B2B Marketing Minute
Business
B2B Marketing Minute is packed full of ways business-to-business (B2B) technology organizations can generate revenue and accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Brought to you by Atlanta-based Arketi Group, a high-tech business-to-business digital marketing and public relations firm, this podcast series covers BtoB best practices, ideas and news from branding, positioning, and messaging to advertising, web development and online marketing. Consistently recognized by Chief Marketer magazine as one of the nation's "B2B Top Shops," Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Aptean, Cox, Equifax, First Data, Landis+Gyr, NCR, NRC Health, Sprint and UL.
Location:
United States
Description:
B2B Marketing Minute is packed full of ways business-to-business (B2B) technology organizations can generate revenue and accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Brought to you by Atlanta-based Arketi Group, a high-tech business-to-business digital marketing and public relations firm, this podcast series covers BtoB best practices, ideas and news from branding, positioning, and messaging to advertising, web development and online marketing. Consistently recognized by Chief Marketer magazine as one of the nation's "B2B Top Shops," Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Aptean, Cox, Equifax, First Data, Landis+Gyr, NCR, NRC Health, Sprint and UL.
Language:
English
Email:
info@arketi.com
Episodes
Demand Generation Measurements That Matter with Jen Horton
12/31/2020
Putting on our analytics cap to ensure efforts contribute to the bottom line for clients, the Arketi team is trying to better understand the metrics that matter most in B2B search engine marketing. To continue our Measurements that Matter series, we spoke with Jen Horton, Senior Research Director of SiriusDecisions.
Duration:00:17:54
Content Marketing Measurements That Matter with Michael Brenner
7/20/2017
Putting on our analytics cap to ensure efforts contribute to the bottom line for clients, the Arketi team is trying to better understand the metrics that matter most in B2B content marketing. To do this, we’re speaking with Michael Brenner, author of "The Content Formula." To continue our Measurements that Matter series, we spoke with Rand Fishkin, best known as The Wizard of Moz, to discuss measurements for search engine marketing.
Duration:00:15:07
Search Marketing Measurements That Matter with Rand Fishkin of Moz
7/20/2017
Putting on our analytics cap to ensure efforts contribute to the bottom line for clients, the Arketi team is trying to better understand the metrics that matter most in B2B search engine marketing. To do this, we’re speaking with Rand Fishkin, Founder of Moz. To continue our Measurements that Matter series, we spoke with Rand Fishkin, best known as The Wizard of Moz, to discuss measurements for search engine marketing.
Duration:00:16:50
Measurements that matter with the PR Measurement Queen Katie Paine
3/7/2017
Putting on our analytics cap to ensure efforts contribute to the bottom line for clients, the Arketi team is embarking on a journey to better understand the metrics that matter most in B2B technology marketing. To do this, we’re speaking with some of the smartest industry experts measuring marketing and communications. To kick off our Measurements that Matter series, we spoke with Katie Delahaye Paine, best known as The Measurement Queen, to discuss measurements for PR.
Duration:00:13:44
Out of many, one
2/16/2017
Duration:00:06:04
Winning webinar results in revenue
2/8/2017
Duration:00:06:10
Small business, big buzz
1/26/2017
Duration:00:05:05
Optimizing headlines for search from Business Wire
11/17/2016
If a picture is worth a thousand words, how much more is a motion picture worth? That seems to be the thinking behind the rapid rise of video in B2B marketing. In fact, 4 out of 5 B2B marketers report success in using video as a marketing tool, and two-thirds of them say they plan to increase budgets for video. Here are eight types of compelling BtoB videos to consider.
Duration:00:12:21
8 videos you meet in BtoB marketing
11/11/2016
If a picture is worth a thousand words, how much more is a motion picture worth? That seems to be the thinking behind the rapid rise of video in B2B marketing. In fact, 4 out of 5 B2B marketers report success in using video as a marketing tool, and two-thirds of them say they plan to increase budgets for video. Here are eight types of compelling BtoB videos to consider.
Duration:00:08:44
Putting the "Y" back in marketing
11/11/2016
At Arketi, we've started asking “why?” more. Why you ask? We believe this simple question has the power to make us, and our clients, better marketers. Just because something’s always been done one way, doesn’t mean it should continue to be. So let’s put the “why?” back in marketing, by reminding ourselves to question four commonly held assumptions.
Duration:00:03:44
Corporate vs. agency
11/11/2016
My name is Dan Earle and I’m a corporate marketer who now works at an agency. Wait what? How did this happen? I always thought I was destined to stay in the corporate marketing world, using my skills to grow a single brand into something amazing from the inside. How did I become that specialist “sitting on the other side of the table?” Check out my thoughts on the transition from corporate to agency.
Duration:00:04:30
Open organization
11/11/2016
If I were to ask you, “how open is your organization?” odds are, you would immediately think of your office layout, right? But what if “open” is how you describe your office culture? At a recent Technology Executives Roundtable event, Jim Whitehurst, CEO of Red Hat, discussed his tips for building an open organization. Having left Delta for Red Hat, he pointed out the vast differences between both organizations.
Duration:00:03:15
New marketing tech economy
11/11/2016
At a recent Technology Executives Roundtable event, executives from four of Atlanta’s marketing tech companies — Arke Systems, Cardlytics, Insightpool and Salesfusion — came together to discuss marketing and sales today. Tune in to find out the key take-aways from their discussion.
Duration:00:03:38
Predictive analytics
11/11/2016
According to a survey of B2B marketers, the vast majority of leads never get past sales When performance is measured by revenue. One-third of marketers looking to find a way to make their leads better currently use some type of predictive analytics tool. Tune in to learn more.
Duration:00:02:31
Media relations checklist
9/1/2016
Whether you are fresh to the PR scene or a media relations veteran, pitching reporters can be one of the most trying aspects of your job. Why? Reporters are busy. While breaking through the clutter can seem almost impossible, Arketi outlines five ways to help you establish better relationships with reporters and transform your pitches into placements.
Duration:00:04:59
5 Account-based marketing mistakes you’re probably making
8/18/2016
Account-based marketing continues to be a hot topic among marketers. Whether account-based marketing is truly an innovative concept or just marketing’s latest shiny new toy, one thing is certain. It won’t deliver results if you don’t do it right. To help you implement a successful account-based marketing campaign, we’ve shared five critical mistakes to avoid.
Duration:00:06:06
The Future of Search and PR
11/6/2015
The web is constantly evolving, and the impact a website has can make all the difference to a discerning customer. After all, your website is the most significant place to share your brand’s story with an audience. It’s worthwhile to take a look at some Web design trends we think will continue well into 2015.
Duration:00:15:13
7 Web Design Trends That Will Stick Around
1/27/2015
The web is constantly evolving, and the impact a website has can make all the difference to a discerning customer. After all, your website is the most significant place to share your brand’s story with an audience. It’s worthwhile to take a look at some Web design trends we think will continue well into 2015.
Duration:00:03:33
Your New Secret Weapon in SEO is PR
1/8/2015
It’s widely known that Google is secretive about the algorithm it uses to rank web pages in search results – and understandably so. However, they recently filed a new patent titled US Patent application 8,682,892 that offers some encouraging clues to PR pros.
Duration:00:03:34
How to Give a Presentation in 9 Words
6/5/2014
All communications professionals are called to give presentations from time to time, and for many, the prospect can be daunting. But it doesn’t have to be hard. The secret to a great presentation can be summed up in nine simple words.
Duration:00:01:58