The CMA Podcast Show-logo

The CMA Podcast Show

Business News >

More Information

Location:

United Kingdom

Language:

English

Contact:

01382 725167


Episodes

TCMA 2016: Live Q&A With Mark Schaefer

12/16/2015
More
Chris Marr hosts and facilitates a live Q&A with Mark Schaefer. Mark Schaefer is our main keynote speaker at TCMA 2016. Find out more about TCMA 2016 at http://www.tcma2016.co.uk

Duration:00:57:10

060 – Why you need to create an email course

7/21/2015
More
In episode 60 of The Content Marketing Academy Podcast Chris Marr discusses why he has created a 10-day email course for the CMA and the business benefits of engaging through email marketing. Full show notes available at: http://www.learning-everyday.co.uk/60 Covered in the episode: The importance of email marketing Keeping your email list warm List building The applications required for email marketing Why Chris decided to create an email course How Chris implemented his email course Why...

Duration:00:24:55

059 - How to differentiate using social media

6/29/2015
More
In episode 59 of The Marketing Academy Podcast Chris Marr discusses how you can use effort differentiate from everyone on social media. Full show notes available at http://www.learning-everyday.co.uk/059 There are so many bad practices being used on social media just now and Chris discussed how to make social really simple through having conversations and building your audience one person at a time. Covered in this episode: Our rebranding; Why marketing is getting harder; The supply and...

Duration:00:27:17

058 - Mike McGrail: How content marketing builds the foundation for success

6/17/2015
More
In episode 58 of The Marketing Academy Podcast Chris Marr chats to Mike McGrail, the Director of Velocity Digital based in Edinburgh. Full show notes available at: http://www.learning-everyday.co.uk/58 Chris and Mike go into detail about how Mike started his journey in digital marketing and the lessons learned from starting his own business, Velocity Digital. It's amazing to hear how content marketing has played such an important role in building his business and his success so far. This...

Duration:01:08:51

057 - How to improve your writing for business blogging

6/7/2015
More
In episode 57 of The Marketing Academy Podcast Chris Marr shares a lot of awesome tips to help business owners to improve their writing. Full show notes available at: http://www.learning-everyday.co.uk/57 Chris believes that writing is one of the best skills for any business owner and marketer to hone and continually improve upon. The writing tips covered in this episode: Carve out the time and make writing a habit Continually generate ideas The ugly first draft One single topic Shorter, not...

Duration:00:32:02

056 - How to create a professional online image

5/31/2015
More
Full show notes available at - http://www.learning-everyday.co.uk/56

Duration:00:36:02

055 - Hugging your haters and creating the best content possible

5/24/2015
More
In episode 55 of The Marketing Academy Podcast Chris Marr discusses why we need to be creating better content and why hugging your haters is a great strategy for dealing with customer complaints. Full show notes available at: http://www.learning-everyday.co.uk/55 Join the community: http://www.tcma-fb.co.uk Covered in this episode: TCMA 2015 update Big daring blog post challenge with Karen Strunks Learn how to budget with Pete Matthew Youtility with Jay Baer Hugging your haters with Jay Bear...

Duration:00:43:06

054 - Being less busy and B2B vs B2C Marketing

5/18/2015
More
In episode 54 of The Marketing Academy Podcast Chris opens up the floor for debate on the difference between B2B and B2C marketing and pulls back the curtain on how being busy has had a negative impact on his own life and business. Full show notes available at www.learning-everyday.co.uk/54 Chris opens up discussion and is looking forward to hearing your thoughts on what he covers in this episode. Covered in this episode: TCMA Update - affiliate programme, new speakers and partners Being a...

Duration:00:34:07

053 - The benefits of insourcing content creation with Dave and Maria from allthings

5/10/2015
More
In episode 53 of The Marketing Academy Podcast Chris Marr follows on from last weeks discussion about the benefits of insourcing content marketing management. Chris has invited David Hay and Maria Drummond from allthings on to the show to discuss their journey so far from adopting an outsourcing model through to moving to insourcing content management. Full show notes available at http://www.learning-everyday.co.uk/053 Covered in this episode: Budgeting for an agency and the costs involved...

Duration:01:04:53

052 - Getting to grips with SEO and insourcing vs outsourcing

5/3/2015
More
In episode 52 of The Marketing Academy Podcast Chris Marr shares his insights into Search Engine Optimisation, sharing your own content in online communities and the potential advantages of insourcing and leveraging your team in your content marketing strategy. Full show notes available at http://www.learning-everyday.co.uk/52 Covered in this episode: Review of our recent TCMA Meetup Building a community Getting to grips with SEO Insourcing vs outsourcing Full show notes available at...

Duration:00:40:19

051 - A content marketing case study: Carrie Bradshaw moments with Laura Lucas

4/26/2015
More
In episode 51 of The Marketing Academy Podcast Chris Marr talks to Laura Lucas about her Carrie Bradshaw moments and her content marketing journey so far. Full show notes available at http://www.learning-everyday.co.uk/51 Covered in this episode: How Laura started her content marketing journey; The challenges Laura has had a long the way; How Laura stays consistent; Why prescriptive formulas for content marketing aren’t necessarily a good thing; Why it’s important to find yourself and your...

Duration:01:10:07

050 - What can Jerry McGuire teach us about content marketing and offline business networking?

4/19/2015
More
In episode 50 of The Marketing Academy Podcast Chris Marr discusses what Jerry McGuire can teach us about how content marketing can help me to help you to get more reach, more referrals and more introductions. Full show notes available at - http://www.learning-everyday.co.uk/50 Covered in this episode: A re-cap on the content case study with Julie Christie Photography; How content marketing can help me, to help you to get more introductions and referrals; An insight into the business case...

Duration:00:35:13

049 - A content marketing case study: Transparent content marketing with Julie Christie

4/12/2015
More
In episode 49 of The Marketing Academy Podcast Chris Marr speaks to Julie Christie from Julie Christie Photography about transparent marketing and her content marketing journey so far. Full show notes are available at http://www.learning-everyday.co.uk/49 In the past year or so Julie has completely flipped her approach to how she communicates with her audience, and during this content marketing case study Julie shares her insights, what she has implemented and the positive impact it has had...

Duration:00:37:27

048 - Entrepreneur in Residence, Local SEO, a chat with Joe Pulizzi, and more

4/5/2015
More
In episode 48 of The Marketing Academy Podcast Chris Marr gives you a full update on what's been happening this week including insights into content marketing workshops, an affiliation with the local college, and an amazing chat with Joe Pulizzi. Full show notes available at http://www.learning-everyday.co.uk/48 Covered in this weeks episode: An update on this past week in content marketing; An update on where Learning Everyday and TCMA is going; A homework follow up - check in and see where...

Duration:00:44:56

047 - How to build an online community

3/29/2015
More
In episode 47 of The Marketing Academy Podcast Chris Marr shares his valuable insights into the importance of building an online community and how building a community positively impacts your content marketing efforts. Full show notes available at http://www.learning-everyday.co.uk/47 Covered in this episode: Creating a culture in your community; The fundamentals of building a community; The signals that show you have a good community; How to grow your community; Tips on how to share content...

Duration:00:52:36

046 - The value of your time, when SEO doesn't matter and six valuable marketing methods

3/22/2015
More
In episode 46 of The Marketing Academy Podcast Chris Marr discusses the importance of understanding the value of your time, when SEO doesn't matter and six marketing methods he used to establish Learning Everyday. Full show notes available at http://www.learning-everyday.co.uk/46 Covered in this episode: The Content Code by Mark Schaefer; Home study - Understanding the value of your time; When SEO doesn't matter; The six marketing methods I used to establish Learning Everyday; Transparent...

Duration:00:39:34

045 - Why you should discuss price on your website & your alpha audience

3/13/2015
More
In episode 45 of The Marketing Academy Podcast Chris Marr discusses the main reasons why you should be discussing price on your website and a recent call he had with Mark Schaefer about the importance of building a community around your content. Full show notes available at http://www.learning-everyday.co.uk/45 Covered in this episode: Some home study for you to do Masterminds and mentors Why you should be discussing price on your website Insights into a call with Mark Schaefer As always,...

Duration:00:34:47

044 - Getting started with business blogging - No more excuses!

3/8/2015
More
In episode 44 of The Marketing Academy Podcast Chris Marr goes deep into why you should start a blog and challenges the main excuses that he hears almost every single day. Full show notes available at http://www.learning-everyday.co.uk/44 Covered in this episode: Why content marketing is going to be crucial over the next 3-5 years; TCMA 2015 update; They Ask, We Answer Case study; Social outreach and why engagement online os so important; The challenges associated with blogging; The benefits...

Duration:00:48:29

043 - Personal branding, podcasting and getting started with content marketing

3/1/2015
More
In episode 43 on The Marketing Academy Podcast Chris Marr discusses some of the challenges associated with content marketing, what he would do differently with The Marketing Academy Podcast if he could go back, and gives insight into a recent content marketing workshop he facilitated. Full show notes available at http://www.learning-everyday.co.uk/43 Covered in this episode: Personal branding: What happens when you google your name? Conversations with the community - an insight into content...

Duration:00:55:25

042 - If you're not creating content you don't exist

2/22/2015
More
In episode 42 of The Marketing Academy Podcast Chris Marr discusses why it's so important to be a content creator and how you can begin to create more content for your personal brand and your business. Full show notes available at http://www.learning-everyday.co.uk/42 Covered in this episode: Google Business Views Professional image and personal branding Mastermind groups Derek Cowan - Entrepreneur on a Journey Making it easy for people to contact you Conversations from the community How to...

Duration:00:47:00