The 7 Graces of Marketing

All too many entrepreneurs have a strong dislike for marketing. This can have a negative impact on their businesses. But what if we were able to skip marketing altogether if we know how to attract customers by some other means? Today's guest, Andrea Conway, says she helps entrepreneurs use a process called 'Soul Power Marketing'. On today's show, Andrea will explain the practical steps behind Soul Power Marketing, how it differs from the 'Law of Attraction', and how it can bring us closer to our ideal customers without the 'push' of traditional marketing.

Throughout the 20th Century, marketing played a key role in the rise of consumer culture and big business. Now in the 21st Century, we find ourselves faced with serious economic and environmental challenges that came as a result of our past business models. But if marketing once played a hand in creating the problem, can it also be used to create the solution? Today's guest, Mark Blayney Stuart, Head of Research at The Chartered Institute of Marketing in the UK, believes it can. Mark and Lynn will discuss how communication is at the foundation of today's problems, and how marketers can use the power of communication to turn the world around. They'll look at the changing relationship between businesses and their customers, and how embracing 'the triple bottom line' can begin to rebuild trust between them. They'll also look at practical ways social marketing can help customers make positive behavioural choice that can start the healing process for the problems we face.

The word 'business' often conjures up stereotypical images of hardnosed, profit-driven men (and women) poised to annihilate anyone threatening their little piece of the pie. But more and more business owners are starting to wake up to the fact that cut-throat strategies and a business model based upon unlimited growth no longer work for us as human beings. But what is the alternative? Is the old model for business becoming extinct? And if so, what is the next evolutionary phase in our development? On today's show, Lynn's guest is Rachel Elnaugh, former 'dragon' from BBC TV's Dragons' Den. Together Rachel and Lynn will explore how and why business is changing, and how the current global recession is a fantastic opportunity for our society to reassess our values and get it right this time around. Join Rachel and Lynn also at the 7 Graces Global Conference, June 22nd – 24th, in London OR via Worldwide Interactive Live Stream http://the7gracesofmarketing.com/7GGC

Forget ka-ching! In today's marketing world, the real profit lies is connection, connection, connection. When businesses operate from a disconnected perspective, they reap disastrous results for people, planet and the economy. On today's show, Christine will share insights from decades of experience and personal research about how connection can not only benefit every aspect of our lives, but also how quality business relationships are worth far more than mere money. Join Christine and Lynn at the 7 Graces Global Conference, June 22nd – 24th, in London OR via Worldwide Interactive Live Stream http://the7gracesofmarketing.com/7GGC

Modern marketers have been talking 'at' us for more than a century. But how often do they truly allow themselves to be 'seen' by truthfully speaking their values? With the rise of social media, companies can no longer buy public favour by making a show of being value-driven when they are not. The savvy modern consumer demands we not only talk values, but that we walk our talk too. So how can we achieve this? How can we become more believable in the eyes of the public? The answer lies in two of the 7 Graces: Transparency and Inspiration. On today's show, Lynn speaks with award-winning Canadian marketing specialist Lissa Boles and VoiceAmerica Senior Executive Producer Randall Libero, as they explore how the Graces of Transparency and Inspiration can revolutionise the way we communicate and connect with our audiences, and help pave the way to a healthier and more ethical future. Join Lynn, Randall and Lissa at the 7 Graces Global Conference http://the7gracesofmarketing.com/7GGC

Consumers today face more ethical buying decisions than ever before. Consumers who feel strongly about the environment often regard 'buying green' to be an ethical and moral imperative. The rise of social media means consumers are now more empowered, informed, and willing to make a political point than ever before in history. Because consumers are now calling the shots when it comes to ethics, brands need to pay attention to what they are saying, and learn how to market to them in a way that speaks their language and meets their needs. On today's show, Lynn and her special guest Chris Arnold will explore the variety of 'new' consumers and mindsets emerging today. They'll take a look at the challenges brands face, and the factors that will ultimately determine whether they will win over ethical consumers or lose them.

Writers, journalists and TV-film producers usually choose their professions with an idealistic vision of impacting the world in a positive way. But when they enter the 'real world' of big media business, they often find the constraints of advertisers can influence and compromise their work. On today's show, UK filmmaker Leon Stuparich and journalist and editor, Cindy Symons, will share their insights and experiences in the film, television and print media world. We'll look at how the influence of marketers can often reshape and 'dumb down' the content we sell, and at the ultimate impact this has upon both the industry and the consumer. Leon Stuparich will be elaborating upon this topic at the 7 Graces Global Conference June 22 through 24, in London and online via worldwide live stream. Read more about Leon and the conference at http://the7gracesofmarketing.com/7GGC

The use of scarcity is often one of the cornerstones of modern marketing. But how does this strategy and our scarcity mindset negatively impact not only our customers, but also the business owner? On today's show, Lynn and marketer Shelagh Jones will explore '3 Pillars of Attraction Marketing' that can help save business owners from lost sales and disappointment, and enable them to communicate their business' underlying values, principles and passions to their customers. Shelagh will be elaborating upon these concepts when she speaks at the 7 Graces Global Conference June 22 through 24, in London and online via worldwide live stream. Read more about Shelagh and the conference at http://the7gracesofmarketing.com/7GGC

There is a group of people out there that potentially represents one of your biggest sources of success. They rank right up there with your current prospects and your existing customers. But most of us never bother to connect with them. Who are they? Your competitors. On today's show, business communication expert Rich Gallagher will explain why your competitors are one of the most important components of your success. You'll find out why you need your competitors, why they need you, and why collaboration with others in your marketplace is essential in today's digitally-connected world. We'll also take a look at the impact traditional competition has on your reputation, your social media footprint, and your own personal growth within your profession. Tune in to find out how and why businesses can turn the 'Deadly Sin' of competition into an actionable blueprint for success.

Consumers today face more ethical buying decisions than ever before. Consumers who feel strongly about the environment often regard 'buying green' to be an ethical and moral imperative. The rise of social media means consumers are now more empowered, informed, and willing to make a political point than ever before in history. Because consumers are now calling the shots when it comes to ethics, brands need to pay attention to what they are saying, and learn how to market to them in a way that speaks their language and meets their needs. On today's show, Lynn and her special guest Chris Arnold will explore the variety of 'new' consumers and mindsets emerging today. They'll take a look at the challenges brands face, and the factors that will ultimately determine whether they will win over ethical consumers or lose them.