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Building the habit of daily journaling

It’s quite well known how important a daily entry in your journal can be for strengthening your own personal philosophy. It’s not something you only do when life is tough, you do it every day, because we are constantly trying to work on ourselves and get better. We’re never done. Over the past couple of months I've become far more consistent with daily journaling. Mainly down to being a part of an accountability group. In the past when someone told me they wrote a journal every day I...


The ROI of content marketing

As a business owner or marketer you want to know that the time, effort and resource you put into any business growth activity is going to have a return on your investment (ROI). Content marketing ROI should be treated no differently. We want to know that what we’re putting in is producing something on the other side…right? There are a few likely reasons why you’re looking for more information on the ROI of content marketing. They are: 1. People have been telling you that content marketing...


Why does content marketing fail?

“I tried content marketing and it didn’t work…” I’ve heard this more times than I care to remember, and there are many reasons why this might happen. My follow up question when people say the they are going to stop or quit content marketing is “OK, so tell me, what are you going to do instead…?" Typically met with a blank stare. So, let’s talk about the reasons content marketing fails and why people give up, and see if we can do something to increase success for you. I’ve got 10 points I...


How to be found online when no one knows who you are – Part 2

How to be found online when no one knows who you are – Part 2 by Chris Marr - Founder at CMA


How to be found online when no one knows who you are - Part 1

Are you frustrated that our content isn’t getting results? It’s not getting the kind of traffic, leads and sales relative to the effort you are putting in? This is a real problem, because the lack of results will impact how much time and effort you put in. So, if you feel like it isn’t working, you are going to slow down, put less time in, which ultimately impacts the quality, frequency and consistency of your content…which impacts the results, and so on. It’s a vicious cycle. How would...


How to create and choose the best content ideas to grow your business

At the very core of publishing good content is being able to create and choose the best ideas. Often times the content I see is clearly not going to grow businesses. Here’s a few examples of the challenges people typically have: - I’ve got a lot of ideas for blogs but I don’t know where to start or what should come first - I’ve been creating content for a while but it’s not really hitting the mark or getting the results I want - I’m fumbling around and I’m lacking certainty - are we doing...


Using Bonjoro to elevate your customer experience

Would you like to find a way to quickly and easily differentiate from your competition? If so, listen to this podcast episode where Chris shares why sending personable and personalised videos could be exactly what you are looking for. Chris goes into to detail on the why, what, who, how and when of using Bonjoro and how it will elevate your customer experience across the whole customer journey. Bonjoro is quick and easy to use, it’s affordable and there are dozens of reasons to start using...


Fear: What's it going to be this time?

Can you remember a time when you were afraid of something before you did it for the first time? Can you remember how that felt? Can you remember how you felt once you did that thing? As some time in your life you have started something new. We’ve all had to learn something from scratch. Take the first lesson. Be the new person. Be at the bottom of the class. Somehow we made it through, regardless of how nervous or how afraid we were. We got on with it. Fear is something we all suffer from,...


Why recognition is the most important leadership skill

“Be so busy giving recognition to others that you don’t really need it for yourself” - Jim Rohn I think that often times those of us that do a lot of work for others very rarely get any recognition for the work that we do. Unless we do something about it, or we understand how to behave like a great leader, this can in turn result in feeling demotivated, bitter and frustrated. We get pissed off because it feels like no one cares about the work we’re doing. It might also be the case that...


iPhone addiction: Breaking the habit and owning the day

6 months ago I installed an app on my iPhone called Moment, and now I have 6 months of data on how I use my iPhone. The data is staggering, and I’ve got a problem. A habit to break. Find out how long I’m using my iPhone for and how I plan to redirect that time to better and more meaningful things. Resources: Get the Moment app - Work Less Make More by James Schramko - (Amazon UK) 13 Life-Changing Habits To Try And Do Every Single Day by Ryan...


How can content marketers use their time more effectively?

Do you ever feel like you are wasting your time, or that you could be spending your time more wisely when you are creating and publishing content? I know that many people who have been creating content for a while question how they are spending their time, and know that their content could be performing better for them. So what can you do to get more from your content marketing activities? How can you be a more effective content marketer? In this episode I cover these four areas: 1....


"...I don't have the time for content marketing"

One of the major excuses we get for why people don’t do content marketing is that they don’t have the time. So how is it that some people find the time and others don’t? We all have the same amount of time, it’s how we choose to use it that’s the most important factor. This is what people say: “I hear what you are saying, but I’ve already got a tonne of work to do, and you’re are saying I have more work to do. How willI fit it all in?” Or “I don’t have the time to write blog articles” Or...


Why do content marketers use keyword tools?

We've heard Chris talk about how to do keyword research without using paid keyword tools, but why do content marketers use enterprise keyword tools and what are the major benefits? In this episode Chris discusses how you will benefit from using a keyword tool, and when it's perhaps the right time to make the investment. Chris uses KWFinder: (Affiliate Link)


CMA Live 2018 - Announcing our 3rd Keynote Speaker

It's a big day for CMA Live 18. Chris announces the 3rd CMA Live Keynote Speaker along with 3 other main stage speakers, a special offer and a small batch of tickets. Find out what's hot for CMA Live 18 in this short broadcast. Visit to register for CMA Live 18.


Content marketing vs search engine optimisation (SEO) - what's the difference?

I do a few hundred coaching calls a year, and often times people will say “We’re doing content marketing but we aren’t getting any customers” or “we’ve tried content marketing, but it doesn’t work” or “our website isn’t generating any traffic, leads or sales”. Well, I hate to be the bearer of bad news, but that probably means you aren’t really doing content marketing. So what's the gap? The gap is understanding that SEO is the 'marketing' part of 'content marketing' - they are one and the...


How is voice search affecting content marketing?

Should you be worrying about how voice search is impacting content marketing? Probably not. In this episode Chris discusses some of the considerations for the impact voice search is having on content marketing and what you should be thinking about for the future.


How to create the ultimate speaker page

When Chris is selecting and trying to promote speakers for his events, it's not always easy to find the information he needs. Although most speakers have pages on their websites, a lot of the essential information is missing. So, after booking and interviewing dozens of speakers, and looking at 100s of speaker pages, Chris has pulled together the main sections that should be present on your speakers page. If you are thinking about putting a speakers page on your website, or you want to...


How to do keyword research without using a paid for keyword research tool

One of the biggest gaps and opportunities for content marketers is making sure that their content can be found in search. If you are putting time, effort, and other resources into creating content, you want to give it the best chance of success. Keyword research will help you to get the most from your content over a long period of time. In this episode Chris shares with you how to do some basic keyword research without using enterprise and paid for keyword research tools. You can email chris...


Stop creating new content and do these things instead

With so much bad content being created today there's a huge opportunity for you to create the best content on the Internet for your specific topics. So, instead of churning out new content all the time, Chris explores the opportunities for getting the most out of the content you already have. Chris shares with you why we need to be thinking like this, what to do, and how to do it. Any questions, email Chris at DFTBA!


How to be a great marketer - 10 rules to live by

As soon as you started your own business you became a marketer. Whether you know it or not. It can be tough being a business owner, entrepreneur and marketer. It’s very easy to compare yourself to others and feel inadequate about the work you do. Chris believes in you. He knows that your best work, and your greatest success is ahead of you. In this episode Chris shares with you 10 rules to live by to be the best marketer you can be. Do your best work, enjoy what you do, and don’t forget to...