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Episodes

Ep 41 How To Find Customers

6/17/2019
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The #1 thing most business owners struggle with is getting customers! Here, I give you a 3-tier approach to find out where your potential customers are hanging out, and to create those crucial relationships that will lead to sales. If you're in business, this is a must-listen episode.

Duration:00:15:29

Ep 40 Planning A Collaboration

5/27/2019
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Collaborating with someone else on a business project, giveaway, fundraiser, or anything else can be truly eye-opening. For one thing, it gives you access to another person's point of view, creativity and skill set, all good things. For another, you may soon remember why you hated those group projects you had to do in college or high school! But following a few key best practices can help ensure the collaboration is good for you, your partner, and, most of all, your customers.

Duration:00:11:44

Ep 39 Fixing Your Mistakes

5/6/2019
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It's a fact of life - we all make mistakes. Unacknowledged mistakes can lose customers and have a negative impact on your business. But if you handle them well, mistakes can actually build greater loyalty in your customers and help you improve what you do. Let's talk about it.

Duration:00:11:51

Ep 38 Resurrect Your Business

4/22/2019
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Your business is dying. Sales are down, social media is getting you nowhere, and coming to work everyday is getting downright depressing. But the good news is - a dying business is not a dead business! In this episode, Lecia gives you five ways to resurrect a dying business without 10x-ing your marketing budget.

Duration:00:17:34

Ep 37 The Hard Question You HAVE To Ask

4/15/2019
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If you really want your business to grow and succeed, you have to get brave and start asking your customers the hardest question in the world: what could we be doing better? Soliciting negative feedback, and paying attention to it, is very difficult for most people. But in the end, it 's very rewarding. Lecia walks you through why to ask the hard question, how to do it, and why it matters so much.

Duration:00:11:39

Ep 36 Transparency In Business

4/8/2019
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I read a Facebook post where a woman was complaining about a friend who had "tricked" her into attending a sales presentation for her business. This kind of complaint is all too common, especially in the world of direct sales, but there's a better way. In this episode, Lecia gives you the exact words you can use to invite someone to find out more about what you offer, all while being completely transparent.

Duration:00:12:54

Ep 35 Meditation Vs. Pondering

4/1/2019
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Meditation and pondering can both be powerful tools as you work to generate ideas and processes for your business. In this episode, Lecia talks you through the differences between the two, how to use them, and what they can do for you.

Duration:00:11:09

#34 Boost Your Creativity

3/25/2019
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Great ideas are in high demand in the world of business. In fact, if you aren't constantly adjusting your business strategy, you're probably getting left behind. Ideas don't grow on trees, but there are ways to boost your creativity and invite more ideas into your life, and Lecia gives you five (well...maybe six) of them in this episode!

Duration:00:10:29

#33 When Business Isn't Fun

3/18/2019
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Feeling disillusioned by a business you thought you would love...but don't? Don't despair, it may not be a lost cause! Here we give you a few strategies you can use to get the joy back in your business - without calling it quits.

Duration:00:12:22

#32 Managing Mom Chaos While Working From Home

3/11/2019
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Working from home is a gift...and a challenge, especially if you have little ones under foot! In this episode, learn specific techniques to manage the mom chaos, including creating space, managing expectations, and how to get the help you need.

Duration:00:16:03

#31 How To Hire A Freelancer

3/4/2019
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Starting a business can be overwhelming enough without feeling like you have to do it all on your own. It's easier (and probably less expensive) than you think to hire a freelancer. And letting someone else take on the tasks that aren't your strengths frees you up to focus on the things that are!

Duration:00:13:33

#30 Creating A Brand Board

2/25/2019
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The purpose of creating a brand board is to put your visuals and voice into a single place so you, and the people who do work for you, can always provide a consistent message to your customers. In this episode, Lecia walks you through the steps to create a brand board that you will refer to often.

Duration:00:14:20

Ep 29 A Me-Centered Business?

2/18/2019
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We're told by many that we should be chasing what we want with single-minded zeal. But in my experience, chasing what I think I want often leads to disappointment. What has more often led me to a place of success and fulfillment has been focusing on giving other people what they want. It's a simple but powerful shift that you can make today.

Duration:00:15:00

#28 Overcoming Overwhelm

2/11/2019
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Too much to do? Stuck on the low end of a big learning curve? Putting off the things you don't want to do? Each of these things can lead to overwhelm, which quickly leads to burnout. And that's not good for business. Listen in as Lecia walks you through 6 tips for overcoming overwhelm, each of them something you can do TODAY.

Duration:00:19:21

#27 What's A Warm Market?

2/4/2019
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There are basically two places to sell your product or service - in your warm market and in the cold market. In this episode, Lecia walks you through what those are, how to sell in both, and the ways we sabotage ourselves in the process. She'll also give you the foolproof method to get your business off the ground.

Duration:00:13:07

#26 A Servant Mindset

1/28/2019
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Let's discuss how and why serving others may be the very best way to create connection, strengthen bonds, and gain more than you ever thought you could.

Duration:00:12:23

#25 Three Pitfalls To Avoid!

1/21/2019
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Every year thousands of would-be entrepreneurs decide they are going to start a business. And every year, most of them don't. Why? They quit too soon, they give up too fast, and it's usually because of one of three common pitfalls. Listen in as business coach Lecia Crider describes these pitfalls and how YOU can avoid them!

Duration:00:13:29

#24 Cultivating Stick-To-It-iveness

1/14/2019
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What exactly is stick-to-it-iveness? Well, it's the ability to press forward even on the days when you feel like quitting. You don't have to be born with it, it's actually a skill you can practice and develop. In this episode, I guide you through the 5 keys to becoming a persistent winner!

Duration:00:15:10

#23 Creating An Abundanct Year

1/7/2019
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What does an abundant life mean to you? And how do you get there? Just as you sometimes need to get really focused on what you feed your body, you also need to zero in on what you're feeding your brain. Because your brain believes everything you tell it! As we work through this one, I'll give you the four keys to creating an abundant life, including one that most people leave out, and you'll find out what my version of an abundant life looks like.

Duration:00:15:46

#22 Take The 5-Day Challenge To Test Drive Your Business Idea

12/28/2018
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Take the first step to making your business dream a reality by joining my FREE 5-day challenge that begins on Jan. 7, 2019. I'll be live every day walking you through the steps to test drive your small business idea. We'll vet your idea like the pros do to make sure it's a winner before you go all in. It's the smart way to start!

Duration:00:14:17