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Episodes

The Future Interplay Between Technology and E-commerce with Scot Wingo

8/14/2018
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Would you like to know more about the future interplay between technology and e-commerce? Today we are interviewing Scot Wingo, who could best be described as a serial entrepreneur that started four companies and exited three of them. Scot is the founder of the public company, ChannelAdvisor, and although he has exited the business, he still remains current and relevant in the retail industry as their chairman. His latest and current venture is Spiffy, an on-demand car wash and detailing...

Duration:00:38:27

Consumer Ecosystems in the Amazon Era with David Katz

8/7/2018
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We have a really fascinating and informative interview today with David Katz, of Randa Accessories. He shares with us a lot of his knowledge about brands, where they come from and where they are in the Amazon era. As a result of David's abundant history in direct marketing, he has a really unique perspective on this topic. On the show today he talks about how his direct marketing has evolved and why he believes that brands are becoming more important, even with the seeming migration of...

Duration:00:29:45

The 360 Spin Imagery Experience on Amazon with Jeff Hunt

7/31/2018
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How well are you keeping up with the technology available to you as an Amazon seller? 360 spin imagery is a new type of imagery which is becoming available in some categories of Amazon. This is really important to all e-commerce companies and it is also becoming increasingly important to your presence on Amazon. Today, we will be talking to Jeff Hunt, the founder, and CEO of a 360 imagery provider called Snap 36, about the results that brands are seeing with the use of 360 spin...

Duration:00:36:48

The Amazon Seller Software Ecosystem With Chad Rubin

7/24/2018
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This week on the Ecommerce Braintrust podcast is all about software ecosystems on Amazon - a really interesting topic for sellers. Although there is a lot going on with Amazon Seller Central at the moment, the platform is still not easy to navigate and lacks a number of the features that many of the third-party software providers have developed lately. Some of the newer third-party software on the market interprets data, makes it user-friendly, and presents it in a way that's appealing to...

Duration:00:29:17

Grocery on Amazon: Industry Outlook with Brittain Ladd

7/17/2018
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Today we have Brittain Ladd on the show. He is a globally recognized expert in supply chain management strategy and operations and I came across him through the group of contributors to the Forbes retail section that he joined recently. Brittain was previously at Amazon, so he really has a lot of insight into their fresh and pantry divisions, where he was based. Listen in to find out what he has to share on today's show. Brittain has also consulted for other retailers, like Kroger and...

Duration:00:35:28

The Key To Direct Mail Success With Larry Kavanagh

7/10/2018
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DESCRIPTION It’s finally here! Season 2 of the Ecommerce Braintrust Podcast just arrived. Today’s episode features Larry Kavanagh, CEO of Navistone and an industry expert on internet marketing for mid-market e-commerce companies. Kiri and Julie met Larry last month at the annual CohereOne Summit in Chicago. CohereOne is a catalog and integrated media conference where Larry Kavanagh was a featured keynote speaker. Larry is considered to be an industry expert at blending online and...

Duration:00:31:16

3 Ways Brands Have Successfully Avoided Amazon

7/5/2018
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DESCRIPTION This week on the Ecommerce Braintrust podcast, we are sharing with you a really interesting interview with Bill Nicolai, one of the most experienced professionals we got the chance to meet at the CohereOne Summit. Bill is a is a well-known marketing entrepreneur and innovator that has been successfully applying his strategies and marketing techniques at Dover Saddlery, Hammer Nutrition, Christian Brands and Olive & Cocoa. Bill had some knowledgeable insights and stories to...

Duration:00:36:34

The Amazon Expansion Plan 2018

6/26/2018
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This week we are sharing with you a really exciting episode! The 2018 version of the Amazon Expansion Plan is going live and Kiri Masters is here to tell you all about what's changed in 2 years of selling on Amazon. We are also giving the book away for free on Kindle from June 27th until the 1st of July. So stay tuned on social or register here to get your free copy! This book was conceived to help consumer brands grow their revenue and market share. If your business wants to reach a...

Duration:00:21:57

Top 4 Optimization Tips for Headline Search Ads - Season Rewind

6/19/2018
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We are dedicating the entire month of June to a podcast season rewind! We will be rebroadcasting some of our most popular episodes from the past six months and we hope you’ll enjoy listening as much as we enjoyed discussing these very interesting topics. This week is all about Headline Search Ads, another popular topic of Season 1. We had a great and insightful interview with Will Haire, one of our PPC Managers here at Bobsled Marketing, and in this episode, we shared with you 4 ways to...

Duration:00:20:39

Amazon Growth Strategies for Small Brands - Season Rewind

6/12/2018
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We are dedicating the entire month of June to a podcast season rewind! We will be rebroadcasting some of our most popular episodes from the past six months and we hope you will enjoy listening as much as we enjoyed discussing these very interesting topics. This week we are sharing with you “How Small Brands Manage Rapid Growth on Amazon” - an episode with Dan Menk, one of the founding members of inVitamin. Dan shared with us some great insights about how inVitamin handled rapid growth,...

Duration:00:26:13

The Importance of Backend Keywords for Amazon SEO - Season Rewind

6/5/2018
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The Importance of Backend Keywords for Amazon SEO We are dedicating the entire month of June to a podcast season rewind! We will be rebroadcasting some of our most popular episodes from the past six months and we hope you will enjoy listening as much as we enjoyed discussing these very interesting topics. This week we are sharing with you “How Much Do Backend Keywords Matter to Amazon SEO?” - an episode with our PPC Manager & Keyword Expert Stefan Jordev. This is a very interesting...

Duration:00:32:12

Why Amazon Reviews Matter - Season Rewind

5/30/2018
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Why Amazon Reviews Matter - Season Rewind We are dedicating the entire month of June to a season rewind! We will be rebroadcasting some of our most popular episodes over the last 6 months and we hope you’ll enjoy listening as much as we enjoyed discussing these very interesting topics. First on the list is “How to Get Product Reviews” - our most popular episode and a great discussion about the importance of Amazon reviews in building a strong brand. This is a very popular topic, so if...

Duration:00:38:04

Is Brick and Mortar Dying?

5/23/2018
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While this podcast predominantly covers online retail channels, we decided to venture out into the rapidly changing brick and mortar retail industry. With us on the show today is Joel Goldstein, President of Mr. Checkout Distributors LLC. He is the author of Amazon’s best selling book Start From Success, and host of RetailSummit.live. Focused on the retail sector, Joel is able to advise brands on where their product will be best received. Joel has contributed to Entrepreneur, Forbes, Inc....

Duration:00:31:50

Juozas (Joe) Kaziukėnas, Marketplace Pulse - Using Data to Measure Opportunity

5/16/2018
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In this episode of the podcast, Julie and Noelle offer up their key takeaways and insights from a previous interview with Juozas (Joe) Kaziukėnas, founder of Marketplace Pulse. Joe founded Marketplace Pulse with the idea to use data to educate and inform “behind the scenes’ businesses in the online retail space. Marketplace Pulse offers services that help predict user trends. Joe is an absolutely wonderful resource, and he has plenty to share with the podcast audience about how to use data...

Duration:00:34:47

How Small Brands Manage Rapid Growth on Amazon

5/9/2018
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Smaller online retail brands face a unique set of ecommerce challenges. Today, we are sitting down with Dan Menk, one of the founding members of inVitamin. inVitamin is devoted to creating all natural wellness products at an affordable price. Dan is going to share how the inVitamin brand has handled rapid growth, and what they are doing to continue that growth well into the future. Ever wondered what happens when a product goes viral? Dan is going to share both the positive and the...

Duration:00:24:59

Michael Zakkour - Thompkins Intl

5/2/2018
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Conferences are a fantastic opportunity to meet people with a unique perspective on ecommerce. Today is the last of our Catalyst Channel Advisor Conference interviews with Michael Zakkour. Michael is the Vice President of China/APAC & Global eCommerce Practices at Thompkins Intl. We had the privilege of attending Michael’s lecture on Chinese “Super Consumers,” which explains the staggeringly rapid growth of the Chinese upper class. In this podcast, Michael is going to expand on how brands...

Duration:00:34:45

Charles & Colvard - Jessica Lesesky

4/25/2018
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This week on the podcast, we have another illuminating interview from the Catalyst Conference. Our guest, Jessica Lesesky, is representing Charles & Colvard, a jewelry brand who occupies a unique niche in the jewelry market. This was a really great interview because it gave us a chance to dive into all the work Jessica does with digital marketing, and how Charles & Colvard found their brand story. It is an interesting case study in how a brand can evolve as they gain a better understanding...

Duration:00:34:07

Retailer Toynk Toys - Choosing Winning Toys (and Marketplaces)

4/18/2018
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In the rapidly changing world of retail, it can be difficult for a brand to figure out a profitable ecommerce strategy. As our guest, Dave Madoch, would say, “Retail is tough. If you watch Shark Tank, there’s a reason why they run from retail.” Despite the obvious marketplace challenges for toy retailers, Toynk has paved the way for innovation. Dave is the Director of Ecommerce for Toynk Toys. Toynk was founded in 2001 when several friends left the corporate grind to form a company focused...

Duration:00:19:43

Nike on Amazon and the Future of Vendor Relationships with Ken Cassar

4/4/2018
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Since Amazon’s historic deal with Nike almost a year ago, brands have been wondering how vendor relationships to the ecommerce giant will change. Today to offer up his insights on the Nike deal is Ken Cassar, Principal Analyst and Vice President at Slice Intelligence. Slice, with its user panel of over 5 million consumers, is always on the cutting edge of consumer trends. Using the wealth of data available to them, Slice can offer up contextualized industry trends that we can then use to...

Duration:00:22:35

How to Get Product Reviews on Amazon

3/28/2018
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The Amazon landscape changes rapidly, so it is imperative that we revisit the most important issues that your brand will be facing. Product reviews are a vital part of growing your brand on Amazon, but they are very difficult to get. Due to Amazon’s policy changes, there are fewer methods to incentivize consumers to write reviews, but that does not mean there are no creative strategies left at your disposal. Today, we are talking with Jesse Chembars about how brands can encourage their...

Duration:00:34:53