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How to Earn a Featured Snippet

Featured Snippets are a great way to stand out on a search engine results page. Bruce Clay, Duane Forrester, Kristi Kellogg and Virginia Nussey share their top tips on how to earn a coveted Featured Snippet at the top of the SERP. From including long tail queries in headers to using bulleted lists, you’ll find out what kind of tactics can land you a Featured Snippet. Later in the show, find out how the real-time Penguin will affect SEO moving forward. It rolled out on Sept. 23 and SEOs are...


Pro SEO Tools Are More Affordable Than Ever

Digital marketers are technophiles who love a good tool to save time, get results, prove value and save money. The SEOToolSet suite that Bruce Clay, Inc. developed and uses for clients every day is now more affordable than ever. SEOToolSet 6.1 launched this month and with it, a sleek new price tag: $25 a month per project. SEOToolSet 6.1 also boasts new tools for analyzing mobile friendliness and SSL security, and improved rank tracking, just to name a few. If you’ve ever wondered what SEO...


How to Optimize for Google Home Now

Google unveiled its voice-activated smart home system, Google Home, at a press conference this month. With Google Home, you can search, order dinner, book a car and so much more. But how is Google choosing what car service to off you when you make your request? These are the things that SEOs need to be thinking about now. Listen in as Bruce Clay, Kristi Kellogg, John Alexander and Paula discuss the future of digital marketing and how to optimize for Google Home. Later in the show, they’ll...


Where Social Media is Headed: Leading Social Media Marketers Talk Snapchat, Twitter, Live Video & More

Each fall, social media leaders Lisa Buyer, Jabez Lebret, and Melissa Fach teach an all-day social media masterclass at the search, social media and affiliate marketing conference Pubcon in Las Vegas. These three social savants sat down with SEM Synergy hosts Virginia Nussey and Kristi Kellogg to talk all things social media marketing. Listen in for their thoughts on how brands can succeed with Twitter, livestreaming video, Facebook and Snapchat.


Keeping Content Fresh and Up-to-Date

If you want content that ranks high and is highly engaging, it's critical to keep it up to date. The most successful sites spend quite a bit of time and money investing in content — content, after all, is how you demonstrate expertise, authority and trust, which are key factors that Google looks at to determine the quality of your site. Listen in as Bruce Clay, Virginia Nussey, Kristi Kellogg and John Alexander talk about how to get your content up to date. Learn what goals to set, how to...


Principles of Influence

Dr. Robert Cialdini, author of “Influence,” is one of the most widely known and read social psychologists. “Influence” lays out six principles of marketing: reciprocity, commitment, social proof, authority, liking and scarcity. Earlier this month, he came out with a new book. Picking up where “Influence” left off, “Pre-Suasion” discusses a seventh principle: unity. Kristi Kellogg, Duane Forrester, Paula Allen and John Alexander take a closer look at the principles of marketing and how they...


The Penguin Update: Adjusting Your Expectations

Digital marketers have been waiting two years for a Penguin update — that's a long time to wait, especially if you're anticipating a rise in traffic and revenue when the update hits. Bruce Clay's advice? Adjust your expectations. Unless you you've gone beyond link pruning and disavowing and done the actual work of boosting the relevance and value of your site overall, the Penguin update is unlikely to be the Hail Mary many think it will be. Bruce discusses the implications of the Penguin...


Why Linkless Mentions Matter for SEO

We talk a lot about links in the SEO industry – but what about mentions without links? Do those matter? That’s exactly what Bruce Clay, Duane Forrester, Virginia Nussey and Kristi Kellogg discuss. Linkless attribution, or linkless mentions, are very valuable. In fact, search engines have worked to break the dependence on links as a ranking signal. Find out why mentions without links matter in the top half of the show. Then, after the break, they’ll talk about a different kind of mention:...


How to Choose a Domain Name

There’s so much to consider when it comes to choosing a domain name. Whether you’re rebranding your site or just getting started, this show has the tips you need to create a domain name that will please users and search engines alike. Listen in as Bruce Clay, Duane Forrester, Virginia Nussey and Kristi Kellogg discuss what makes and breaks a domain name. In the second half of the show, they’ll discuss how brands like Coca-Cola and Chevy are leveraging emojis to get better engagement on...


Lessons Digital Marketers can Learn from Amazon

Black Friday is 90 days away. Are you ready for the holiday retail season? Bruce Clay, Duane Forrester, Kristi Kellogg and Virginia Nussey discuss seasonal marketing strategies — specifically, they’ll look at what unparalleled retail powerhouse Amazon does to retain customers, and how brands and businesses can wield those strategies for themselves. You’ll also hear all the latest news on the Google AdWords Keyword Planner. Google recently changed the Keyword Planner to display only ranges...


The Freshly Updated SEO Checklist

Ever wish you had a to-do list to check off as your go about your latest SEO project? Enter The SEO Checklist. For years, it’s been one of the most popular articles on the Bruce Clay Blog. It’s constantly refreshed to reflect the current SEO landscape, which is constantly in flux. The SEO Checklist just went through another refresh to reflect updates including AMP, mobile performance tools, updates to meta tag length, user intent info, E-A-T signals and more. Listen in as Bruce Clay, Duane...


Conversions on Mobile and AMP Updates

Mobile traffic is increasing, but the majority of organizations are making less than 30 percent of their revenue from mobile devices. What do you do when traffic doesn’t translate conversions? That’s what Bruce Clay, Duane Forrester, Virginia Nussey and Kristi Kellogg explore in this mobile-focused episode of SEM Synergy. In the second half of the show, they dive into accelerated mobile pages. AMP has been rolled out to ecommerce, entertainment, travel and recipe sites, and Google reports...


Duane Forrester’s Digital Marketing News Report

Former search engine senior product manager Duane Forrester offers analysis on the week’s search and digital marketing headlines. How will the search landscape be affected by Verizon’s acquisition of Yahoo search and advertising? The partnership underscores that marketers are working in a mobile-first world. Another story in the search news this week is Gary Illyes’ Twitter comment that 302 redirects pass PageRank value. Duane shares a story from his time working at a search engine that...


Using Advanced Search Operators for SEO Research

Want expert tips on how to wield advanced search operators? Virginia Nussey, Kristi Kellogg, Paula Allen and John Alexander share how they use search operators can help you research a site you’re optimizing, locate something specific online, or investigate the competitive field. In the second half of the show, they talk about Facebook response time and why it matters. Kellogg shares how Bruce Clay, Inc. reduced their Facebook response time to under five minutes, and the positive effect...


Search + Social = Love

Together search engine optimization and social media marketing create a powerhouse effect that drives traffic to your site, builds buzz and creates brand awareness. And while both are worthy forces on their own, when combined they’re even stronger. Listen in on a conversation between our social media editor Kristi Kellogg and fellow social pros Jason White and Maggie Malek. They’ll talk about how to combine your search efforts to get the most out of SEO and social media. The conversation...


Hunting Unicorns with Larry Kim: Paid Social, Super Remarketing and More

In a truly interdisciplinary conversation, Bruce Clay, Inc.’s Virginia Nussey interviews WordStream’s Larry Kim on SEO, PPC and social media. As the interview unfolds, listeners will learn how Larry (the reigning Search Marketer of the Year) goes about identifying content that is ripe for paid amplification (unicorns, as he calls them). He’ll also dive into his super remarketing tactics (spoiler alert: this is how Larry gets in front of the industry’s top tech bloggers and journalists,...


Dr. Pete Meyers on How to Deal with Major SERP Changes

Cognitive psychologist and marketing scientist Dr. Pete Meyers is the brains behind MozCast – the Google algorithm “weather report” that chronicles changes to the SERP as they happen. Like the SEO analysts at Bruce Clay, Inc., Meyers stays on top of SERP changes. There are an estimated 500+ changes to the Google algorithm each year, and these changes inform digital marketing strategy. Catch up with the latest changes and how to deal with them in this conversation between Meyers, Kristi...


Getting More Instagram Followers

Roll up your sleeves and get ready to immerse yourself in a topic that’s at the forefront of a lot digital marketing minds: getting more followers. Kristi Kellogg, Virginia Nussey, Duane Forrester and John Alexander talk about the pros and cons of using automated services to get more Instagram followers as a business or individual. You’ll also hear a harrowing tale of Instagram gains gone awry from Kristi. After this heated debate, the team turns to the usual roundup of digital marketing...


The Game Changers: New Opportunities in AdWords

Take a deep dive into all the AdWords changes Google announced on June 24. Vice President of Search Marketing Operations David Szetela talks about the digital marketing opportunities that these changes have created with Senior Technical Writer Paula Allen. Changes include bigger text in ads resulting in more clicks, the ability to fine-tune bidding by device, map ads and much more.


Branding vs. Direct Response Marketing

Listen in as Virginia Nussey, Duane Forrester, Kristi Kellogg and Paula Allen take a deep dive into branding vs. direct response marketing.