a seller on Amazon....

Duration:00:25:23

Top 4 Tips to Prepare for Q4 With PPC

8/21/2018
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Would you like to streamline your preparation for Q4 on Amazon? Today we have Ioana Andries, Stefan Jordev, and Will Haire with us on the show. And with September being the best time to start preparing for Q4, the PPC Bobsled team will be sharing top four tips for brands and sellers, to get their PPC campaigns ready for Q4 time on Amazon. Ioana is currently a PPC manager at Bobsled Marketing. Prior to joining Bobsled, she was an advertising accounts manager for dozens of brands on Amazon....

Duration:00:39:41

The Future Interplay Between Technology and E-commerce with Scot Wingo

8/14/2018
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Would you like to know more about the future interplay between technology and e-commerce? Today we are interviewing Scot Wingo, who could best be described as a serial entrepreneur that started four companies and exited three of them. Scot is the founder of the public company, ChannelAdvisor, and although he has exited the business, he still remains current and relevant in the retail industry as their chairman. His latest and current venture is Spiffy, an on-demand car wash and detailing...

Duration:00:38:27

Where are Brands Headed in the Amazon Era?

8/7/2018
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We have a really fascinating and informative interview today with David Katz, of Randa Accessories. He shares with us a lot of his knowledge about brands, where they come from and where they are in the Amazon era. As a result of David's abundant history in direct marketing, he has a really unique perspective on this topic. On the show today he talks about how his direct marketing has evolved and why he believes that brands are becoming more important, even with the seeming migration of...

Duration:00:29:45

The 360 Spin Imagery Experience on Amazon with Jeff Hunt

7/31/2018
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How well are you keeping up with the technology available to you as an Amazon seller? 360 spin imagery is a new type of imagery which is becoming available in some categories of Amazon. This is really important to all e-commerce companies and it is also becoming increasingly important to your presence on Amazon. Today, we will be talking to Jeff Hunt, the founder, and CEO of a 360 imagery provider called Snap 36, about the results that brands are seeing with the use of 360 spin...

Duration:00:36:48

The Amazon Seller Software Ecosystem With Chad Rubin

7/24/2018
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This week on the Ecommerce Braintrust podcast is all about software ecosystems on Amazon - a really interesting topic for sellers. Although there is a lot going on with Amazon Seller Central at the moment, the platform is still not easy to navigate and lacks a number of the features that many of the third-party software providers have developed lately. Some of the newer third-party software on the market interprets data, makes it user-friendly, and presents it in a way that's appealing to...

Duration:00:29:17

Grocery on Amazon: Industry Outlook with Brittain Ladd

7/17/2018
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Today we have Brittain Ladd on the show. He is a globally recognized expert in supply chain management strategy and operations and I came across him through the group of contributors to the Forbes retail section that he joined recently. Brittain was previously at Amazon, so he really has a lot of insight into their fresh and pantry divisions, where he was based. Listen in to find out what he has to share on today's show. Brittain has also consulted for other retailers, like Kroger and...

Duration:00:35:28

The Key To Direct Mail Success With Larry Kavanagh

7/10/2018
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DESCRIPTION It’s finally here! Season 2 of the Ecommerce Braintrust Podcast just arrived. Today’s episode features Larry Kavanagh, CEO of Navistone and an industry expert on internet marketing for mid-market e-commerce companies. Kiri and Julie met Larry last month at the annual CohereOne Summit in Chicago. CohereOne is a catalog and integrated media conference where Larry Kavanagh was a featured keynote speaker. Larry is considered to be an industry expert at blending online and offline...

Duration:00:31:16

3 Ways Brands Have Successfully Avoided Amazon

7/3/2018
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DESCRIPTION This week on the Ecommerce Braintrust podcast, we are sharing with you a really interesting interview with Bill Nicolai, one of the most experienced professionals we got the chance to meet at the CohereOne Summit. Bill is a is a well-known marketing entrepreneur and innovator that has been successfully applying his strategies and marketing techniques at Dover Saddlery, Hammer Nutrition, Christian Brands and Olive & Cocoa. Bill had some knowledgeable insights and stories to...

Duration:00:36:34

The Amazon Expansion Plan 2018

6/26/2018
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This week we are sharing with you a really exciting episode! The 2018 version of the Amazon Expansion Plan is going live and Kiri Masters is here to tell you all about what's changed in 2 years of selling on Amazon. We are also giving the book away for free on Kindle from June 27th until the 1st of July. So stay tuned on social or register here to get your free copy! This book was conceived to help consumer brands grow their revenue and market share. If your business wants to reach a wider...

Duration:00:21:57

Top 4 Optimization Tips for Headline Search Ads - Season Rewind

6/19/2018
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We are dedicating the entire month of June to a podcast season rewind! We will be rebroadcasting some of our most popular episodes from the past six months and we hope you’ll enjoy listening as much as we enjoyed discussing these very interesting topics. This week is all about Headline Search Ads, another popular topic of Season 1. We had a great and insightful interview with Will Haire, one of our PPC Managers here at Bobsled Marketing, and in this episode, we shared with you 4 ways to...

Duration:00:20:39

Amazon Growth Strategies for Small Brands - Season Rewind

6/12/2018
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We are dedicating the entire month of June to a podcast season rewind! We will be rebroadcasting some of our most popular episodes from the past six months and we hope you will enjoy listening as much as we enjoyed discussing these very interesting topics. This week we are sharing with you “How Small Brands Manage Rapid Growth on Amazon” - an episode with Dan Menk, one of the founding members of inVitamin. Dan shared with us some great insights about how inVitamin handled rapid growth,...

Duration:00:26:13

The Importance of Backend Keywords for Amazon SEO - Season Rewind

6/5/2018
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The Importance of Backend Keywords for Amazon SEO We are dedicating the entire month of June to a podcast season rewind! We will be rebroadcasting some of our most popular episodes from the past six months and we hope you will enjoy listening as much as we enjoyed discussing these very interesting topics. This week we are sharing with you “How Much Do Backend Keywords Matter to Amazon SEO?” - an episode with our PPC Manager & Keyword Expert Stefan Jordev. This is a very interesting...

Duration:00:32:12